Optimizely
JUNE 21, 2018
In the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record. Last year’s closures even managed to beat the previous record of 6,163 store closings in 2008 — mid-financial crisis. Why, then would any digital-native brand ever think about opening a brick-and-mortar store in this climate?
RTP blog
JUNE 22, 2018
By Justin Marcucci, Endava Over the past decade companies have shifted from a product-centric approach to a customer experience-centric approach as a way of conducting business. Advances in technology, including AI and chatbots, now provide ease to customers by sharing customized recommendations for products and services and increasing access to, and communications directly with, companies in more accessible ways.
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OrderDynamics
JUNE 21, 2018
5 Learnings from Retail Failures. Retail Touchpoints’ post by Marc Gingras captures 5 key learnings from the demise of Toys R Us. Although the post highlights one retailer, it stands for many which have perished, or had to close many stores recently. These retail failures offer important lessons. Out-of-the-Box Thinking . The 1980’s – 1990’s popularized the Big-Box stores.
BigCommerce
JUNE 21, 2018
U.S. ecommerce revenue from auto and parts retail sales are projected to reach $51.6 billion in 2018 , representing a 121% increase compared to 2012 revenue. With automotive ecommerce revenue growing rapidly year-over-year, more and more brands are trying to get in on the action by launching their own websites. They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JUNE 20, 2018
Last Sunday, Tesla CEO Elon Musk sent an all-employee email to Tesla employees revealing that the company was the victim of insider sabotage. Musk indicated that the saboteur made changes to Tesla’s manufacturing operating system using fake user names and exported a large volume of sensitive internal data to third parties. In his email, Musk […].
Kissmetrics
JUNE 19, 2018
You know what’s interesting about having an ad agency? It’s that you get to talk to companies of all sizes and learn what causes them to grow. And I know what you are thinking… “Neil, shouldn’t you be the one telling companies how to grow”? Technically, yes. And I do. But at the same time, I need to analyze what a company has done so far to come up with the best marketing strategy for them.
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BigCommerce
JUNE 22, 2018
This week, the Supreme Court issued a long-awaiting ruling in South Dakota v Wayfair, Inc. Given the interest in this ruling and ongoing debate concerning its impact, we wanted to share our perspective with BigCommerce merchants. Background. In March 2016, South Dakota passed Senate Bill 106 (S.B. 106), which required sellers of goods or services into South Dakota that exceeded minimum thresholds to collect state sales tax at the time of purchase.
Forrester eCommerce
JUNE 21, 2018
Health insurers know why customer experience is critical — CX leaders grow revenue faster than laggards, can charge more for their products, and have a higher brand preference. But based on Customer Experience Index (CX Index™) data, the how continues to be a challenge. Health insurers’ average CX Index score once again remained flat in 2018, with […].
Kissmetrics
JUNE 20, 2018
Your customers are your greatest asset. The one thing shared across all great ecommerce companies is a large, loyal customer base. The keys to building that kickass cusotmer base are well known, but easier said than done: Getting new customers. Turning each new customer into a high LTV fanatic. Acquiring new customers is top-of-mind and top-of-spend for most ecommerce companies we speak to every day.
RTP blog
JUNE 20, 2018
Amazon Go has been hyped for more than a year as the potential vanguard of cashier-less retailing, but it appears another tech giant is testing out the technology. Microsoft is working on cashier-less technology of its own. in the hopes of becoming the next big player in the space. As part of the experiment, Microsoft researchers are exploring the addition of cameras to shopping carts to track items, and ways for smartphones to become a larger part of the customer journey.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Bootstrapping Ecommerce
JUNE 19, 2018
In this post, we lay out some best practices for using email list building apps, then we dig into 6 great tools that you can use to build your email list. The post 6 Email List Building Tools for Ecommerce appeared first on Bootstrapping Ecommerce.
Forrester eCommerce
JUNE 19, 2018
Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of more than 110,000 US adult customers in 2018, Forrester’s Customer Experience Index (CX Index™) methodology measures how well a brand’s customer experience strengthens the loyalty of its customers so it […].
My Wife Quit Her Job
JUNE 20, 2018
Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business. Andrew is also the cohost of the Ecommerce Influence podcast of which I was a guest on long ago and he and his wife Gracie have helped over 250 businesses manage over 10 million in Facebook ad spend.
RTP blog
JUNE 18, 2018
By Ray Overby, Key Resources Chances are, as a retailer, you rely on the mainframe to power your business. As many as 23 of the world’s top 25 retailers use the mainframe to make sure they can provide their customers with the personalized service today’s consumer craves. z13 is capable of processing 2.5 billion transactions per day, which is the equivalent of roughly 100 Cyber Mondays.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
A Better Lemonade Stand
JUNE 19, 2018
If you’re interested in developing your own content strategy, learning how to write a blog post and marketing content online then this article is for you. The post Content Strategy: The Ultimate Guide to Preparation, Production, Publication & Promotion appeared first on A Better Lemonade Stand.
