Sat.Jul 01, 2017 - Fri.Jul 07, 2017

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Behavioral Marketing: A Closer Look at What Gets Consumers Clicking

Kissmetrics

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in — but they weren’t very specific. It was a lot like trying to guess what kind of picture a puzzle might make when you only have a couple of the pieces.

Consumer 260
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How to Engage Your Loyal Shoppers After Each New Purchase

Optimizely

Marketers know by now that nurturing a shopper into a true loyal customer is about more than getting them to their first purchase. It’s getting a shopper to their second purchase that’s the key to putting them on the path to a long-term relationship, and it’s not until a shopper has made 3 or more purchases that most companies classify a customer as loyal.

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Subj: Dear Hiring Manager, I’m A Retail Veteran

RTP blog

By Cathy Barrera, ZipRecruiter “The Retail Apocalypse Has Officially Descended Upon America,” trumpets a recent headline. Overblown? Yes and no. “A tidal wave of change” is how I’d describe it. The rise in power of e-Commerce giants such as Amazon isn’t new, and some retailers are exiting the brick-and-mortar business altogether in an effort to shift to an all-online model.

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169: How To Get Your First 10000 Email Subscribers With Bryan Harris

My Wife Quit Her Job

Today I’m excited to have Brian Harris on the show. I was introduced to Brian by our mutual friend Grant Baldwin and I actually saw a video of Bryan speak at one of Noah Kagan’s events and I was really impressed. Anyway Bryan runs the site VideoFruit.com where he reverse engineers what the top marketers are doing online and shows you how to integrate those strategies into your business.

Events 163
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Inconvenience to Opportunity: How to Tackle the Customer Engagement Gap

Kissmetrics

We’re living in a new reality. For decades, companies dictated their interaction with consumers. Brands chose how they would communicate and when to deliver messages. However, the consumer climate has dramatically changed. Technology has enabled and empowered customers to control the types of conversations they have with companies. The rising issue is that most companies haven’t adjusted to these new changes.

Customer 210
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The Good, Bad, and Ugly of Creating Urgency in Cart Abandonment

Optimizely

Creating cart abandonment urgency is one of the best ways to get customers to revisit abandoned merchandise and complete a purchase. But when it comes to creating urgency around an abandoned cart, the majority of today’s marketers aren’t able to do so effectively, and therefore fall into two camps: 1. Those that don’t bother to send any type of cart abandonment incentive, but instead send a run-of-the-mill “Oops!

More Trending

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Amazon buys Whole Foods – What does it mean for ecommerce?

Ecommerce Platforms

Amazon bought Whole Foods Market for $13.6 and it has been widely reported. I am not going to rehash what has been put by many publishers. Recode and TechCrunch wrote about the purchase on a Friday that will haunt retail in the US for the next 15-20 years. Jeff Bezos famously said in 2011, “We are willing to think long-term. We start with the customer and work backwards.

eCommerce 127
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"What's in it for me?": Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands

Retail Technology Review

Loyalty marketing agency ICLP today reveals that 71% of British shoppers do not feel that it's worth sharing their personal data with brands, and 48% don't believe that their personal information will be treated with respect.

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Ecommerce Monthly: June Review & Roundup

A Better Lemonade Stand

In our June roundup of the best ecommerce resources, summer kicked off with new and interesting updates from Shopify, Facebook, Instagram & Snapchat. The post Ecommerce Monthly: June Review & Roundup appeared first on A Better Lemonade Stand.

eCommerce 119
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Commerce of the Future: Channel-First Thinking

Bronto

Competing in commerce requires a certain level of agility. Are you prepared to go where the people are and build for the platform that courts their attention? The post Commerce of the Future: Channel-First Thinking appeared first on Bronto Blog.

Channel 101
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Drastic Shopify Makeover and What It Means For Your Online Shop

Ecommerce Platforms

From radical changes to the Shopify brand colors to a sleek new shake-up on the dashboard, Shopify has been hard at work. And recently the Canadian ecommerce platform company announced all of these new roll-outs, along with imagery to help out newcomers and experienced individuals alike. Over the years, Shopify has been known to release cool new features like the Shopify sections update and constant changes to the Shopify Partner program.

Shopify 117
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Celebrate Entrepreneurial Independence Day with a Free Read!

Bryan Eisenberg

We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine got together to offer you the chance to soak up the holiday sun, sip some lemonade and enjoy the gift of free and very low costs books to improve your business. Be Like Amazon: Even a Lemonade Stand Can Do It will be available this week as a Free Kindle download.

Books 101
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The Top 6 Ecommerce KPIs for 2017

ROI Revolution

In digital marketing, it is a universally accepted tenant that performance analysis is pivotal for any effort. But more than simply monitoring campaigns to make slight adjustments, it’s important to measure ‘success’ across a variety of metrics so as to strengthen overall business development. Thus, you have the great debate about KPIs, or Key Performance Indicators.

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The Promise of Machine Learning for Commerce Marketing

Bronto

Learn about the four types of decision-making in software and which techniques offer the greatest potential to generate revenue for your brand. The post The Promise of Machine Learning for Commerce Marketing appeared first on Bronto Blog.

Marketing 108
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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6 Simple But Effective Habits That Improve Your Productivity

My Wife Quit Her Job

Not too long ago, I was working 40 hrs/week as an electrical engineer, running an online store with my wife, writing posts for my blog, putting out a weekly podcast, teaching an ecommerce course and holding an annual conference all at the same time. In fact, it was only recently that I quit my full time job as a microprocessor designer even though I loved being an engineer.

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It’s the end of the mall as we know it. and I feel fine

Steve Dennis

For those promulgating the “retail apocalypse” narrative, a key component of their Chicken Little logic is that malls are dying. Moreover, much of the blame is cast squarely upon the growth of e-commerce. While hyperbole IS the greatest thing ever , there is a lot more to the story. So let’s try to put this all in a more fact-based, clear and nuanced perspective.

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Inventory tracking best practices for your small business

TradeGecko

Keeping track of your inventory is easier said than done. As a business owner, it’s essential to know what you have, where everything is stored, and how often stock moves in and out.

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Site Search

Rishi Rawat

If your site has a search box and a user enters multiple search terms (one after another), it tells us two things: a.) they are motivated, b.) they are having a difficulty locating their target item. When this happens you need to show them a really well-written message that suggests they speak with a product specialist. These people are frustrated, serious buyers.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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CRM in the Retail World

Teamwork Retail

CRM is a relatively old term with a completely new meaning. Once, CRM meant just what it was: Customer relations management, but now it is has come to mean customer relations management software, which is a huge industry that you should be participating in. If you’re wondering whether or not your retail business needs CRM, we can help you to see the light.

Retail 79
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Sears must think we’re stupid or gullible. Here’s why.

Steve Dennis

Having spent my first 12 years in retail as an executive at Sears, I’ve followed the company’s trials and tribulations with more than a passing interest. And considering my last role at the once-storied brand was leading corporate strategy–where my team was mostly focused on trying to fix the mall-based department store format and making the Lands’ End acquisition work–I am far from an impartial or unknowing observer.

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A guide to digital marketing channels for eCommerce

TradeGecko

To determine how you can best use your time and resources to invest in a digital marketing strategy, you should first understand what types of channels can be utilized and which are more appropriate for your business needs.

Channel 68
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4 Easy Amazon FBA Tricks To Manage Your FBA Inventory

ecomdash

Use these 4 easy Amazon FBA tricks to manage your inventory, making your online store more profitable and more efficient. Read more. The post 4 Easy Amazon FBA Tricks To Manage Your FBA Inventory appeared first on ecomdash.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Why Event Branding Matters

Canadian Special Events

What is it about planning an event that throws even the most confident entrepreneur right back to childhood fears? All of our insecurities tend to pop up. What if no one comes? Or worse yet, what if no one has any fun? What if they don’t like the food, or the theme, or the venue? A way to conquer this is to take the time to start with establishing your Event Branding.

Events 75
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Prepare Your Brand for Today’s Mobile Consumer

Salsify

Takeaway: Today’s mobile consumer is savvy and undeterred when seeking the best price and information for their purchase. Instead of getting in their way and potentially losing the sale, these examples and tips will inspire your company to allow the consumer drive their own shopping experience.

Mobile 60
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Marketing activities: What's best for your fashion label?

TradeGecko

What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week!

Fashion 90
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Beginner’s Guide to a Purchase Order Process

ecomdash

Your business should be using purchase orders because they will help you identify any errors and save you time by streamlining your ordering process. Read more. The post Beginner’s Guide to a Purchase Order Process appeared first on ecomdash.

Blog 64
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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AmazonFresh Beats UK Supermarkets on Price, by at Least 14% on Average

Profitero

Profitero conducted a price comparison of 1,000 branded products (covering high level AmazonFresh categories) and matched them exactly (including pack size and flavour) to the same products on Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. Analysis was conducted on June 29, 2017 and the AmazonFresh postal code used was W1W 6JQ. Prices were collected online from each retailer website, and products were only included that were in stock on AmazonFresh and the individual retailer.

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What eCommerce can learn from world class SaaS companies [live webinar]

Omniconvert

Software as a service (SaaS) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as “on-demand software”, and was formerly referred to as “software plus services” by Microsoft. (source ) Among the most popular SaaS companies in 2017 we can see names.

Webinar 60
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5 Reasons to Invest Your Mobile Experience

Salsify

Consumers have spoken! Using a mobile devices while in-store is now part of their routine. Persuading your brand or retail company to improve their mobile tools and resources is time-critical, and here are some numbers to serve as backbone to that proposal.

Mobile 60
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10 Gorgeous Summer Table Settings

Canadian Special Events

by Stacy Wyatt. Summer is the perfect time to get creative with your table settings. The beauty of being outside and dining al fresco is that your table design doesn’t need to be perfect. In fact the more whimsical and kitschy the better. So get creative and build your own backyard Bistro, an intimate dinner for two or use these stunning designs below as inspiration for your next table scape.

Events 68
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.