BigCommerce
MARCH 10, 2017
Being fired by one of my first clients taught me one of my hardest lessons: the importance of being able to accurately diagnose the disease before providing the cure. What I realized then was that even though SEO done well can increase traffic and ROI, if you do it poorly, it will negatively impact an online store’s organic search efforts, therefore conversions and revenue.
My Wife Quit Her Job
MARCH 8, 2017
Today I’ve have someone really special on the show, Chris Boerner. Now I met Chris at the Ecommerce Fuel conference in Savannah Georgia a month ago and I’m really glad that we met. She has an amazing story and she runs a successful business called CieloPillHolders.com where she sells premium key chain pill fobs. She’s done exceptionally well on Amazon, is extremely well connected with the Amazon community and she has a lot of experience with the platform.
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Bryan Eisenberg
MARCH 10, 2017
Some of you might have seen through our social media channels that Jeffrey and I have been working on a new book with our friend and mentor Roy H Williams. We have been sharing a new chapter every week. This Monday we will release Chapter 11. The book has only 12 chapters. If you would like to be among the first to read the book head over to BrandLikeAmazon.com.
Optimizely
MARCH 10, 2017
A customer has just made their first purchase with your brand – certainly a moment to celebrate as a marketer. But the journey isn’t over. Without further nurturing from your brand, the vast majority of customers will make one purchase, and then disappear: and it’s important to remember that 80% of a brand’s revenue will come from 20% of their customers.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Ecommerce Platforms
MARCH 5, 2017
Whether a customer contacts you through email, phone, chat or a support ticket, they want a fast response. At that moment in time that's the only thing they desire. Therefore, a speedy response time should always be your primary objective when establishing a support system. After that the customer is going to judge you on the quality of support. This ties into how knowledgeable you sound, if you resolve their problem on the first try and if you're accommodating to any problems they have encounte
My Wife Quit Her Job
MARCH 6, 2017
Sometimes a seemingly insignificant change to your website or online strategy can pay huge dividends. And in many cases, the answer to improving sales requires very little effort to implement. In this article, I’m going to discuss some simple tweaks that we made to our website that had a dramatic impact on our business. Before I get into the guts of what we did, I just want to stress the importance of obtaining quality metrics for your website.
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Optimizely
MARCH 7, 2017
If you don’t currently have a welcome campaign in place, or haven’t put much thought into implementing one, now is the time to improve it. When a new shopper provides you with an email address and begins browsing merchandise, it’s the job of the marketer to use that email address to provide the best possible shopping experience. A welcome offer is one of the most effective ways to encourage a first purchase – research by Experian revealed that welcome emails containing coupons have up to 2
Store Growers
MARCH 6, 2017
Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. And most of the time, that’s all the attention it gets. Fix the product feed, connect with Google Adwords and move on. But if you never come back to Google Merchant Center, you’re probably leaving money on the table.
eCommerce Training Academy
MARCH 5, 2017
Digital marketers and eCommerce store owners spend a lot of time and money driving traffic to their online stores. The ultimate goal is to convert those shoppers into actual customers. If you’re promoting the business, you’re probably sending traffic to one of the following pages: The Homepage. A Category / Collection Page. A Product / Offer Page.
Rishi Rawat
MARCH 6, 2017
Threadless.com regularly runs 30% off deals. They used a different hook in their latest email. I love this idea because, as we’ve seen before.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Talkoot
MARCH 9, 2017
“To write is human, to edit is divine.” ? Stephen King, On Writing: A Memoir of the Craft. It’s a cliché that writers are solitary beasts. And it’s true that most writers do have an introverted streak and a high tolerance for working alone. But a writer’s best friend (besides their laptop and soft pants) has always been a good editor. That’s true for any kind of writing, from purely creative writing to more utilitarian stuff like technical and eCommerce writing.
Store Growers
MARCH 6, 2017
Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. And most of the time, that’s all the attention it gets. Fix the product feed, connect with Google Adwords and move on. But if you never come back to Google Merchant Center, you’re probably leaving money on the table.
Profitero
MARCH 8, 2017
With the help of increasingly sophisticated technology, eCommerce retail is evolving to meet consumer demand faster and with more ferocity than any other channel we’ve seen. It’s not surprising that eCommerce will arguably be the biggest investment successful brick-and-mortar retailers make over the next several years. What is surprising is that there is little understanding of how to translate investments into a winning strategy.
Omniconvert
MARCH 7, 2017
For every eCommerce marketer, cart abandonment is one of the most painful areas. But before finding the right cure, let’s get clear on what Cart Abandonment Rate (CAR) is and how to calculate it. CAR is an indicator that reveals the number of visitors who had the intention to complete the purchase but ended up by […]. The post 3 Main Reasons for Cart Abandonment and How to Treat Them appeared first on Conversion Rate Optimization (CRO) Blog.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Blue Acorn
MARCH 7, 2017
Q1 is coming to an end, and with it only a few holiday opportunities that drive an increase in revenue or promotions. Fortunately this also means that the holiday hangover period is officially over, and grocery stores are beginning to be filled with chocolate eggs and all things pastel for Easter. Then, in May and June, we get to the battle of the parents for both Mother’s Day and Father’s Day, with a mix of grilling for Memorial Day weekend.
