Sat.Nov 04, 2017 - Fri.Nov 10, 2017

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Ethical Ecommerce: On The Menu- Ethical Sustainable Disposables, Please!

Ecommerce Platforms

How do you feel about wasting free lunches, dinners, breakfasts, snacks, beverages, and packed or wrapped delivered fast foods? What about buying something that doesn’t trash the world around you while still offering fast, disposable materials? Can you forget “conventional” plastic? Can you eat ethically sourced food from unethically sourced plates?

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5 Post-Purchase Email Campaign Tactics Worth Trying

Kissmetrics

Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers with long-term value that translates into repeat purchases and, thus, increases the customer’s lifetime value to the company.

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Beacon Technology: Shining A Light On Customer Experience

RTP blog

By Miguel Ramos, Confirmit Retailers are facing increasing pressure to create a compelling and interactive shopping experience. The need to encourage customers to return to the store, rather than shop online, is a growing problem — because how easy is it to click a button, enter your credit card numbers and just wait for the package to be delivered right to your doorstep?

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Expert Q&A: Work with Amazon, or Against Amazon?

Optimizely

How do you both work with and compete with Amazon? It’s not an easy task. We talked about this challenge with Jeff McRitchie, the VP of Marketing at MyBinding.com , one of the largest binding and laminating dealers in the United States. The company started 20 years ago as a small business with a traditional door-to-door sales force. McRitchie co-founded the web portion of the company, launching MyBinding.com in 2002.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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185: The 80/20 Rule Of Sales And Marketing With Perry Marshall

My Wife Quit Her Job

Today, I’ve got an extra special guest on the show. Perry Marshall is one of the world’s most sought after business consultants and is the author of many bestselling books in the PPC advertising industry including the Ultimate Guide To Google Adwords and the Ultimate Guide To Facebook ads. He’s consulted in over 300 industries and he’s known as the godfather of PPC.

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How to Boost Ecommerce Revenue With Customer Loyalty Programs

Ecommerce Platforms

What's one of the main problems with selling on places like eBay, Amazon, and even Etsy? Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with.

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Sell Smarter on eBay: The Metrics You Need to Be Tracking

SellBrite

eBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. The platform’s niche products, like used items or one-of-a-kind collectibles, typically have fewer competitors than mainstream goods. eBay merchants offering these specialized goods are in smaller markets, so they have less information and examples to inform their own strategies for selling more and attracting customers.

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Getting Started with Ecommerce Video Marketing

ecomdash

90% of consumers say that videos are helpful when deciding to make purchases online. Use this guide to help you get started with ecommerce video marketing. Read more. The post Getting Started with Ecommerce Video Marketing appeared first on ecomdash.

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MXED Spotlight: Dropship Official Pop-Culture Merchandise to Your Customers

A Better Lemonade Stand

In this MXED review learn how you can dropship official pop-culture merchandise from franchises such as Star Wars & Harry Potter right to your customers! The post MXED Spotlight: Dropship Official Pop-Culture Merchandise to Your Customers appeared first on A Better Lemonade Stand.

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When Good Customer Service Comes Down To One Simple Question

RTP blog

By Adam Blair, Executive Editor “Did you find everything you’re looking for?” One of the two suburban supermarkets I shop at has trained its cashiers to ask customers this question just as they are beginning to scan their items, and it’s often struck me as odd and sometimes irrelevant. Generally I say “yes” without much thought, or I toy with the idea of saying something snarky like “I was looking for inner peace, but I settled for a box of doughnuts.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The New Rules of Brand Marketing

Salsify

Brand marketing has always been about telling your story and connecting with customers. But the rules and traditional way to reach your customers have changed.

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This Could Be the Year: Online Will Outdo In-Store Holiday Sales; Prime Membership Could Reach 90 Million

Sailthru

This holiday season, online retail could hit two big milestones: In the share of shopping going online over the holidays, and in Amazon’s ever-burgeoning Prime membership. Even with all this online growth, a new report says that when it comes to omnichannel retail, U.S. brands are not as forward-thinking as their international colleagues. We’ll take a look.

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A very mobile Christmas?

Steve Dennis

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. Retail brands as diverse as Target and Neiman Marcus have alluded to the pivotal role that digital plays in driving both their online and physical store sales. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store.

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Amazon & You…Enemies With Benefits

RTP blog

By Greg White, Blue Ridge Commerce Has Changed…Changed For Good…And Changed For The Better In the days of Mad Men, brands pushed goods on consumers and presented a broad identity for consumers to aspire toward by choosing their product. To quote the Rolling Stones’ take on advertising; “…a man comes on and tells me how white my shirt can be, but he can’t be a man ‘cause he doesn’t smoke the same cigarettes as me.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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5 Supply chain challenges you need to get on top of

TradeGecko

Once upon a time, supply chain management was easy. Today, businesses have to contend with global competition, product life cycle compression, and most importantly, rising customer power.

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Rent the Runway and Spring Talk Key Strategies for Growth in 2018

Sailthru

Two heads of growth are better than one. At least that’s our thinking after Kevin Kwon, head of growth at Spring , and Will Flaherty, head of growth at Rent the Runway , joined Hilary Milnes from Glossy for a fireside chat to discuss their successes in 2017 and plans for 2018. The topics are familiar: customer data, personalization, culture, media mix, and brand partnerships.

