Kissmetrics
AUGUST 25, 2020
In 2017, PPC advertisers invested over $10 billion dollars. . If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica. And this explosive growth isn’t happening for no reason.
Ecommerce Platforms
AUGUST 26, 2020
If you're on the fence about selling your own digital products on Shopify, here are a couple of stats to bear in mind: Experts predict that the American e-learning market could grow by as much as $12.81 billion between 2020 and 2024. Over 538 million eBooks have been sold in the US. The stock photo industry is growing at an average rate of 5%. What does this tell us?
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Kissmetrics
AUGUST 27, 2020
Some years ago, POS systems were a luxury reserved for only big enterprise businesses. . Thankfully, not anymore. Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. It’s why we created this guide to help you make a better and more effective decision.
Forrester eCommerce
AUGUST 26, 2020
CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication. However, they share some of the same goals: to acquire, engage, develop, and […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
AUGUST 27, 2020
Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Retain more customers and create an online shopping experience they’ll love by implementing a customer loyalty program that helps increase retention and decrease dependence on ads and promotion.
Retail TouchPoints
AUGUST 27, 2020
The U.S. Bankruptcy Court for the Eastern District of Virginia has approved the J.Crew Group reorganization plan, paving the way for the parent company of J.Crew , J.Crew Factory and Madewell to emerge from Chapter 11 in early September. J.Crew was an early casualty in what has become a long list of retailers that have filed for bankruptcy in the wake of COVID-19.
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Forrester eCommerce
AUGUST 25, 2020
“Digital transformation” is overused, overhyped, and open to broad interpretation. Is transformation still relevant in a post-COVID world? I believe it is but only when mixed with a healthy dose of pragmatic digital modernization. Which strategy — modernize or transform — will depend on your firm’s digital maturity and economic situation.
lateshipment
AUGUST 28, 2020
The Big Post-Purchase CX Gap in the Order Delivery Phase. Picture this. A shopper visits your website after a friend raved about one of your products or after clicking a compelling ad on social media. They casually navigate through the essential products section and decide to make a purchase. Your checkout process is seamless with limited navigation, thanks to your focus on providing a great user experience on your site.
Retail TouchPoints
AUGUST 28, 2020
The convergence of a pandemic, economic turmoil and a heated presidential election can make it difficult to look beyond the here and now, but shoppers nevertheless expect retailers to have a long-term vision. Consumers are recognizing that major companies can play a large role in shaping tomorrow — both in terms of their influence on society at large and the post-COVID-19 shopper experience, according to the Visions Into The Future report by CallisonRTKL.
Kissmetrics
AUGUST 22, 2020
If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
AUGUST 24, 2020
Expectations of a world after COVID-19 and the new normal have been exaggerated. Human nature shows us that bad habits often overcome good intentions. Yes, of course, consumers have massively and quickly shifted to more local, digital, and environmentally friendly behaviors. The growing importance of values-based consumption for a minority of affluent consumers will urge […].
Optimizely
AUGUST 28, 2020
SMS is a powerful channel that helps Marketers rise above the noise and get their message across to their customers. It’s no surprise that an increasing number of brands are incorporating this channel into their marketing strategy. In 2017, about 1.67 trillion business messages found their way to consumer’s phones, and this number is predicted to increase to 3.5 trillion by 2023.
Retail TouchPoints
AUGUST 26, 2020
There’s lots of potential danger in supply chain operations: work at distribution centers involves using heavy equipment to pick, pack and move products at an extremely fast pace. Walmart’s U.S. division achieved dramatic safety improvements with a daily training solution that provides personalized short quizzes on safety topics, helping change on-the-job behaviors of more than 100,000 associates at 150 DCs.
Kissmetrics
AUGUST 28, 2020
Today, there are hundreds, if not thousands, of SEO agencies out there. And each one of them is good for something. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
AUGUST 27, 2020
Forrester’s Canada Customer Experience Index 2020 reveals the scores of 147 brands across 12 industries. This year is especially exciting for two reasons: 1. We added the utilities industry. 2. The CX Index survey was still in the field during the beginning of the COVID-19 pandemic, providing us a unique opportunity to examine how customers’ perceptions changed.
