Sat.Mar 23, 2019 - Fri.Mar 29, 2019

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How to Write eBay Description Templates that Close More Sales

SellBrite

There’s a lot of competition on eBay. Whether customers are looking for new or used golf clubs or the latest MacBook, there are hundreds of options for them to choose from. With the sheer number of products available to sift through, sellers like you need a way to stand out and get noticed or risk finding a permanent home on the back pages of eBay search results.

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Overcoming Self Doubt And What It Takes To Make 6 Figures In Ecommerce

My Wife Quit Her Job

Looking back, one of the biggest challenges of starting our ecommerce store was the lack of support. For example in 2007… We had no one to talk to. We had no one to share our experiences with. We had no one to compare strategies with. And to make things worse, most people doubted that we would ever be able to replace my wife’s 6 figure income selling handkerchiefs online.

eCommerce 219
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Blockchain Potential for Ecommerce 

GetElastic

Blockchain distributed ledger technology, the tech behind Bitcoin, has the potential to improve ecommerce. These are early days, however. So early that many people don’t understand what a blockchain is and what it means for business. Let’s start with the basics, then look at some of the potential use-cases for ecommerce. What is a blockchain? A blockchain is a database “ledger” that cryptographically seals records of digital data or events in an immutable time-stamped chain.

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Use Direct Mail To Get The Attention Of Your Digital-First B2B Buyers

Forrester eCommerce

When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy. When anyone can do it, everyone will — which also […].

B2B 414
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Understanding Buyer Motivation: Getting More of Your Ecommerce Customers to Checkout

BigCommerce

Understanding the motivations behind your buyers, how they interact with your ecommerce site, and where they are in terms of…

eCommerce 410
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Why B2C Branding is Really a Management Tool

Optimizely

This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Why? Because RedBull has built a great brand. What do we mean by that? In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunn

B2C 323

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Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Forrester eCommerce

Apple and Goldman Sachs are partnering to deliver a new credit card. The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. The bigger concern for digital banks, traditional banks, […].

Banking 392
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BigCommerce Doubles Down on Headless Commerce with BloomReach, Sitecore, Adobe Experience Manager, and More

BigCommerce

Today, we are excited to announce additional headless heads for ecommerce brands of all sizes as a CMS-agnostic headless checkout…

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How to Create a Global SEO Strategy

Kissmetrics

As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t.

SEO 271
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The Empowered Marketer LIVE: Shoptalk 2019

Optimizely

The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts. I was there with an eye out for trends, interesting new marketing ideas, and original observations. Whether you attended or just wish you could have made it, this very special episode of The Empowered Marketer is all Shoptalk, all the time.

Marketing 186
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Incumbent Brands Need A DTC Strategic Plan

Forrester eCommerce

Direct-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week. What does this mean for incumbent brands? We’ll be unpacking the DTC trend and its repercussions next week at Forrester’s Consumer Marketing Forum in New York City, […].

Consumer 365
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The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest

BigCommerce

Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands…

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eCommerce Copywriting: How to Create Content That Converts

Groove

What is eCommerce Copywriting? Marketing copywriting has come a long way since the “big idea” days of the Mad Men era. Today's copy still requires strategy and creativity, but for an eCommerce site it ultimately boils down to two key factors: brand consistency and SEO. Both disciplines are equally important, but each requires unique tactics and skills to successfully implement.

eCommerce 163
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What You Need to Know for an Ecommerce Website Redesign in 2019

Ecommerce Platforms

Is this the year you’re going to redesign your ecommerce website? If it’s been a few years since you have, then you need to know that a lot has changed. It almost goes without saying that a modern ecommerce site has to be designed for mobile first, as most that I work with now get 70% or more of their traffic from mobile devices. However that’s just a starting point—there are a lot of subtleties to consider if you want to your site to convert users into customers.

eCommerce 188
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing

Forrester eCommerce

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF). This research summarizes how retailers and digital business professionals are thinking about and investing in their stores and online businesses.

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The BigCommerce Partner Philosophy

BigCommerce

Earlier this month, Shopify announced a series of changes to its partner terms of service – changes that dictate the…

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Defining ‘Direct To Consumer’

RTP blog

By Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB. Andy Dunn, the co-founder of men’s clothing retailer Bonobos, coined the term “DNVB ” which stands for Digitally Native Vertical Brands. This abbreviation refers to brands that don’t operate on the traditional value chain model of design-produce-market/distribute through channel.

Consumer 150
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4 ecommerce marketing takeaways [infographic]

GetElastic

ICYMI: In February, we shared an article on the 4 ecommerce marketing takeaways from Netflix’s Black Mirror – Bandersnatch. Black Mirror – Bandersnatch from Netflix has been a great indicator to the way users will consume digital content in the future. This emerging trend could spill over into the ways brands decide to deliver marketing communications to their audiences (soon).

