Sat.May 02, 2020 - Fri.May 08, 2020

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Customer Analytics: Where the Answers to All of Your Ecommerce Marketing Questions Live

BigCommerce

There’s a lot that goes into becoming a great ecommerce marketer.

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Putting The LOL Back In LOLbins

Forrester eCommerce

As I’ve continued to analyze the round 2 results from the MITRE ATT&CK evaluation, I’ve had the opportunity to speak to more and more vendors that have indicated that one of the areas they struggled with was detecting the specific methods of PowerShell invocation used in the evaluation. Spoiler, it’s bad. Consider the evolution of […].

Customer 369
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What is Phrase match?

Store Growers

Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how closely they should match your keyword with a user’s search query. The quotation marks of phrase match (kind of) limits your search to the words and the word order that you specify. The reason I say kind of is that there have been a lot of changes that have made this match type a little less straightforward.

Article 113
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Welcome to SEO Unlocked: Your Free SEO Training Course

Kissmetrics

I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.

SEO 363
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Respond to Customers After a Late Delivery

lateshipment

Nearly half of consumers (45%) say they are unlikely to continue ordering from a company if it delivers a package late. On-time deliveries, though, aren’t always within a business’s control. Avoiding customer concerns and complaints about late deliveries only makes matters worse, but understanding how to respond to late deliveries can help you keep their business even after a poor delivery experience.

Customer 246
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How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Forrester eCommerce

The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now? To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […].

Marketing 403

More Trending

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Lead with Experience: How Headless Can Provide the Experience-Driven Commerce Customers Crave

BigCommerce

Ecommerce has had an interesting and profound transformation over the last two decades.

Customer 252
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303: How To Sell Oversized Goods And Manage Your Supply Chain With Liz Mercer

My Wife Quit Her Job

Today, I’m thrilled to have Elizabeth Mercer on the show. Elizabeth helped start Jungle Scout with her husband Greg but she’s since stepped down to start a 7 figure ecommerce business selling ergonomic furniture over at SleekForm.com. Now in order to sell products that are large and heavy, you must manage your supply chain efficiently which happens to be Elizabeth’s specialty and in this episode, she teaches us the tricks of the trade.

Supplies 156
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COVID-19 Accelerates Digital Adoption For European Consumers And Businesses

Forrester eCommerce

The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown. Adapters (many financial services firms or utilities) have seen severe disruption, but parts of their business may only see minor disruption or even an […].

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How To Calculate Shipping Costs

Ecommerce Platforms

Shipping doesn't have to be free. However, studies have shown that 91% of ecommerce customers rethink their purchases from online stores when they realize that the shipping wasn't priced well or it wasn't fast enough. What's more, about 43% of those consumers go right to marketplaces as alternatives. The reason for this is because consumers have been trained to know that places like Amazon and Walmart have reliable, and inexpensive, shipping practices.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Retail’s Looming Question: If You Open It, Will They Come?

Steve Dennis

Across the United States—and in many hard hit international markets—so called non-essential retail is beginning to reopen. While the precise timing and specific methods of operation vary by geography , the theoretical ability of consumers to traffic physical stores will be materially greater in the next six weeks than it was during the months of March and April.

eCommerce 161
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What should eCommerce Managers do right now? 25 amazing tips from World-Renowned Marketing Experts

Omniconvert

In today’s eCommerce world, a world shattered and remodeled by the undeniable impact of the COVID-19 pandemic, eCommerce managers have. The post What should eCommerce Managers do right now? 25 amazing tips from World-Renowned Marketing Experts appeared first on ECOMMERCE GROWTH Blog.

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Accelerating Your Move To Cloud? Our Assessments Aid Your Choices

Forrester eCommerce

As the Covid-19 crisis erupted in early March 2020, anecdotal evidence suggested public cloud services would play a big role in enterprise responses. The financial evidence arrived in late April (reflecting results in the first calendar quarter of 2020): Amazon Web Services (AWS) up 33%, Microsoft Azure up 59%, Google Cloud Platform (GCP) up 52%. […].

Customer 330
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How to Create an Online Course: A Step by Step Guide

Ecommerce Platforms

eLearning is a booming industry, and when you consider that teaching and selling online courses is easier than ever before, is it any wonder? Digital courses offer a convenient learning experience that students of all walks of life desire. Similarly, instructors can create content from the comfort of their own homes, sell it, and enjoy a passive stream of income – freeing up their time to do more.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How to calculate retail price

TradeGecko

Calculating retail prices is not easy. There are multiple variables to factor in and several calculation methods. However, who does not want to reduce uncertainty when choosing the right price for their products? TradeGecko is here to help.

Retail 127
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How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

Inflow Insights

We were very excited to hear that Google would be expanding its shopping offering to more organic search results and making it free for merchants to sell on Google Shopping. One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

PPC 117
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Quantifying COVID-19 For The Tech Channel — May 8 Update

Forrester eCommerce

With COVID-19 still spreading and broad quarantines, shutdowns, and other measures to contain it continuing, it is still impossible to make definitive predictions of its impact on the tech channel. Instead, we are using three scenarios that take into account different recovery start times and shapes of recovery graphs. More detail around these scenarios, tech […].

Channel 318
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A Quick Offset Shopify App Review

Ecommerce Platforms

If COVID-19 has taught us anything, it's that we humans have a massive impact on our planet…and not for the better. Since lockdown ensued, Venice's canals are crystal clear, we've seen an enormous decrease in air pollution ( 25% across China during the outbreak), and there's been an influx of wild animal sitings across towns and cities around the globe.

Shopify 118
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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25+ Famous Celebrities with eCommerce Stores

eCommerce Training Academy

Many celebrities are now jumping on eCommerce. Some of them have been doing it for a while and achieving great success. Others have failed. Here’s a list of famous celebrities that have an online store: 1. Honest by Jessica Alba. Website URL: [link]. 2. Kylie Cosmetics by Kylie Jenner. Website URL: [link]. 3. Kim Kardashian West Beauty. Website URL: [link]. 4.

eCommerce 122
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3 Valuable Ways to Brand Your Shipping Process

ecomdash

Customer loyalty and rentention can evolve from good branding. Learn how to add value to your brand with these tips about shipping. The post 3 Valuable Ways to Brand Your Shipping Process appeared first on Ecomdash.

Shipping 104
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Credible, Customer-Centered Content Helps Sellers Be More Human And Relevant

Forrester eCommerce

Last week, Christine Brozek shared research findings and advice on how to make your thought leadership and marketing content stand out in today’s mostly digital world of social distancing as the fight against the coronavirus pandemic continues. To catch buyers’ attention and draw them into conversation, marketing content must do double duty — inform prospects […].

Customer 317
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6 Strategies to improve your eCommerce UX

Omniconvert

With the abundance of high-quality eCommerce sites on the web, it’s no longer enough to simply provide baseline website functionality. The post 6 Strategies to improve your eCommerce UX appeared first on ECOMMERCE GROWTH Blog.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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10 Mother’s Day Marketing Ideas for eCommerce Businesses

eCommerce Training Academy

We love the mothers in our life. According to Search Engine Journal , Americans spend $21.2 billion on Mother’s Day vs $12.5 billion for Father’s Day. Not only are people buying gifts for moms, they’re buying gifts for every type of mom in their life: Mother or Stepmother – 63%. Wife – 23%. Daughter – 10%. Sister – 9%. Other relatives – 9%. Grandmother – 7%.

Marketing 118
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Designing An eCommerce Checkout Flow: A Must For Your Online Store (& How To Do It)

MakeWebBetter

With rising technology and automation, eCommerce is skyrocketing. E-commerce business acquired 16.1% ($25 trillion) of the total retail sale in just two decades(2000-2020) replacing the conventional buying/selling method that started since time immemorial. If you are engaged in the eCommerce business, you may have observed that, even if analytics reveal high traffic and visitors have […].

eCommerce 101
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Why Now Is The Perfect Time To Negotiate Cost Reductions With Software Vendors

Forrester eCommerce

For companies looking for short-term cost reductions during the economic slowdown, negotiating lower prices on software contracts with vendors can provide much-needed relief.

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What is Product Cannibalization?

Wiser

Launching a new product or version of an existing product is one of the most exciting parts of competing in retail. Creating something that excites consumers and takes market share away from competitors? That’s hard to beat. Of course, there’s a lot that goes into bringing a product to market. Understanding the competitive landscape, determining how the new product fits into your portfolio, developing a pricing strategy—these are just a few of the key steps in a launch.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Ecommerce Lately April 2020

ecomdash

They say April showers bring May flowers. With COVID-19 determining the economy, it feels like a torrential downpour. Hopefully, the saying is true and we’ll see an improvement come this May. We saw some interesting changes in April, like eBay’s newly appointed CEO, Walmart announcing a huge increase in sales, and Google continuing to reinforce […].

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7 Creative Ways to Offer Free Shipping in eCommerce

eCommerce Training Academy

Let’s start with 3 interesting consumer psychology stats about the importance of offering free shipping. Unconditional free shipping is a number 1 criterion for making a purchase online. Orders with free shipping average around 30% higher in value. 47% of shoppers indicated they would abandon a purchase if they got to checkout and found out free shipping wasn’t included.

Shipping 101
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Modern B2B Buyers Expect To Be Treated As Partners, Not Targets

Forrester eCommerce

Too many companies — especially those that enjoy initial success — ultimately fail because they cannot (or will not) meet their buyers’ evolving needs. That risk has never been higher than it is today. To navigate successfully through the cataclysmic changes in B2B buying behaviors accelerated by the coronavirus pandemic, your organization will need to […].

B2B 298
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New Automation Editor: More Power to Personalize Your Messages

Omnisend

Reading Time: 3 minutes. Companies today are in a constant battle for consumers’ attention—but getting that attention isn’t easy. As consumers are increasingly being exposed to generic marketing and distraction only a fingertip away, marketers need to find ways to stand out and from the crowd and provide relevant, personalized and attention-grabbing messaging.

Demo 88
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.