Sat.Feb 18, 2017 - Fri.Feb 24, 2017

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Five Shades Darker? – What The Diageo “Indirect Access” Judgement Really Means For SAP Customers

Forrester eCommerce

At last, exactly two years later, the long-awaited sequel to my hit, if overly censored, blog post: Five Shades Of Grey (How software buyers and license managers should be compliant without being submissive). The trigger is the SAP vs Diageo verdict , which generated a lot of hysterical blogging and tweeting with dire predictions for SAP customers. IMO most commentators have overlooked the crucial parts of the judgment and therefore significantly overstated the case's negative implications for S

Customer 243
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5 Habits Of Successful Entrepreneurs That I’ve Witnessed Personally

My Wife Quit Her Job

As someone who writes about entrepreneurship and teaches others how to sell physical products online, I make a habit of following as many entrepreneurs as I can. It doesn’t matter if you’re famous or just starting out, I’ll at least check out your website to see what you have to say. But even though I love reading posts about entrepreneurship, I’ve become increasingly jaded with the cliches that I’ve been seeing. “Learn to fail” “Learn from your mi

Article 242
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How 3 Retailers Use Mobile Apps to Creatively Encourage Engagement

Optimizely

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. And furthermore, Searchmetrics reported that during the 2016 holiday shopping season, 1 in 5 consumers solely relied on mobile devices to research gifts – before, in all likelihood, visiting a store’s website or brick-and-mortar

Mobile 150
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Are You Building Your Ecommerce Business Backwards?

Store Growers

I’ve ended up somewhere smelly. The last couple of years I’ve been teaching people how to make their stores more successful. Unfortunately that means I’m entering the territory of gurus selling the overnight-6-figure-profit dream or other get rich quick schemes. Steering clear of this kind of BS is super important to me. That’s because I want to help people build businesses for the long haul.

eCommerce 117
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Interactive Content Spotlight: Free People, Silver Jeans, Asics + more

Fastr

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge digital experiences from around the web. Enjoy! 1. Free People – Freestyle What it is: A multimedia buying guide Why we love it: This long-form experience effortlessly integrates videos that express the fun and carefree nature of.

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151: How Mike Stelzner Created A Multi Million Dollar Social Media Marketing Site And Conference

My Wife Quit Her Job

Today I’m thrilled to have Michael Stelzner on the show. Now I was introduced to Mike by my friend Darren Rowse of Problogger and I’m really glad that he made the intro. Mike runs the ridiculously popular site Social Media Examiner which gets an insane amount of traffic. I’m just going to make a rough estimate here but I’m guessing somewhere in the 1.1 million uniques per month range.

More Trending

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Show Your Personality

Rishi Rawat

Amazon is as big and traditional a retailer as I can think of. Well, I saw this question on my Amazon homepage (see red arrow ): Amazon doesn’t even sell invisibility cloaks. So why ask this question? Because it’s a fun question that a visitor wouldn’t expect to see on a site like Amazon. It’s also engaging. And if Amazon knows one thing it’s this: engagement drives brand recall, which drives everything else.

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Are You Building Your Ecommerce Business Backwards?

Store Growers

I’ve ended up somewhere smelly. The last couple of years I’ve been teaching people how to make their stores more successful. Unfortunately that means I’m entering the territory of gurus selling the overnight-6-figure-profit dream or other get rich quick schemes. Steering clear of this kind of BS is super important to me. That’s because I want to help people build businesses for the long haul.

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Top Event Professionals to Follow on Snapchat Right Now

Canadian Special Events

Snapchat has come along way from its “7 seconds and it’s gone” photo format. With features such as my story, video, and geo-filters, Snapchat has become the main platform for social engagement for celebrities, businesses, internet personalities, and many #EventProfs. Here are some of the top #EventProfs we’ve been following and you should too. Nick Borelli, @nickborelli.

Events 71
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What if retail traffic declines last forever?

Steve Dennis

The results keep pouring in and they don’t bode well for brick & mortar retail. Across just about every sector and virtually every time period, traffic to physical stores continues to decline. Of course, for the most part, we aren’t buying less, we are shopping differently. The obvious dominant trend is the explosion of e-commerce, and the one player accounting for the most growth is Amazon.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Which Brands Won Super Bowl 2017?

