Email Audience

FEBRUARY 17, 2020

Over time, retargeting has proven to be an irreplaceable marketing tool for businesses that key into its potential. Yet, it might interest you to know that a high number of companies are not implementing this marketing approach. 46% of marketing professionals think that retargeting is the most underused marketing strategy. Image source. There are many forms of retargeting, email retargeting being one of them.

Marketing 94

Marketing Channel Information Consumer 94

eCommerce CEO

FEBRUARY 20, 2020

Jeff Bezos is the richest man in the world. And his company, Amazon, is making a huge dent in the U.S. GDP. If it seems like Amazon is everywhere these days, it’s because the company is doing way more than it used to, and continues to grow. Yes, they sell millions of products, but they … 50 Amazon Statistics That Show Their Market Crushing Dominance Read More ».

Marketing 121

Marketing eCommerce 121

PFS

FEBRUARY 17, 2020

2020 continues to be an extremely turbulent and disruptive time for the retail sector, with ongoing economic and political uncertainties placing online brands under increasing pressure to remain competitive and retain loyal customers. To do so, online brands should be listening to the wants and needs of customers and acting on this information to not only strengthen existing relationships, but also to develop new ones.

eCommerce 59

eCommerce Omnichannel Online Retail Fulfillment 59

My Wife Quit Her Job

FEBRUARY 17, 2020

This post will break down the pros and cons of Amazon dropshipping and why making money this way is inherently risky and not a good long term business model. Having been in ecommerce since 2007, I’ve seen many popular ecommerce business models crash and burn. And through all of the years that I’ve been doing this, one lesson always rings true.

eCommerce 197

eCommerce 197

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Omnisend

FEBRUARY 21, 2020

Quick, name a brand that you admire. Perhaps like many people, Apple might come to mind. As a matter of fact, according to Fortune, Apple is the most admired company on the planet. What if I asked you to name a few more? For me, brands such as Patagonia, Lululemon, Airbnb, and Who Gives a Read more The post 5 Key Questions To Build a Brand That People Admire appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 151

eCommerce Marketing eCommerce Marketing 151

Forrester eCommerce

FEBRUARY 18, 2020

Mmmmm … Millennials. If you haven’t already heard (about a million times), this generation is taking over the workforce. And becoming more responsible for making purchase decisions while on the job. Whether you believe projections that most of the U.S. labor force will be run by 18 to 35-year-olds by 2025, many studies (like this […].

B2B 439

B2B Customer Experience Marketing Customer 439

My Wife Quit Her Job

FEBRUARY 19, 2020

Today I have my friend Mari Smith on the show. Mari is often referred to as the Queen of Facebook and is widely recognized as one of the world’s foremost experts on Facebook marketing. She’s a Forbes top Social Media Power Influencer, author of The New Relationship Marketing and co author of Facebook Marketing: An Hour A Day. She also teaches businesses and brands on how to properly monetize their social media efforts.

Social Media 251

Social Media Reference Books eCommerce 251

BigCommerce

FEBRUARY 20, 2020

CBD has burst onto the mainstream landscape for all things related to health, wellness and fitness.

eCommerce 306

eCommerce 306

Forrester eCommerce

FEBRUARY 21, 2020

The HCM technology market is a hotbed of M&A activity. So, to anyone who follows it, this merger shouldn’t be a huge surprise. In fact, when private equity firm Heller & Friedman acquired Ultimate Software around this time last year, the writing was on the wall. Kronos had already been taken private by Heller & […].

Technology 391

Technology Marketing Customer 391

Groove

FEBRUARY 19, 2020

Could your landing page designs use some improvement? Although there is no perfect formula for taking your landing pages to the next level , locking down a few best practices helps to create a layout that will easily guide users through the offer and boost conversions. eCommerce Landing Page Best Practices. Visitors may land on your website from any page - not just the homepage.

eCommerce 360

eCommerce Information Shopify Improvements 360

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Optimizely

FEBRUARY 18, 2020

The (un)Panelists have spoken. Over the course of two nights in San Francisco and Los Angeles, 40 brand and retail practitioners came together to share and debate: what makes a great customer experience. With three brand spotlights and two (un)Panel Discussions, we reached consensus on a few customer experience topics: O n-brand Extends Across the Entire Experience Measuring Is (Still) In The New Marketing Mix is Stretching Your Brand.

Subscription 195

Subscription Customer Experience Marketing Customer 195

Omnisend

FEBRUARY 17, 2020

It’s that time of year again: the 2020 Omnichannel Statistics Report is live! This year, we deliver the same marketing automation and timing statistics as we did in 2019. However this year, we decided to do something a little different. With the rise of SMS marketing across the ecommerce industry, including among our own marketers, Read more The post What We Can Learn from Omnichannel Statistics for 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

Omnichannel 210

Omnichannel eCommerce Marketing eCommerce Marketing 210

Forrester eCommerce

FEBRUARY 18, 2020

S&R pros can’t build a security culture by themselves. Security champions act as extra members of the security team; these people have connections across the organization and can translate security-speak into a language that everyone can understand. Security champions can help make your workforce more receptive to security policies and initiatives.

Customer 369

Customer 369

Groove

FEBRUARY 17, 2020

Web design has slowly caught up to what the world of print design considers "good design." Although it's not easy to spot whether something new is a trend or a fad, you'll soon realize why fads inherently fade away. Following eCommerce design principles results in a timeless web design that works for your online business and increases conversions. With a flat eCommerce design, the content speaks for itself.

eCommerce Design 329

eCommerce Design eCommerce Web Design Mobile 329

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

A Better Lemonade Stand

FEBRUARY 17, 2020

Looking for realistic online business ideas you can get started now? Check out this roundup of 50 product ideas you can sell online. The post 50 Online Business Ideas: Product Ideas You Can Sell Online appeared first on A Better Lemonade Stand.