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Stay. Stay. Stay.

Steve Dennis

The amygdala is sometimes known as the “lizard brain.” It’s more or less a holdover from prehistoric times and its role is to activate our primal survival instincts such as aggression and fear. When we are faced with a perceived threat, it can reflexively kick us into “fight or flight” mode. Sometimes–typically when we get overwhelmed and flooded with stress hormones–we can bounce back and forth from attacker to avoider, from villain to victim.

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5 Tips For Running A Successful Subscription Box Service

ecomdash

Subscription boxes are a big trend in ecommerce at the moment. Use these 5 tips to start running your own successful subscription box service today. Read more. The post 5 Tips For Running A Successful Subscription Box Service appeared first on ecomdash.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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60+ New Year Email Subject Line Ideas for eCommerce

eCommerce Training Academy

We’ve gathered a list of New Year email subject line ideas as well as some New Year sale slogans to help you get started. You might also like: Boxing Day Email Subject Lines. Let’s get started! New Year Sale Names. Happy New Year Sale. End-of-Year Clearance. Year End Sale. End of Year Sale. New Year’s Sale. End of Season Sale. Year End Event.

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7 Tactics to Convert First-Time Holiday Buyers into Repeat Purchasers

Sailthru

Every marketer knows that the holiday season is hugely important. But while the short-term implications of holiday traffic are well-understood, sometimes the long-term potential is less appreciated. . A recent Sailthru survey found that 24 percent of marketers expect the holidays to be responsible for more than 40 percent of their annual revenue. That revenue is coming from two groups of customers.

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Department stores aren’t going away, but 3 big things still need to happen

Steve Dennis

It’s been a long, slow slide for department stores. Starting some two decades ago, the major chains began leaking share to the big-box, off-the-mall players. Just as that started to stabilize somewhat, Amazon and other e-commerce pure-plays began chipping away at the sector’s once dominant position in apparel, accessories and home products.

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Benefits Of Omnichannel Selling

ecomdash

Many businesses are moving toward an omnichannel retailing strategy to gain a competitive edge. Here are the top benefits of omnichannel selling. Read more. The post Benefits Of Omnichannel Selling appeared first on ecomdash.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Sumo Spotlight: Drive More Traffic, Collect More Emails, Convert More Customers

A Better Lemonade Stand

In this Sumo review learn how Sumo's tools can help you get more traffic, capturing more emails, utilize popups & encourage social shares more effectively. The post Sumo Spotlight: Drive More Traffic, Collect More Emails, Convert More Customers appeared first on A Better Lemonade Stand.

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Keep Black Friday shopping free of fake goods

Retail Technology Review

MarkMonitor, the enterprise brand protection solutions provider, is advising online shoppers to be more vigilant leading up to Black Friday. In the annual search for bargains and discounted goods, consumers are more at risk when it comes to unintentionally buying counterfeit goods.

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The way we vote

Steve Dennis

A lot of people will be going to the polls today. But most won’t–and not because they aren’t holding elections in their community. Voter turnout is ridiculously low in many parts of the country, particularly in local elections. And that means those that actually show up have disproportionate influence. Of course we get to vote on lots of things each and every day by deciding what we give our time and attention to.

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How to Create an Innovative Unboxing Experience for Your T-Shirt Business

Bootstrapping Ecommerce

It's time to think outside the box for your business' unboxing experience. It's time to create an innovative unboxing experience for your t-shirt business. The post How to Create an Innovative Unboxing Experience for Your T-Shirt Business appeared first on Bootstrapping Ecommerce.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Podcast Q&A: How to Define eCommerce Success and Where to Play

Profitero

eCommerce forms a critical part of any brand’s go-to-market strategy, but fundamental questions remain for many, such as how to define success and where to focus resource. In this Q&A, Sabir Semerkant, SVP of eCommerce at digital agency VaynerMedia, provides his point of view. Check out the podcast for the full interview. Keith Anderson : It would be beneficial to hear about how you define eCommerce.

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New Report: 25% Increase In Consumers Planning On Using BOPIS This Holiday!

Kibo

Buy online pickup in-store (aka BOPIS) services have been growing steadily in popularity, […]. The post New Report: 25% Increase In Consumers Planning On Using BOPIS This Holiday! appeared first on The Omni Channel.

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Every Must Have Tool I Use To Run My Ecommerce Store

My Wife Quit Her Job

I am often asked what services I use to run my ecommerce store so I put together a quick list of my favorite tools for you today. First off, if you’ve followed my blog for any length of time, you are probably aware that I pride myself on coding many things myself. In fact, I’ll often go out of my way to AVOID paying for any apps at all if I can come up with a poor mans solution that doesn’t carry a recurring cost.

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ChannelAdvisors Run 200 Miles… For Charity!

ChannelAdvisor

Have you ever had a colleague ask you to take part in a 200 mile run? Actually, 203 miles to be exact. Sounds crazy, right? Well, I was that colleague…. The Tuna Run 200 is a relay race that starts in Raleigh, NC, and has its finish line based right on the sandy shore of Atlantic Beach, a mere 203 miles away from the starting location. Because its proceeds are donated to two local charities, Alzheimer’s North Carolina and Autism Society of North Carolina, I thought this could be an awesome

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.