RTP blog
MARCH 24, 2017
By Peter Edlund, DiCentral Brick-and-mortar retailers spent decades building infrastructure to guarantee merchandise is on the shelf when customers walk into the store. Unfortunately, store traffic is declining, leaving too much perfectly allocated inventory to get marked down, crushing profitability. To survive, major retailers have shuttered hundreds of underperforming stores.
Groove
MARCH 21, 2017
The greatest piece of sales advice I ever received was from my very first sales manager who would always say, "Time is the killer of all deals." Not so coincidentally, it took me some time - and some lost sales - to fully understand exactly what he meant.
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Optimizely
MARCH 24, 2017
One of the most important aspects of web push is the real-time factor: where email is still largely at the mercy of a customer’s delay in opening and reading each message, web push allows marketers to deliver campaigns exactly when a customer needs them, in a way that creates urgency and encourages more in-the-moment engagement. But the real-time factor is accompanied by an increased danger of irrelevance – because web push is inherently more invasive than email (and even more so than mobi
My Wife Quit Her Job
MARCH 20, 2017
I’ve been helping would be entrepreneurs for nearly eight years now and one thing I’ve discovered is that you can’t really push someone to take the entrepreneurial plunge. Either you have the desire to start your own business or you don’t and most people can’t get over the uncertainty that’s involved with being your own boss.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
MARCH 23, 2017
To mimic the words of Zoolander ’s Mugatu, video is so hot right now. Well, video has been popular for some time, but videos for businesses are gaining lots of steam. Yet video content is not considered a top-of-mind strategy for retailers, according to Sarah Waters, Agency Development Manager at Google. But it should be. “By 2019, 80% of the world’s Internet traffic will be video,” she said during a session at ChannelAdvisor’s Catalyst event in Nashville, Tenn.
Ecommerce Platforms
MARCH 22, 2017
With the ever changing market, it's difficult to understand exactly where and how to sell your products online, regardless of whether they're physical or digital. A band, for example, might want to sell merchandise and music tracks, but trying to figure out the best outlet to do so is troublesome. After all, selling a digital product would push you towards one platform while physical products like shirts and hats would send you elsewhere.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
MARCH 23, 2017
Today, I’ve got an extra special guest on the show. He’s someone who I’ve followed and looked up to every since I started blogging in 2009 and that person is Jonathan Fields. Jonathan is an amazing writer, speaker, podcaster and he has this incredible ability to build community. What I also like about him is that he’s a family man we share a lot of the same values when it comes to life and business.
RTP blog
MARCH 20, 2017
By Tom Mucklow, Addressy For e-Commerce businesses across the globe, having a streamlined online shopping experience is essential for success. Though many retailers strive to create a positive online experience for their customers, the reality is often much different. The online checkout process can be long and unnecessarily complicated, jeopardizing the success of the last and arguably most important step to any online customer journey.
A Better Lemonade Stand
MARCH 21, 2017
In this post learn how to write better product descriptions by understanding your audience so well you can describe what they want better than they can. The post How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients? appeared first on A Better Lemonade Stand.
Fastr
MARCH 23, 2017
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! 1. Hush – Style Personalities What it is: An interactive quiz providing style and lifestyle tips Why we love it: This is a great example of providing value outside of. The post Interactive Content Spotlight: Hush, Godiva, Kate Spade + More appeared first on Zmags.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Steve Dennis
MARCH 23, 2017
The disruptive nature of e-commerce is undeniable. Entirely new business models are revolutionizing the way we buy. The transformative transparency created by all things digital has revolutionized product access, redefined convenience and lowered prices across a wide spectrum of merchandise and service categories. The radical shift of spending from brick & mortar stores to online shopping is causing a massive upheaval in retailers’ physical footprint, which looks to continue unabated.
Canonicalized
MARCH 19, 2017
Google Analytics can help in many ways, by telling you how your website is performing. In this article, we will be talking about Bounce Rate and Exit Rate. What they are, what differentiates them, and how these metrics can help us. Let’s see what I am talking about! What is bounce rate? A bounce happens […]. The post Bounce Rate vs Exit Rate appeared first on Canonicalized.
Retail Technology Review
MARCH 21, 2017
eShopWorld, the ecommerce enabling company, will create up to 250 new high-end jobs over the next three years. The announcement coincided with the official opening of its global headquarters in Dublin, Ireland by Ireland's Minister for Education and Skills, Richard Bruton.
Fastr
MARCH 21, 2017
Is Your Web Content Truly Accessible to All? Since 2015, over 300 lawsuits have been filed in violation of one giant, but frustratingly nebulous, concept: website accessibility. In the height of the digital commerce age, retailers must reexamine if they are catering to their entire user base: Can a visually impaired user access your content with a. The post Website Accessibility + The ADA appeared first on Zmags.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
TradeGecko
MARCH 24, 2017
One of the toughest challenges that small to medium-sized businesses face is how to effectively handle their cash flow. According to a U.S. Bank study, approximately 82% of small businesses fail due to the poor management of their cash flow.