Forrester eCommerce
JUNE 21, 2018
Seven auto and home insurers saw a statistically significant change to their Customer Experience Index (CX Index™) scores in 2018. As a result, the average score for the industry has moved up one point since 2017. Insurers should not get too excited, though. Despite this small lift, most policyholders in the US saw little or no […].
SellBrite
JUNE 20, 2018
When eBay first launched, your success as a seller depended on what items you were selling. Buyers came to eBay to find unique products—collectibles, antiques, used goods—so sales depended on how your item selection fit with demand on eBay. The marketplace still has unique products, but its product categories have become more saturated. With more merchants selling the same items, sellers have to carefully create their listings to stand out and attract buyers.
Fastr
JUNE 20, 2018
Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including […]. The post Personalization: Customizing The Shopping Experience appeared first on Zmags.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Ecommerce Platforms
JUNE 21, 2018
Dropshipping has become all the rage in the ecommerce world, but dropshippers are often stuck with slow shipping speeds, higher pricing, poor return policies, and more. SellerBooster is working to change all of that. In this SellerBooster review, we'll talk about how this revolutionary dropshipping platform allows you to sell name-brand products without the poor delivery times and messy product descriptions.
Sailthru
JUNE 18, 2018
Most marketers know all about push notifications. They’re a bit more skeptical about in-app notifications. That’s a mistake. Why, exactly? Before we answer that question, let’s start with a primer for marketers who aren’t currently working a mobile messaging strategy. Push Notifications vs. In-App Messaging. There are two forms of messages that best help brands connect with their customers on their phones.
Klaviyo
JUNE 22, 2018
The post Send Unique Coupons in your Marketing Campaigns appeared first on Klaviyo.
Steve Dennis
JUNE 18, 2018
The teasing announcement that IHOP (the brand formerly known as the International House of Pancakes) would change its name to IHOb sent the interwebs wild. In the days leading up to what some seemed to take as earth-shaking, potentially vortex-shifting, news speculation was rife as to what the “b” stood for. Bacon? Breakfast? Burrito? Bohemianism?
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ecomdash
JUNE 20, 2018
This is a guest post by Rakuten Super Logistics. Founded in 2001, Rakuten Super Logistics is a leader in ecommerce order fulfillment, serving hundreds of ecommerce retailers to increase speed of delivery, improve order accuracy, decrease shipping costs, and increase customer satisfaction. . Very few people think of what happens after their customer clicks the purchase button.
Sailthru
JUNE 21, 2018
We all know the modern customer journey is longer and more complicated than ever before. However, new research from Condé Nast shows that most customers make brand decisions well before they even realize they’re on a journey. Along with research firm Tapestry, Condé Nast recently surveyed 4,500 consumers to learn more about their paths to purchase. One key finding is that 79% already make purchase decisions in what Condé Nast calls the “pre-search” phase that involves regular media consumption d
Klaviyo
JUNE 21, 2018
The post Announcing Klaviyo:BOS 2018 appeared first on Klaviyo.
Salsify
JUNE 18, 2018
The much anticipated 2018 Forrester PIM Wave has just published. While it's hot off the presses here are my key takeaways from the report as well as some highlights on Forrester’s evaluation of Salsify. In an additional post I discuss our point of view on PIM and how it fits in with modern commerce requirements.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
TradeGecko
JUNE 21, 2018
It’s a vision shared by virtually all global business owners: a highly efficient, cost-effective supply chain strategy that keeps customers happy and requires minimal manual input. Where does flexible order routing come into play? It’s one of the secret ingredients for successful international inventory management and order fulfillment.
Rishi Rawat
JUNE 18, 2018
Video: If you hate watching videos read this: The Zeitgeist affects the emotions phrases evoke. One such phase is “coupon code” 10 years ago (to me) it meant “ use if you have one” Today (to me) it means “ leave this site and Google site.com + coupon code “ But it doesn’t have to be. If the phrase coupon code has been highjacked use something else.
Bronto
JUNE 19, 2018
Can you believe it’s been a year already? Where does the time go? Let's take a moment to reflect on a few favorite moments from this first year. The post A Look Back at Year One of The Commerce Marketer Podcast appeared first on Bronto Blog.
Salsify
JUNE 16, 2018
It is no secret that the way people shop has changed. Although consumers may prefer purchasing items in-store, their process to getting there begins in the search bar. Consumers now have the ability to research your products instantly online, and they want to make sure that they trust your brand enough to buy your product. Improving your product page starts by delivering consumers an engaging experience.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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