Groove
AUGUST 25, 2020
HubSpot reports that 46% of all Google searches are local, and with billions of web pages indexed on all the major search engines, competition is more fierce than ever to top search engine rankings. So, what does it take for local business owners to separate themselves from industry giants and appear on the first page of organic search results? Continue reading to learn about two local SEO tools to help you drive more traffic to your website, gain more online exposure and attract people in your
Retail TouchPoints
AUGUST 28, 2020
Amazon is purchasing 1,800 electric vehicles (EVs) from Mercedes-Benz Vans for its European last-mile delivery fleet almost one year after becoming the first signatory of the Climate Pledge — a commitment to meeting the goal of net zero annual carbon emissions 10 years earlier than the Paris Agreement. Amazon’s Delivery Service Partners are expected to have access to the new fleet of zero-emission vehicles by the end of 2020.
Ecommerce Platforms
AUGUST 27, 2020
What’s the most effective way to sell your event tickets? Offer early bird rates. Yes, 51.3 percent of event organizers said offering early bird rates sold their tickets more than anything else. Other tactics that worked include: Discount codes, 24.4 percent. Group booking rates, 13.5 percent. Offering referral codes, 10.8 percent. Did you notice anything?
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
AUGUST 24, 2020
What exactly is Zero Trust? For those of you who have been hiding away in a cave for the past decade, Zero Trust (ZT) is a concept founded by Forrester alum John Kindervag in 2009 that centers on the belief that trust is a vulnerability and security must be designed with the strategy never trust, […].
My Wife Quit Her Job
AUGUST 26, 2020
Today I’m going solo to talk about a major mindset shift that I made many years ago which drastically changed the course of both my social life and my online businesses. While this episode is on the shorter side, the content is important and I share a few embarassing stories of my youth to illustrate my points. Enjoy! What You’ll Learn. The number one way to fail.
Retail TouchPoints
AUGUST 28, 2020
Walmart is partnering with Microsoft to make a bid for the U.S. operations of short-form video platform TikTok. The offer will go up against acquisition bids by other major companies, possibly including Oracle, according to CNBC. If successful, the deal could help Walmart better position itself to merge its retail operations with media capabilities.
Steve Dennis
AUGUST 24, 2020
We don’t have to spend much time among our friends or on social media to run across the never-give-up, quitting-is-for-losers, in-it-to win-it ethos. There’s a whole socially acceptable narrative built around the concept that we must keep pushing no matter what. It’s ridiculous. It’s wrong. And it can be harmful. Perseverance, grit, determination, and hard work are certainly important to achieving our goals, be they in innovation or just about anything worth striving for.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
AUGUST 24, 2020
Q4 contributes a significant part of many retailers’ annual revenues and profits. As of mid-Q3, factors like high unemployment, a resurgence in COVID-19 cases, short-term and permanent store closures, and the expiration of the US Federal Pandemic Unemployment Compensation program are making it challenging for US retailers to plan for Q4. We’ve created a collection […].
ROI Revolution
AUGUST 25, 2020
Published August 25, 2020. When you’re replatforming your ecommerce site, there are a lot of factors you need to consider. One of the most important is search engine optimization (SEO). In this video, two of our SEO experts show you everything to keep in mind while replatforming, including potential technical problems, potential content problems, and other major areas of focus.
Retail TouchPoints
AUGUST 26, 2020
E-Commerce competition has never been higher, especially when it comes to the saturated and complex marketplace that is Amazon. As retailers and private label sellers develop strategies for increasing sales velocity and driving profitability, price is top of mind — and it should be, given a staggering 82% of Amazon purchase decisions are based on price.
Omniconvert
AUGUST 27, 2020
Customers love when a brand talks to them politely, give them respect, and is always there to help them. Brand. The post 13 Proven Ways to Build Life-Long Customer Relationships appeared first on ECOMMERCE GROWTH Blog.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
AUGUST 24, 2020
Neutrality Is No Longer An Option In the summer of 2020, brands did something they had never done before. They spoke up about race. For some, like Ben & Jerry’s and Microsoft, this came naturally; they had long-standing programs to advance social justice. In June, when the spotlight turned on racial justice, these brands communicated […].
TradeGecko
AUGUST 26, 2020
Successful brands know that customer's satisfaction can influence their long-term success. The fact is brands that do not understand this simple principle struggle to keep up.
Retail TouchPoints
AUGUST 27, 2020
Amazon is launching the Amazon Fresh grocery store, a concept designed to incorporate Amazon features such as Alexa and Prime into the in-store shopping experience. The first shop, located in the Woodland Hills neighborhood of Los Angeles, will open to select customers on Aug. 27 before opening to the public in the coming weeks. The location will be 35,000 square feet in size, according to CNBC.
ecomdash
AUGUST 26, 2020
Selling on multiple channels helps ecommerce retailers expand their reach and visibility. Learn how to launch your own Facebook Shop. The post How to Launch a Facebook Shop appeared first on Ecomdash.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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