Sat.Aug 31, 2019 - Fri.Sep 06, 2019

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Getting Your Customers to Recommend your Business

Omniconvert

A guy ends up locked in a bookstore overnight It all began late one evening when David Willis, an American tourist in London, was in the upstairs section of a bookstore at closing time, unaware that lights were being switched off just below him. When he went to leave, he found his way blocked by a locked door, leaving him desperately looking… The post Getting Your Customers to Recommend your Business appeared first on eCommerce Growth Blog.

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Mobile Marketing and Geolocation: Up Your Effectiveness With Location Targeting

Sailthru

Mobile marketing is an important aspect of every marketing plan (or at least it should be.) Even when they’re on the go, consumers expect to receive relevant messages that meet their specific needs, whether that’s on their phone, tablet, or wearable device. The good news is that technological advances like geolocation enable marketers to do make that happen, more effectively and more accurately.

Mobile 98
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10 Key Things Your Subscription Box Business Needs to Have

Bootstrapping Ecommerce

Take a look at the 10 key things your subscription box business needs to have in order to have the best chance at success. The post 10 Key Things Your Subscription Box Business Needs to Have appeared first on Bootstrapping Ecommerce.

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The Data Protection Market Is Reforming: Hedvig Is Commvault’s Stake In The Ground

Forrester eCommerce

The world of data protection — once considered a static and back-office service — is changing considerably. There’s been a lot of momentum in this marketplace over the past few years, especially with new approaches and models that serve enterprise requirements. Multiple business imperatives have affected this industry, including business leaders who expect I&O pros […].

Marketing 406
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Website Homepage Design 101: 9 Homepage Examples to Inspire Your Ecommerce Shop

BigCommerce

Fifty milliseconds — that’s how long it takes for website visitors to form an opinion on your online store.

eCommerce 364
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Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO

Kissmetrics

I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms. Why? Because it is a lot of work! That’s why I’m excited to announce Ubersuggest 6.0.

SEO 272

More Trending

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5G In The Manufacturing Sector

Forrester eCommerce

5G and Industrie 4.0 are a very powerful combination. Together, they can lift and shift the manufacturing sector to a much higher level of digitization, in particular by maximizing the mobility, flexibility, and versatility of production. 5G in the industrial manufacturing context offers opportunities beyond factory automation, as it also covers process automation, human/machine interfaces, […].

Mobile 392
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How We Leverage Content and SEO to Maximize Seasonal Performance

BigCommerce

There’s no denying that Christmas products are highly seasonal. So, how can you promote conversion and customer engagement year round?

SEO 201
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What It Takes To Provide Epic Social Media Customer Care

RTP blog

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Social media platforms are constantly evolving, and brands have to evolve along with them in order to stay relevant to today’s consumer. Some of the biggest retail brands receive more than 10 million social media mentions each year — and that number continues to grow exponentially year-over-year.

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Get Rich Quick Schemes – How To Change Your Mindset And Stop Wasting Money

My Wife Quit Her Job

If your Facebook feed is anything like mine, you probably see a lot of ads for get rich quick schemes that promise massive wealth in a short period of time. Here’s the thing. These ads probably convert! After all, it’s human nature. Whenever you want to learn a new skill or achieve an important goal in your life, your first instinct is to look for the easiest way out and the quickest way to get there.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The NSW Government Embarks On A Bold Journey To Improve Customer Experience (CX)

Forrester eCommerce

Weak Government CX Harms Mission Performance As customer expectations keep rising, governments around the world struggle to improve customer experience (CX). In 2018, Australian government customer experience was weak compared to the private sector — mirroring what we see in the US, where most federal agencies had scores that were poor or very poor.

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Filter ranges in Tableau with Parameter Action Intervals

Canonicalized

Say what? What I am trying to achieve is quite simple: offer the ability to filter a range using parameters, make it easy to use and give it a clean look. Before parameter actions (pre Tableau 2019.2) we would do something along the lines of: The obvious problem with this approach is that the start […]. The post Filter ranges in Tableau with Parameter Action Intervals appeared first on Canonicalized.

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Will Walmart’s Gun Restrictions Compel Retailers To Follow Suit?

RTP blog

Walmart’s decision to discontinue all sales of handgun ammunition , all sales of short-barrel rifle ammunition that can be used with military-style weapons and all handguns sold in Alaska (the only remaining state where they are sold) has once again brought retail into the national gun control conversation. DICK’S Sporting Goods , which started the conversation when it pulled assault-style rifles from its shelves in February 2018, is presently reviewing whether it should discontinue firearm sale

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271: The Top 5 Best Entrepreneurship Books Of All Time With Mani Vaya

My Wife Quit Her Job

Today I’m thrilled to have my buddy Mani Vaya on the show. Mani is someone who I met at the Menfluential conference formerly known as StyleCon and we hit it off right away. Mani is the founder of 2000books.com and like myself, he’s a former electrical engineer who worked in tech for over a decade before starting his business selling courses and entrepreneurship book summaries.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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J&J Shares Recover Amid $571M Fine, But Its Reputation May Never Recoup

Forrester eCommerce

Last week, an Oklahoma court ordered Johnson & Johnson to pay $571 million for involvement in “false, misleading, and dangerous marketing campaigns” that contributed to the opioid addiction crisis in the state. This case is interesting for a couple of reasons: 1) It’s the first ruling in the US to hold a drug manufacturer accountable […].

