Sat.Aug 31, 2019 - Fri.Sep 06, 2019

Getting Your Customers to Recommend your Business


A guy ends up locked in a bookstore overnight It all began late one evening when David Willis, an American tourist in London, was in the upstairs section of a bookstore at closing time, unaware that lights were being switched off just below him.

Mobile Marketing and Geolocation: Up Your Effectiveness With Location Targeting


Mobile marketing is an important aspect of every marketing plan (or at least it should be.) Even when they’re on the go, consumers expect to receive relevant messages that meet their specific needs, whether that’s on their phone, tablet, or wearable device.

10 Key Things Your Subscription Box Business Needs to Have

Bootstrapping Ecommerce

Take a look at the 10 key things your subscription box business needs to have in order to have the best chance at success. The post 10 Key Things Your Subscription Box Business Needs to Have appeared first on Bootstrapping Ecommerce.

5G In The Manufacturing Sector

Forrester eCommerce

5G and Industrie 4.0 are a very powerful combination. Together, they can lift and shift the manufacturing sector to a much higher level of digitization, in particular by maximizing the mobility, flexibility, and versatility of production.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Marketing Unboxed: Best Of Season 1


After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands.

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Website Homepage Design 101: 9 Homepage Examples to Inspire Your Ecommerce Shop


Fifty milliseconds — that’s how long it takes for website visitors to form an opinion on your online store. For comparison,… Ecommerce Marketing

New CEO Pledge Opens A Big Door For EX Improvement

Forrester eCommerce

Last week, Business Roundtable issued new guidance on the role of corporations, as it has periodically since 1978. This revision was significant for employee experience (EX) improvement efforts because, for the first time, employees are included as “important stakeholders” in the language.

Quiz: How Customer-Centric is Your Marketing?


You may have seen our video series, Marketing Unboxed , where we buy products from your favorite brands, evaluate their marketing strategy along the way, and rate them on a scale of 0 to 5 praise hands ?? based on how well they nail the customer experience.

What It Takes To Provide Epic Social Media Customer Care

Retail TouchPoints

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Get Rich Quick Schemes – How To Change Your Mindset And Stop Wasting Money

My Wife Quit Her Job

If your Facebook feed is anything like mine, you probably see a lot of ads for get rich quick schemes that promise massive wealth in a short period of time. Here’s the thing. These ads probably convert! After all, it’s human nature. Whenever you want to learn a new skill or achieve an important goal in your life, your first instinct is to look for the easiest way out and the quickest way to get there.


The NSW Government Embarks On A Bold Journey To Improve Customer Experience (CX)

Forrester eCommerce

Weak Government CX Harms Mission Performance As customer expectations keep rising, governments around the world struggle to improve customer experience (CX).

Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO


I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore.

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Will Walmart’s Gun Restrictions Compel Retailers To Follow Suit?

Retail TouchPoints

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

271: The Top 5 Best Entrepreneurship Books Of All Time With Mani Vaya

My Wife Quit Her Job

Today I’m thrilled to have my buddy Mani Vaya on the show. Mani is someone who I met at the Menfluential conference formerly known as StyleCon and we hit it off right away.

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The Taming of the SKU: Dynamic Pricing Helps Retailers Reduce Food Waste And Increase Profit Margins

Forrester eCommerce

Although I didn’t know it at the time my visit to the 2015 Expo in Milan was a foreshadowing of my current food tech research.

How We Leverage Content and SEO to Maximize Seasonal Performance


There’s no denying that Christmas products are highly seasonal. So, how can you promote conversion and customer engagement year round?… … Ecommerce Marketing

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Internet of Things (IoT) and its positive impact on ecommerce?


The Internet of Things (IoT) is impacting every sphere of personal and public life. The connected ecosystem of devices, sensors and applications is continuing to make great value additions to our life.

Does Brand Awareness Matter for Ecommerce?


The logic is so simple, it’s almost circular: before someone buys from you, they must know about you. Here enters the metric known as “brand awareness,” something marketers everywhere are striving towards and at which every CFO is rolling their eyes.

Bake Your Values Into Your Design System — Takeaways From Clarity 2019

Forrester eCommerce

Having a design system is now table stakes for companies that want to scale design, drive a consistent, seamless customer experience, manage design debt and technical debt, and free up designer time to solve new challenges — not re-invent the wheel.

Amazon parcels can now be delivered to hundreds of PayPoint stores nationwide

Retail Technology Review

PayPoint has announced its participation in Amazon Hub Counter – a network of pick up points that allows customers to collect their Amazon orders in-store. Internet Retailing Retail Supply Chain

4 ways to leverage IIoT for B2B commerce


Previously published on From voice-activated devices like Amazon Alexa to smart refrigerators, the Internet of Things (IoT) is slated to span over 75 billion connected devices by 2025.

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Selling on eBay: A Beginner’s Guide for Online Retailers


In 2011, Justin Dube, a motorcycle enthusiast, lost his job as a convenience store manager and was struggling to make ends meet, so he started a side business dismantling motorcycles and selling the parts on eBay.

Software Delivery Management: ERP for IT redux?

Forrester eCommerce

I attended Jenkins World in San Francisco couple weeks back. One thing that stood out was CloudBees’ advocacy of a new market concept, Software Delivery Management (SDM).

Williams Commerce records highest UK rate of Magento 1 to Magento 2 conversion

Retail Technology Review

Williams Commerce, a Leicester and London-based ecommerce specialist and Magento Commerce partner, is recording the highest rate of conversion for its clients from Magento 1 to Magento 2 in the UK. Internet Retailing

5 ways cryptocurrency benefits ecommerce


Issuing as a mysterious concept narrowly known by those in IT and developing into worldwide hype, cryptocurrency has become a controversial phenomenon in today’s world.

Brand Trust and the Keys to Building It


Building brand trust has become more important than ever before. Today’s companies handle a great deal of data, much of which is highly personal.

Le Tote Buys Lord + Taylor — A Most Peculiar Way To Buy Growth

Forrester eCommerce

The strangest retail news of the summer has been Le Tote’s “purchase” of the storied (but tired) department store Lord + Taylor.

No-deal Brexit could end UK 14-day returns and will slash EU shoppers’ rights, warns ParcelHero

Retail Technology Review

A no-deal Brexit puts a question mark over online shoppers’ 14 day ‘cooling off’ period, and will immediately end protection for EU shoppers buying British goods. UK online traders face falling sales at home and abroad, warns international parcels expert. Critical Issues Internet Retailing Retail Supply Chain

Why successful commerce PWAs rely on an API-led approach


Google is pushing the development of modern technologies like Progressive Web Apps (PWA) or Accelerated Mobile Pages (AMP) to help retailers find a successful advantage through better online customer experience. However, implementing a successful commerce PWA is easier said than done.

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Retail Marketers Want What Email Offers


What’s a Retail Marketer to Do? Facebook has 185 million users every day and promises advertisers the ability to reach and finely target them with messages and then measure the results.

WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Forrester eCommerce

The idea of online marketplaces is not new. Especially on the consumer front. Yet in the enterprise IT world, they have developed with fits and starts.

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