Sat.Apr 06, 2019 - Fri.Apr 12, 2019

12 Proven Product-Page Ideas to Increase Your Ecommerce Conversion Rate

SellBrite

Nailing your product page is a crucial part of increasing your ecommerce conversion rate.

Vend 135

Mobile commerce app development: why it’s beneficial and how to attract users

GetElastic

An ecommerce website wasn’t a full necessity for merchants 25 years ago. However, today nobody thinks twice about it because if you want to succeed and make your product popular – you must have a website.

Mobile 128

Why You Shouldn’t Try to Rank #1 on Google

Kissmetrics

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term.

SEO 219

Cyber Catalyst Brings Minimal Value To Businesses

Forrester eCommerce

In late March, Marsh announced the launch of a program with a number of leading cyberinsurance firms including Allianz, AXA, Beazley, XL, and Zurich to evaluate cybersecurity products and services.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Marketing Unboxed: Unpacking Away’s Marketing Strategy

Zaius

If you’ve traveled at all recently, you’ve probably noticed the most stylish passenger on your plane with a sleek Away suitcase. This ecommerce luggage company is everywhere you go online today, with a bold brand that promises thoughtful standards for modern travel.

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Strategic Easter Email Campaigns Can Put a Spring in Your Marketing Step

BigCommerce

Easter falls a bit later this year — on April 21st — which means you have extra time to pull… Email Marketing

Get Sirius About Customer Engagement Marketing

Forrester eCommerce

In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm generates relationships worthy of loyalty.

Why Experiential And Omnipresent Retail Will Help Traditional Stores Survive And Thrive

Retail TouchPoints

By Brian Hannon, Voxpro Digital is increasingly becoming the common battleground for retailers. Brick-and-mortar stores play their part, but it’s only when they employ efficient digital strategies that they can truly compete.

251: Tim Soulo Of Ahrefs On How To Rank Any Website In Search

My Wife Quit Her Job

Today, I’m excited to have Tim Soulo on the show. Tim is the Chief Marketing Officer at Ahrefs, an industry leading SEO tool powered by Big Data. He has 10 years of practical experience in SEO and digital marketing.

Books 156

WordPress Security: Important Considerations and Recommended for Ecommerce Websites

BigCommerce

WordPress is the CMS (content management system) with the largest amount of installations in the world. Being the biggest means… Ecommerce Technology

Forthcoming Innovation Insights

Forrester eCommerce

As you have heard from me before, in today’s age of the customer that is driven by digital transformations, to position your company for future market leadership you must prioritize tech-driven innovations that delivery net-new values to your customers.

What Defines A ‘Connected Consumer’ In 2019?

Retail TouchPoints

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels.

Webflow vs Shopify: It Depends on Your Experience

Ecommerce Platforms

Sometimes it's tough to decide between two ecommerce platforms , even when they're so different. In our Webflow vs Shopify comparison, you'll find that your decision will depend completely on your experience and desire for certain features.

How B2B Order Management is Improving Efficiency and Driving Growth

BigCommerce

The popularity of B2B ecommerce is on the rise. But, with this increased market opportunity comes increased customer expectations. You’re… B2B Ecommerce

B2B 194

Marketing Cloud Vendors Pick Up Where CDPs Left Off

Forrester eCommerce

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing.

Why Retailers Are Missing The Mark With Shopper Experience (And How To Get It Right!)

Retail TouchPoints

By Rob Maille, CommerceCX As retailers look to improve the shopping experience for customers, a top priority is removing friction while delivering on quality. In the past, many brands thought this meant going mobile, but mobile doesn’t always level up the shopping experience.

Weebly Pricing: Inexpensive Online Stores with Some Room to Grow

Ecommerce Platforms

If you've used Weebly in the past, you know that it's a simple website builder, initially created so that anyone could make a website from scratch. The same can pretty much be said for Weebly today, except the company has added many interesting features, especially in the ecommerce area.

Tech partnership set to bring greater transparency to UK eCommerce

Retail Technology Review

A new tie-up between digital design agency, Sigma, and two leading eCommerce companies – Storm and InRiver – is aiming to deliver best-in-class eCommerce capability, while fostering a greater degree of responsibility, transparency and inclusivity in online customer experience. Internet Retailing Retail Supply Chain

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

The future of voice recognition [infographic]

GetElastic

Voice recognition devices are a growing trend among consumers. In 2018 alone, Amazon sold tens of millions of their Echo devices, making them one of the biggest selling voice devices to date.

40Nuggets Review: Increase Leads and Revenue with Your Current Website Traffic

Ecommerce Platforms

Is your website traffic high yet you find yourself with a disappointing amount of conversions? Well, that sucks. But looking at it from the bright side, it shouldn’t be that hard to increase your conversions and revenue – especially if your website already has some traffic to play with.

85% of UK consumers prefer to shop in store

Retail Technology Review

High street retailers must be savvy with omnichannel technological integration in order to survive in the digital age, new research has warned. A survey of 1,056 UK adults carried out by digital marketing agency, Marketingsignals.com, revealed that 85% of people still prefer to physically purchase products in store, despite the convenience offered by online shopping. Critical Issues Retail Supply Chain Internet Retailing

Take A Stand For Consumer Privacy: The Anti-Surveillance Economy

Forrester eCommerce

“If You’re Not Paying For It, You’re The Product. ” If you have worked in or around tech for the last decade, you have heard — or likely spoken — this irreverent remark about the data economy. While critics are all too willing to give this judgment on the use of consumer […].

How machine learning can solve a $300 billion-dollar problem for apparel companies

GetElastic

Machine learning, artificial intelligence (AI) and big data are the latest of a slew of buzzwords taking over the retail industry.

How to sell on Amazon – The Ultimate guide – Part 2

Ecommerce Platforms

In part two of this three-part series on how to sell on Amazon you will learn how to do product research, how to source a product and optimize your product listing and how to ship your product to an Amazon fulfillment center. Starting an Amazon FBA private label.

Tigers expands UK operations by opening new flagship facility in Thurrock as e-commerce booms

Retail Technology Review

Tigers has opened a new facility in Thurrock, near London Gateway, to continue with long-term UK investment plans and to meet growing e-commerce demand, despite ongoing uncertainty surrounding Brexit. Internet Retailing

What’s News In Food Tech? Data Tools Help Separate The Wheat From The Chaff

Forrester eCommerce

Looking for a new data source to deliver differentiating insights? Yeah, you and everyone else. It’s not easy to find that local knowledge or the heads up about something that will drive business. There is more and more information out there. We’re constantly bombarded with news.

Wicked Quick: retail trends from Stratix

GetElastic

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick.

POS 106

Spring Cleaning Your Outdated Content

UpSellIt

Could your old content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards.

High Street ‘saviour’ cashierless stores could disappear because of the ‘Philadelphia Experiment’

Retail Technology Review

New legislation protecting minorities could stop the spread of cashierless stores in the UK before they have been fully launched. Critical Issues Internet Retailing

The Security Snapshot: 10-Year Challenge

Forrester eCommerce

At the start of the new year, a meme called the 10-Year Challenge went viral. The premise is simple: Post a photo of yourself in 2009 and a photo of yourself in 2019 to highlight certain changes that may have taken place in that time.

7 tips in the fight against Amazon

GetElastic

Companies like Amazon and other big-name department stores ultimately reign supreme when it comes to ecommerce. In 2018, over two-thirds of American households had an Amazon Prime membership.

3 Ways to Improve Your Email Open Rate

Webbula

An email marketer spends countless hours perfecting their email messaging, visuals and subject lines and the last thing you expect after hitting send is a low open rate. An email. The post 3 Ways to Improve Your Email Open Rate appeared first on Webbula.