Sat.Feb 23, 2019 - Fri.Mar 01, 2019

Growing Sales With Attribution Models in Google Analytics

Store Growers

Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool.

Retail Auto-Replenishment: the Pros and Cons

GetElastic

Automation is a powerful and strategic tool for brands looking to scale their retail offering, from large supermarkets working to automate their stock replenishment process, to consumers themselves installing Amazon Dash Buttons within their homes, is auto-replenishment really the future of retail?

Why Global Retailers Are Leaving Tmall And What This Means For Your Business

Retail TouchPoints

By Franklin Chu, Azoya USA International retailers have been quick to flock to large e-Commerce platforms in China, enticed by impressive consumer traffic in the world’s biggest retail market.

AI Creates The CRISPR For Corporate DNA

Forrester eCommerce

Every company has a specific DNA. You may think DNA is the brand or values. But corporate DNA is what makes a company tick, not what the company is. Talent, operations, technology, and data make up your base pairs.

INFOGRAPHIC: How Marketers Plan to Analyze, Buy, and Use Tech in 2019

Zaius

When it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently.

B2C 244

Cohort Analysis: How to Study Cohorts for Actionable Insights

Canonicalized

Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior?

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More Trending

The Employee Experience Index

Forrester eCommerce

Six years ago, I noticed a pattern in the inquiry calls I was fielding from clients. At the time, many of them centered around things like BYOD, whether to take away local admin rights from PCs, and other decisions driven by escalating fears of security or compliance risks.

Other 260

The Empowered Marketer: Brian Lim of The Emazing Group

Zaius

If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone. That’s what drove Brian Lim, the CEO and Founder of The Emazing Group , to start three massively successful ecommerce brands — Emazing Lights , iHeartRaves and INTO THE AM.

Multilingual SEO: Site structure and best practices

Canonicalized

Multinational markets used to be a thing that only big companies can tap. However, as an online business, we have one big advantage that many small and medium businesses did not had in the past, the internet. The internet does not have borders and can be accessed from anywhere in the world.

SEO 249

Editors Share Their Most Memorable RIC Moments

Retail TouchPoints

The 2019 Retail Innovation Conference , set to take place a little more than two months from now on May 6-8 in NYC, will give retail executives the chance to gain key insights from today’s leading industry innovators, to help them meet and exceed their own business goals.

Events 195

Innovation Platforms — Not Software-Only

Forrester eCommerce

Every enterprise should be using an innovation platform to help track, drive and evaluate its innovation efforts. However, do not limit this effort to an innovation management software solution. As noted by my colleague, Dan Bieler, you need a continuum of collaboration tools.

Marketing Unboxed: Kylie Cosmetics Has the Key to Beauty Marketing

Zaius

For makeup brands, the competition in ecommerce is as tough as it is beautiful. When we ordered from the much-hyped Kylie Cosmetics , we expected the marketing to be standout. After all, this is the brand that transformed Kylie Jenner into the youngest self-made billionaire ever.

How to Pick WordPress Ecommerce Plugins: Your Top 9 Choices

BigCommerce

Did you know that there are over 50,000 plugins in the WordPress plugin repository? For many, this number can seem… Ecommerce Technology

If I Had to Start All Over Again, I Would…

Kissmetrics

I started young. At the ripe age of 15 and a half, I started my first online business. Can you guess what it was? It was a job board. I created it because I couldn’t find a high paying job at that young of an age. Heck, I struggled to find even a low paying job!

What I Learned From Global E-Commerce Leaders Forum In LA

Forrester eCommerce

I try to attend at least one Global E-Commerce Leaders Forum (GELF) event every year. It’s a great event for brand and retail leaders in charge of global strategy to catch up on the latest and greatest, share woes, and celebrate successes.

Events 237

WHITEPAPER: The Marketer’s Guide to Developing Your Inner Marketing Technologist

Zaius

In this whitepaper, we dig into how today’s marketers think about evaluating and implementing new technology — and how to become a marketing technologist. . Today’s Marketers Must Be Technologists. When you think of your role as a B2C Marketer, does “technologist” immediately come to mind as a description? If it doesn’t, it should. You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry.

B2C 163

246: Everything You Need To Know About Sales Tax With Martina Chavez Of Avalara

My Wife Quit Her Job

Martina Chavez is an expert in sales tax compliance over at Avalara and I invited her on the show today to clear the air in regards to everything that is happening with Amazon and nexus when it comes to paying sales tax.

Books 156

All You Need To Know About Recharge Payments

Ecommerce Platforms

Are you looking for a reliable recurring billing app for your Shopify Store ? If so, Recharge Payments could be the solution for you. This review takes an in-depth look at its features, hits and misses to help you determine if it is the right fit for your subscription business model.

FORRward: A Weekly Read For Tech and Marketing Execs

Forrester eCommerce

Are we running out of ideas? As the pace of disruption accelerates, there is an increasingly important focus being put on innovation.

Mobile’s impact on holiday shopping and how to compete next season

GetElastic

Previously published on the Insights Blog. The numbers are in and there is no denying that the 2018 holiday season outshined the 2017 holiday in terms of ecommerce revenue. From Black Friday through Christmas week, consumers spent more dollars overall and spent more time on mobile.

Mobile 144

Lead Scoring Is Important For Your Business: Here’s How to Create Scoring Model and Hand-Off Strategy

BigCommerce

68% of businesses don’t practice any type of lead scoring. With lead scoring, you don’t waste loads of time on… Analysis + Analytics

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BlueHost Ecommerce Hosting Review 2019

Ecommerce Platforms

As a small business owner who is in the process of setting up an ecommerce storefront, you may have selected a software platform that is not a hosted service but requires you to provide your own web hosting for your store (such as WooCommerce).

Ask These Questions Before Investing In DAM

Forrester eCommerce

The perception that digital asset management (DAM) isn’t much more than static cloud storage is completely out of touch with today’s advanced DAM capabilities.

5G and the latest digital transformation

GetElastic

5G has been an overall popular conversation topic globally and it definitely dominated at Mobile World Congress.

The 9 Best Small Business Email Marketing Software for 2019

Omnisend

At one point or another, every small business needs a tool to help with email marketing. With a market that’s so saturated, it can be quite difficult to weed through all of the tools to find the best one. But you’re a small business owner, you don’t have time for all that.

How to Create an Online Course and Landing Page in Thinkific

Ecommerce Platforms

Imagine, for instance, having your professional sporting career cut short by an unfortunate injury. And to make matters worse, let’s say you hadn’t planned for such a disaster at all, and the country is already knee-deep in an economic recession.

Just Published — The Forrester Wave™: Global Continuous Testing Service Providers, Q1 2019

Forrester eCommerce

Digital disruptors and customer-obsessed organizations are improving customer experience (CX) by shortening their software delivery cycles, delivering features in smaller increments, and scaling their existing Agile processes in concert with DevOps.

Google Analytics, Python, Pandas, Plotly: Get Started

Canonicalized

In this article, we discuss how we can use Plolty with Google Analytics data.

Barneys and MedMen hope ‘high’ fashion will be a big hit

Steve Dennis

Two retailers are seeking to really put the high into high fashion. Last week Barney’s New York, which operates 15 luxury department stores and outlets in the US, announced it would open “The High End” in its Beverly Hills flagship.

How to make international ecommerce transparent, efficient and cost-effective

Retail Technology Review

Cross-border ecommerce provides organisations with, theoretically, a low-cost opportunity to break into new markets. Yet from the cost of air freight to the complexity of international returns plus consumer expectations for full disclosure of import tariffs at checkout, successful global ecommerce is significantly more complex than it might first appear.