Sat.Apr 13, 2019 - Fri.Apr 19, 2019

5 eCommerce Shopping Features to Consider for Growth

Scalefast

Customers are looking for companies that make their shopping experiences seamless and emotionally engaging. Likewise, companies know that every interaction a customer has with their brand needs to be consistent and enjoyable.

5 reasons CMOs should care about their commerce architecture

GetElastic

Previously published on LinkedIn. Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time.

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The Final-Mile and its factors for ecommerce success or failure

GetElastic

Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day. Many of these websites serve market niches – meaning it’s becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers.

Arts 138

Stop Trying To Replace Your Agents With Chatbots — No, Seriously!

Forrester eCommerce

Customer service organizations have been looking for ways to cut costs for decades. Now that chatbot mania has taken over, many are jumping on the bandwagon and attempting to replace their human agents with chatbots.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Connect Your In-Store Experience to Your Online Marketing Strategy

Zaius

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

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252: How To Create A 9 Figure Ecommerce Business With Dustin Robertson Of Drip

My Wife Quit Her Job

I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue.

Books 203

Want To Launch An Extended Reality (XR) Experience? Start With Employee Use Cases

Forrester eCommerce

After returning from Mobile World Congress in Barcelona last year, where I walked miles to test every virtual reality (VR) and augmented reality (AR) experience, one thing was clear: They aren’t ready for mainstream consumer use. But what about for employees?

Mobile 391

The Data Scientist Inside the Marketing Assistant

Zaius

KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.

From URL To IRL: How Urbanization Will Shape The Future Of Retail

Retail TouchPoints

By Katrin Zimmermann, TLGG The past years have been rough on the retail sector, to say the least. Still struggling to adjust to the rise of e-Commerce, retailers realize that a much bigger challenge is still ahead of them — urbanization.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Need Money Now? Here’s How To Make 1000 Dollars Fast From Home With Free Tools

My Wife Quit Her Job

Whenever I get asked for advice on how to start an online business, inevitably the following questions arise. Steve, how can I make money fast? I need money now. Steve, how quickly can I expect to make real money with my business? Steve, what’s the best business model to make money now? Now your definition of “fast” may be different, but the general consensus among my readers is that making money within 1-3 months is pretty darn quick.

Future of Retail: How Brands Should Handle Automation In 2019

Forrester eCommerce

To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect retail for our series: “Applying 2019 Predictions to Retail.” Recently, Claudia interviewed J.P.

The Empowered Marketer: Jessica van Rooyen of Uber Eats

Zaius

Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the right sellers who are a good fit for your specific market. It’s far from easy! Even if what you’re selling is as delicious as food from Uber Eats.

Why Your Online Marketing Strategy Needs To Cater To Millennials And Gen Z

Retail TouchPoints

By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation , comprising roughly 32% of the population. Since the birth of the Internet, brands have looked to Millennials for advice on the latest trends and influences.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Backlinks: Your Free Link Analysis Tool

Kissmetrics

Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more).

It’s Time For Shift-Left Performance Testing

Forrester eCommerce

Developers: Performance Testing Deserves Your Attention! Developers, you have to stop treating performance testing as an afterthought.

Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence

Zaius

MarTech Series. The post Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence appeared first on Zaius. Press

Best Free Ecommerce Website Builders for 2019

Ecommerce Platforms

So you have your product ready to sell online. You think it's incredible, you know people are gonna love it, and you're visioning your goods flying off the e-shelves. But, before you do anything, you’ll need to decide how you’re going to sell it and where.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies.

PPC 144

Innovate Your Business Model To Drive An Experience Advantage

Forrester eCommerce

Leading companies recognize that complacency is the enemy of success. They also recognize that, to maintain a differentiated advantage over their competitors, they must do more than incrementally fix and improve existing experiences.

Zaius Adds Automated Marketing Assistant

Zaius

CDP Institute. The post Zaius Adds Automated Marketing Assistant appeared first on Zaius. Press

6 Ways to Improve your Coupon Marketing Strategy and Increase Sales

SellBrite

Of all the reasons why customers buy something, saving money is near the top of the list. This need to save is why discount coupons have become a bigger part of running a successful ecommerce business. Studies show that customers spend 25% more money with a coupon than without one.

Everything You Need To Know About OptiMonk – Is It The Best Ecommerce Retargeting Tool?

Ecommerce Platforms

No matter how good your website looks- 98% of your web visitors will leave your site without buying or subscribing. To make matters worse, most of them will NEVER return! This means that while web traffic is great, it doesn’t mean much for an e-commerce business.

Assessing Your Digital Maturity — What Does Excellence Look Like?

Forrester eCommerce

Wall Street loves a digital business. These technology-driven innovators, which put customer acquisition, retention, and experience at the center, have a different way of looking at the world. They are rewarded with growth and investment. And it’s not just digital natives.

Measuring Success When Working With Influencers

Zaius

Business News Daily. The post Measuring Success When Working With Influencers appeared first on Zaius. Press

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Is Direct to Consumer (D2C) the biggest disruptor for 2019?

TradeGecko

The traditional supply chain consists of four or five entities: supplier, manufacturer, wholesaler, retailer, and consumer.

Shipwire Review: A Global Logistics Alternative

Ecommerce Platforms

The ultramodern order fulfillment platforms cant be overlooked at. A global logistics solution needs to be far-reaching and fruitful. It's clear to me that most solutions strive to offer a real-time integration point to all reputable channels.

Revenge Of The Nerds? Marketing Ops Takes The Stage

Forrester eCommerce

During the SiriusDecisions 2019 Summit (May 5–8, Austin, Texas), I will join Sirius Research Director and new colleague Jeff Clark in presenting the Future Vision session on marketing operations.

How to Improve Email Deliverability and Get More Engagement

Webbula

By: Webbula and Zembula Email marketing remains an extremely useful communication tool and is widely used in a variety of industries. Year after year, email continues to prove itself as. The post How to Improve Email Deliverability and Get More Engagement appeared first on Webbula.

Is Direct to Consumer (D2C) the biggest disruptor for 2019?

TradeGecko

The traditional supply chain consists of four or five entities: supplier, manufacturer, wholesaler, retailer, and consumer.

Shipwire Review: A Global Logistics Alternative

Ecommerce Platforms

The ultramodern order fulfillment platforms cant be overlooked at. A global logistics solution needs to be far-reaching and fruitful. It's clear to me that most solutions strive to offer a real-time integration point to all reputable channels.