Sat.Feb 29, 2020 - Fri.Mar 06, 2020

How to Define Your eCommerce Brand on Multiple Channels


The thing about having a brick and mortar online store is that you can skate by without much personality if. The post How to Define Your eCommerce Brand on Multiple Channels appeared first on ECOMMERCE GROWTH Blog. Guest Posts branding ecommerce guidelines omnichannel

No, It’s Not Just You: In Retail, Commerce Is Almost Never “Headless”

Forrester eCommerce

“Headless commerce” is the ubiquitous, abstract description of the modern commerce suite. Technical folks talk about it as if it’s the new gold standard, and you’re probably wondering if you’re expected to change your entire commerce stack.

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8 Organic Ways You Can Tackle Seasonal Sales as an Ecommerce Brand

Let’s say you’re an owner of an ecommerce brand: you’ve been investing money in paid ads every season to increase sales, but you’re finding the ROI just isn’t there. Are you complementing your paid strategies with organic ones?

Demystifying the Digital Shelf


Here at Profitero, we use the term “digital shelf” frequently to describe what we do and why we do it. However, digital shelf is much more than a buzzword, it is an important concept to understand in the world of eCommerce.

The Pros and Cons of Incentivized Reviews

With so many online reviews out there, we’ve decided to take a look at how incentivized consumer reviews fare against regular reviews from consumers that were not incentivized. Is one better than the other? More positive? Are they similar in topics covered and level of detail? Download this report to get answers to those questions and more!

Demand Generation: A To Z Guide For Beginners


If it worked for them, it’ll work for us. We often say this while implementing a strategy that helped business giants grow in the past. But a critical part we miss is, we are in a growing stage and the leaders have already grown. They’ve spent the time in the industry and built their authority. […].

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Magento 1 vs Magento 2: Is the Upgrade Worth the Effort to Replatform?


The year was 2008. Sony’s Blu-ray HD format seemed poised to replace the DVD. Apple introduced the ultra-thin MacBook Air… Ecommerce Technology

294: Grant Baldwin On How To Scale A Niche Business By 3X

My Wife Quit Her Job

Today, I’m happy to have my buddy Grant Baldwin back on the show. Grant runs The Speaker Lab which is a business that teaches others how to get paid and booked to speak. He also has a brand new book out called The Successful Speaker which I highly recommended.

Introducing: Zaius On-Site Personalization


Shoppers no longer see personalization as a nice-to-have in their shopping experience, they demand it. By 2020 (that’s this year!) 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they ever make contact with the brand.

Passwords Belong In Time Capsules, Not IT Ecosystems

Forrester eCommerce

It’s no secret that credential theft remains a primary attack vector for cybercriminals. According to the FBI’s 2019 Internet Crime Report, phishing was the most widely reported cybercrime last year.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Pop-Up Shop Ultimate Guide: Everything You Need Know to Set Up a Pop-Up Shop


We won’t try to bat you on the head with the whole “retail is not dead” narrative. After all, it’s… Ecommerce Marketing

Unleash More with Free SMS : Our New Offer for (Real) Omnichannel Marketers


Ever since we added SMS to Omnisend in 2018, we’ve seen growing interest in this channel. More and more brands are turning to text messaging to engage their shoppers in a more personal way.

Spying On Your Competitors’ Top Pages And Researching New Markets With SEMrush

Ecommerce Platforms

Going by our numerous SEMrush reviews over the past couple of years, I’ll admit that it’s one of the best market intelligence tools. No question about it.

Mainframe developers get boost from BMC acquisition of Compuware

Forrester eCommerce

March 2, 2020 BMC acquires Compuware.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Shoptalk 2020: How to Get the Most Out of Your Conference Experience


Every year, 8,000+ retail thought leaders, educators, enthusiasts, and exhibitors descend upon the city of Las Vegas, NV. They’re marked… Ecommerce News

Salsify Partners With Facebook Marketplace


Salsify is now a listing partner for Facebook Marketplace. More than a third of the people on Facebook in the US use Marketplace each month to buy and sell things. Facebook Marketplace is a way for sellers to extend their reach to more consumers and personalize the customer experience.

How to Migrate Your Shop From Magento to Shopify

Ecommerce Platforms

Having a hard time deciding whether you should proceed with your Magento to Shopify migration? Well, turns out you’re not alone. I’ve been there too, and I know how worrying it can get.

Make Room For Public Clouds In Your Industrial IoT Strategy

Forrester eCommerce

Not too long ago, executives from manufacturing and related industries would not consider running their internet of things (IoT) initiatives from a cloud. It’s hard to find one who doesn’t enthusiastically embrace some role for the public cloud.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

How smart eCommerce managers make use of NPS in 2020


Without segmentation, NPS becomes just another KPI that makes eCommerce managers even more confused. The Net Promoter Score (NPS) is. The post How smart eCommerce managers make use of NPS in 2020 appeared first on ECOMMERCE GROWTH Blog.

How to Make Money on YouTube Through Ecommerce

A Better Lemonade Stand

This guide covers every aspect of how to make money on Youtube including set up, optimization, marketing, content, how to cash in on your content & more. The post How to Make Money on YouTube Through Ecommerce appeared first on A Better Lemonade Stand.

1,083,219 People Per Month and Counting: My New Favorite SEO Strategy


Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way…. There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people….

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Forrester’s Top CX Research Of 2019

Forrester eCommerce

Forrester’s customer experience (CX) research team published more than 100 reports in 2019. I just published a report that pulls together our most important CX findings from those publications and highlights them in one place.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

eBay Returns: How To Reduce Returns Requests


Returns are inevitable in e-commerce, and eBay is no different. Buyers can request eBay returns for a variety of reasons, and even if you’re meticulous with your listings and careful when you package items, mistakes happen. Sometimes the wrong item gets shipped.

Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

Published March 2, 2020. In an exciting recent announcement , which was followed by an email to merchants, Google provided more information about the surfaces across Google program.

3 Above The Fold Website Design Strategies To Increase Conversions


Long gone is the idea that all important homepage content must be above the fold, or included in the top 600-800 pixels of a page. Numerous user tests and anecdotal evidence has uncovered that yes, users can and do scroll.

PandemicEX First Look: Just 43% Agree That Their Employer Has A Plan

Forrester eCommerce

What is the effect on your employees? Do they know what your plan is? This video interview with Forrester's Stephanie Balaouras reveals initial data from our survey. age of the customer employee experience promoted

J.C. Penney’s Fight For Survival

Steve Dennis

As my fellow contributor Sandy Stein points out in a related post on J.C.

EPICA Shopify Product Recommender: An In-Depth Review

Ecommerce Platforms

Do you want to increase your Shopify sales and make it easier for your customers to buy your online products? If your answer is yes, then investing in an artificial intelligence (AI) product recommender, like the AI Product Recommendations by EPICA, is the way to go.

Email Marketing Comparison: Campaign Monitor vs. Mailchimp vs. Omnisend


Are you looking to get started with email marketing? Or maybe you’re looking for an alternative to Mailchimp? Finding the best email marketing service can be hard. There are many options to choose from and finding the right one is not as easy as saying: “This one is the best for all.”

RPA Helps Contact Centers Deliver Better Customer Experiences

Forrester eCommerce

RPA (robotic process automation) is a tactical, short-term fix to digitize common, reproducible agent tasks in the contact center. It’s an easy overlay to your existing technology ecosystem and extends the life of the contact center applications.