ChannelAdvisor

MARCH 9, 2021

Wondering if you should start selling on multiple e-commerce channels? In our experience, this is always a strong strategy. Becoming a multichannel seller has always had tremendous benefits. Add in the fact that consumers are spending more time on more online channels than ever before, and the opportunities are practically endless. We’ve seen brands and retailers double growth and reach new GMV records after listing products on multiple marketplaces. .

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Optimizely

MARCH 8, 2021

You don’t know most of your shoppers, and you’re not alone — anonymous shoppers represent 75% of all ecommerce visits. As a marketer, it will cost you up to 5 times more to acquire a new customer than to retain an existing one. Almost all new customers start as anonymous users and in that first visit, you have an opportunity to get to know them with both passive and active measures. .

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Shopping Carts Channel eCommerce Information 195

RetailDive

MARCH 10, 2021

The 120-year-old department store has welcomed in some of the hottest digitally native brands, from Bonobos to Everlane, all in an attempt to grow with its consumer.

Department Stores 128

Department Stores Consumer 128

Forrester eCommerce

MARCH 8, 2021

Software-as-a-service (SaaS) offers many benefits, including but not limited to elasticity: the ability to shrink and grow storage and compute resources on demand. Clients of most leading enterprise business intelligence (BI) platforms enjoy this cloud elasticity benefit but at a cost. Ultimately, elasticity requires both application and data components (compute and store) to be elastic, […].

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Groove

MARCH 8, 2021

Oracle NetSuite’s latest announcement about limiting its support for the Bronto marketing platform is leaving its customers with having to evaluate alternatives before it becomes “end of life.”. Oracle NetSuite Announces “End of Life” For Bronto. You read that right. Oracle NetSuite, the company that acquired the Bronto marketing platform back in 2015, declared last week that Bronto will become “end of life” on May 31, 2022.

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eCommerce BigCommerce Shopify Recommendation 370

Kissmetrics

MARCH 10, 2021

Team building is the most important investment a company can make , according to Forbes. However, team-building activities are evolving. They don’t just include time away with work colleagues for a treasure hunt or an orientation class anymore. Like nearly everything else, team building has gone virtual. The likes of Zoom , Google Hangouts, and Slack make virtual team building accessible to all employees.

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Forrester eCommerce

MARCH 8, 2021

Mergers and acquisitions and other major changes can place enormous pressure on frontline sales organizations. Learn when the strain becomes too much in this B2B Summit session preview.

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B2B Other Customer 460

Optimizely

MARCH 8, 2021

Dana L. Wilson, CEO and Founder of CHIP (Changing How Individuals Prosper) joins this episode of the Empowered Marketer, presented by Zaius , to commemorate International Women’s Day. Dana, an NYC-based investment advisor, started her business in December 2019 and her mission is to increase visibility and access to financial professionals of color. Per Dana, “After spending time at larger firms and wealth management and then jumping into the seat of being an independent advisor, you get this gre

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Marketing Presentation Channel Consumer 195

Kissmetrics

MARCH 12, 2021

Considering building an app? You’re in good company. The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Meanwhile, the average person has more than 80 apps on their phone. That represents a ton of opportunities for app builders. However, if you think creating an app is an easy way to get rich, you are setting yourself up for failure.

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Payments eCommerce Payment Services Subscription 321

Retail TouchPoints

MARCH 11, 2021

The pandemic has weighed heavily on brick-and-mortar retail in general and shopping centers in particular, but the industry is now emerging into a new world with new opportunities. While digital sales skyrocketed in 2020, the similarly large spike in store-based fulfillment showed that stores are still a vital part of the equation. And while the pandemic meant quick, efficient shopping trips by consumers, as more people are vaccinated they will increasingly be interested in full-scale outings an

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

MARCH 10, 2021

Our data shows that new logos account for close to 23% of total revenue, while retained business plus growth via upsell and cross-sell account for the rest. How are you protecting that 77%?

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Customer Customer Loyalty Customer Experience B2B 451

Ecommerce Platforms

MARCH 11, 2021

Taking professional product photos often ends up leaving you unsatisfied, with less-than-stellar results, or with an overwhelming bill for rendered photography services. The goal is obviously somewhere in the middle, where you can quickly produce incredible product photos without breaking the bank. That's where Orbitvu comes into the picture, as it offers compact photo studio solutions with simplified and automated product photography.

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Jewelry Fashion Electronics Clothing 223

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My answer is always the same. It depends. The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Some businesses can be competitive with a budget as small as a couple of hundred bucks a month.

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PPC eCommerce B2C Improvements 310

Retail TouchPoints

MARCH 9, 2021

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its rampant rise in China is encouraging U.S. and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential.

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Small Business Retail Marketing Retail Fashion 306

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

MARCH 10, 2021

2020 was no doubt a crazy year. But despite all the disruption, APAC organizations actually delivered better customer experiences in 2020 than in 2019. In Australia, one bank and two superannuation firms saw statistically significant improvements in their CX Index scores. In India, most experiences were good despite a sharp dip in consumer spending and […].

