Forrester eCommerce
SEPTEMBER 3, 2021
In my past 30 years in the contact center industry at organizations like RingCentral, Genesys, 8×8, and IBM, I’ve watched the same movie over and over and over again…too many contact centers are laboring under the tyranny of being a cost center with schizophrenic goals of making customers happy while “doing more with less”. This […].
Kissmetrics
SEPTEMBER 2, 2021
There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there are several different ways to earn an income. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts.
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Retail TouchPoints
SEPTEMBER 1, 2021
Workwear brand Carhartt is recognizing the importance and value of labor by teaming up with heavy metal band Metallica’s All Within My Hands foundation, with the goal of training a new generation of skilled workers. Carhartt will donate all online sales on Labor Day 2021 to the foundation’s Metallica Scholars workforce education program, which connects students to hands-on learning and provides support to 23 schools via the American Association of Community Colleges.
lateshipment
SEPTEMBER 2, 2021
With consumers fast pivoting to eCommerce in the past few years, particularly during the 2020 pandemic, eCommerce supply chain and logistics are steadily evolving to make the most of the new challenges. To keep up with the competition and growing consumer expectations, it makes sense for eCommerce businesses, manufacturers, and 3PLs to stay in the know about some of the most pressing logistics trends.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
SEPTEMBER 2, 2021
Will all of the digital urgency brought about by the pandemic disappear? Learn how AI can help drive creativity and innovation in your organization.
Kissmetrics
SEPTEMBER 1, 2021
Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
AUGUST 30, 2021
Finding reliable dropship companies is one of the most important aspects of running a successful dropship store. This article will teach you where to find the best dropshipping suppliers to work with. First off, there are 4 main ways to find a dropship supplier depending on your budget, time constraints and the types of products you want to sell. Dropshipping Supplier Directory – A dropship directory is a database of suppliers organized by category.
Forrester eCommerce
SEPTEMBER 2, 2021
Out of the 14 different spheres of influence that we track at Forrester, the channel industry trade press ranks near the top. Smart vendors and distributors know that the magic of finding, influencing, recruiting, enabling, and nourishing a top performing channel boils down to three simple questions about partners: What do they read? Where do […].
Kissmetrics
AUGUST 31, 2021
SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes ? You risk losing potential customers! That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic sources, changing algorithms won’t completely halt your business.
Retail TouchPoints
SEPTEMBER 1, 2021
Avery Dennison has signed an agreement to acquire Vestcom , a privately held pricing and branded labeling solution provider, for $1.45 billion in a cash transaction subject to certain closing and post-closing adjustments. Vestcom uses data management capabilities to synthesize and streamline store-level data and deliver item-specific, price-integrated messaging at the shopper’s point of decision.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
My Wife Quit Her Job
SEPTEMBER 1, 2021
Today I’m thrilled to have Vivian Kaye on the show. Vivian is the CEO of KinkyCurlyYaki, a premium textured hair extension brand for black women that grew to $6 million without paid advertising. Not only did Vivian grow to 6 million but she did so without outside funding and bootstrapped her business from the ground up. In this episode, Vivian teaches us the secrets behind her success and how she scaled to 7 figures without paying for ads.
Forrester eCommerce
SEPTEMBER 2, 2021
Static annual plans often collect dust on a shelf. Leaning into the planning process can help you build a more dynamic and effective marketing plan that drives forward the objectives of the business.
Kissmetrics
AUGUST 30, 2021
If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. Why? Well, there are several benefits. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you. By using tracking, you can then use your visitor’s information for behavior analysis to get to know them even better.
Retail TouchPoints
SEPTEMBER 3, 2021
In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the customer experience and the marketing teams is often disconnected. This disconnect can be particularly harmful, as Forrester’s research shows that today’s consumers do not differentiate between the brand experience and the customer experience.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail Technology Review
AUGUST 31, 2021
Recently, supply chain and retail technology experts, Manhattan Associates researched the impact COVID-19 has had on consumer expectations and demands, driven by an accelerated shift to digital and its catalytic effect on ecommerce growth (which looks set to continue in 2021, albeit at a slower rate of 14.3%).
Forrester eCommerce
AUGUST 30, 2021
Many B2B marketers find joy in campaign planning — but not so much in budgeting. It turns out the two are intimately connected.
Kissmetrics
AUGUST 30, 2021
Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. 1.
