Sat.Apr 06, 2019 - Fri.Apr 12, 2019

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12 Proven Product-Page Ideas to Increase Your Ecommerce Conversion Rate

SellBrite

Nailing your product page is a crucial part of increasing your ecommerce conversion rate. You can have the best products, the smoothest checkout process, the most effective Facebook ads, and more traffic than any of your competitors—but without optimizing your product pages to influence and drive conversions, visitors’ shopping carts will stay empty.

eCommerce 166
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Mobile commerce app development: why it’s beneficial and how to attract users

GetElastic

An ecommerce website wasn’t a full necessity for merchants 25 years ago. However, today nobody thinks twice about it because if you want to succeed and make your product popular – you must have a website. Today, another question is in the mind of entrepreneurs: do they need to create a mobile app for their store? Well, you shouldn’t waste your time and allocate a budget on mobile app development for your online store.

Mobile 147
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Why You Shouldn’t Try to Rank #1 on Google

Kissmetrics

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.

SEO 276
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Get Sirius About Customer Engagement Marketing

Forrester eCommerce

In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm generates relationships worthy of loyalty. Sixteen years later, most business people recognize this metric as the Net Promoter Score™. Mr. Reichheld […].

Customer 353
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Online Store SEO: How to Rank In Search

Groove

As an eCommerce inbound marketing agency, we counsel our clients about the value of P.E.S.O. (paid, earned, shared and owned) strategies. Organic search and online store SEO fall under the owned portion of this acronym and offer long-term benefits for both new and legacy stores. Unlike paid marketing approaches, organic search benefits do not require an advertising budget.

SEO 284
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Strategic Easter Email Campaigns Can Put a Spring in Your Marketing Step

BigCommerce

Easter falls a bit later this year — on April 21st — which means you have extra time to pull…

Marketing 338

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Alexa Just Became HIPAA-Compliant — Prepare For Impactful And Personalized Voice-Driven Healthcare Experiences

Forrester eCommerce

Amazon has announced that Alexa is now HIPAA-compliant. This is a long-awaited announcement and a big move for Amazon as it expands its footprint in the $3.65 trillion US healthcare industry. Voice presents an opportunity for healthcare organizations (HCOs) to gain access to new consumer data and for consumers to have a convenient way to […].

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Abandoned Cart Subject Lines: 13 Examples to Steal

Groove

Why are Abandoned Cart Subject Lines Important? More than 40% of cart abandonment emails are opened. Of these, about half are clicked on, and of those clicked on, half of the users who clicked made a purchase. This ultimately translates to tremendous potential for businesses to capture lost revenue. Post purchase email automation is made of multiple moving parts, engaging subject lines are the first way to draw customers in.

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WordPress Security: Important Considerations and Recommended for Ecommerce Websites

BigCommerce

WordPress is the CMS (content management system) with the largest amount of installations in the world.

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What Defines A ‘Connected Consumer’ In 2019?

RTP blog

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. Topics ranged from bridging the online/offline gap to delivering on BOPIS and other omnichannel realities, post-sale personalization initiatives and experiential retail.

Consumer 150
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Cyber Catalyst Brings Minimal Value To Businesses

Forrester eCommerce

In late March, Marsh announced the launch of a program with a number of leading cyberinsurance firms including Allianz, AXA, Beazley, XL, and Zurich to evaluate cybersecurity products and services. Products that meet a minimum standard of criteria receive the designation of “Cyber Catalyst” for their effectiveness in reducing cyber risk. The intent is for […].

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Webflow vs Shopify: It Depends on Your Experience

Ecommerce Platforms

Sometimes it's tough to decide between two ecommerce platforms , even when they're so different. In our Webflow vs Shopify comparison, you'll find that your decision will depend completely on your experience and desire for certain features. Keep reading to learn about how Webflow and Shopify match up. Webflow vs Shopify: Pricing. As with all product and service comparisons, it makes sense to cover the pricing first.

Shopify 167
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How B2B Order Management is Improving Efficiency and Driving Growth

BigCommerce

The popularity of B2B ecommerce is on the rise. But, with this increased market opportunity comes increased customer expectations.

B2B 258
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Why Retailers Are Missing The Mark With Shopper Experience (And How To Get It Right!)

RTP blog

By Rob Maille, CommerceCX As retailers look to improve the shopping experience for customers, a top priority is removing friction while delivering on quality. In the past, many brands thought this meant going mobile, but mobile doesn’t always level up the shopping experience. It works well for a lot of retailers (case in point — Amazon), but self-service is not the only way people want to engage and make purchases.

Retail 150
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Forrester Wave: Loyalty Technology Platforms, Q2 2019 Is Now Live

Forrester eCommerce

I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live. In our 28-criterion evaluation, we identified the top 13 loyalty technology vendors – Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch, CrowdTwist, Epsilon, ICF Next, Kobie, Merkle/HelloWorld, and SessionM – […].

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251: Tim Soulo Of Ahrefs On How To Rank Any Website In Search

My Wife Quit Her Job

Today, I’m excited to have Tim Soulo on the show. Tim is the Chief Marketing Officer at Ahrefs, an industry leading SEO tool powered by Big Data. He has 10 years of practical experience in SEO and digital marketing. He loves to share his knowledge of SEO and he speaks at industry conferences all over the world. Enjoy the episode! What You’ll Learn.

SEO 120
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The future of voice recognition [infographic]

GetElastic

Voice recognition devices are a growing trend among consumers. In 2018 alone, Amazon sold tens of millions of their Echo devices, making them one of the biggest selling voice devices to date. It makes sense that the likes of Amazon, Google and Apple would stay ahead of the curve with voice-enabled devices as the public moves more towards voice search on the internet.

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40Nuggets Review: Increase Leads and Revenue with Your Current Website Traffic

Ecommerce Platforms

Is your website traffic high yet you find yourself with a disappointing amount of conversions? Well, that sucks. But looking at it from the bright side, it shouldn’t be that hard to increase your conversions and revenue – especially if your website already has some traffic to play with. 40Nuggets is a lead generation and conversion optimization software to help you turn that damn traffic into cash.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Forthcoming Innovation Insights

Forrester eCommerce

As you have heard from me before, in today’s age of the customer that is driven by digital transformations, to position your company for future market leadership you must prioritize tech-driven innovations that delivery net-new values to your customers. To best achieve this aim you must start with company-wide mission and CX-driven ideation efforts that […].

Customer 315
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5 ways retail technology will improve the eCommerce customer experience in 2019

TradeGecko

Over the past decade, the rise in eCommerce has transformed the retail experience - and this trend only continues to grow. In recent years, online retail sales reached an incredible $2.3 trillion worldwide , and eCommerce sales accounted for more than 10% of all retail sales globally. However, let’s be honest: most SMBs have a love-hate relationship with eCommerce technology.

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How machine learning can solve a $300 billion-dollar problem for apparel companies

GetElastic

Machine learning, artificial intelligence (AI) and big data are the latest of a slew of buzzwords taking over the retail industry. While these emerging trends are exciting and offer great opportunities, many brands are still trying to figure out what these can mean for long-term growth and sustainability strategies. One innovator looking to apply value to the latest buzzword of “machine learning” is BodyBlock AI.

Apparel 139
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3 Ways to Improve Your Email Open Rate

Webbula

An email marketer spends countless hours perfecting their email messaging, visuals and subject lines and the last thing you expect after hitting send is a low open rate. An email. The post 3 Ways to Improve Your Email Open Rate appeared first on Webbula.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Marketing Cloud Vendors Pick Up Where CDPs Left Off

Forrester eCommerce

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing. For the CDP community, the entry of marketing clouds is a big deal, carrying equal parts excitement over […].

Marketing 290
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Sellbrite Joins GoDaddy To Accelerate Marketplace Growth for Small Businesses and Entrepreneurs

SellBrite

Dear Sellbrite customers, followers, and friends, Today, we’re beyond excited to share with you that Sellbrite has been acquired by GoDaddy , the leader in helping entrepreneurs and small businesses succeed online. As part of GoDaddy, Sellbrite will continue to support our existing customers and channel integrations, as well as the broader SMB market.

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7 tips in the fight against Amazon

GetElastic

Companies like Amazon and other big-name department stores ultimately reign supreme when it comes to ecommerce. In 2018, over two-thirds of American households had an Amazon Prime membership. While it’s true these giants hold a big portion of the industry, there are still gaps in service and products that need to be filled. More importantly, there’s a lot we can learn from studying these ecommerce giants.

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Sears tries small stores again and again. Here’s why they’ll fail once again.

Steve Dennis

Sears, aka “The World’s Slowest Liquidation Sale,” garnered a fair amount of attention recently with the announcement that they would open small stores featuring appliances and other home products called Home & Life. Perhaps having closed hundreds of stores over the past few years, the idea that Sears would “get off the mall” with new, more focused stores is interesting news and perhaps an early sign of resurrection?

Supplies 112
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. Despite a myriad of headlines about the awe-inspiring potential of AI or the wave of entrepreneurs dreaming up the next moonshot, consumers contend with more glitter than gold. The reality today is that: Businesses struggle […].

Consumer 312
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Webnode Reviews: A Simple Website Builder

Ecommerce Platforms

It's undoubted that setting up a business online is tremendously gaining momentum; thanks to each and every trendsetting site builder. An impressive website is always part of the equation. I strongly agree that coding from scratch turns out to be complex and time-consuming. Imagine how tough it gets trying to be a jack of all trades. It's still so intriguing how the ecommerce industry attracts a good reception.

eCommerce 102
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Wicked Quick: retail trends from Stratix

GetElastic

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick. Wicked Quick are weekly roundups or recaps on commerce-focused topics and issues.

POS 128
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Is your small business ready for tax time?

TradeGecko

Whether you’re a traditional retailer or an eCommerce company, small business tax preparation can be time-consuming and overwhelming with a never-ending list of things to do to get your finances in order. Planning ahead is key to make tax time as simple and seamless as possible. Waiting to the last minute can cost your business precious time and money, particularly in penalties, and cause headaches and, without the luxury of having big financial and accounting firms to do the leg work, SMBs shou

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.