Sat.Feb 29, 2020 - Fri.Mar 06, 2020

How to Define Your eCommerce Brand on Multiple Channels


The thing about having a brick and mortar online store is that you can skate by without much personality if. The post How to Define Your eCommerce Brand on Multiple Channels appeared first on ECOMMERCE GROWTH Blog. Guest Posts branding ecommerce guidelines omnichannel

No, It’s Not Just You: In Retail, Commerce Is Almost Never “Headless”

Forrester eCommerce

“Headless commerce” is the ubiquitous, abstract description of the modern commerce suite. Technical folks talk about it as if it’s the new gold standard, and you’re probably wondering if you’re expected to change your entire commerce stack.

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8 Organic Ways You Can Tackle Seasonal Sales as an Ecommerce Brand

Let’s say you’re an owner of an ecommerce brand: you’ve been investing money in paid ads every season to increase sales, but you’re finding the ROI just isn’t there. Are you complementing your paid strategies with organic ones?

Demystifying the Digital Shelf


Here at Profitero, we use the term “digital shelf” frequently to describe what we do and why we do it. However, digital shelf is much more than a buzzword, it is an important concept to understand in the world of eCommerce.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Demand Generation: A To Z Guide For Beginners


If it worked for them, it’ll work for us. We often say this while implementing a strategy that helped business giants grow in the past. But a critical part we miss is, we are in a growing stage and the leaders have already grown. They’ve spent the time in the industry and built their authority. […].

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Introducing: Zaius On-Site Personalization


Shoppers no longer see personalization as a nice-to-have in their shopping experience, they demand it. By 2020 (that’s this year!) 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they ever make contact with the brand.

294: Grant Baldwin On How To Scale A Niche Business By 3X

My Wife Quit Her Job

Today, I’m happy to have my buddy Grant Baldwin back on the show. Grant runs The Speaker Lab which is a business that teaches others how to get paid and booked to speak. He also has a brand new book out called The Successful Speaker which I highly recommended.

Shoptalk 2020: How to Get the Most Out of Your Conference Experience


Every year, 8,000+ retail thought leaders, educators, enthusiasts, and exhibitors descend upon the city of Las Vegas, NV. They’re marked… Ecommerce News

The Web Application Firewall Market Is Ripe For Disruption

Forrester eCommerce

Let’s face it: Web Application Firewalls (WAFs) rarely excite the security imagination. WAFs have been ubiquitous for at least 15 years and play an important role in detecting and blocking “OWASP Top 10” application level attacks like SQL injection and cross-site scripting.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Spying On Your Competitors’ Top Pages And Researching New Markets With SEMrush

Ecommerce Platforms

Going by our numerous SEMrush reviews over the past couple of years, I’ll admit that it’s one of the best market intelligence tools. No question about it.

J.C. Penney’s Fight For Survival

Steve Dennis

As my fellow contributor Sandy Stein points out in a related post on J.C.

Magento 1 vs Magento 2: Is the Upgrade Worth the Effort to Replatform?


The year was 2008. Sony’s Blu-ray HD format seemed poised to replace the DVD. Apple introduced the ultra-thin MacBook Air… Ecommerce Technology

Retailers And Brands: Clean, Plan, Monitor, Cross-Train, Reassure — Then Repeat

Forrester eCommerce

The spread of the coronavirus (COVID-19) is impacting everything from global stock market vacillations and travel to retail traffic and buying patterns.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How to Make Money on YouTube Through Ecommerce

A Better Lemonade Stand

This guide covers every aspect of how to make money on Youtube including set up, optimization, marketing, content, how to cash in on your content & more. The post How to Make Money on YouTube Through Ecommerce appeared first on A Better Lemonade Stand.

Macy’s Underwhelms With New ‘Shrink To Grow’ Strategy

Steve Dennis

A few weeks back Macy’s announced plans to close 125 stores and eliminate more than 2,000 jobs. It will also be closing its Cincinnati, Ohio office and relocating from San Francisco to New York City.

Pop-Up Shop Ultimate Guide: Everything You Need Know to Set Up a Pop-Up Shop


We won’t try to bat you on the head with the whole “retail is not dead” narrative. After all, it’s… Ecommerce Marketing

Jack Welch’s Passing Leaves A Management Legacy That Still Resonates

Forrester eCommerce

Many of the lessons the former GE CEO preached — such as hiring great talent and empowering them to lead — remain important. age of the customer chief information officer (CIO) chief marketing officer (CMO) digital business digital disruption digital transformation The Counterintuitive CEO promoted

Report: When e-commerce is extended to restaurants and farms

Retail Technology Review

By Yuchuan Wang. This past Chinese New Year has been unprecedented for Chinese people. Greatly impacted by the novel coronavirus (COVID-19) outbreak, people have been forced to stay at home to avoid infection. Critical Issues Internet Retailing Retail Supply Chain Loading

1,083,219 People Per Month and Counting: My New Favorite SEO Strategy


Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way…. There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people….

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EPICA Shopify Product Recommender: An In-Depth Review

Ecommerce Platforms

Do you want to increase your Shopify sales and make it easier for your customers to buy your online products? If your answer is yes, then investing in an artificial intelligence (AI) product recommender, like the AI Product Recommendations by EPICA, is the way to go.

Why Whistleblowers Are Uber Important To Your Business

Forrester eCommerce

Just over two weeks ago, Susan Fowler’s book, Whistleblower: My Journey to Silicon Valley and Fight for Justice at Uber, published. She tells a story of a broken corporate culture where she experienced and witnessed sexism, harassment, and abuse during her time working for Uber.

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Former IKEA VP of digital transformation Michael Valdsgaard unveils next-generation augmented reality start-up at Retail Without Borders

Retail Technology Review

Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics. Exhibitions and Events Internet Retailing Retail Supply Chain

Unleash More with Free SMS : Our New Offer for (Real) Omnichannel Marketers


Ever since we added SMS to Omnisend in 2018, we’ve seen growing interest in this channel. More and more brands are turning to text messaging to engage their shoppers in a more personal way.

How to Migrate Your Shop From Magento to Shopify

Ecommerce Platforms

Having a hard time deciding whether you should proceed with your Magento to Shopify migration? Well, turns out you’re not alone. I’ve been there too, and I know how worrying it can get.

Sustainable Finance: Will Your Firm Talk The Talk Or Walk The Walk?

Forrester eCommerce

There’s no better time than the start of a new decade to take a retrospective look at the past and reflect on what has changed, and what hasn’t. Looking back, the evidence is clear.

Global trade rules changed for 2020 – Don’t get caught out

Retail Technology Review

The international trade rules, widely known as Incoterms have come into force this month, changing how the international trade of goods is conducted potentially having a major impact on importers and exporters across the globe. Critical Issues Internet Retailing Retail Supply Chain

How smart eCommerce managers make use of NPS in 2020


Without segmentation, NPS becomes just another KPI that makes eCommerce managers even more confused. The Net Promoter Score (NPS) is. The post How smart eCommerce managers make use of NPS in 2020 appeared first on ECOMMERCE GROWTH Blog.

Modalyst vs Spocket: Which Should You Go for?

Ecommerce Platforms

If you’re searching for a Modalyst vs Spocket review, you’re in luck because we’ve written one for you. There are so many different options out there for someone running an ecommerce store or thinking of starting one up, so much so, that it's really confusing trying to find the best one out there.

Find The Marketing Planning And Operations Tool That Meets Your Needs

Forrester eCommerce

Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams.

20 Best Remote Working Locations Around the World for Digital Nomads

A Better Lemonade Stand

Want to work from anywhere in the world? Check out these 20 remote working locations around the world that are perfect for the digital nomad lifestyle! The post 20 Best Remote Working Locations Around the World for Digital Nomads appeared first on A Better Lemonade Stand.


eBay Returns: How To Reduce Returns Requests


Returns are inevitable in e-commerce, and eBay is no different. Buyers can request eBay returns for a variety of reasons, and even if you’re meticulous with your listings and careful when you package items, mistakes happen. Sometimes the wrong item gets shipped.