Sat.Sep 07, 2019 - Fri.Sep 13, 2019

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Why Back-to-School is Important for All Retail Marketers

Optimizely

My Total Retail. The post Why Back-to-School is Important for All Retail Marketers appeared first on Zaius.

Marketing 150
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How Consumers Compare Prices to Make Purchase Decisions

Wiser

Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can find real-time prices in the blink of an eye. To put this in perspective, 96 percent of Wiser survey participants stated that they plan on comparing prices before making purchase decisions. They’re actively staying up-to-date on price changes and trends to find the best deal before deciding on a product.

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Chargebacks 101: How to Minimize Charges for Your Ecommerce Business

FastSpring

Picture this. You’re checking your credit card statement and see a charge that you don’t recognize. What do you do? You file a complaint with your bank, of course. This is called a “chargeback”, and if you’re an e-commerce merchant, they can cost your business—big time. Heartland Payment systems estimate that around 0.01% of all transactions end in a chargeback. 0.01% doesn’t seem like much, right?

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Q4 Email Deliverability | Finish the Game Strong With These 5 Tips 

Webbula

Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your. The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula.

Games 122
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Marketers: Don’t Fit Your Strategy to AI, Fit AI to Your Strategy

Sailthru

A writeup from eConsultancy lists 15 different categories of AI in Marketing — yikes! From best offer predictions to social listening to smart segmentation to facial recognition, vendors have sprinkled AI across nearly every stage of the customer lifecycle. And in many cases, marketers are working backwards, getting sold on new AI offerings that may carry risks and may not be the best fit or provide the biggest improvement in performance.

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Microinfluencers: Small Business’s Answer to Big Name Influencers

ecomdash

Have you heard about the new marketing trend hitting ecommerce called microinfluencers? Here's everything small businesses need to know. The post Microinfluencers: Small Business’s Answer to Big Name Influencers appeared first on Ecomdash.

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How to choose an ecommerce chatbot (14 solutions reviewed)

GetElastic

Chatbots are HOT. Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology. Analyzing over 20 years of live chat transcripts, LivePerson found 69% of chats and calls could be handled quickly by bots, and Nielsen found 56% of online shoppers say they prefer to resolve issues through messaging apps than call customer service.

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Are You Ready For AI And Automation?

Forrester eCommerce

The Future of work is a constellation of innovations that address new or accelerating challenges for companies that aim to be customer-obsessed. High on the list of those innovations are what we can broadly term robots: artificial intelligence, automation, blockchain, other intelligent software, and even physical robots play a key role in changing how we […].

Other 313
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7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Kissmetrics

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.

SEO 269
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Why Should Buying a Sofa Be So Hard? How Burrow Changed The DTC Furniture Landscape

BigCommerce

In an increasingly digital world, the customer experience has evolved and become more important to a brand’s success.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How To Improve Google Rankings Of Your Online Retail Store

RTP blog

By Sahil Kakkar, RankWatch It is really tough for online retail stores to boost their search engine visibility, since they have to optimize countless product pages for numerous categories. This leads to issues concerning metatags, URL structure, duplicate content and so forth. So I will provide you with seven SEO tips that any retailer can use to improve their store’s rankings on Google, and steer clear of running into the issues mentioned above.

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Rome Was Not Built In A Day, And Neither Are Digital Businesses

Forrester eCommerce

As I’m returning from the Eternal City, where I’ve had the chance to walk around Rome’s Baroque architecture gems and explore its awe-inspiring art collections, I cannot stop myself from reflecting on how much talent, courage, and leadership it took to transform and build such an incredible city. The seeds of the modern world were […].

Arts 307
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Think You’re Not Good Enough To Start A Business? Read This…

My Wife Quit Her Job

I’m probably the last person you’d ever expect to be good at sales and marketing. Growing up, I was shy and I studied a lot. I was a straight A student, captain of the math team and I took the SATs in the 4th grade so I could attend “nerd” camp. Prior to quitting and going all in on my businesses, I was a hardware engineering director where I stared at a computer monitor all day long looking at squiggly green lines like the picture below.

Marketing 161
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CBD Banking and Financing Your CBD Venture: Where are the CBD-Friendly Banks?

BigCommerce

Hemp-derived CBD products: you can’t avoid them anymore.

Banking 288
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Editor Q&A: Which RSP Webinars Are You Anticipating The Most?

RTP blog

The Retail TouchPoints Retail Strategy and Planning webinar series kicks off on Monday, Sept. 16 at 12 noon Eastern — the first of a weeklong 13-session marathon featuring industry experts from Accenture and Retail Systems Research, exclusive survey data and retailer case studies including Bonobos, Grove Collaborative, Keurig and CVS. The editors shared the sessions that they’re most eagerly anticipating, but each is sure to offer something of value for retail decision-makers.

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Build An Adaptive Workforce For Customer Obsession

Forrester eCommerce

Henry Ford’s old dictum — “Any customer can have a car painted any color that he wants so long as it is black” — doesn’t apply in the age of the customer. Meeting customer desires and needs is paramount for success, but it’s getting harder to do so. Whether that be in the form of […].

Customer 296
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How to Sell Books Online: Everything You Need to Know

Ecommerce Platforms

Whether you love books or you just love selling online, there’s no doubt that selling books online can be a profitable sideline or full-on business. You just need to do your research and work hard at it. The book industry remains quietly successful in the face of enormous competition. Not least because there are tons of different formats we read the written word in.

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Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Omnisend

In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.” While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify. However, this news left many Mailchimp customers wondering what Read more The post Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Marketing 166
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Three Tips to Help Your Business Top Last Year’s Holiday Sales

RTP blog

By Stuart Blake, BlueVine Every year, America’s 30 million small businesses work incredibly hard to earn their slice of the $700 billion+ holiday season sales pie. With issues like tariffs, growing competition from e-Commerce giants, and not to mention a potential recession that has 80% of small business owners concerned, it’s critical that small retailers start preparing for the holiday rush well before temperatures begin to drop.

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How To Incorporate AI Into Your 2020 Healthcare Strategy

Forrester eCommerce

With 2020 on the horizon, leading healthcare organizations (HCOs) are starting their strategic planning. Forrester’s latest data shows more than half of healthcare purchase influencers are planning new or increased investment in AI tools over the next 12 months. To no surprise, AI has been a leading area of interest and inquiry among healthcare clients. […].

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272: How To Get Free Press To Sell Your Products With Dawn LaFontaine

My Wife Quit Her Job

Today I’m thrilled to have Dawn LaFontaine on the show. Dawn was a finalist on the 5 Minute Pitch, my Shark Tank like show with Mike Jackness, Greg Mercer and Scott Voelker where we gave away 50,000 in cold hard cash. Dawn runs an ecommerce business selling card board boxes for cats. Her products have been featured in Parade, Product Hunt and the Boston Globe.

Books 120
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8 Etsy SEO Tips to Help Your Customers Find You

SellBrite

Today, running Darkhorse Gifts is a full-time job for Aydon Cuddington and Kirk Quesnelle, but it wasn’t always that way. Before they had a firm understanding of search engine optimization (SEO), they were running an Etsy store that sold high-quality, custom-engraved gifts, but they weren’t maximizing their traffic — and by extension, their revenue.

SEO 119
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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6 time management tips for fulfillment managers

GetElastic

Oversee order processing, monitor inventories, and most importantly, manage a team of logistics professionals in an effective and efficient way – that’s just the top of the list of what fulfillment managers have to think about and solve daily. . Customer orders must be properly received, processed and delivered for maximizing customer satisfaction and for ensuring business’ growth.

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Apple: The First Hope-Based Company

Forrester eCommerce

It was a good day for Apple. Today’s Apple announcements largely consisted of modest, incremental improvements to its established line of products. But it also signaled Apple’s intention to take a leadership position in the future of business, a shift away from products, beyond services, to hopes. To explain, I’ll go back in time. Twenty-two […].

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SendinBlue vs Mailchimp: Email Marketing in 2019

Ecommerce Platforms

Wish you had an easier way to get the most out of your email marketing? Don't we all? These days, email marketing might not seem like the most modern or exciting way to connect with your customers – but it's still one of the most valuable. Email delivers an ROI of around 4400% – that's $44 for every $1 spent. To take advantage of the incredible opportunities that email marketing has to offer, vendors have invested a significant amount of time and money into creating email marketing s

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7 Ways to Succeed as a Reseller on Amazon

Algopix

Updated September 2019. There are thousands of resellers on Amazon. The amount of competition can feel overwhelming and frightening, leaving many new sellers unsure if they will be able to successfully compete on Amazon. But don’t let the competition scare you off. A large number of third-party sellers proves that you can make money as an Amazon reseller.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Artificial Intelligence (AI)-powered smart solutions changing the face of ecommerce

GetElastic

Ecommerce has emerged as the most popular online activity around the globe. Revenues have hiked almost twice in the past five years with expectations of the total retail ecommerce sales worldwide of $2.3 trillion in 2017 to go up to $4.88 trillion US dollars in 2021. Due to this, there has been a rapid downfall of revenues for the traditional brick-and-mortar stores. .

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Cameras And Displays Sell Phones; Services Create Sticky Customers

Forrester eCommerce

Apple held its annual fall product event in Cupertino, CA this morning. Apple continued to put forth exciting products AND services that will differentiate it from its obvious competition.

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Amazon FBA for beginners: How to start selling in 7 steps

TradeGecko

If you’ve found your way to this blog, chances are it’s because you want to know how to become an Amazon seller utilizing Fulfillment By Amazon (FBA). We’re here to answer that very question with our Amazon FBA step by step guide. TradeGecko’s inventory and order management software will help you automate your workflows so you can focus on growing your business.

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Jason Greenwood: Immersive in-store experience through empathic digital tactics

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.