Profitero

The Patriots may have won Super Bowl 2017 but which brands won online? Profitero’s FastMovers reports monitor Amazon’s best sellers lists daily and analyze products’ performance over specific time periods to produce a cumulative ranking of best-selling products. . In the two weeks leading up to Super Bowl 2017 (starting January 23 and ending on February 5 2017), we reported the following activity in the Crisps & Chips and Soft Drinks categories on Amazon.com: 24 of Amazon

Webinar 60
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Does Your Mobile Commerce Strategy Demand an App?

Kibo

It goes almost without saying that the mobile commerce revolution is underway. Billions […]. The post Does Your Mobile Commerce Strategy Demand an App? appeared first on The Omni Channel.

Mobile 48
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Instantly Increase Your Event’s Value with Easy, Fun, Powerful Networking

Canadian Special Events

Every meeting planner knows that powerful networking can instantly increase an event’s value. But more often than not, they feel like Grace who was planning an association’s annual conference. She told me “We need to do a better job with networking. That’s what people said they want more of and I’m not sure how.”. It’s a frustration I hear again and again.

Events 64
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9 Common Questions (And Answers) We Get Asked About Amazon Sponsored Products

ChannelAdvisor

In 2015, the number of sellers using Amazon Sponsored Products worldwide grew more than 100%. It’s no wonder that these paid advertising options are growing in popularity — with millions of retailers and billions of products on Amazon, it can feel nearly impossible for retailers to stand out from the crowd. As a retailer, you should be asking yourself if using Amazon Sponsored Products could help give you a boost to stand out from your competitors.

Channel 40
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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5 Ways to Optimize your eCommerce Performance with Amazon FastMovers – Part 5: Benchmarking Product Performance

Profitero

This is the final post of a five-part blog series that has covered highlights, key features, and use cases of Profitero’s Amazon FastMovers reports : If you’ve missed any of our earlier posts, you can catch up on the series so far: Part 1: How to Analyze your Competitors. Part 2: Identifying New Arrivals in your Category. Part 3: Detecting Consumer and Product Trends.

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7 eCommerce Predictions for the Next Decade

eCommerceFuel

New post from eCommerceFuel : I’m a little late to the party to make New Year predictions for 2017, so let’s do something a bit different. Below are seven eCommerce predictions for the next 10 years: major trends I believe will reshape the way we sell online by 2027. A Viable Alternative to Google and Facebook. We’ve entered a unique time where just a few major platforms have monopolized (or are close to monopolizing) the majority of traffic online.

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The Show For People Who Plan Events

Canadian Special Events

Learn From The Experts, Get Inspired & Meet The Right People to Empower Your Events. Celebrating 20 years as Canada’s national conference & show for people who plan events, CSE Live! features a powerful education conference with two days of immersive programming, a show floor full of insanely creative ideas and two EPIC social events hosted by the industry’s leading brands. .

Events 40
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15 miles, 5 marketing terms, and a lot of stickers

Talkoot

I attended the Outdoor Retailer Winter Market with some Talkoot team members, and for me it felt like I was finally home. I used to attend the summer Outdoor Retailer back in the late ‘90s when I worked at Outside Magazine, and having grown up involved in, and surrounded by, the outdoors, the show always felt like Mecca. My life took a turn when I left Outside and moved to Portland, OR, not necessarily in a bad way, but just different.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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You Asked, We Answered: Algorithmic Repricer for Walmart

ChannelAdvisor

Imagine having a proven tool that can help you maximize revenue and profitability — on weekends, nights or holidays. With ChannelAdvisor’s Algorithmic Repricer for Walmart , you have exactly that. Our algorithmic repricing technology has one goal: to help you win the Buy Box or Best Offer position. As the competitive landscape of your listing changes, your price will be lowered to maximize your revenue and profitability.

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Generate Traffic and Interest with an Online Poll

Weebly

An online poll is one of the quickest and easiest ways to generate new traffic. A good poll can even encourage sales. Now, with Pinpoll's latest app store integration , it's easy than ever to create a poll and add it directly to your site. All you need is a good concept and a few minutes to integrate a new online poll into your website design. Here are a few ideas to get started: Ask a Simple Question ​Start with a question.