Retail TouchPoints
AUGUST 31, 2021
Zebra Technologies will acquire antuit.ai , a provider of AI-powered Software-as-a-Service (SaaS) solutions designed to assist with forecasting and merchandising in the retail and CPG industries. Antuit.ai will serve as the planning and demand forecasting module within Zebra’s retail software portfolio. Antuit.ai aims to help users ensure they have the right product in the right place, at the right time, at the right price, based on the current state of the supply chain, store inventory and cons
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
MakeWebBetter
SEPTEMBER 2, 2021
In 2021, online shoppers who use coupon codes are predicted to spend 24% more than shoppers who don’t. – Couponfollow Digital coupons certainly are the sales magnets because they hold the power to attract more and more customers with a bait of lucrative offers and discount deals. Moreover, in the past two years, the ratio […]. The post How To Setup Coupons For Your Online Store With Advanced Coupons For WooCommerce?
Forrester eCommerce
AUGUST 31, 2021
Like the rest of the world, European firms have been forced to pivot to digital experiences in the last year, even, as in the case of Italian luxury goods businesses, when digital went against long-standing cultural norms. As their firms pivot, European security leaders would do well to remember that vulnerable web applications are a […].
Kissmetrics
SEPTEMBER 1, 2021
B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results.
Retail TouchPoints
SEPTEMBER 2, 2021
A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 billion in the U.S. this year — a 35% increase over 2020 — according to Insider Intelligence. The speakers represented all facets of the “influencer marketing machine,” from strategy firms and agencies to brand executives and independent content creators.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Inflow Insights
AUGUST 30, 2021
When it comes to making smarter content decisions for your eCommerce business, nothing’s more important than a brilliant SEO strategy. But how do you make a strategy work when you’re dealing with seasonal changes to customer traffic and buying behavior? Enter SEO forecasting. In this article, we’ll provide a complete breakdown of what SEO forecasting is, why it’s important for your online business, and which six tools you can use to forecast your organic traffic, including: Prophet b
Forrester eCommerce
AUGUST 30, 2021
We have written and talked a lot about the boom that retail media is going through. And it makes sense why: Amazon is the third leg of the media triopoly with its $20 billion-plus ads business; other retailers such as Kroger, Target, and Walmart are making big strides to take their own share of ad […].
Kissmetrics
AUGUST 30, 2021
Let’s face it: a picture really is worth a thousand words, but an image you made yourself? Priceless. Compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares. In short, images convert. According to Venngage, 64 percent of marketers say images are “very important” or “essential” to their marketing strategy.
Retail TouchPoints
AUGUST 30, 2021
Amazon will let shoppers split purchases of $50 or more into multiple monthly payments through a partnership with Affirm. The flexible payment service is currently being tested with a select group but the retail giant plans to roll it out to more customers in the coming months. Amazon’s entrance into buy now, pay later (BNPL) is further proof of this payment method’s growing importance.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Omnisend
SEPTEMBER 2, 2021
Reading Time: 10 minutes. The holiday season is the busiest time of the year for most ecommerce retailers. Shopper anticipation and excitement are at their highest as they look to grab some great deals. It’s time to start thinking about holiday business ideas. . This is your big chance to boost sales, add new subscribers to your list, and create a real buzz around your brand.
Forrester eCommerce
SEPTEMBER 1, 2021
Since the Power Apps portals data leak reported last week, we’ve been asked questions on the security of low-code platforms. In this context, some common-sense points must be made: Low code is not inherently less secure than any other software. Low-code platforms provide visual tools and building blocks for speeding and simplifying app development and […].
Kissmetrics
SEPTEMBER 3, 2021
Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue. Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure yours is successful? Here is what you need to know. What Is a Virtual Job Fair? A virtual job fair is an online event that allows job seekers to network with potential employers.
Retail TouchPoints
AUGUST 30, 2021
Gap has acquired Drapr , a virtual apparel try-on application designed to help shoppers find the best clothing size and fit for their personal style and body type. The deal was brokered by Gap’s Strategic Growth Office, a unit that seeks out investments that fuel growth and accelerate new capabilities across Gap’s brands. Gap reported net sales of $4.2 billion in Q2 2021, the highest second-quarter sales in over a decade, up 29% year-over-year and 5% compared to 2019 pre-COVID levels.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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