Forrester eCommerce
SEPTEMBER 13, 2021
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating, therefore, if I didn’t identify as male or female, I wouldn’t feel […].
Kissmetrics
SEPTEMBER 16, 2021
Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, throug
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BigCommerce
SEPTEMBER 13, 2021
Rapid growth in ecommerce sales and digital adoption across the globe opens up a world of opportunity for businesses looking…
Retail TouchPoints
SEPTEMBER 16, 2021
Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
SEPTEMBER 15, 2021
In Forrester's 35-criterion evaluation of industrial internet-of-things (IoT) software platform providers, we identified the eight most significant — Bosch, Cisco, GE Digital, Hitachi, PTC, Samsung SDS, Siemens, and Software AG — and researched, analyzed, and scored them.
Kissmetrics
SEPTEMBER 17, 2021
If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it.
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Retail TouchPoints
SEPTEMBER 17, 2021
Retailers are adopting artificial intelligence almost twice as much as other industries. Once out of reach for everyone but the largest retailers, AI is now readily available for ecommerce merchants and powering everything from attracting customers to understanding their needs and delivering frictionless experiences. . As organizations gobble up data and AI becomes more mainstream, the retail industry is asking new questions about bias in AI results.
Forrester eCommerce
SEPTEMBER 13, 2021
It's impossible to know what the future holds for marketing campaigns in development. But you can audit your progress and course-correct when needed.
Kissmetrics
SEPTEMBER 16, 2021
Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Therefore, experts in both fields need to have a basic understanding of the other. Today, I’m speaking to web developers. While you can leave the nitty-gritty to the SEO experts, the best practices I’ll talk about in this piece could help you communicate with your team, raise your brand image, and provide better services to your customers.
Retail Technology Review
SEPTEMBER 14, 2021
The COVID-19 pandemic has taken a toll on and presented challenges to small businesses around the UK and the entire world. As many small and medium-sized businesses lost a significant number of customers, closed for months on end, and saw a rapid decline in their finances, Comgem is going to be launching 3 new products to offer these businesses cost-effective solutions.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
SEPTEMBER 16, 2021
Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots and more. Under the new partnership, customers will be able to shop for Walmart products across content from Meredith’s portfolio of publications, including Allrecipes , Better Homes & Gardens , PARENTS , EatingWell and REAL SIMPLE.
Forrester eCommerce
SEPTEMBER 12, 2021
(co-authored with Research Associate, Fayzan Sabri) End of summer and beginning of Fall is an exciting, yet tumultuous time for both parents and kids alike. Summer camps have ended, vacation time is over and children have returned to school. Employees and firms heave a heavy sigh to acclimatize to an evolving hybrid work life. As […].
Kissmetrics
SEPTEMBER 13, 2021
Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Then you’re not the only one. Many of us prefer visual learning. When used correctly, it’s a powerful technique enabling our brains to make cognitive connections. Visual learning also provides flexibility, allowing people to learn in their own time and preferred format.
Omnisend
SEPTEMBER 17, 2021
Reading Time: 5 minutes. In Omnisend’s first video campaign, the struggles of small businesses all around the world are highlighted: Trying to juggle it all while growing your business. In order to tell the story, we teamed up with the creative agency Clinic212 and the production house Magic, who have created commercials for global brands like McDonald’s, Cartier, Adidas, and more.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
SEPTEMBER 15, 2021
As consumers head back to physical stores, malls and shopping centers are striving to remain relevant parts of shopper journeys that have been dramatically reshaped. EPAM Continuum, a global innovation design firm that specializes in customer experience design, recently unveiled the concept of “Blend Space” to illustrate how experiential flow and physical-digital touch points can meet a range of needs and shopping “modes.
Forrester eCommerce
SEPTEMBER 14, 2021
Sales Enablement can often be a squirrelly thing to quantify. For starters, most practitioners are compensated via the same mechanisms – quota attainment, deal size, sales cycle – that are deployed to reward just about everyone in the direct sales hierarchy: leaders, coaches, overlays, managers, and of course the reps and partners they support. But […].
Kissmetrics
SEPTEMBER 13, 2021
Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. An “early to the scene” web hoster, Tripod, became a haven for webmasters and business owners alike – giving companies the potential to design their homepages, and sponsor adverts across different sites. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars.
Omnisend
SEPTEMBER 16, 2021
Reading Time: 15 minutes. Good branding showcases your business to the world, the way that you want it to be seen. The best brand voice examples truly tell the story behind a business, which is exactly what you should strive to emulate. Branding goes beyond simply choosing a color scheme. It’s more than what images you use on a website. The essence of a brand can be seen and felt at any point when engaging with a store.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
SEPTEMBER 16, 2021
Retailers and marketers who were looking forward to a “more-normal” summer and back-to-school season in 2021 quickly realized that the pandemic rollercoaster had other plans. In fact, the real takeaway from Resonate’s latest wave of its COVID-19 and Emerging Trends Consumer Study is this: Forget “normal.” If retailers and brands can’t monitor and adapt to the real-time impact of evolving news on consumer opinions and actions, they’re going to get left behind.
Forrester eCommerce
SEPTEMBER 15, 2021
L’expérience client est la priorité stratégique des dirigeants marketing. C’est moins vrai en France (45% des décideurs) qu’en moyenne dans les autres pays (61%). Les derniers résultats (Septembre 2021) de notre baromètre de l’expérience client (CX Index) montrent que -dans l’ensemble- la perception de la qualité de l’expérience client est inférieure en France par rapport […].
Kissmetrics
SEPTEMBER 14, 2021
Have you ever wondered how competitor’s hotels are ranking on the first page of Google? Most of them use free directories like Google and Tripadvisor to reach prospective customers. Using those same services, you too can boost the search visibility of your hotel property. Best of all, these services are free and packed full of features. Let’s dive into the key reasons you should add your hotel to Google, Tripadvisor, and similar hotel booking engines.
Omnisend
SEPTEMBER 15, 2021
Reading Time: 4 minutes. Dedicating time to retaining your customers is marketing 101. But that doesn’t mean ecommerce brands should devote all of their efforts to it. To grow any business, pursuing new customers has got to be part of the mix from time to time. That’s especially true for smaller and mid-sized shops fighting to sustain themselves. We’re confident that our equation— Amazon Attribution plus Omnisend —can help merchants capture new customers efficiently.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
SEPTEMBER 13, 2021
JCPenney has implemented a new predictive shopper engagement solution from Metrical as it works to transform and improve its ecommerce experience. Since implementing the AI-based tool, the retailer has seen a 40% increase in new cart creation, an 18% reduction in cart abandonment and a 10% improvement in revenue on targeted visits. The Metrical solution uses predictive AI to understand what actions might help shoppers in their purchase decisions.
Forrester eCommerce
SEPTEMBER 15, 2021
When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey. DX technologies include marketing, commerce, and content management technologies that are purchased by the CMO, CDO, or […].
Kissmetrics
SEPTEMBER 14, 2021
If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. This content is created by VTubers, and it’s taking content creation by storm. Top VTubers have millions of followers and earn hundreds of thousands of dollars a month. According to experts, the industry is on the rise. HyperSense shared that the number of total VTuber subscribers increased by 28 percent in 2019, while the total views of Vtuber content increased by 99 p
Omnisend
SEPTEMBER 15, 2021
Reading Time: 8 minutes. On September 14, Apple held its annual event showcasing its new upcoming products, including the updated iPhones, iPads, and Apple Watch. Along with that, it also announced the release date of its new operating system—iOS 15, which is coming Monday, September 20th. If you’re a marketer, you should’ve heard of this by now. Apple’s iOS 15 announcement in June caused quite a stir, with its most important update centering on the fact that open rate tracking will be skewed fo
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Retail TouchPoints
SEPTEMBER 16, 2021
Walmart is partnering with Ford Motor Company and Argo AI to launch an autonomous vehicle delivery service in Miami, Austin, Texas and Washington, D.C. The effort, which utilizes Ford’s self-driving vehicle powered by the Argo AI Self-Driving System, will be Walmart’s first multi-city autonomous delivery collaboration in the U.S. Walmart customers will be able to place orders and have them autonomously delivered directly to their homes.
Forrester eCommerce
SEPTEMBER 15, 2021
L’expérience client est la priorité stratégique des dirigeants marketing. C’est moins vrai en France (45% des décideurs) qu’en moyenne dans les autres pays (61%). Les derniers résultats (Septembre 2021) de notre baromètre de l’expérience client (CX Index) montrent que -dans l’ensemble- la perception de la qualité de l’expérience client est inférieure en France par rapport […].
Wiser
SEPTEMBER 14, 2021
Price management. Sounds fun, right? Regardless of your expertise and sophistication around pricing (you might be an analytics type who does actually think price management sounds fun), setting the right price on a product your company builds from scratch is incredibly important. Prices impact how resellers view your brand and color all your relationships with retail partners.
Omnisend
SEPTEMBER 14, 2021
Reading Time: 6 minutes. As if preparing for the Black Friday/Cyber Monday weekend (BFCM) wasn’t hard enough already, ecommerce marketers now have to contend with the loss of their contacts’ open rate and location-based data with iOS 15. So what’s the best way to prepare for this, and what’s a good action plan going into the Black Friday/Cyber Monday mega sales weekend in 2021?
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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