Sat.Jul 13, 2019 - Fri.Jul 19, 2019

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Don’t Be A Dandelion — Respect Your Customer’s ‘Digital Lawn’

RTP blog

By Jimmy Egeland, Elicit The dreaded dandelion. A mustard stain on the otherwise crisp, white shirt of spring. Instead of lying low like a patch of crab grass, or blending in like a clump of clover, the dandelion invades lawns by loudly flaunting its bright yellow flowers, then has the audacity to unleash its arsenal of spawns in a deceivingly playful little puff of white.

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You Need A Design System — Here’s Why

Forrester eCommerce

A recent study on design maturity from InVision revealed something really interesting: that design team size is not predictive of a design team’s maturity. That is, it’s possible to dedicate a lot of headcount to design but still see limited benefits on business outcomes. Not only did they find there’s not a correlation, but they […].

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How the visual discovery engine of Pinterest is revolutionizing ecommerce

GetElastic

I see it, I like it, I pin it, I get it. Visual search is the latest emerging ecommerce trend with great potential to transform the digital shopping experience. However, we’re merely scratching the surface on its influence on the buyer journey – from social media to SEO there is still a lot of data and machine learning to uncover. But what we do know, is it’s currently favored over text description when it comes to shopping online.

eCommerce 151
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Think Tank: Changing Marketing Tactics When Temps Rise

Optimizely

Women’s Wear Daily. The post Think Tank: Changing Marketing Tactics When Temps Rise appeared first on Zaius.

Marketing 285
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How Digital Experience Platforms (DXP) Help Brands Create Memorable Experiences (Through Multiple Customer Channels)

BigCommerce

You’re watching a basketball game on your favorite sports app. Your favorite player hits a game winner.

Channel 258
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Customers Value Sustainability — Brands And Retailers Must, Too!

Forrester eCommerce

Is it just us, or is the conversation about retail social and environmental impact getting louder? My colleague Luis and I are certainly hearing a lot more about it. These are not new topics, of course, but there is a renewed fervor and tone: from documentaries on plastic in the ocean and calls from celebrity […].

Retail 406

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The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut

Optimizely

As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying. The reality, however, was that it was just changing. The way we buy things today is different, and younger generations that are comfortable buying online are also the ones starting to get married.

Marketing 186
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Beach, BBQs And Baseball: What Marketers Need To Know This Summer

RTP blog

By Oz Etzioni, Clinch The summer months are busy — from exciting adrenaline-pumping adventures to relaxing exotic beach vacations. This means that consumers are less involved on their social media feeds, spending more time out and about. So as a marketer, how do you win consumer attention when there is so little to go around? In order to beat the heat and beat their numbers, retail marketers need to clearly define their goals and commit to being heard in the summer months.

Marketing 150
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Do Your Company’s Research Practices Lead To Better Decision Making?

Forrester eCommerce

“Understand your customers! Do research!” Anyone who has even paid even a passing glance to the world of CX and UX over the last decade has surely heard this mandate is one form or another. And while I’m happy that so many people are recognizing the value of research as a key to business success, […].

Customer 375
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Why Mailchimp Pricing Is Deceptive And Grossly Overpriced

My Wife Quit Her Job

The reason most people sign up for Mailchimp is because of it’s forever free plan. For no money whatsoever, you can store up to 2000 contacts and send up to 10000 emails per month. Sounds great right? But did you know that the free plan has very limited functionality? And what happens when you cross either of these thresholds? Once you start paying, Mailchimp pricing can get quite confusing.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Zaius Begins Era of Service-Led Retail

Optimizely

Market Watch. The post Zaius Begins Era of Service-Led Retail appeared first on Zaius.

Retail 267
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Will Department Stores Be History By 2030?

RTP blog

The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is the latest indicator that department stores — even the luxury ones — just aren’t moving the needle for shoppers. Last week, UBS analysts described Nordstrom as a “no-growth retailer,” one that hasn’t been able to fight off pricing perception and a cultural shift in consumer spending.

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The Rising Tide Of Ransomware Requires A Commitment To Best Practices

Forrester eCommerce

Last week, the United States Conference of Mayors adopted a resolution against paying ransoms. What’s interesting about this is by creating what is essentially a vertical front of communities against ransomware. It may well disincentivize attackers from targeting US towns and cities. I’m hopeful and encouraged by this action, but I worry that this resolution […].

Customer 374
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Siteground Review: Is It The Best Hosting Platform?

Ecommerce Platforms

This SiteGround review evaluates all the critical stuff you’d like to know – from its main features to the pricing schedule, and notable weaknesses. Some praise it for its excellent support and security. Others love it for its exemplary performance and uptime. And then there’s the group of users who argue that it’s the leading web hosting solution today.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Zaius Begins Era of Service-Led Retail

Optimizely

CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs. Powered by Zendesk Sunshine and Zaius’ proprietary customer data stitching and data science technology, service teams can now access the same customer insights and analysis already available to their marketing colleagues.

Retail 150
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How I Migrated 11 Sites from Magento to BigCommerce, Saved $1,000,000 and Increased Conversions 312% – All in 90 Days

BigCommerce

When a boat has a hole, the crew spends half its time rowing and the other half with buckets, frantically…

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Tap Consumer Energy To Drive Sustainable Innovation In Singapore

Forrester eCommerce

Singapore is recognized as one of the world’s most innovative hubs and as an innovation powerhouse in Asia: The 2018 Global Innovation Index ranks Singapore as the fifth most innovative market out of 126 global economies analyzed, and Singapore’s recently launched S$1 billion innovation fund establishes innovation as a key lever to economic growth and […].

Consumer 371
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Secrets of the sci-fi shopper [Infographic]

GetElastic

As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy — and sell. Our latest infographic illustrates the state of future-shopping. Email subscribers: can’t see infographic?

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Zaius Introduces New Solution for Retail Services, Simplifies Customer Data

Optimizely

MarTech Advisor. The post Zaius Introduces New Solution for Retail Services, Simplifies Customer Data appeared first on Zaius.

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The five key steps to delivering a seamless digital retail experience

Retail Technology Review

By René Aerdts Chief Technologist – Global Consumer Goods, DXC Technology. As a result of technically advanced e-commerce platforms such as Amazon, consumer expectation with regards to customised buying experiences and always-on services have skyrocketed.

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How CIOs Can Internally Drive Their Shift To #DigitalTransformation Driver

Forrester eCommerce

#CIOs who are looking to be the agents of #DigitalTransformation but aren’t perceived that way can overcome this — by taking a few key actions. And to learn more, read myself and David Johnson’s latest #Forrester report.

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Wicked Quick: B2B personalization with RichRelevance

GetElastic

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick. I caught up with Robb Miller , SVP, Americas at RichRelevance – a personalization platform for search content and product that’s used by 200 enterprises today globally.

B2B 140
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Zaius Begins Era of Service-Led Retail

Optimizely

Yahoo! Finance. The post Zaius Begins Era of Service-Led Retail appeared first on Zaius.

Retail 150
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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

From buying new sneakers on the GOAT app, to restocking paper towels via Amazon, to making the most of our cheat meals (I’m looking at you, way-too-greasy pizza) with UberEats, the way we as consumers buy things online is pretty similar: We realize we want or need something. We visit an online store (usually Amazon). We do some quick research on the product page (reviews, pictures, etc.).

B2C 114
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Dont Waste Your Creativity Spend As You Fight Digital Sameness

Forrester eCommerce

Is your CMO considering shifting investments in marketing technology toward the services of creative agencies as Forrester recommends? You should find out — because one of two possible scenarios will play out. The winning scenario: If you 1) boost your internal design team and better integrate brand, 2) contract with firms that apply human-centric design, and 3) apply […].

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Being shoppable

GetElastic

We’re seeing significant changes in size, location, fulfillment capabilities, and staffing when it comes to brick-and-mortar stores. Success metrics are changing. As are assessments of purpose and overall value. Which is why I think the paper Benchmarking Retail Shoppability , by Raymond Burke and Neil Morgan of Indiana University’s Kelley School of Business, is so important.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Zaius Begins Era of Service-Led Retail

Optimizely

MarTech Series. The post Zaius Begins Era of Service-Led Retail appeared first on Zaius.

Retail 150
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MailerLite Review: Powerful Email Marketing for Ecommerce

Ecommerce Platforms

Email marketing has been around for quite some time and it doesn't seem to be going away anytime soon. That's great news for online businesses, since you have the opportunity to improve conversions with automated workflows and send out email newsletters to your best customers. Not all email marketing services are made the same, so we want to go through a MailerLite review to see if this option is a good solution for your business.

eCommerce 102
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Understand The Location Intelligence Tech Landscape And Get Over Your Maps

Forrester eCommerce

Our most recent location intelligence (LI) research takes a deep dive into the LI landscape. The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in the location intelligence market. We describe the key capabilities, the emerging market categories, and how the main LI players break down based on their tech […].

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Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 109
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib