Sat.Apr 13, 2019 - Fri.Apr 19, 2019

5 eCommerce Shopping Features to Consider for Growth

Scalefast

Customers are looking for companies that make their shopping experiences seamless and emotionally engaging. Likewise, companies know that every interaction a customer has with their brand needs to be consistent and enjoyable.

5 reasons CMOs should care about their commerce architecture

GetElastic

Previously published on LinkedIn. Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time.

The Final-Mile and its factors for ecommerce success or failure

GetElastic

Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day. Many of these websites serve market niches – meaning it’s becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers.

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Connect Your In-Store Experience to Your Online Marketing Strategy

Zaius

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Stop Trying To Replace Your Agents With Chatbots — No, Seriously!

Forrester eCommerce

Customer service organizations have been looking for ways to cut costs for decades. Now that chatbot mania has taken over, many are jumping on the bandwagon and attempting to replace their human agents with chatbots.

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From URL To IRL: How Urbanization Will Shape The Future Of Retail

Retail TouchPoints

By Katrin Zimmermann, TLGG The past years have been rough on the retail sector, to say the least. Still struggling to adjust to the rise of e-Commerce, retailers realize that a much bigger challenge is still ahead of them — urbanization.

The Data Scientist Inside the Marketing Assistant

Zaius

KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.

Want To Launch An Extended Reality (XR) Experience? Start With Employee Use Cases

Forrester eCommerce

After returning from Mobile World Congress in Barcelona last year, where I walked miles to test every virtual reality (VR) and augmented reality (AR) experience, one thing was clear: They aren’t ready for mainstream consumer use. But what about for employees?

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Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2

Canonicalized

Tableau is making progress towards better interactivity. After the introduction of Set Actions in 2018, they are taking it up a notch with Parameter Actions and with the ability to show/hide dashboard containers (toggle). In this article, we are showing how these work and we share some ideas on how you can make use of them. The post Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2 appeared first on Canonicalized. Data Visualization Tableau

Why Your Online Marketing Strategy Needs To Cater To Millennials And Gen Z

Retail TouchPoints

By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation , comprising roughly 32% of the population. Since the birth of the Internet, brands have looked to Millennials for advice on the latest trends and influences.

The Empowered Marketer: Jessica van Rooyen of Uber Eats

Zaius

Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the right sellers who are a good fit for your specific market. It’s far from easy! Even if what you’re selling is as delicious as food from Uber Eats.

Future of Retail: How Brands Should Handle Automation In 2019

Forrester eCommerce

To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect retail for our series: “Applying 2019 Predictions to Retail.” Recently, Claudia interviewed J.P.

Need Money Now? Here’s How To Make 1000 Dollars Fast From Home With Free Tools

My Wife Quit Her Job

Whenever I get asked for advice on how to start an online business, inevitably the following questions arise. Steve, how can I make money fast? I need money now. Steve, how quickly can I expect to make real money with my business? Steve, what’s the best business model to make money now? Now your definition of “fast” may be different, but the general consensus among my readers is that making money within 1-3 months is pretty darn quick.

Best Free Ecommerce Website Builders for 2019

Ecommerce Platforms

So you have your product ready to sell online. You think it's incredible, you know people are gonna love it, and you're visioning your goods flying off the e-shelves. But, before you do anything, you’ll need to decide how you’re going to sell it and where.

Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence

Zaius

MarTech Series. The post Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence appeared first on Zaius. Press

Innovate Your Business Model To Drive An Experience Advantage

Forrester eCommerce

Leading companies recognize that complacency is the enemy of success. They also recognize that, to maintain a differentiated advantage over their competitors, they must do more than incrementally fix and improve existing experiences.

The Best Ecommerce Website Builders for Your Online Shop

BigCommerce

Like any other component of your business, your website is an important part of your customers’ journey—arguably one of the… How to Sell Online

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Ecommerce challenge: Page speed optimization

GetElastic

Waiting is a pain and the tolerance threshold has become increasingly thinner as the demand for instant gratification has crept into every aspect of consumers lives. Waiting for a website to load is no different than standing in line.

Zaius Adds Automated Marketing Assistant

Zaius

CDP Institute. The post Zaius Adds Automated Marketing Assistant appeared first on Zaius. Press

Assessing Your Digital Maturity — What Does Excellence Look Like?

Forrester eCommerce

Wall Street loves a digital business. These technology-driven innovators, which put customer acquisition, retention, and experience at the center, have a different way of looking at the world. They are rewarded with growth and investment. And it’s not just digital natives.

Backlinks: Your Free Link Analysis Tool

Kissmetrics

Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more).

Everything You Need To Know About OptiMonk – Is It The Best Ecommerce Retargeting Tool?

Ecommerce Platforms

No matter how good your website looks- 98% of your web visitors will leave your site without buying or subscribing. To make matters worse, most of them will NEVER return! This means that while web traffic is great, it doesn’t mean much for an e-commerce business.

Measuring Success When Working With Influencers

Zaius

Business News Daily. The post Measuring Success When Working With Influencers appeared first on Zaius. Press

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Justifying your investment in the people and awareness side of security

Forrester eCommerce

Investment into changing security culture and behavior via security awareness and training (SA&T) , if done correctly, has the ability to transform your security team’s function and reach. We need to invest in these people related initiatives to harden ever important human firewall.

Network Transmission Types and Evil Smurfs

Retail Technology Review

By Patrick Vernon In the beginning, the Internet was designed to “just work”. The basic Internet protocols that we use every day including HTTP (web traffic), SMTP (email), and DNS (converting URLs to IP addresses) weren’t designed to be secure. Internet Retailing Surveillance and Security

Shipwire Review: A Global Logistics Alternative

Ecommerce Platforms

The ultramodern order fulfillment platforms cant be overlooked at. A global logistics solution needs to be far-reaching and fruitful. It's clear to me that most solutions strive to offer a real-time integration point to all reputable channels.

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies.

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Revenge Of The Nerds? Marketing Ops Takes The Stage

Forrester eCommerce

During the SiriusDecisions 2019 Summit (May 5–8, Austin, Texas), I will join Sirius Research Director and new colleague Jeff Clark in presenting the Future Vision session on marketing operations.

How Polish B2B companies buy and sell online – Survey and report

Retail Technology Review

How many Polish companies sell and buy products online? What are their sales channels? How do they search for clients and business partners? Internet Retailing Critical Issues Retail Supply Chain

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Shipwire Review: A Global Logistics Alternative

Ecommerce Platforms

The ultramodern order fulfillment platforms cant be overlooked at. A global logistics solution needs to be far-reaching and fruitful. It's clear to me that most solutions strive to offer a real-time integration point to all reputable channels.

4 ways to create influencer marketing that really works

GetElastic

Gone are the days when marketing campaigns depend solely on traditional advertising and celebrity endorsements—welcome to 2019, the era of influencer marketing.

CX Pros, Add Rigor To How You Prioritize And Drive Business Results

Forrester eCommerce

Firms Are Failing To Differentiate With CX Today, customer expectations are outpacing brands’ ability to adapt and differentiate with customer experience (CX). Take Australia, for example.

Record numbers of High Street stores close as Debenhams falters and ASOS’ profits plummet – There's only one solution, says ParcelHero

Retail Technology Review

Retail has been hit by a perfect storm, says the home delivery expert ParcelHero. New figures from PwC reveal 5,853 shops closed last year, and embattled Debenhams has placed itself in receivership as it fights against the onslaught of e-commerce. But with ASOS’ profits tumbling nearly 90%, online retailers are also struggling. Critical Issues Internet Retailing Retail Supply Chain