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Content, Experiences Key Focuses At Adobe Summit

Forrester eCommerce

At Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands. Watch my video summary of the event that explores these key themes. Questions or comments? Find me on Twitter. Forrester clients: setup an inquiry.

Events 358
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Zaius Introduces Zam Marketing Assistant

Optimizely

Destination CRM. The post Zaius Introduces Zam Marketing Assistant appeared first on Zaius.

Marketing 170
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2019 To-Do's: Forrester’s Sucharita Kodali Gets Real With Retailers

RTP blog

By Alicia Esposito, Senior Content Strategist The retail community can always expect to get a few nuggets of wisdom from Sucharita Kodali, VP and Principal Analyst at Forrester. Whether on stage at one of the many retail conferences worldwide, on a cable news show or chatting with the Retail TouchPoints team, she has the ability to effortlessly break down complex concepts — and transform them into actionable insights.

Retail 150
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Find the Best Bigcommerce Pricing Plans: How Much Are You Going to Pay With BigCommerce?

Ecommerce Platforms

BigCommerce serves as a way for legitimate businesses to make a fluid move to online selling. By legitimate, I mean that the majority of plans from BigCommerce provide extensive tools and product options for turning your already profitable, or upscaling, business into something special. But what is the BigCommerce pricing actually like? Is it more expensive or cheaper than the competition?

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Adaptive CIOs Must Organize To Support Their Firm’s Value, Sourcing, And Structure

Forrester eCommerce

CIOs must adopt an adaptive operating model — being agile will not be enough to succeed in the future. The IT organization’s capabilities, structures, governance, and leadership must support the firm’s capacity to reconfigure underlying business concepts, including dramatically rethinking its core mission, its primary value proposition, its core competencies, the markets or industries in […].

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Zaius Unveils Data Science Powered Marketing Assistant, Zam

Optimizely

Martech Advisor. The post Zaius Unveils Data Science Powered Marketing Assistant, Zam appeared first on Zaius.

Marketing 150
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Can Retailers Act Like Tech Companies —  And Should They?

RTP blog

Walmart turned heads at SXSW earlier in March by billing itself as a tech company for the first time. The retail giant hasn’t been shy about investing in newer technologies such as VR , robotics. and NLP-powered voice technology , making the case that tech will be a major part of its business going forward. The investments come as chief competitor Amazon continues to redefine its own customer experience (and everyone else’s) with technology, while Kroger continues to center its new store experie

Retail 150
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An SEO’s Perspective: How to Scale Quality Content Production

Inflow Insights

For eCommerce companies looking to increase organic traffic, “scaling” content production, that is, building systems to produce a higher volume of content is usually a strategy that is on their radar. We hear this often from clients: “We’re looking to scale content production”, or “In the past, we tried scaling content production, then this happened”, etc.

SEO 152
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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The Tao of Zero Trust

Forrester eCommerce

I get asked 2 questions at least weekly, in some cases almost daily: Where do we start for Zero Trust – Fix your IAM and user side of the equation. What is the difference between other frameworks and Zero Trust – Ok, now we can get down to the nuts and bolts on this one. Zero Trust turned ten years old this […].

Other 362
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249: How To Manage Cashflow Issues With Your Ecommerce Business With Victoria Sullivan Of Payability

My Wife Quit Her Job

Every physical products business requires capital in order to grow. And cash flow can often be a problem because you need to invest a large amount of cash upfront to pay for inventory. In today’s episode, Victoria and I are going to discuss different methods of raising money along with the pros and cons of each. Victoria Sullivan is a marketing manager over at Payability and she’s an expert when it comes to raising funds for your ecommerce business.

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Serving Retail Consumers In An Age Of Digital Transformation

RTP blog

By Bryan Gray, Alorica As the retail industry transitions to a digitally-driven customer experience, companies are faced with the difficult task of creating an exceptional customer journey online. Digitization has drastically changed the way shoppers are engaging with retailers, with increased demand for self-service solutions. This new demand has resulted in more businesses implementing automation technologies such as chatbots and virtual assistants, to help make consumer interactions smarter,

Consumer 150
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7 ways to combat chargebacks from “friendly” fraud

GetElastic

In recent months, we have seen “friendly” fraud take center stage as Facebook and Fortnite became victims to rampant friendly fraud. In fact, friendly fraud continues to be a problem for ecommerce merchants, not just the high-profile companies. A recent report from Juniper showed that 34 percent of merchants had experienced friendly fraud. “Friendly fraud” refers to chargebacks that arise out of legitimate transactions.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.