Salsify
MARCH 20, 2017
Takeaway: Today we launched a Product Content Grader that measures content effectiveness and provides actionable recommendations for your brand's product sold on Amazon. You can get a detailed report about what’s up to par and what’s not on your product page across six key categories for free. Try it now!
Retail Technology Review
MARCH 21, 2017
By Craig Smith, VP of solutions & customer success, Amplience. Mobile retailing has become a pivotal milestone in consumer buying habits, with over half of online sales being made through mobile devices, reports IMRG.
Jumpshot
MARCH 22, 2017
The volume of Americans that purchased one or more of the top ten products on Amazon in February fell by nearly a quarter since January, when purchase volumes were cut by half from December. However, February’s top ten product sales were still 7 percent higher than the same month a year earlier. In contrast, UK residents’ top ten product purchases remained relatively stable, declining just a point in February, but saw a 13 percent year-over-year decline.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Bronto
MARCH 23, 2017
With today's deluge of data, it can be easy to lose sight of the value in the experience of the traditional marketer. But success requires a mix of both. The post Data Isn’t Always Top Dog: Preserving the Human Element of Ecommerce appeared first on Bronto Blog.
Salsify
MARCH 21, 2017
Takeaway: Manual processes? Siloed teams? Wrong, inconsistent product content? If you recognize these pain points, read on. In a webinar last week, Nasry Angel of Forrester Research and Arthur Werner, Director of Global Ecommerce Projects for Harman International, shared multiple hard-earned tips for implementing an efficient, nimble product content management system.
Retail Technology Review
MARCH 22, 2017
Peoplevox, the e-commerce Warehouse Management System (WMS) provider, has announced the immediate availability of a free Android mobile app for use by any e-commerce retailer seeking greater control over their Goods In process.
TradeGecko
MARCH 24, 2017
Businesses define sales territories as the grouping of clients into geographical, demographic, and/or other quantifiable metrics such as sales potential and ordering history. In a 2015 survey conducted by Bridge Group , assigning territories by geography still remained the most popular method (30% of respondents) among SaaS companies.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Omniconvert
MARCH 23, 2017
If you are a conversion optimization specialist, you know very well two things: #1 an idea, no matter how brilliant, will be useless if you don’t have a proper strategy first. #2 it is pretty hard to come up with new, good ideas for your business or your client’s business on a regular basis. […]. The post Are you an expert in CRO? You belong in the Conversion Vault appeared first on Conversion Rate Optimization (CRO) Blog.
ChannelAdvisor
MARCH 24, 2017
Of all the online trends that have appeared in the last couple of years, the one that is foremost on my most-hated list has easily been the new visitor pop-up. You know the ones. You visit a new site to read an article or read product reviews, and just when your pointer begins traveling back to the top of the screen — or you spend more than a few seconds on the page — you get a giant box that covers the screen, asking you for your email address.
Rishi Rawat
MARCH 20, 2017
I was signing into LinkedIn and noticed a nice little improvement. Moment I got to @ I was shown a dropdown of popular email services.
Profitero
MARCH 23, 2017
Grocery eCommerce, while still small in Australia , represents a major opportunity for retailers. Nielsen Homescan reveals that the average basket size of an online shopper is close to $100 – more than double that of the average basket shopped in a physical store. And, with no space constraints and no hassle of packing and unpacking the car, consumers are also inclined to buy more items online.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Omniconvert
MARCH 23, 2017
Let’s face it: almost all of us (especially when we are still in our youth) are blind to our little weird habits that might annoy the hell out of our colleagues, friends or family. And unless a good Samaritan has the courage to gently tell us, we continue to stumble in the dark and wonder […]. The post Live critique webinar for eCommerce websites appeared first on Conversion Rate Optimization (CRO) Blog.
Salsify
MARCH 23, 2017
If the energy and enthusiasm at this year’s annual Shoptalk event is any indication, retailers, brands, and other industry experts are rising to the incredible challenge of the fast-paced times we live in. No matter the vertical, those of us working in commerce are navigating tech disruptions, growing consumer demands, new policy and regulation speculations, and a sluggish outlook for US retail sales.
ChannelAdvisor
MARCH 23, 2017
width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen">. Welcome back to Channel Advice, a video series geared toward answering your most pressing e-commerce questions in bite-sized clips (lunch and learn anyone?). As most of you know by now, Facebook made some updates to its ad offerings this past year. Its dynamic ads program g ot a facelift , and the introduction of the carousel ad format gave advertisers more space to deliver their message to consumers thanks to its multi
Profitero
MARCH 21, 2017
Senior-level brand manufacturers and retailers will be attending Shopper Marketing Summit 2017 (March 27-29 2017) to get a deep dive into the strategies they’ll need to learn today, to ensure shopper-based growth tomorrow: Brand manufacturers build shopper-centric thinking into the earliest phases of brand development. Retailers partner with brands and vendors to enhance loyalty, improve the shopping experience and drive traffic and sales.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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