ChannelAdvisor
MARCH 6, 2017
The countdown is over! After what felt like ages, Catalyst 2017 is finally in full swing here in Nashville, Tennessee. Starting this afternoon, hundreds of people poured into the iconic Music City Center ready to hear from and meet some of the most influential minds in the e-commerce industry (and maybe taste some of the best sour mash and bourbon whiskey Tennessee has to offer, but more on that later).
Profitero
MARCH 6, 2017
Confectioners need to act fast in developing eCommerce strategies, because even though online retail remains a small channel, it is rapidly evolving. Profitero’s Director of Strategy and Insights EMEA Andrew Pearl was invited to speak at a recent panel at ISM 2017, the world’s largest confectionery fair. Alongside speakers from Mars Germany and Chocri, all agreed that early movers in the category would reap benefits later.
Omniconvert
MARCH 7, 2017
For every eCommerce marketer, cart abandonment is one of the most painful areas. But before finding the right cure, let’s get clear on what Cart Abandonment Rate (CAR) is and how to calculate it. CAR is an indicator that reveals the number of visitors who had the intention to complete the purchase but ended up by. The post 3 Main Reasons for Cart Abandonment and How to Treat Them appeared first on Conversion Rate Optimization (CRO) Blog - Omniconvert.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Kibo
MARCH 9, 2017
Today’s shoppers are mobile. They are deeply involved on social networks. They […]. The post 5 Retail Trends Now Expected by Consumers appeared first on The Omni Channel.
ChannelAdvisor
MARCH 6, 2017
This blog is a guest post from ChannelAdvisor partners Frooition. Find them at Catalyst at booth #23 in the Catalyst Pavillion! It is seven times easier, and cheaper , to sell to an existing customer than to hook in a new one. According to Forrester, cross sales and upselling are responsible for 10-30% of all e-commerce revenues. On a highly-competitive marketplace like eBay, keeping customers on your product pages means using cross-promotion techniques to stop customers from wandering to the
eCommerce Training Academy
MARCH 7, 2017
Easter is just around the corner and online stores across the world are planning on sending out email campaigns to help boost sales. Easter is an important retail holiday and shouldn’t be ignored. It’s a great opportunity for retailers to grab shopper’s attention through email, social media, paid search and affiliates. To help you get started, I’ve compiled a list of email subject line ideas you can use for your next campaign.
Dynamic Yield
MARCH 9, 2017
The post Senior Product Marketer appeared first on Dynamic Yield.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
BigCommerce
MARCH 7, 2017
90% of online small businesses expect to grow their revenue in 2017. 45% expect to grow more than 25% year over year. This data, collected from a survey of 596 BigCommerce customers, mirrors that of the National Federation of Independent Businesses’ report, which found small business optimism and confidence in the economy is at a 12-year high. While the NFIB’s data pointed to a political climate that may be more sympathetic to SMBs as the cause of a rise in confidence, BigCommerce’s survey found
ChannelAdvisor
MARCH 7, 2017
This blog is a guest post from ChannelAdvisor partners WorldFirst. Find them at Catalyst at booth #13 in the Catalyst Pavillion! As the technology for online purchasing becomes more widely accessible and consumers became more comfortable with online transactions, e-commerce will continue to grow rapidly. The National Federation estimates double-digit growth for e-commerce this year, and I expect much of this growth to come from international markets.
SellBrite
MARCH 5, 2017
Ecommerce can be a brutal space. Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. You might be competing against all of them. It can seem like it’s impossible to win. Even if you have a great product or a fantastic brand, you don’t have the budget or the name recognition to muscle out these giant retailers.
Dynamic Yield
MARCH 9, 2017
The post Senior Product Marketer appeared first on Dynamic Yield.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Profitero
MARCH 9, 2017
This article was originally published in Chain Store Age. The world’s largest brick-and-mortar retailer, Walmart, has eliminated the membership fee on its two-day shipping program ShippingPass – its strongest response yet to the growing dominance of Amazon Prime (which is now estimated to top 65 million members worldwide ). According to Marc Lore, CEO of Walmart’s U.S. eCommerce division and founder of Jet.com: “In today’s world of eCommerce, two-day free shipping is table stakes.
ChannelAdvisor
MARCH 9, 2017
Another Catalyst has come and gone. Its not a Nashville honky tonk without some line dancing. The third and final morning of Catalyst 2017 got off to a great start. After a delicious breakfast that was abuzz with talk from Tuesday night’s party at the iconic Wild Horse Saloon, attendees filed into the grand ballroom to hear from e-commerce heavyweights Google, Alibaba and Walmart before dispersing into the final breakout sessions. “30% of all searches will happen without a screen by 2020.”.
Steve Dennis
MARCH 6, 2017
Last week Target became the latest retailer to report weak earnings and shrinking physical store sales. They certainly won’t be the last. As more retail brands disappoint on both the top and bottom lines–and announce scores of store closings–many may conclude that brick-and-mortar retail is going they way of the horse-drawn carriage.
ChannelAdvisor
MARCH 8, 2017
This blog is a guest post from ChannelAdvisor partners, Pricefalls Marketplace. . Today, customer buying habits have forced brands to think differently about how and where they present their products. At Pricefalls Marketplace, we have witnessed brands opening stores that did not sell direct-to-consumer 5 years ago. At the same time, major brands are transforming their own domains from brand content and information centers to fully transactional e-commerce websites.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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