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Holiday Fulfillment Challenge: what you should have done in August for a Happy Christmas

GetElastic

As you’re soaking up the last bit of summer, hopefully you’ve already started thinking ahead to the chillier holiday season and the rush of customers it brings. August only seems too early if you haven’t suffered through a holiday season for which you didn’t prepare enough! So this year, we present this Holiday Fulfillment Challenge. Challenge yourself to complete each of these items with time to spare before Halloween, and you’ll be all set when Black Friday rolls around.

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Know How to Plan for Black Friday Deals in 2019

MakeWebBetter

Before anybody could start with their black friday deals, online-shopping retailer-Amazon releases daily deals at every hour. Not only that, to celebrate the biggest day of the year for retailers, Amazon pushes exclusive offers and deep discounts through ‘Countdown to Black Friday’. So, if you want to extend latest black friday deals, you need to […].

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Does Brand Awareness Matter for Ecommerce?

SellBrite

The logic is so simple, it’s almost circular: before someone buys from you, they must know about you. Here enters the metric known as “brand awareness,” something marketers everywhere are striving towards and at which every CFO is rolling their eyes. In ecommerce, where it is often difficult to truly differentiate purely on product features, we often have to fight for mind share and an emotional connection.

eCommerce 117
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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New CEO Pledge Opens A Big Door For EX Improvement

Forrester eCommerce

Last week, Business Roundtable issued new guidance on the role of corporations, as it has periodically since 1978. This revision was significant for employee experience (EX) improvement efforts because, for the first time, employees are included as “important stakeholders” in the language. Each version of that document issued since 1997 has stated that corporations exist […].

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Why successful commerce PWAs rely on an API-led approach

GetElastic

Google is pushing the development of modern technologies like Progressive Web Apps (PWA) or Accelerated Mobile Pages (AMP) to help retailers find a successful advantage through better online customer experience. However, implementing a successful commerce PWA is easier said than done. Here is what you need to know before taking the leap into PWAs: What is a Progressive Web App (PWA)?

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The Best WordPress Alternatives to Consider for 2020

Ecommerce Platforms

Do you want a WordPress alternative to help you build your online presence? It's fair to say that WordPress is one of the most popular tools on the market. 27% of the entire internet is powered by WordPress. That makes it the biggest content management tool available today. However, bigger doesn't always mean better. While WordPress does have a lot of great features to offer, it won't be the best service for every online business.

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12 Open-Source Ecommerce Platforms You Should Consider for Your Online Store

A Better Lemonade Stand

Looking to use one of the best open-source ecommerce platforms to create your online store with? Check out our roundup to find the top 12 options. The post 12 Open-Source Ecommerce Platforms You Should Consider for Your Online Store appeared first on A Better Lemonade Stand.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Forrester eCommerce

The idea of online marketplaces is not new. Especially on the consumer front. Yet in the enterprise IT world, they have developed with fits and starts. But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […].

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Monetizing 5G with headless commerce

GetElastic

5G adoption is slowly, but steadily rising ; and it is expected to comprise 15% of all mobile connections in the world (except IoT) by 2025. Its adoption will not only bring high broadband speeds and low latency, but will also enable new innovative services and business models both for mass market and enterprises. . Mass market. To drive business growth in saturated consumer markets, service providers will need to leverage 5G to offer new services and monetize every interaction with subscribers.

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Selling on eBay: A Beginner’s Guide for Online Retailers

SellBrite

In 2011, Justin Dube, a motorcycle enthusiast, lost his job as a convenience store manager and was struggling to make ends meet, so he started a side business dismantling motorcycles and selling the parts on eBay. He made his first sale on the same day he posted his first listing, and by 2012, he was shipping more than $5,300 worth of parts to people worldwide each month.

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Jakub Linowski: The Power of Patterns in A/B Testing for Improving UI (User Interaction) and eCommerce Growth

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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The Taming of the SKU: Dynamic Pricing Helps Retailers Reduce Food Waste And Increase Profit Margins

Forrester eCommerce

Although I didn’t know it at the time my visit to the 2015 Expo in Milan was a foreshadowing of my current food tech research. I discovered the challenge of feeding the planet, explored new agricultural methods, climbed into new harvest combines, and browsed through the supermarket of the future – not to mention eating […].

Retail 365
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Amazon parcels can now be delivered to hundreds of PayPoint stores nationwide

Retail Technology Review

PayPoint has announced its participation in Amazon Hub Counter – a network of pick up points that allows customers to collect their Amazon orders in-store.

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5 Questions to Ask When Choosing Your MAP Platform

Wiser

Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brands product for. But this does not mean that this is the lowest price that they can sell it for. It just means that that’s the lowest price that they can show online or in an advertisement. The right MAP provider can help your team save hours of time looking through eCommerce sites or online advertisements to see whether your resellers are following the agreed-upon MAP policy.

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5 ways to get the most out of exhibiting at trade shows

TradeGecko

Late summer in the United States is widely known in the commerce space as the second trade show season for the year. Exhibiting at trade shows can be expensive, labour-intensive and if poorly planned, turn into a black-hole from which your business gets nothing in return.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib