Sat.May 02, 2020 - Fri.May 08, 2020

Customer Analytics: Where the Answers to All of Your Ecommerce Marketing Questions Live


There’s a lot that goes into becoming a great ecommerce marketer. You might be phenomenal at writing website copy, email… Analysis + Analytics

Putting The LOL Back In LOLbins

Forrester eCommerce

As I’ve continued to analyze the round 2 results from the MITRE ATT&CK evaluation, I’ve had the opportunity to speak to more and more vendors that have indicated that one of the areas they struggled with was detecting the specific methods of PowerShell invocation used in the evaluation.

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What is Phrase match?

Store Growers

Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how closely they should match your keyword with a user’s search query.

Filling the Top of the Funnel With Zaius


When we announced our new App Directory a couple of weeks ago, we also released a few powerful, new integrations. Among these was Criteo , a personalized retargeting solution.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Welcome to SEO Unlocked: Your Free SEO Training Course


I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me.

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Lead with Experience: How Headless Can Provide the Experience-Driven Commerce Customers Crave


Ecommerce has had an interesting and profound transformation over the last two decades. Does anyone remember what the Amazon website… Ecommerce Marketing

303: How To Sell Oversized Goods And Manage Your Supply Chain With Liz Mercer

My Wife Quit Her Job

Today, I’m thrilled to have Elizabeth Mercer on the show. Elizabeth helped start Jungle Scout with her husband Greg but she’s since stepped down to start a 7 figure ecommerce business selling ergonomic furniture over at

How to Sell on Facebook with Product Syncs and Customer Chat 2020 – The Ultimate Guide to Selling on Facebook

Ecommerce Platforms

An urban hat store owner decides that he wants to reach more customers. He's embraced email marketing , social media, abandoned cart emails, a rewards program , and many other options that bring back loyal customers. But what about finding new channels to sell through? How about social media selling?

COVID-19 Accelerates Digital Adoption For European Consumers And Businesses

Forrester eCommerce

The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

What should eCommerce Managers do right now? 25 amazing tips from World-Renowned Marketing Experts


In today’s eCommerce world, a world shattered and remodeled by the undeniable impact of the COVID-19 pandemic, eCommerce managers have. The post What should eCommerce Managers do right now? 25 amazing tips from World-Renowned Marketing Experts appeared first on ECOMMERCE GROWTH Blog.

Retail’s Looming Question: If You Open It, Will They Come?

Steve Dennis

Across the United States—and in many hard hit international markets—so called non-essential retail is beginning to reopen.

How To Calculate Shipping Costs

Ecommerce Platforms

Shipping doesn't have to be free. However, studies have shown that 91% of ecommerce customers rethink their purchases from online stores when they realize that the shipping wasn't priced well or it wasn't fast enough. What's more, about 43% of those consumers go right to marketplaces as alternatives.

Accelerating Your Move To Cloud? Our Assessments Aid Your Choices

Forrester eCommerce

As the Covid-19 crisis erupted in early March 2020, anecdotal evidence suggested public cloud services would play a big role in enterprise responses.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

Inflow Insights

We were very excited to hear that Google would be expanding its shopping offering to more organic search results and making it free for merchants to sell on Google Shopping.

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Broad Match: The Real Cost of Using The Default Match Type

Store Growers

For years, I’ve been talking s**t about broad match keywords. My advice has been simple: stay away from this keyword match type , especially if you are new to Google Ads. That’s because in all the accounts I’ve audited, broad match keywords are one of the key reasons for a poor ROI.

How To Migrate Magento to PrestaShop With Cart2Cart

Ecommerce Platforms

In case you’re wondering, the answer is yes. An automatic Magento to PrestaShop migration is actually possible. And no, I don’t think there’s a reliable one-click tool that can automatically import Magento to PrestaShop. We’re yet to come across one. So, what exactly am I talking about here?

Quantifying COVID-19 For The Tech Channel — May 8 Update

Forrester eCommerce

With COVID-19 still spreading and broad quarantines, shutdowns, and other measures to contain it continuing, it is still impossible to make definitive predictions of its impact on the tech channel.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

25+ Famous Celebrities with eCommerce Stores

eCommerce Training Academy

Many celebrities are now jumping on eCommerce. Some of them have been doing it for a while and achieving great success. Others have failed. Here’s a list of famous celebrities that have an online store: 1. Honest by Jessica Alba. Website URL: [link]. Kylie Cosmetics by Kylie Jenner.

Building For the Future with a New and Improved FastSpring User Interface


On behalf of FastSpring, I am thrilled to introduce a brand new and improved FastSpring user interface!

A Quick Offset Shopify App Review

Ecommerce Platforms

If COVID-19 has taught us anything, it's that we humans have a massive impact on our planet…and not for the better.

Why Now Is The Perfect Time To Negotiate Cost Reductions With Software Vendors

Forrester eCommerce

For companies looking for short-term cost reductions during the economic slowdown, negotiating lower prices on software contracts with vendors can provide much-needed relief.

Case Study: How We Helped A Client Exceed Goals


Case Study: Exceeding A Client's Goals. ModelTrainStuff , formerly known as M.B. Klein, is an established company that sells train models and complementary accessories for hobbyists to build. In the 90s, they created a website to sell their products worldwide.

6 Strategies to improve your eCommerce UX


With the abundance of high-quality eCommerce sites on the web, it’s no longer enough to simply provide baseline website functionality. The post 6 Strategies to improve your eCommerce UX appeared first on ECOMMERCE GROWTH Blog.

How to Create an Online Course: A Step by Step Guide

Ecommerce Platforms

eLearning is a booming industry, and when you consider that teaching and selling online courses is easier than ever before, is it any wonder? Digital courses offer a convenient learning experience that students of all walks of life desire.

Why We All, Especially Leaders Need Sports Return.

Forrester eCommerce

There are so many things that make the current pandemic situation challenging. Fear of getting sick. The devastating numbers of people suddenly unemployed, High school seniors who are missing their graduations and proms, and senior citizens who are isolated from their families and friends.

10 Mother’s Day Marketing Ideas for eCommerce Businesses

eCommerce Training Academy

We love the mothers in our life. According to Search Engine Journal , Americans spend $21.2 billion on Mother’s Day vs $12.5 billion for Father’s Day. Not only are people buying gifts for moms, they’re buying gifts for every type of mom in their life: Mother or Stepmother – 63%. Wife – 23%.

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Companies Express Gratitude for Educators with Personalized Offers during Teacher Appreciation Week


SheerID’s Identity Marketing Platform allows brands to send gated, personalized offers to members of the military and hundreds of other consumer tribes. Press Releases Consumer Tribes Digital Verification Identity Marketing Marketing to Teacher Marketing to Teachers Personalized Marketing Teacher

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Growth Story: How Appizy Added FastSpring to Their Single Page Application


We love to see when a seller finds a unique way to customize our full-service ecommerce platform to deliver a great experience to their customers.

Do You Know Your New Customer Journeys?

Forrester eCommerce

New customer journeys are emerging as digital adoption accelerates during COVID-19.

105 Mother’s Day Email Subject Line Ideas for eCommerce

eCommerce Training Academy

Online retailers can’t afford ignoring Mother’s Day. It’s a major retail holiday. All Mother’s Day marketing campaign ideas will need to be communicated with email. That’s why I decided to gather a list of email subject lines you can use for all sorts of Mother’s Day email campaigns.

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