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Banking Customer Experience Improvements Consumer 441

My Wife Quit Her Job

MARCH 8, 2021

In this post, I will teach you 9 different ways how to make money on Amazon. You’ll learn about the upfront costs and the revenue potential for each business model to determine if it’s worth your time. Most people think of Amazon strictly as a place to shop online. But in addition to buying products online, you can also make money selling on Amazon as well.

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Kissmetrics

MARCH 12, 2021

Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates , maintain your hosting account, moderate comments, respond to readers…dozens, maybe even hundreds, of little tasks. On top of all that, there’s promoting and monetizing your blog, which is even more work. It’s hard for anyone to manage, and the larger your blog grows, the worse the situation becomes.

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Retail TouchPoints

MARCH 8, 2021

Ross Stores recently opened four Ross Dress for Less and three dd’s DISCOUNTS stores across five different states in February and March. These new locations are part of the company’s plans to add approximately 60 new stores — 40 Ross and 20 dd’s DISCOUNTS locations — during fiscal 2021, which runs through January 2022. . The off-price apparel and home fashion retailer reported $12.5 billion in revenue for fiscal 2020.

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

MARCH 9, 2021

First off, I’d like to express how thrilled I am to join Forrester’s security and risk research (S&R) team as a senior analyst. I’ve been working closely with this team for eight years in my previous role as a principal advisor to our chief information security officer (CISO) community, and I’m honored to join the […].

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Information Management 417

Ecommerce Platforms

MARCH 8, 2021

Shopify , WooCommerce , and the many other ecommerce platforms are known for their automation features, such as order alerts and receipts. However, many businesses require the printing of invoices, orders, and receipts, whether it's a restaurant that needs hard copies of orders sent to the kitchen, or it's a wholesale business with custom invoices. Shopify, and most other platforms, don't automate printed orders, so that's where the Automatic Email Manager comes into play.

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Management eCommerce Payment Services Subscription 196

Kissmetrics

MARCH 7, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. One platform where you can sell just about anything to anyone anywhere? That’s Shopify in a nutshell. But once you unpack it, it’s easy to see why it powers over 1 million websites and manages billions in sales. Gone are the days when you had to figure out how to start an ecommerce site from scratch.

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Retail TouchPoints

MARCH 10, 2021

The online versus offline debate remains a hot topic in retail. Personally, I spend more online than I used to, but mainly buying stuff I’m familiar with, my friends have recommended or I’ve seen reviewed. But if it’s new to me and I can’t touch, hold, taste or smell it — and if you don’t understand what I think of as “my style,” or conversely my actual size — then I likely won’t waste my time shopping online with you.

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Retail Department Stores Improvements eCommerce Technology 290

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Forrester eCommerce

MARCH 10, 2021

Open finance is driven not by regulators, but by technologies like open APIs. This is steadily changing distribution patterns within the industry towards embedded finance – a world of connectivity, financial services meeting the needs of customers in the moment, in cars, in virtual agents, in shopping apps, in online marketplaces. If you are asking […].

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Financial Services Technology Customer Banking 364

Ecommerce Platforms

MARCH 10, 2021

Handling customer contact information is tough enough without having to jump back and forth between your ecommerce platform and a useful customer relationship management tool (CRM). Does your online business even use a CRM? Are you wondering what the benefits are to see if a CRM is worth the investment? Do you want to know what the best CRM software is to integrate with Shopify?

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Shopify eCommerce Merchant Services Management 190

Kissmetrics

MARCH 6, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. For reliable hosting that focuses on speed, A2 Hosting provides plenty of options to get your site up and running. If you’re familiar with SEO and the ranking factors Google uses to decide where your site shows up in search results, you know speed is one major factor in securing higher rankings and increasing traffic and revenue.

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Retail TouchPoints

MARCH 12, 2021

Lightspeed POS , a provider of cloud-based, omnichannel commerce platforms, will acquire cloud-based retail management software company Vend for approximately $350 million. Lightspeed will leverage Vend’s complementary technology stack and user experience capabilities to deliver advanced commerce capabilities to its growing roster of global clients.

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

MARCH 10, 2021

Back in 2014, my colleagues and I declared that “the future of business is digital.” Yet, to build a digital business, you must build digital products. And the most disruptive digital businesses — well, they build great digital products. How Do Disruptive Digital Leaders Build Great Digital Products? One of the keys to unlocking digital […].

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Management Customer 363

My Wife Quit Her Job

MARCH 10, 2021

If you’ve ever been so frustrated with your business that you want to quit, this episode discusses some tactics and mindset strategies to convince yourself to push forward. Business is tough. Everyone wants to give up at some point. But the strong survive! What You’ll Learn Techniques on how to suck it up and not quit when it gets tough.

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Books Other Marketing 156

Kissmetrics

MARCH 12, 2021

How can you take your influencer campaign to the next level? You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns.

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Social Media Multi-channel Blog Multichannel 290

Retail TouchPoints

MARCH 8, 2021

Ulta Beauty has opened a 12,000-square-foot store in New York’s Herald Square that is designed to help shoppers rediscover the fun in beauty in a post-pandemic world. The immersive brand experience promotes exploration and product discovery and offers new, enhanced features, including: An elevated design with high ceilings, artistic lighting and, upon entering, digital screens showcasing brands (other locations use posters); Curated and unique layout to enhance store flow, with checkout now at t

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Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail