My Wife Quit Her Job
DECEMBER 7, 2020
What is MMS and SMS marketing and how does it work? In this post, you’ll learn how to use text message marketing to grow your ecommerce store along with real examples and data from my online shop. When I first heard about SMS marketing, I was extremely skeptical. After all, I already get way too much spam in my email and Facebook Messenger inbox and I usually reserve texts for friends and family.
BigCommerce
DECEMBER 9, 2020
In 1858, a package traveling from St. Louis to San Francisco would take a lightning-fast 25 days.
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Optimizely
DECEMBER 11, 2020
Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. (You’d be surprised to see how many fishing subscription boxes exist!) When Amazon introduced its convenient Subscribe & Save feature, news outlets quickly labeled it as the smartest way to save money, and consumers hailed it for its convenience. Today, if you want to keep up with Amazon, you need to consider transforming your brand’s selling strategies into subscriptions to meet your customers’
Forrester eCommerce
DECEMBER 10, 2020
The Roaring '20s followed the pandemic of 1918/1919. The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in the Roaring 2020's, a period of fast growth and dynamism.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
DECEMBER 9, 2020
Looking to drive conversions with eCommerce marketing software ? You're in the right place! Whether your goal is to build customer relationships or drive revenue, the features and functionality of both Klaviyo and Bronto will allow your online business to do just that. Klaviyo vs. Bronto: Comparing Automation Platforms. In this blog, we're evaluating Klaviyo vs.
Kissmetrics
DECEMBER 10, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re already doing so much for your business. How do you successfully manage your online reputation, too? You can do it and do it well. But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
DECEMBER 11, 2020
With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. It’s time for B2B marketers to close the gaps in their customers’ digital experiences with the assistance of automated conversations created by chatbots and virtual assistants (VAs).
Groove
DECEMBER 8, 2020
There is often a disparity between what a marketing team considers a great lead and what a sales team considers a lead that's worth exploring. As a Diamond HubSpot Partner Agency , we suggest leveraging HubSpot lead scoring to prioritize leads and determine who is worth reaching out to. What Is HubSpot Lead Scoring? Any smart salesperson or marketer understands that lead nurturing focuses on the quality of relationships with leads ?
Kissmetrics
DECEMBER 8, 2020
Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. Maybe it’s a purchase, a subscription, or just free trial signup. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest.
BigCommerce
DECEMBER 7, 2020
Inside San Francisco’s largest convention center one March day in 2000, Siebel CRM Systems was hosting a huge conference.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
DECEMBER 10, 2020
Forrester forecasts the AI software market will grow to $37 billion by 2025. Find out what's driving the growth and where the limitations are in this blog post.
Retail TouchPoints
DECEMBER 8, 2020
The AI-powered autonomous shopping experience just got bigger, in the form of a 4,000-square-foot hybrid convenience market called AI Go in Shanghai. The store combines a manned checkout with the use of computer vision as part of checkout-free shopping powered by AiFi Solutions. Stocking 2,000 SKUs ranging from fresh meats to snacks, this store represents the largest deployment to date of the AiFi Autonomous Store Platform OASIS.
Kissmetrics
DECEMBER 9, 2020
The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends.
BigCommerce
DECEMBER 8, 2020
Thanksgiving, Christmas, New Year’s Eve are the trifecta of most profitable holidays for retailers.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
DECEMBER 11, 2020
A grand trine in astrology occurs when three planets are exactly 120 degrees apart. In her latest blog post for Forrester, Phyllis Davidson shares how three elements are coming together to fuel more effective B2B marketing. Check out the blog post and attend the webinar – you don’t need a telescope to see this grand trine!
Retail TouchPoints
DECEMBER 7, 2020
Walgreens Boots Alliance and VillageMD will open the next 40 Village Medical at Walgreens full-service primary care clinics by the end of summer 2021. The first markets slated for expansion include Houston, El Paso and Austin, Texas; Phoenix; and Orlando, Fla. The expansion is part of the large-scale rollout that will open 500 to 700 Village Medical at Walgreens clinics in more than 30 U.S. markets in the next five years.
Kissmetrics
DECEMBER 6, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? That’s earning $38 for every dollar spent. This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now.
lateshipment
DECEMBER 11, 2020
Holiday season 2020 will differ from all previous holiday seasons. Due to COVID-19 pandemic, most people will stay away from crowded shopping malls. They will choose to shop online and will use social media websites to discover gift ideas. If you run an eCommerce business, you can greatly benefit from this trend. All you need to do is to increase your brand visibility and build an effective social commerce campaign.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
DECEMBER 8, 2020
In a tumultuous 2020, ravaged by a pandemic and witness to a surging demand for equality, six brands occupied the spotlight. The Best Brands Are Forged In The Crucible Of Crisis As I spent 2020 researching, writing about, and working with brands, it was clear that branding as usual wasn’t cutting it. I had to […].
Retail TouchPoints
DECEMBER 10, 2020
Target has become a founding member of OneTen , a coalition of 37 companies that aim to train, hire and advance 1 million Black Americans who lack a four-year college degree. The organization’s 10-year goal will be to move them into family-sustaining jobs with opportunities for advancement. Target also plans to make a financial contribution to OneTen and create sustainable new jobs internally over the next three to four years.
Kissmetrics
DECEMBER 8, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Why is time tracking still a source of stress for employees, supervisors, and management? There are only two reasons, really. They’re not using time tracking software. Or, they’re using a solution that doesn’t fit with their business.
BigCommerce
DECEMBER 7, 2020
When people think about the first SaaS startup, typically Salesforce comes to mind.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
DECEMBER 11, 2020
Last week, Google announced the acquisition of Actifio and plans to integrate Actifio’s technology as a first-party data protection solution akin to Azure Site Recovery. In comparison, AWS’s CloudEndure Disaster Recovery and Azure Site Recovery are more limited in functionality and scope than the capabilities Actifio gives Google. Google Cloud Platform (GCP) plus Actifio could […].
Retail TouchPoints
DECEMBER 7, 2020
At a time when many brands are reassessing their brick-and-mortar footprints and closing locations, it’s evident that Men’s Wearhouse is prioritizing in-store innovation. Its parent company Tailored Brands, Inc. , has seen great success after unveiling a “next-gen” store concept this past September in Shenandoah, Texas. As a result, Men’s Wearhouse already has plans to expand the tech-driven concept to more locations through 2021.
Kissmetrics
DECEMBER 7, 2020
Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence like: Boost your Facebook page’s engagement (asking questions is one of the best ways to generate high engagement) Help you beat the newsfeed algorithm without ads Foster a strong sense of community around your brand.
Ecommerce Platforms
DECEMBER 9, 2020
Are you looking for a way to sell custom merchandise online? If so, Moteefe could be the solution. If you haven't heard of this platform before, never fear. In this review, we're going to break down everything you need to know. Let's dive in! Who's Moteefe? Founded back in 2015 , Moteefe was born with one mission in mind: to enable anyone to sell high-quality designs without risk or hassle.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
DECEMBER 8, 2020
In a landmark announcement made on December 4, 2020 Singapore’s Monetary Authority (MAS) awarded banking licenses to four players, two of which will serve the retail banking market using a digital full bank license (DFB). Notably, both of the lucky winners, i.e. the consortium formed by Singapore Telecommunications (Singtel) and Grab Holding Inc. (known for […].
Retail TouchPoints
DECEMBER 8, 2020
The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping its most valuable asset: its Gen Z customer base. These shoppers were omnichannel-aligned even before the lockdowns hit, and American Eagle built on this foundation to help online sales reach 45% of its total in 2020.
Kissmetrics
DECEMBER 9, 2020
Machine learning is on the verge of transforming the marketing sector. In many ways, it’s already started. According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data.
BigCommerce
DECEMBER 7, 2020
A shifting ecommerce landscape requires a shift in your company’s mindset.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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