Sat.Jul 13, 2019 - Fri.Jul 19, 2019

Don’t Be A Dandelion — Respect Your Customer’s ‘Digital Lawn’

Retail TouchPoints

By Jimmy Egeland, Elicit The dreaded dandelion. A mustard stain on the otherwise crisp, white shirt of spring. Instead of lying low like a patch of crab grass, or blending in like a clump of clover, the dandelion invades lawns by loudly flaunting its bright yellow flowers, then has the audacity to unleash its arsenal of spawns in a deceivingly playful little puff of white. Kids blow on the puff ball — a seemingly fun and innocent rite of passage in springtime — and the damage multiplies.

You Need A Design System — Here’s Why

Forrester eCommerce

A recent study on design maturity from InVision revealed something really interesting: that design team size is not predictive of a design team’s maturity. That is, it’s possible to dedicate a lot of headcount to design but still see limited benefits on business outcomes.

How the visual discovery engine of Pinterest is revolutionizing ecommerce

GetElastic

I see it, I like it, I pin it, I get it. Visual search is the latest emerging ecommerce trend with great potential to transform the digital shopping experience.

264: What Amazon Strategies Are Working Today With Brad Moss

My Wife Quit Her Job

Today I’m thrilled to have Brad Moss back on the show. Brad is the former head of Seller Central at Amazon and he’s also the founder of ProductLabs.net where he helps Amazon sellers blow up their businesses. As a result, he has intimate knowledge of how Amazon works from the inside.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Beach, BBQs And Baseball: What Marketers Need To Know This Summer

Retail TouchPoints

By Oz Etzioni, Clinch The summer months are busy — from exciting adrenaline-pumping adventures to relaxing exotic beach vacations. This means that consumers are less involved on their social media feeds, spending more time out and about.

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Negative Keywords: The Definitive Guide

Store Growers

Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability.

Why Mailchimp Pricing Is Deceptive And Grossly Overpriced

My Wife Quit Her Job

The reason most people sign up for Mailchimp is because of it’s forever free plan. For no money whatsoever, you can store up to 2000 contacts and send up to 10000 emails per month. Sounds great right? But did you know that the free plan has very limited functionality?

Will Department Stores Be History By 2030?

Retail TouchPoints

The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is the latest indicator that department stores — even the luxury ones — just aren’t moving the needle for shoppers.

The Rising Tide Of Ransomware Requires A Commitment To Best Practices

Forrester eCommerce

Last week, the United States Conference of Mayors adopted a resolution against paying ransoms. What’s interesting about this is by creating what is essentially a vertical front of communities against ransomware. It may well disincentivize attackers from targeting US towns and cities.

Think Tank: Changing Marketing Tactics When Temps Rise

Zaius

Women’s Wear Daily. The post Think Tank: Changing Marketing Tactics When Temps Rise appeared first on Zaius. Press

How Digital Experience Platforms (DXP) Help Brands Create Memorable Experiences (Through Multiple Customer Channels)

BigCommerce

You’re watching a basketball game on your favorite sports app. Your favorite player hits a game winner. You celebrate on… Ecommerce Technology

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The five key steps to delivering a seamless digital retail experience

Retail Technology Review

By René Aerdts Chief Technologist – Global Consumer Goods, DXC Technology. As a result of technically advanced e-commerce platforms such as Amazon, consumer expectation with regards to customised buying experiences and always-on services have skyrocketed. Internet Retailing Critical Issues

Do Your Company’s Research Practices Lead To Better Decision Making?

Forrester eCommerce

“Understand your customers! Do research!” Anyone who has even paid even a passing glance to the world of CX and UX over the last decade has surely heard this mandate is one form or another.

The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut

Zaius

As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying. The reality, however, was that it was just changing.

Siteground Review: Is It The Best Hosting Platform?

Ecommerce Platforms

This SiteGround review evaluates all the critical stuff you’d like to know – from its main features to the pricing schedule, and notable weaknesses. Some praise it for its excellent support and security. Others love it for its exemplary performance and uptime.

How to Rank Your Old, Outdated Content

Kissmetrics

What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1%

Understand The Location Intelligence Tech Landscape And Get Over Your Maps

Forrester eCommerce

Our most recent location intelligence (LI) research takes a deep dive into the LI landscape. The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in the location intelligence market.

A True 1:1 Channel: Introducing Service-Led Retail

Zaius

For years in marketing, we’ve set our sights on 1:1 engagement, moving from the dark days of batch-and-blast to segmentation and into truly personalized messages.

Square Online Store Review (July 2019): Everything You Need to Know

Ecommerce Platforms

When it comes to online selling, Square is one of the biggest names out there. Starting as one of the few ways that people could accept “mobile” transactions on the go, Square revolutionized the marketplace with quick, affordable monetizing methods.

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Primed for disruption: 12 wacky Amazon patents fueling the future of fulfillment

GetElastic

With 2018’s Prime Day moving over 100 million products (expected to grow this year) — fast and reliable fulfillment is top-of-mind for the world’s largest retailer. And it’s no surprise Amazon’s so patent-happy when it comes to improving logistics.

How CIOs Can Internally Drive Their Shift To #DigitalTransformation Driver

Forrester eCommerce

#CIOs who are looking to be the agents of #DigitalTransformation but aren’t perceived that way can overcome this — by taking a few key actions. And to learn more, read myself and David Johnson’s latest #Forrester report.

Zaius Begins Era of Service-Led Retail

Zaius

CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs.

MailerLite Review: Powerful Email Marketing for Ecommerce

Ecommerce Platforms

Email marketing has been around for quite some time and it doesn't seem to be going away anytime soon. That's great news for online businesses, since you have the opportunity to improve conversions with automated workflows and send out email newsletters to your best customers.

Secrets of the sci-fi shopper [Infographic]

GetElastic

As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy — and sell.

Dont Waste Your Creativity Spend As You Fight Digital Sameness

Forrester eCommerce

Is your CMO considering shifting investments in marketing technology toward the services of creative agencies as Forrester recommends? You should find out — because one of two possible scenarios will play out.

Zaius Introduces New Solution for Retail Services, Simplifies Customer Data

Zaius

MarTech Advisor. The post Zaius Introduces New Solution for Retail Services, Simplifies Customer Data appeared first on Zaius. Press

GetResponse Review and Pricing [E-mail Marketing Service]

Ecommerce Platforms

GetResponse is a popular email marketing platform that is generally suitable for ecommerce businesses. I have reviewed this app in this article below that you can check out to see how it can stack up against your requirements.

Wicked Quick: B2B personalization with RichRelevance

GetElastic

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick.

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Customers Value Sustainability — Brands And Retailers Must, Too!

Forrester eCommerce

Is it just us, or is the conversation about retail social and environmental impact getting louder? My colleague Luis and I are certainly hearing a lot more about it.

Zaius Begins Era of Service-Led Retail

Zaius

MarTech Series. The post Zaius Begins Era of Service-Led Retail appeared first on Zaius. Press

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How I Migrated 11 Sites from Magento to BigCommerce, Saved $1,000,000 and Increased Conversions 312% – All in 90 Days

BigCommerce

When a boat has a hole, the crew spends half its time rowing and the other half with buckets, frantically… Ecommerce Marketing Enterprise Ecommerce

5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

From buying new sneakers on the GOAT app, to restocking paper towels via Amazon, to making the most of our cheat meals (I’m looking at you, way-too-greasy pizza) with UberEats, the way we as consumers buy things online is pretty similar: We realize we want or need something.

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Prioritize Customer Value, Not Just Customer Experience

Forrester eCommerce