Sat.Jun 23, 2018 - Fri.Jun 29, 2018

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High RSO Ratio Killing Your Retail Efficiency?

OrderDynamics

High RSO Ratio Killing Your Retail Efficiency? Two years ago a retailer asked us about their SO (Ship:Order) ratio. It was 2.17. At the time, I did not realize the immense impact this simple ratio can have on a retailer. Truth is that I should have been completely floored. Something was desperately wrong with their operation. I believe and hope this retailer to be an outlier.

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How to Create a Winning eCommerce Email Marketing Strategy

Prisync

Automation will lead you towards your business goals faster. In this TED talk by Rory Vaden , he claims that automation is one of his secrets for effective self-management and success. Thanks to digital advancement, almost anything can now be automated. Using an email marketing automation software will make it possible for you save time on repetitive tasks so you can focus on growing your eCommerce business.

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The ‘Cart Abandonment’ Epidemic: Retailers’ Need For A Swiss Army Approach To E-Commerce

RTP blog

By Kelly DeRosa, IgnitionOne In 2016 alone, retailers lost an eye-watering $4.6 trillion to abandoned merchandise in online shopping carts. The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. Converting customer interest expressed in online channels into purchase is the agenda of every marketing plan, yet the rate of cart abandonment still stands at nearly 79% on average.

eCommerce 150
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30 Inspirational Entrepreneurs Quotes to Motivate Them for Greatness

BigCommerce

Running a successful ecommerce business requires a lot work, and some days you might feel like you won’t see the fruits of your labor. That’s why we’ve gathered 30 inspiration quotes from BigCommerce merchants to help you push through rough patches and gray days to the brighter moment ahead. We asked each merchant: What is your favorite inspirational business quote?

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Why AT&T’s Acquisition of AppNexus Is A Big Deal

Forrester eCommerce

The rumors were swirling during the Cannes Lions Festival last week, though I don’t think I expected it to happen so fast. But it did. Yes, AT&T has acquired adtech company AppNexus, in news confirmed today. Here are the headlines, from my point of view: AT&T + Time Warner = plugs and pipes meet content. […].

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The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords

Kissmetrics

Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. ??. And it’s true, just look at the screenshot from Ahrefs. It shows the number of keywords I rank for. But what’s crazy is that I am in a super competitive niche… digital marketing. So, are you wondering how I did it?

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Extend Your Online Inventory to Facebook Marketplace

BigCommerce

Starting today, BigCommerce is working with Facebook to give Pages with a Facebook Shop an easier way to extend their online product inventory within Facebook. BigCommerce merchants will now have access to this functionality and can focus on reaching a more engaged shopping audience on Facebook through Marketplace. According to Facebook data as of May 2018, one in three Facebook users in the US are already using Facebook Marketplace, giving retailers an opportunity to drive discovery and sales o

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Alexa, How Do I Fix Healthcare?

Forrester eCommerce

Disruption is Bringing Much Needed Innovation to Healthcare Disruption is not new to healthcare, but the entrance of established brands from other industries signals a level of disruption that hasn’t been seen before. Healthcare Organizations take note, innovate now or become irrelevant tomorrow. We are in an environment where consumers have more choice.

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Business Process Management: Propelling Business Towards Compliance For GDPR

RTP blog

By Mark Holenstein, Signavio The General Data Protection Regulation (“GDPR”) is a popular topic among businesses around the globe. The law was originally introduced and adopted into place on April 27, 2016, and allotted a two-year post-adoption grace period for businesses to meet compliance regulations. The formal enforcement date for fining non-compliant organizations took effect on May 25, 2018.

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WHITEPAPER: What Comes After The ESP For Ecommerce?

Optimizely

Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. The post WHITEPAPER: What Comes After The ESP For Ecommerce?

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Why the Former Sales Tax Director of South Dakota’s Department of Revenue Wants You To Take a Deep Breath

BigCommerce

Following the Wayfair v. South Dakota Supreme Court ruling on June 21, 2018, retailers with a large ecommerce channel and digital native brands have been up in arms about the tax implications and increased burden on their business. Tax collection, calculation and remittance are inherently complex topics. To get our audience the most accurate information possible on: The ruling.

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Retailers Still Struggle To Differentiate Through Customer Experience

Forrester eCommerce

The barrier has never been lower for retail shoppers to compare offerings and try new companies. Superior customer experience (CX) helps foster loyalty and, at the end of the day, CX leaders grow revenue faster than CX laggards. However, we found that most retailers continue to struggle at delivering great experiences to their customers. Forrester […].

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Amazon Barcodes: How Do Barcodes Work on Amazon

Bootstrapping Ecommerce

Don't overlook the seemingly small but critically important Amazon seller requirement: Amazon Barcodes, otherwise known as UPC codes. Learn more here. The post Amazon Barcodes: How Do Barcodes Work on Amazon appeared first on Bootstrapping Ecommerce.

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WEBINAR: Evolving Beyond Email in Ecommerce

Optimizely

Ecommerce has changed drastically in the past few years. The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market. . Even just five years ago, a repeat purchase was easier to achieve.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Much It Really Costs to Advertise on Facebook

BigCommerce

Everyone knows Facebook is a pay-to-play game, so then the question is: How much does it cost? The practical answer: Spend $1 for every 100 website visitors you get each month. Sounds arbitrary, I know, especially since all businesses are different. You could be selling digital products, gym memberships, or dog toys — but this will be a good starting point.

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Implement UEM To Improve Employee Experience And Protect Customer Trust

Forrester eCommerce

Introducing Our 2018 Now Tech On Unified Endpoint Management (UEM) We are excited to announce the publication of our Now Tech report on Unified Endpoint Management! Forrester clients frequently ask us how to balance employee productivity with management and security. Unified endpoint management, the successor of enterprise mobility management (EMM) and mobile device management (MDM), can help you do it.

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Zara supply chain analysis - the secret behind Zara's retail success

TradeGecko

It's not unusual to pass a Zara store and do a double-take - didn't you just see that on the catwalk? As a brand, their speed and responsiveness to the latest fashion trends are key to Zara’s competitive advantage. Owned by the distribution group Inditex, we had a look at what makes Zara so fast that the New York Times called it "mind-spinningly supersonic ".

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215: The Future Of Facebook Messenger Marketing With ManyChat Founder Mikael Yang

My Wife Quit Her Job

Mikael Yang is someone who I was introduced to by Nathan Barry and we met at Andrew Warner’s whiskey party at Social Media Marketing World. He is the founder of ManyChat, the leading Facebook messenger chat software on the market and it’s actually the chat software that I’m currently using for my store and blog. Today, we’re going to pick Mikael’s brain about some of the current and future applications of Facebook chat as well as why he decided to start his business.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The 8 Best Facebook Advertising Tools and Services for Ecommerce Brands

BigCommerce

Now that you understand why you should run Facebook ads to promote your ecommerce store, and you have some ideas on where to start, you need the tools to make it all happen. You’ll need everything, including: An ad creation platform. Facebook and product integration platform. A way to manage your store and a solid Facebook ads reporting tool. We’ll cover all that and more in this chapter.

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Amazon Amplifies Healthcare Disruption, As it Promised, With Acquisition of Pill Pack

Forrester eCommerce

Amazon is Ready to Deliver Healthcare to Your Doorstep Today’s acquisition of Pill Pack further solidifies Amazon’s entrance to healthcare and amplifies their focus on rising healthcare costs and the need to deliver a better healthcare experience for consumers. Amazon already has many ways of interacting with consumers and a high level of stickiness among […].

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Top 15 Niche Online Businesses For Inspiration

Ecommerce Platforms

Technology has done wonders and transformed the way we live our lives. A few years ago, the global business operated in the physical world. Back then, you were expected to visit a shop to make a purchase. In the present world, smartphones, tablets, and PCs have changed the scenario, and companies have started setting up online businesses to tap into the massive population of the internet world.

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How To 2X Sales By Using Scope, Viral Launch And Long Tail Pro To Target New Markets

My Wife Quit Her Job

When it comes to increasing your sales on Amazon or your own ecommerce store, you basically have 3 options. You can increase the number of products you sell or increase the amount of traffic to your existing products You can increase your average order value You can increase the number of times an existing customer makes a purchase Now if you can address all three at the same time, you can easily double or triple your business in a short period of time.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Ultimate Guide to Safely Sourcing Your Products From Alibaba

A Better Lemonade Stand

Due diligence should not be forgotten when dealing with manufacturers and middlemen on Alibaba and other similar sites. You will have to deal with different cultural perceptions of business and language barriers when sourcing a supplier but there are things you can do to better your chances of having a good experience. Read this Alibaba Reivew to find out what these things are.

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Your 2018 Guide To Cyberinsurance Is Here!

Forrester eCommerce

Forrester’s 2018 Guide To Cyber Insurance Today, no one is 100% secure – believing otherwise is hubris of Icarian proportions. This reality is a core reason why more organizations are turning to cyber insurance. Because without it in some form (whether it’s a purchased policy or their own allocated cash reserves), they have no safety […].

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SITE123 Review: The Easiest Free Website Builder?

Ecommerce Platforms

This SITE123 review assesses all its features and functionalities holistically, focusing on specific elements that relate to ecommerce and online stores. I’ve been there. And I know the feeling. That excitement after a light-bulb moment when you figure out a business idea. Everything seems so simple and straightforward at first. Until you get to the actual implementation stage.

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Amazon Discloses Which of its Brands Are Private-Labels

ROI Revolution

Photos courtesy of Amazon.com. It has been nine years since Amazon made the decision to dip its toes into the private-label business waters, (in which goods are sold under the retailer’s name rather than that of an outside vendor) launching their first private-label brand, AmazonBasics. After a slow initial roll-out, AmazonBasics went on to see extraordinary growth due to the unexpected momentum they gained in one product category in particular– batteries.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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How to Cheat at Ecommerce: 50+ Powerful Tools, Apps & Resources for Your Online Business

A Better Lemonade Stand

In this post, we introduce you to the best ecommerce automation tools, apps, services and strategies that we’ve discovered over the last few years so you can build your business better, faster, cheaper and more efficiently. The post How to Cheat at Ecommerce: 50+ Powerful Tools, Apps & Resources for Your Online Business appeared first on A Better Lemonade Stand.

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The Billion-Customer Digital Accessibility Opportunity

Forrester eCommerce

There’s a vast population that many companies can’t reach because they design experiences without accessibility in mind — it’s large and growing by the minute. And these potential customers have money to spend: Over 1 billion people worldwide have a disability, and they have over $1.2 trillion in annual disposable income. That number balloons to […].

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“Retail is Retail”: Redefining the Sale

Wiser

There’s hope. There’s hope for the traditional, walk-in business in this fast-paced, tech-savvy era of retail. Many consumers and business owners are only choosing to see the 16 percent of brick and mortar retailers who are planning to decrease their locations within the year. However what they don’t see is that 43 percent of retailers are planning to increase their in-store locations before the end of 2018, according to the National Retail Federation (NRF) and Forrester.

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Magento Speed Optimization – How to make it insanely fast!

Canonicalized

This article tries to be a complete practical resource on Magento Speed Optimization. It contains some very easy to implement recommendations to the most advanced ones. There is much talk about Magento using many resources and how difficult it is to work with. We're trying to debunk some myths and to show a different side of things. So let's break it down piece by piece!

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib