Sat.Jul 23, 2016 - Fri.Jul 29, 2016

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Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will tell you he makes his living off of word of mouth. He doesn’t worry much about online experience. He has a personal edge over many other contractors, because of how he makes his customers feel and the quality of his work. Don doesn’t think about the experience of the people referred to him.

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Ecommerce and Chargebacks: How to Manage and Prepare to Scale

Bootstrapping Ecommerce

This is a guest post by Scott Stone, CMO at Chargeback. Ecommerce merchants, from brand-new to industry veterans, experience chargebacks. In 2016, ecommerce will lose $6.7 billion to fraud, according to data from LexisNexis and eMarketer. Chargeback fraud and friendly fraud represent 71 percent of those losses. Unfortunately, many of these same merchants are unaware […].

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4 Simple Steps to Make Old Data New

Webbula

So you want to fire up your marketing efforts, and that in-house email list you’ve been building for years seems like a great place to start. If it’s been awhile.

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Lamoda Drives Millions in Revenue with eCommerce Personalization (Case Study)

Dynamic Yield

Lamoda personalizes experiences for 20 Million monthly customers using Dynamic Yield's Unified Customer Engagement Platform. The post Lamoda Drives Millions in Revenue with eCommerce Personalization (Case Study) appeared first on Dynamic Yield.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Lamoda Drives Millions in Revenue with eCommerce Personalization (Case Study)

Dynamic Yield

Lamoda personalizes experiences for 20 Million monthly customers using Dynamic Yield's Unified Customer Engagement Platform. The post Lamoda Drives Millions in Revenue with eCommerce Personalization (Case Study) appeared first on Dynamic Yield.