Kissmetrics
OCTOBER 30, 2017
During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source. Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell , can we have our hat back? #GRAMMYs. — Arby's (@Arbys) January 27, 2014.
Omniconvert
NOVEMBER 2, 2017
Most optimization programs have small results or fail altogether. One of the most important causes of this situation is the lack of a coherent system for prioritization. While it’s not hard to come up with a list of ideas, the challenge is to decide where to start and in what order to execute your tests. […]. The post Practical CRO Prioritization with Johann van Tonder appeared first on Conversion Rate Optimization (CRO) Blog.
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Salsify
NOVEMBER 3, 2017
There are a few brave and innovate companies, that have begun to transform their brick and mortar stores into competitive forces. In the era in which the consumer is in control, it is important that brands and retailers distinguish themselves both online and off. To win online, you need excellent product content and a unique consumer experience. So what do brick and mortar stores need to do to stay profitable?
Optimizely
NOVEMBER 2, 2017
Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” Ideally, a buyer sees your product and simply has to have it immediately. But in the real world, customers may take months or even years to warm up to your brand before buying. Without cultivating a sense of urgency, your buyers might put off a purchase indefinitely, continuing to think, consider the options, and read the reviews.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Kissmetrics
NOVEMBER 3, 2017
I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel Report to see who came to your site, and how many of them signed up.
RTP blog
NOVEMBER 3, 2017
By Kimberly Cooper, Spatialand It’s no secret that over the past few years virtual reality (VR) has become increasingly influential across countless industries. Most recently, VR has emerged as a game-changer in the retail sphere, modifying and improving the consumer experience even as it enhances what brands already offer. Gravity Sketch is a case-in-point example of the ways that VR will continue to innovate retail possibilities.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Bronto
NOVEMBER 2, 2017
Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. But all hope is not lost. The post Building a Modern Data Strategy appeared first on Bronto Blog.
Kissmetrics
NOVEMBER 1, 2017
If you were Amazon CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins.
RTP blog
OCTOBER 30, 2017
By Mike Rittler, TD Bank From appliances to home exercise equipment, many Americans don’t have the cash on hand to pay for big-ticket items. For others, it simply makes sense to take advantage of no- or low-interest offers. Always on the lookout for ways to boost sales, retailers are building partnerships with banks to offer direct-to-consumer loans.
FastSpring
OCTOBER 30, 2017
Experts are predicting that 2017 will be the strongest holiday shopping season ever for ecommerce. Why? Because even last year, when many people were feeling uncertain about the U.S. economy in the post-election season, they still spent 13% more online than the previous year.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
SellBrite
NOVEMBER 3, 2017
These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up to you to develop strategies and execute on ideas that help you attract the right attention and carve out a lasting spot in your industry for your
Profitero
NOVEMBER 3, 2017
A new survey from the National Retail Federation has found that, for the first time, online has topped all brick-and-mortar destinations as the channel where most consumers said they plan to buy holiday items (cited by 59% of consumers). A separate survey from Nielsen reveals that 85% of US consumers plan to buy holiday gifts online this year, with 20% of those saying they plan to spend more online than before.
A Better Lemonade Stand
OCTOBER 31, 2017
Gain inspiration for your own ecommerce website design and implement some of the ideas so you can ultimately engage your audience on another level. The post 50 Beautiful and Creative Ecommerce Website Designs appeared first on A Better Lemonade Stand.
BigCommerce
OCTOBER 31, 2017
Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters. While you can peruse books and guides on how exactly to start a successful, long-term online store –– every entrepreneur every where has to start at the exact same place. And that place requires you to answer this 1 question: What are you going to sell?
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Klaviyo
NOVEMBER 1, 2017
Well-designed email templates can significantly increase customer engagement and revenue. The challenge comes when designing a beautiful email requires more time and creative energy than you have to spare. Klaviyo makes it easy to deliver powerful messages to your customers. Great templates are one crucial element towards making that possible. Today, we are excited to offer thirty brand-new templates, optimized for ecommerce, all available in our new Template Library. 30+ New Templates, Ready Fo
Steve Dennis
OCTOBER 29, 2017
None of us suffer from a deficit of experience. In fact, “stuff’ happens virtually non-stop. The daily rhythm of life is that we have ups and downs. Problems manifest, big and small. Complications arise, both profound and mundane. We encounter joys, concerns and everywhere in between. Items get checked off our to-do list. Or not. Amidst the backdrop of our existence come the many challenges to our equanimity.
A Better Lemonade Stand
NOVEMBER 2, 2017
Learning how to start an affiliate program for your ecommerce store is an affordable and low-risk way to grow your product sales in the longterm. The post How To Start an Affiliate Program for Your Ecommerce Store appeared first on A Better Lemonade Stand.
Store Growers
NOVEMBER 2, 2017
About two months ago, I launched a new online store, Apes In Space , where I sell posters with cool space images. I did a launch post and an update at the end of the first month. This post is what happened during the first full month of the store. As with every update in this Sprout Series ,I’ll show you what exactly I’ve been doing: Traffic , Financials , Merchandise , Effort & Psychology.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Klaviyo
OCTOBER 31, 2017
To be honest, I’m not a big fan of one-size-fits-all solutions. A one-size-fits-all dress isn’t going to look as good as a tailored option. And one-size-fits-all email marketing advice isn’t usually ideal for ecommerce stores either. Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business?
Omniconvert
NOVEMBER 3, 2017
It’s 2017. You’re not displaying the same content to all your traffic segments, are you? The personalized content experience for your users is not only an important part of converting visitors into customers, but a mandatory digital marketing action for companies to survive in the highly competitive e-market. Nowadays, marketers are talking to a smart audience, […].
ecomdash
NOVEMBER 2, 2017
To help you improve the customer experience, we have put together a list of the five most common dropshipping mistakes, and how to fix them. Read more. The post Solutions for 5 Common Dropshipping Mistakes appeared first on ecomdash.
Steve Dennis
NOVEMBER 2, 2017
“Does this path have a heart? If it does, the path is good; if it doesn’t it is of no use. – Carlos Castenada, “The Teachings of Don Juan” The focus of our career. Who we vote for. What we say when challenged. Where we spend our free time. The people we decide to hang out with. The organizations and causes we support. The comments we make on social media.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail Technology Review
OCTOBER 31, 2017
Aschheim (Munich). Wirecard, the international payment and internet technology provider, is collaborating with Staxter who will launch an e-commerce and value-added service platform soon.
TradeGecko
OCTOBER 30, 2017
Running out of stock is one of the worst things that can happen to a major specialty retailer. During the 2015 holiday season, Toys”R”Us experienced this first hand. For a company that has built its reputation on carrying the biggest range of toys and baby products, the prevalence of empty shelves has damaged their brand image.
Bootstrapping Ecommerce
OCTOBER 30, 2017
If you want to start a t-shirt business but are stuck on what to print on your t-shirts, this article will give you t-shirt design inspiration & resources. The post 5 Types of T-Shirt Designs & Resources for T-Shirt Design Inspiration appeared first on Bootstrapping Ecommerce.
ecomdash
OCTOBER 30, 2017
Planning for demand is important to prevent stock outs and inventory shortages. Use this guide to ensure your business is prepared for surges in demand. Read more. The post How To Prevent Stock Outs When Dealing With Surges In Demand appeared first on ecomdash.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Retail Technology Review
OCTOBER 31, 2017
Eurostop has signed up two independent fashion retailers in Singapore, Echo of Nature and Design and Comfort (D & C), both have selected Eurostop's connected retail solution for their businesses.
Rishi Rawat
OCTOBER 30, 2017
Many sites show QUICK VIEW option on category pages. The idea, I guess, is to help the shopper buy directly from the category page. See red arrow in screenshot below: On click: Is there evidence these actually improve conversion rates? Based on the research ( [link] ) I’ve seen, and experienced firsthand, they likely have a negative impact. This reminds me of homepage image rotators/sliders that are also very popular.
Wiser
NOVEMBER 2, 2017
What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended to or maybe something we definitely didn’t need. Even though we are deep into the retail consumer’s mindset, we all end up making purchases based on psychological pricing. These prices appeal to us emotionally, even if we don’t realize it.
TradeGecko
OCTOBER 31, 2017
TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. To get a feel of what the B2B eCommerce industry is like today and what you could be getting your business into, keep watching!
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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