Sat.Jul 13, 2019 - Fri.Jul 19, 2019

Don’t Be A Dandelion — Respect Your Customer’s ‘Digital Lawn’

Retail TouchPoints

By Jimmy Egeland, Elicit The dreaded dandelion. A mustard stain on the otherwise crisp, white shirt of spring. Instead of lying low like a patch of crab grass, or blending in like a clump of clover, the dandelion invades lawns by loudly flaunting its bright yellow flowers, then has the audacity to unleash its arsenal of spawns in a deceivingly playful little puff of white. Kids blow on the puff ball — a seemingly fun and innocent rite of passage in springtime — and the damage multiplies.

You Need A Design System — Here’s Why

Forrester eCommerce

A recent study on design maturity from InVision revealed something really interesting: that design team size is not predictive of a design team’s maturity. That is, it’s possible to dedicate a lot of headcount to design but still see limited benefits on business outcomes.

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How the visual discovery engine of Pinterest is revolutionizing ecommerce


I see it, I like it, I pin it, I get it. Visual search is the latest emerging ecommerce trend with great potential to transform the digital shopping experience.

How Digital Experience Platforms (DXP) Help Brands Create Memorable Experiences (Through Multiple Customer Channels)


You’re watching a basketball game on your favorite sports app. Your favorite player hits a game winner. You celebrate on… Ecommerce Technology

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Think Tank: Changing Marketing Tactics When Temps Rise


Women’s Wear Daily. The post Think Tank: Changing Marketing Tactics When Temps Rise appeared first on Zaius. Press

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264: What Amazon Strategies Are Working Today With Brad Moss

My Wife Quit Her Job

Today I’m thrilled to have Brad Moss back on the show. Brad is the former head of Seller Central at Amazon and he’s also the founder of where he helps Amazon sellers blow up their businesses. As a result, he has intimate knowledge of how Amazon works from the inside.

Beach, BBQs And Baseball: What Marketers Need To Know This Summer

Retail TouchPoints

By Oz Etzioni, Clinch The summer months are busy — from exciting adrenaline-pumping adventures to relaxing exotic beach vacations. This means that consumers are less involved on their social media feeds, spending more time out and about.

The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut


As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying. The reality, however, was that it was just changing.

Do Your Company’s Research Practices Lead To Better Decision Making?

Forrester eCommerce

“Understand your customers! Do research!” Anyone who has even paid even a passing glance to the world of CX and UX over the last decade has surely heard this mandate is one form or another.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Why Mailchimp Pricing Is Deceptive And Grossly Overpriced

My Wife Quit Her Job

The reason most people sign up for Mailchimp is because of it’s forever free plan. For no money whatsoever, you can store up to 2000 contacts and send up to 10000 emails per month. Sounds great right? But did you know that the free plan has very limited functionality?

Will Department Stores Be History By 2030?

Retail TouchPoints

The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is the latest indicator that department stores — even the luxury ones — just aren’t moving the needle for shoppers.

A True 1:1 Channel: Introducing Service-Led Retail


For years in marketing, we’ve set our sights on 1:1 engagement, moving from the dark days of batch-and-blast to segmentation and into truly personalized messages.

Tap Consumer Energy To Drive Sustainable Innovation In Singapore

Forrester eCommerce

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Siteground Review: Is It The Best Hosting Platform?

Ecommerce Platforms

This SiteGround review evaluates all the critical stuff you’d like to know – from its main features to the pricing schedule, and notable weaknesses. Some praise it for its excellent support and security. Others love it for its exemplary performance and uptime.

How I Migrated 11 Sites from Magento to BigCommerce, Saved $1,000,000 and Increased Conversions 312% – All in 90 Days


When a boat has a hole, the crew spends half its time rowing and the other half with buckets, frantically… Ecommerce Marketing Enterprise Ecommerce

Zaius Begins Era of Service-Led Retail


CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs.

The Rising Tide Of Ransomware Requires A Commitment To Best Practices

Forrester eCommerce

Last week, the United States Conference of Mayors adopted a resolution against paying ransoms. What’s interesting about this is by creating what is essentially a vertical front of communities against ransomware. It may well disincentivize attackers from targeting US towns and cities.

Square Online Store Review (July 2019): Everything You Need to Know

Ecommerce Platforms

When it comes to online selling, Square is one of the biggest names out there. Starting as one of the few ways that people could accept “mobile” transactions on the go, Square revolutionized the marketplace with quick, affordable monetizing methods.

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How to Rank Your Old, Outdated Content


What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1%

Zaius Introduces New Solution for Retail Services, Simplifies Customer Data


MarTech Advisor. The post Zaius Introduces New Solution for Retail Services, Simplifies Customer Data appeared first on Zaius. Press

Understand The Location Intelligence Tech Landscape And Get Over Your Maps

Forrester eCommerce

Our most recent location intelligence (LI) research takes a deep dive into the LI landscape. The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in the location intelligence market.

Negative Keywords: The Definitive Guide

Store Growers

Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability.

5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C


From buying new sneakers on the GOAT app, to restocking paper towels via Amazon, to making the most of our cheat meals (I’m looking at you, way-too-greasy pizza) with UberEats, the way we as consumers buy things online is pretty similar: We realize we want or need something.

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Zaius Begins Era of Service-Led Retail


MarTech Series. The post Zaius Begins Era of Service-Led Retail appeared first on Zaius. Press


How CIOs Can Internally Drive Their Shift To #DigitalTransformation Driver

Forrester eCommerce

#CIOs who are looking to be the agents of #DigitalTransformation but aren’t perceived that way can overcome this — by taking a few key actions. And to learn more, read myself and David Johnson’s latest #Forrester report.

MailerLite Review: Powerful Email Marketing for Ecommerce

Ecommerce Platforms

Email marketing has been around for quite some time and it doesn't seem to be going away anytime soon. That's great news for online businesses, since you have the opportunity to improve conversions with automated workflows and send out email newsletters to your best customers.

A Beginner’s Guide to Pricing Your Items on eBay


If you’re selling on eBay for the first time, setting up new listings and optimizing them for sales can be a daunting task. Product images have to be attractive and stand out, and your descriptions have to speak to the solutions and benefits that matter to your audience.

Customer-Centric vs Campaign-Centric Marketing: How Are You Connecting the Dots?


“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. The problem is that all of your marketing channels today are separate, from Facebook ads to email marketing to organic searches.

Security Budgets In Asia Pacific, 2019

Forrester eCommerce

It has taken me 15 months and a LOT of travel, listening and talking to feel confident enough to write this research for APAC. APAC is a unique region in its cultural, geographic, regulatory, security maturity and economic diversity.

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Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses


Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

Loyalty Program Apps: Our eCommerce Recommendations


Considering an eCommerce loyalty program app? You're not alone. As we mentioned in our related eCommerce inbound marketing guide , establishing and maintaining customer loyalty has become an essential strategy for online and offline retailers.