153

153

Wiser

FEBRUARY 18, 2020

A physical presence is a must-have for many brands and retailers. A strong showing inside brick-and-mortar stores can be an excellent way to drive revenue and support an eCommerce channel—or the only way to drive revenue. Of course, a physical store introduces many challenges unique to this channel. You want to create an excellent shopping experience inside stores, but a lot of hands touch your brand before—and after—it hits shelves.

Retail 143

Retail Recommendation POS Demo 143

Forrester eCommerce

FEBRUARY 21, 2020

As 40,000 attendees descend on San Francisco for the annual security pilgrimage that is the RSA Conference, more sponsors pull out of the event citing safety concerns over the Coronavirus (Covid-19) Pandemic.

Supplies 357

Supplies Events Management Customer 357

Omniconvert

FEBRUARY 20, 2020

Emerging technologies are transforming the world of eCommerce and shaping the way modern consumers connect with brands. These transformations open. The post How technology is empowering eCommerce business appeared first on ECOMMERCE GROWTH Blog.

Technology 128

Technology eCommerce Blog Consumer 128

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

TradeGecko

FEBRUARY 17, 2020

Since its inception, Instagram has been the network of choice for digital brands. Across niches, it’s proven to attract, sell to, and make cult-like followers out of customers.

Customer 109

Customer Retail 109

SheerID

FEBRUARY 21, 2020

Marketing to teachers boosts sales and increases brand affinity and loyalty. Learn what teachers want from brands and how to give them personalized offers.

Marketing 103

Marketing Blog Customer 103

Forrester eCommerce

FEBRUARY 17, 2020

Waiting for the RSA Conference is a bit like counting down the days until Christmas. And RSA with a full conference pass is the security and risk version of the Toys “R” Us Big Toy Book but better– my only limits are good time management, a realistic assessment of logistics, and a pair of comfortable […].

Management 347

Management Toys Books Customer 347

Omniconvert

FEBRUARY 19, 2020

If you were an astronaut at the International Space Station, you’d have to be fit. Extremely fit. You’d have to. The post Top 5 CRO Tips That Will Get You Results appeared first on ECOMMERCE GROWTH Blog.

Blog 122

Blog eCommerce Customer Retention Customer 122

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Omnisend

FEBRUARY 19, 2020

Why has direct to consumer (DTC) marketing become so popular? The answer is simple: it’s a better experience for the end customer. It can give them: a better price, untainted by retailer cuts, a better, more customized customer experience and a connection with the brand not possible with traditional retailers. It is no wonder why Read more The post Direct to Consumer Marketing: Build a Better Brand appeared first on Ecommerce Marketing Automation | Omnisend.

Consumer 88

Consumer Marketing eCommerce Marketing Customer Experience 88

retailnext

FEBRUARY 18, 2020

In the business world, it’s better to be the company creating the latest trends than it is to be the business that too slowly follows what happens elsewhere in the market. If you can break the mold with your business, introducing the world to new ideas and opportunities, then you have the potential to transform your small business into the next Netflix or Uber.

Small Business Retail 92

Small Business Retail Retail Social Media Information 92

Forrester eCommerce

FEBRUARY 19, 2020

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague, Madeline Cyr, and I interviewed experts within Forrester for our series: “Applying 2020 Predictions To Retail.” To understand the CIO predictions for the year we spoke with Bobby Cameron, a Forrester expert on CIO- targeted business technology research.

Retail 340

Retail Technology Information Customer 340

FastSpring

FEBRUARY 20, 2020

Who makes sure all your online transactions run smoothly? Who creates an online marketing strategy that’s consistent with company goals and objectives? And who manages the ecommerce team that creates a seamless online customer experience? Yep, the Ecommerce Manager gets to do it all. Essentially, an Ecommerce Manager oversees all online activities and maintains the company’s brand on all digital properties.

Management 78

Management eCommerce Payment Services Payments 78

Advertisement

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

MakeWebBetter

FEBRUARY 19, 2020

Creating a referral program isn’t that challenging but making it attractive among audiences can be! The purpose of your referral program (also known as customer referral program) is to establish your brand name and convert customers into loyal customers such that your existing customers’ don’t hesitate to become your brand promoters! In concise, your main […].

Customer 78

Customer eCommerce 78

TradeGecko

FEBRUARY 20, 2020

Whether you’re a traditional retailer or an eCommerce company, small business tax preparation can be time-consuming and overwhelming with a never-ending list of things to do to get your finances in order.

Small Business Retail 78

Small Business Retail eCommerce Consumer Retail 78

Forrester eCommerce

FEBRUARY 20, 2020

The leadup to RSAC2020 has been interesting to say the least. IBM made a decision to exempt its employees from the event due to concerns about the Covid19 pandemic, days later RSA was acquired by a private equity firm, and there’s only a few days left before the event as this goes live. First a […].

Events 340

Events Customer 340

ROI Revolution

FEBRUARY 19, 2020

Published February 19, 2020. This year kicked off with some big updates from Facebook. They announced everything from new features to privacy to the success of old features. Also highlighted in February’s Social Media Water Cooler are successful stats from Pinterest and Snapchat. Measure Your Brand Bounce with Facebook Lift Tests. Businesses are constantly searching for ways to measure and understand brand awareness.

Social Media 78

Social Media Information Recommendation Channel 78

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail