Sat.Feb 23, 2019 - Fri.Mar 01, 2019

Growing Sales With Attribution Models in Google Analytics

Store Growers

Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool.

Retail Auto-Replenishment: the Pros and Cons


Automation is a powerful and strategic tool for brands looking to scale their retail offering, from large supermarkets working to automate their stock replenishment process, to consumers themselves installing Amazon Dash Buttons within their homes, is auto-replenishment really the future of retail?

Why Global Retailers Are Leaving Tmall And What This Means For Your Business

Retail TouchPoints

By Franklin Chu, Azoya USA International retailers have been quick to flock to large e-Commerce platforms in China, enticed by impressive consumer traffic in the world’s biggest retail market.

The Employee Experience Index

Forrester eCommerce

Six years ago, I noticed a pattern in the inquiry calls I was fielding from clients. At the time, many of them centered around things like BYOD, whether to take away local admin rights from PCs, and other decisions driven by escalating fears of security or compliance risks.

Other 253

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Cohort Analysis: How to Study Cohorts for Actionable Insights


Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior?


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Why Imagineers, Not Engineers, Will Change Business Today

Retail TouchPoints

By Mark McGregor, Signavio Customer Experience is one of the hottest topics discussed in business right now. Almost every journal you read or web site you visit seems to be full of variants stating, “why it should be important to you” and “how your business will be at risk.”

Arts 195

AI Creates The CRISPR For Corporate DNA

Forrester eCommerce

Every company has a specific DNA. You may think DNA is the brand or values. But corporate DNA is what makes a company tick, not what the company is. Talent, operations, technology, and data make up your base pairs.

Multilingual SEO: Site structure and best practices


Multinational markets used to be a thing that only big companies can tap. However, as an online business, we have one big advantage that many small and medium businesses did not had in the past, the internet. The internet does not have borders and can be accessed from anywhere in the world.

SEO 249

INFOGRAPHIC: How Marketers Plan to Analyze, Buy, and Use Tech in 2019


When it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently.

B2C 244

Editors Share Their Most Memorable RIC Moments

Retail TouchPoints

The 2019 Retail Innovation Conference , set to take place a little more than two months from now on May 6-8 in NYC, will give retail executives the chance to gain key insights from today’s leading industry innovators, to help them meet and exceed their own business goals.

Events 195

Innovation Platforms — Not Software-Only

Forrester eCommerce

Every enterprise should be using an innovation platform to help track, drive and evaluate its innovation efforts. However, do not limit this effort to an innovation management software solution. As noted by my colleague, Dan Bieler, you need a continuum of collaboration tools.

All You Need To Know About Recharge Payments

Ecommerce Platforms

Are you looking for a reliable recurring billing app for your Shopify Store ? If so, Recharge Payments could be the solution for you. This review takes an in-depth look at its features, hits and misses to help you determine if it is the right fit for your subscription business model.

Lead Scoring Is Important For Your Business: Here’s How to Create Scoring Model and Hand-Off Strategy


68% of businesses don’t practice any type of lead scoring. With lead scoring, you don’t waste loads of time on… Analysis + Analytics


246: Everything You Need To Know About Sales Tax With Martina Chavez Of Avalara

My Wife Quit Her Job

Martina Chavez is an expert in sales tax compliance over at Avalara and I invited her on the show today to clear the air in regards to everything that is happening with Amazon and nexus when it comes to paying sales tax.

Books 156

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester eCommerce

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands.

5G and the latest digital transformation


5G has been an overall popular conversation topic globally and it definitely dominated at Mobile World Congress.

BlueHost Ecommerce Hosting Review 2019

Ecommerce Platforms

As a small business owner who is in the process of setting up an ecommerce storefront, you may have selected a software platform that is not a hosted service but requires you to provide your own web hosting for your store (such as WooCommerce).

The Empowered Marketer: Brian Lim of The Emazing Group


If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone. That’s what drove Brian Lim, the CEO and Founder of The Emazing Group , to start three massively successful ecommerce brands — Emazing Lights , iHeartRaves and INTO THE AM.

FORRward: A Weekly Read For Tech and Marketing Execs

Forrester eCommerce

Are we running out of ideas? As the pace of disruption accelerates, there is an increasingly important focus being put on innovation.

Mobile’s impact on holiday shopping and how to compete next season


Previously published on the Insights Blog. The numbers are in and there is no denying that the 2018 holiday season outshined the 2017 holiday in terms of ecommerce revenue. From Black Friday through Christmas week, consumers spent more dollars overall and spent more time on mobile.

Mobile 144

Does it Payless to pay less?

Bryan Eisenberg

Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer to pay more for products than they are actually worth? Today Payless announce they are closing all their stores.

Marketing Unboxed: Kylie Cosmetics Has the Key to Beauty Marketing


For makeup brands, the competition in ecommerce is as tough as it is beautiful. When we ordered from the much-hyped Kylie Cosmetics , we expected the marketing to be standout. After all, this is the brand that transformed Kylie Jenner into the youngest self-made billionaire ever.

The Four Faces of Rapid Development

Forrester eCommerce

Heads up: We’re revising our market segments and vendor assessments in and around low-code development platforms and digital process automation (DPA). This post explains the changes we’re making in 2019. We’re making this change in response to client requirements.

Why Product Packaging Design is Important to Ecommerce Success


Ecommerce brands like Birchbox and Harry’s have found a way to create exceptional product experiences online that transfer over to the real world. Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for.

If I Had to Start All Over Again, I Would…


I started young. At the ripe age of 15 and a half, I started my first online business. Can you guess what it was? It was a job board. I created it because I couldn’t find a high paying job at that young of an age. Heck, I struggled to find even a low paying job!

WHITEPAPER: The Marketer’s Guide to Developing Your Inner Marketing Technologist


In this whitepaper, we dig into how today’s marketers think about evaluating and implementing new technology — and how to become a marketing technologist. . Today’s Marketers Must Be Technologists. When you think of your role as a B2C Marketer, does “technologist” immediately come to mind as a description? If it doesn’t, it should. You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry.

B2C 163

What I Learned From Global E-Commerce Leaders Forum In LA

Forrester eCommerce

I try to attend at least one Global E-Commerce Leaders Forum (GELF) event every year. It’s a great event for brand and retail leaders in charge of global strategy to catch up on the latest and greatest, share woes, and celebrate successes.

Events 224

How to Use Visual Search to Drive eCommerce Growth


Unlike pre-internet days where everyone watched the same 10 channels on TV and read the same newspapers, people have access to hundreds of channels across multiple platforms.

The 9 Best Small Business Email Marketing Software for 2019


At one point or another, every small business needs a tool to help with email marketing. With a market that’s so saturated, it can be quite difficult to weed through all of the tools to find the best one. But you’re a small business owner, you don’t have time for all that.

How to Create an Online Course and Landing Page in Thinkific

Ecommerce Platforms

Imagine, for instance, having your professional sporting career cut short by an unfortunate injury. And to make matters worse, let’s say you hadn’t planned for such a disaster at all, and the country is already knee-deep in an economic recession.

Forrester’s Top Customer Experience Research Findings Of 2018

Forrester eCommerce

Forrester’s customer experience (CX) research team published more than 100 reports in 2018. I just released a report that pulls together our most important CX findings from those publications and highlights them in one place.

Google Analytics, Python, Pandas, Plotly: Get Started


In this article, we discuss how we can use Plolty with Google Analytics data.

Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.

Inflow Insights

Are eCommerce brands too dependent on paid advertising? This is an assertion that has been floating around in marketing and startup circles lately.