Sat.Nov 14, 2020 - Fri.Nov 20, 2020

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3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

Kissmetrics

Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI and technology offer a solution to inefficiency. Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits.

Marketing 360
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The Best Way To Find Wholesale Suppliers, Vendors And Products For Your Online Store

My Wife Quit Her Job

If you want to start an online store, you have to know where to find wholesale suppliers. Should you search on Google? Should you attend a tradeshow? Should you import from China? Where can you find drop ship suppliers, wholesalers or factories to manufacture your products? When my wife and I first started our online store, we had these exact same questions.

Drop Ship 358
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Bots Kept Jeff From Buying A PS5, And Sandy Had To Hear About It

Forrester eCommerce

It’s not that I’m not a gamer. I enjoy board games and card games: Trivial Pursuit, Settlers Of Catan, SET, Hive. I’m up to level 3056 in Two Dots. As a kid, I played Super Mario Land on my brother’s GameBoy and Sonic The Hedgehog on the family Sega Genesis. But I’ve never been one […].

Games 540
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eCommerce Product Page Best Practices To Drive Conversion

Groove

Product pages are one of the last things that shoppers see before deciding whether to add an item to their carts. Convert more visitors into customers by optimizing your website with eCommerce product page best practices in mind. eCommerce Product Page Best Practices. Turn more visitors into customers and increase product page conversion with these 7 eCommerce product page best practices: Use a "Ready To Buy" Container.

eCommerce 370
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Ubersuggest 8.0: The Ultimate Competitor Analysis Tool

Kissmetrics

You may have noticed some small changes to Ubersuggest recently, but now it is time for another major release. In the last few months, you have seen the application get faster, we are slowly (but surely) working on increasing data quality, and we have even made multiple updates to our Chrome Extension. But today, we are announcing a new feature that will make finding lucrative keywords even easier.

SEO 363
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Charting a New Path Forward: How to Plan Your Ecommerce Investments for the Future

BigCommerce

It’s not often that widespread change happens overnight, but that’s how it felt for much of the U.S.

eCommerce 441

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Klaviyo vs. Listrak: Comparing Platforms

Groove

Klaviyo vs. Listrak. Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. In this blog, we're comparing Klaviyo vs. Listrak to help you determine which platform is best for your eCommerce business.

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Free Video Editing Software For E-commerce Videos

Kissmetrics

High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. There are many ways to edit your videos for free. Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving.

eCommerce 360
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Grupo Éxito Harnesses Tech Partnerships to Power Pricing and Promotion Offerings

Retail TouchPoints

South American food retailer Grupo Éxito has renewed its DemandTec Price Optimization subscription. The solution helps Grupo Éxito identify shopper behavior trends in order to generate the right price recommendations and improve its assortment by defining product roles by zone and division. “Our multi-year relationship with DemandTec exemplifies how science-based optimization enables us to deliver prices that are more relevant for customers,” said Jorge Vallejot, Technology Director at Grupo Éxi

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Learn From 2020 To Create Your Anywhere-Work Strategy

Forrester eCommerce

2020’s Remote Work Is The Exception No Business Wanted The sudden arrival of the COVID-19 pandemic has thrust every organization into a patchwork of unplanned workforce responses. Companies have had to quickly get as many of their personnel into a safe and productive work situation as possible, with most of them working remotely at least […].

Customer 445
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Volusion Alternatives That May Be a Better Fit for Your Business

BigCommerce

Is it time to find an alternative to Volusion?

Volusion 418
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How to Get Your Products in Walmart Marketplace

Kissmetrics

As the most successful retailer in the world, it’s only natural for Walmart to have expanded into the e-commerce space. The Walmart Marketplace is among the fastest-growing e-commerce stores out there, so if you’re looking for an Amazon alternative, it’s a serious contender. But how do you make the most of Walmart Marketplace ? Well, let’s take a look, starting with how the platform operates.

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Instant Gifting Platform Expands Service to Canada and Europe

Retail TouchPoints

SmartGift , which allows gift recipients to virtually “open” their gifts and exchange them for a preferred size, color or a completely different item in the same price range, is expanding into Canada and three major European markets. The SmartGift option is now available through VF Corporation’s Timberland Canada website as well as the UK, France and Germany sites for Pandora.

Gifts 279
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Four Secrets Of Successful Upskilling (That You’re Probably Not Doing)

Forrester eCommerce

Improving the competencies of their people is a priority for many functional leaders, but too many take shortsighted approaches that are unlikely to achieve the desired results. Jeff Lash explains the mistakes many companies make and four Forrester tips on how to make upskilling more impactful.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Channel-Centric Solutions Are Missing the Mark

Optimizely

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web. While they might seem like the answer, because they allow you to mix and match, they ultimately result in a huge data disparity and are often difficult to manage.

Channel 195
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How to Write PPC Ad Copy Using AI

Kissmetrics

It’s no secret: the world of PPC advertising is not for the faint-hearted. If you don’t know what you’re doing, you could end up throwing money down the drain. How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. Thankfully, technological advancements like artificial intelligence (AI) are here to save the day.

PPC 332
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‘RC Capsule’ Creates Real-World Retail Test Lab in Historic Rockefeller Center

Retail TouchPoints

Rockefeller Center has launched a new retail initiative, RC Capsule, bringing together retail, real estate and technology in a program that offers independent brands the ability to test brick-and-mortar concepts with pop-up spaces. The initiative allows brands to lease turnkey, pre-wired spaces for six-month terms and to work with Rockefeller Center on creating unique retail experiences.

Retail 277
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2021 B2C Marketing Priorities In Europe

Forrester eCommerce

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year? They must get ready for a digital ecosystem with fewer third-party cookies and device identifiers, all while navigating an unpredictable […].

B2C 379
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Magento Community vs Enterprise vs BigCommerce: What’s the Right Choice for Your Business?

BigCommerce

For many, the name Magento goes hand in hand with ecommerce.

Magento 274
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The 11 Best Dropshipping Tools

Kissmetrics

Dropshipping is a popular method for building an e-commerce empire. The challenge is, there are tons of people out there trying to do the same thing. So, how do you get a competitive edge? By using dropshipping tools to get the most out of your dropshipping business. This post covers the basics of dropshipping and the 11 best dropshipping tools to maximize this fulfillment method’s benefits while minimizing the drawbacks.

eCommerce 298
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design:retail Winning Windows 2020: Call for Entries Now Open

Retail TouchPoints

The design:retail Winning Windows legacy continues in 2020, honoring holiday windows not just in Manhattan but across North America. Needed more than ever in a holiday season filled with uncertainty, exceptional holiday windows delight shoppers with their artistry and visual mastery while spreading joy and the spirit of the season and connecting with consumers. design:retail and Retail TouchPoints are inviting all retailers to let their storefronts shine by entering the annual Winning Windows co

Download 264
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Rating The Top 10 Digital Business Transformation Firms

Forrester eCommerce

Every year, more firms reach out to me to explain how they’re delivering their own brand of “digital transformation” to clients. When last I checked, I’m tracking over 170 vendors. Needless to say, some of these firms are much more adept at delivering effective transformation services than others. The simple truth is, almost every vendor […].

Other 370
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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HubSpot Alternatives (Nov 2020): Which are The Best Solutions

Ecommerce Platforms

HubSpot is a remarkable inbound marketing and sales software built for companies that want to use proven techniques for bringing in new clients and customers. With online business , pulling in additional leads is the name of the game, so it’s fairly common to search for HubSpot alternatives. That said, the market is filled with HubSpot alternatives, allowing for businesses to shop around before they pull the trigger.

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How to Create an E-Commerce Business Plan

Kissmetrics

If you ever plan on finding investors, partners, or employees for your e-commerce startup, you’ll need to know how to create a business plan. A lot of people make this process out to be more complicated than it needs to be. When you do it right, creating a business plan doesn’t have to be so difficult. In this guide, I’m breaking down step-by-step everything you need to know about creating a powerful e-commerce business plan.

eCommerce 278
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It’s a New Playing Field: The Keys to Restructuring Your Business for Post-Pandemic Success

Retail TouchPoints

Many consumer companies were struggling before the arrival of COVID-19. The pandemic threatens to put them under for good, unleashing a wave of retail bankruptcies and store closings unseen in many years. As of mid-September, at least 27 major retailers had filed for Chapter 11 bankruptcy protection in 2020, compared to 17 in all of last year, according to Retail Dive.

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It Is A Privilege To Announce The Forrester Wave™: Privileged Identity Management (PIM), Q4 2020

Forrester eCommerce

Bad puns in the title of this blog post aside (queue the rolling of the eyes, sigh, and slight smirk), we are pleased to announce that “The Forrester Wave™: Privileged Identity Management (PIM), Q4 2020” is now live. While PIM vendors have been adding new capabilities and improved user experience over the past two years, […].

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Printful vs Teespring (Nov 2020): Which One Is the Absolute Best?

Ecommerce Platforms

Printful vs Teespring… which ranks better? Launching a business is never an easy process. There are a lot of different factors to think about if you want to make sure that everything works. However, these days, there are a lot of tools out there that can make it easier to get into the world of eCommerce. For instance, if you’re thinking of selling products online but you don’t have enough money or space to buy and store stock yourself, you can choose to get involved with dropshipping.

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331: How To Compete Against Black Hat Amazon Sellers With Mike Jackness

My Wife Quit Her Job

Today, I’m thrilled to have my good buddy Mike Jackness on the show. Mike recently sold one of his ecommerce brands, ColorIt, for a 7-figure sum. But he’s been working hard starting a completely different brand called Tactical.com. It’s a real treat to have Mike on the pod today and in this episode, we are going to discuss the right way to do content marketing for an ecommerce store.

Books 156
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Aptos Names Tech Industry Veteran as CEO

Retail TouchPoints

Retail solution provider Aptos has appointed software industry veteran Pete Sinisgalli as CEO. With the appointment, Sinisgalli leads the now combined Aptos and Revionics organization, following Aptos’ acquisition of the AI-powered price optimization company in September. Sinisgalli most recently served as Chairman of the Board for LLamasoft, which was acquired by Coupa Software in November 2020.

Retail 253
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Insurance Leaders: Review Your Marketing And CX Budgets In The Wake Of COVID-19

Forrester eCommerce

Consider Spending Changes In Five Categories Post-COVID-19 The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different industries, including insurance, face disparate consumer trends, resource availability, and revenue potential during the pandemic and its aftermath.

Marketing 340
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib