Sat.Mar 23, 2019 - Fri.Mar 29, 2019

How to Write eBay Description Templates that Close More Sales


There’s a lot of competition on eBay. Whether customers are looking for new or used golf clubs or the latest MacBook, there are hundreds of options for them to choose from.

Overcoming Self Doubt And What It Takes To Make 6 Figures In Ecommerce

My Wife Quit Her Job

Looking back, one of the biggest challenges of starting our ecommerce store was the lack of support. For example in 2007… We had no one to talk to. We had no one to share our experiences with. We had no one to compare strategies with.

Blockchain Potential for Ecommerce 


Blockchain distributed ledger technology, the tech behind Bitcoin, has the potential to improve ecommerce. These are early days, however. So early that many people don’t understand what a blockchain is and what it means for business.

Meet Zam: Your Marketing Assistant


We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Use Direct Mail To Get The Attention Of Your Digital-First B2B Buyers

Forrester eCommerce

When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy.

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More Trending

Rich Content, Richer Experiences


Rich Content and Richer User Experience As a content marketer, you know design is everything. You also know that rich content contributes to […]. The post Rich Content, Richer Experiences appeared first on Zmags.

Why B2C Branding is Really a Management Tool


This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?

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Content, Experiences Key Focuses At Adobe Summit

Forrester eCommerce

At Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands. Watch my video summary of the event that explores these key themes. Questions or comments? Find me on Twitter. Forrester clients: setup an inquiry.

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The BigCommerce Partner Philosophy


Earlier this month, Shopify announced a series of changes to its partner terms of service – changes that dictate the… BigCommerce News

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Can Retailers Act Like Tech Companies —  And Should They?

Retail TouchPoints

Walmart turned heads at SXSW earlier in March by billing itself as a tech company for the first time. The retail giant hasn’t been shy about investing in newer technologies such as VR , robotics.

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The Empowered Marketer LIVE: Shoptalk 2019


The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts. I was there with an eye out for trends, interesting new marketing ideas, and original observations.

Don’t Drink From A Poisoned Well, Mitigate Supply Chain Risk With Zero Trust

Forrester eCommerce

Motherboard and Kaspersky unveiled that hackers compromised a server of computer manufacturer, ASUS’ live software update tool to install a malicious backdoor on thousands of computers.

BigCommerce Doubles Down on Headless Commerce with BloomReach, Sitecore, Adobe Experience Manager, and More


Today, we are excited to announce additional headless heads for ecommerce brands of all sizes as a CMS-agnostic headless checkout… Product News headless

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Serving Retail Consumers In An Age Of Digital Transformation

Retail TouchPoints

By Bryan Gray, Alorica As the retail industry transitions to a digitally-driven customer experience, companies are faced with the difficult task of creating an exceptional customer journey online.

How to Create a Global SEO Strategy


As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique.

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Does Your Employee Experience Create Happy Warriors?

Forrester eCommerce

Last month, my colleague Dave Johnson and I published a report that shared a better way for companies to measure the quality of their employee experience.

Understanding Buyer Motivation: Getting More of Your Ecommerce Customers to Checkout


Understanding the motivations behind your buyers, how they interact with your ecommerce site, and where they are in terms of… Conversion Rate Optimization

4 ecommerce marketing takeaways [infographic]


ICYMI: In February, we shared an article on the 4 ecommerce marketing takeaways from Netflix’s Black Mirror – Bandersnatch. Black Mirror – Bandersnatch from Netflix has been a great indicator to the way users will consume digital content in the future.

249: How To Manage Cashflow Issues With Your Ecommerce Business With Victoria Sullivan Of Payability

My Wife Quit Her Job

Every physical products business requires capital in order to grow. And cash flow can often be a problem because you need to invest a large amount of cash upfront to pay for inventory.

The Tao of Zero Trust

Forrester eCommerce

I get asked 2 questions at least weekly, in some cases almost daily: Where do we start for Zero Trust – Fix your IAM and user side of the equation. What is the difference between other frameworks and Zero Trust – Ok, now we can get down to the nuts and bolts on this one.

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Defining ‘Direct To Consumer’

Retail TouchPoints

By Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB. Andy Dunn, the co-founder of men’s clothing retailer Bonobos, coined the term “DNVB ” which stands for Digitally Native Vertical Brands. This abbreviation refers to brands that don’t operate on the traditional value chain model of design-produce-market/distribute through channel.

7 ways to combat chargebacks from “friendly” fraud


In recent months, we have seen “friendly” fraud take center stage as Facebook and Fortnite became victims to rampant friendly fraud. In fact, friendly fraud continues to be a problem for ecommerce merchants, not just the high-profile companies.

Zaius Unveils Data Science Powered Marketing Assistant, Zam


Martech Advisor. The post Zaius Unveils Data Science Powered Marketing Assistant, Zam appeared first on Zaius. Press

Facebook’s Most Recent Ethical tHUD

Forrester eCommerce

Today, the U.S. Department of Housing and Urban Development announced it is suing Facebook for violating the Fair Housing Act.

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2019 To-Do's: Forrester’s Sucharita Kodali Gets Real With Retailers

Retail TouchPoints

By Alicia Esposito, Senior Content Strategist The retail community can always expect to get a few nuggets of wisdom from Sucharita Kodali, VP and Principal Analyst at Forrester. Whether on stage at one of the many retail conferences worldwide, on a cable news show or chatting with the Retail TouchPoints team, she has the ability to effortlessly break down complex concepts — and transform them into actionable insights.

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5 ways to improve enterprise security


At the heart of Internet connectivity is the Internet of Things (IoT). Every enterprise today that utilizes digital technology in its core processes or organizational infrastructure adopts some form of IoT.

Zaius Introduces Zam Marketing Assistant


Destination CRM. The post Zaius Introduces Zam Marketing Assistant appeared first on Zaius. Press

Our Security Recommendations Will Help You Handle The Worst Of What 2019 Throws At You

Forrester eCommerce

Today we released our 2019 Security & Risk Recommendations report. We collected contributions from our colleagues across the Forrester Security & Risk team to identify the most important actions security leaders should take in 2019.

What You Need to Know for an Ecommerce Website Redesign in 2019

Ecommerce Platforms

Is this the year you’re going to redesign your ecommerce website? If it’s been a few years since you have, then you need to know that a lot has changed.

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Wicked Quick: cashier-less shopping


Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick.

An SEO’s Perspective: How to Scale Quality Content Production

Inflow Insights

For eCommerce companies looking to increase organic traffic, “scaling” content production, that is, building systems to produce a higher volume of content is usually a strategy that is on their radar.

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