RTP blog

JANUARY 17, 2018

By Rodney Bryant, ?Apple + IBM Partner ship The recent bankruptcies and shuttering of apparel brands such as The Limited, American Apparel and Aéropostale, combined with declining sales at some brick-and-mortar stores, point to the demise of the physical store. Yet this past summer Walmart — the largest brick-and-mortar retailer in the world — announced its acquisition of Bonobos, indicating it may not be all “doom and gloom” for retail stores.

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Mobile Retail eCommerce Shipping Costs 300

Kissmetrics

JANUARY 17, 2018

The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging platforms, to social sites and websites. They’re mobile. How do you woo these “moving targets” into engaging with your ecommerce promotions, opting into your offers, and buying your products?

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eCommerce Live Chat Shipping Costs Social Media 225

Rishi Rawat

JANUARY 15, 2018

Is a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only.

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Subscription Presentation Article 140

Ecommerce Platforms

JANUARY 15, 2018

Oh, the wonderful world of Alibaba! Just like the old tale, a trip to Alibaba’s website can either unearth many treasures or lead you down a path to destruction. Either way, buying from Alibaba can be quite the adventure. Your first visit to Alibaba can be a little intimidating. You’ve probably heard stories of people being scammed on the website and are if it could happen to you.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

JANUARY 17, 2018

By Sam Cinquegrani, ObjectWave Whether it’s CVS’s recent announcement about introducing in-store vending machines or Uniqlo’s move to set up airport kiosks, retailers are realizing that interactive kiosks are a powerful way for customers to serve themselves. They are increasingly driving revenue and positive customer engagement across markets and retail applications, whether for purchasing goods or services.

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Vend Improvements Customer Experience Technology 150

My Wife Quit Her Job

JANUARY 17, 2018

My wife just closed the books on MyWifeQuitHerJob.com for 2017 and I’m happy to report that I had another record year of growth! To be completely honest, 2017 was supposed to be a coasting year for me so I could figure out what to pursue next. After all, I quit my job towards the end of 2016 which left me with 32 extra hours in my week. Even though it’s been over 15 months, I still haven’t figured out my next big project yet.

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Blog Books Management 122

GetElastic

JANUARY 16, 2018

Today, at the NRF show in New York, Adobe announced a new set of services to enable experience-driven commerce. Elastic Path and Adobe, together, have been creating exciting new opportunities for retailers seeking to up their game. Elastic Path has always been focused on experience-driven commerce. The products we engineer allow companies to embed commerce in any conceivable current or future customer experience.

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Payments Payment Services Customer Experience Outdoor 146

SellBrite

JANUARY 17, 2018

Over the past 17 years, consumers have been spending increasing amounts of money online. Ecommerce sales jumped from $7.3 billion in Q3 2000 to $115.3 billion in Q3 2017. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves.

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Merchant Services Mobile Social Media Payment Services 145

My Wife Quit Her Job

JANUARY 17, 2018

In last week’s episode, I broke down the numbers for my ecommerce store at BumblebeeLinens.com. So in this episode I’m going to talk about my other 7 figure online business, MyWifeQuitHerJob.com. What I like about running MyWifeQuitHerJob.com is that it’s a very hands off type of business if I need it to be, which comes in really handy when you get injured and don’t want to do anything for months in the latter half of the year.

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Ecommerce Platforms

JANUARY 17, 2018

If you're a returning visitor, you might have realized that this website is filled with various guides to increase your online sales. From improving engagement with your online store to boosting sales during the holiday season , ecommerce professionals are constantly on the lookout for the next best way to make a tweak and pad those margins. But did you ever think about how that return and refund policy could really help out your customers?

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Shipping Labels Shipping Costs Payment Services Shipping 128

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

A Better Lemonade Stand

JANUARY 15, 2018

Implement a powerful & effective Facebook Retargeting Ads strategy that takes your website visitors on a 2 week journey of engaging Facebook Retargeting Ads. The post Facebook Retargeting Ads: A Step-by-Step Guide to Sending Website Visitors on a Facebook Retargeting Journey appeared first on A Better Lemonade Stand.

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Conversion Optimization 131

Steve Dennis

JANUARY 17, 2018

There is some dispute over whether more stores opened during 2017 than were closed. IHL says yes. Fung Retail Tech says no. Mostly I say “who cares”? Either way, it’s clear that the retail landscape is changing rapidly, causing some retailers to prune their store counts, shutter locations en masse or liquidate entirely. What’s unfortunate–and not the least bit useful–is the tendency to declare that physical retail is dying and that we are going through some

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Klaviyo

JANUARY 17, 2018

This is a part of an ongoing series on the best practices for ecommerce brands by industry. Do you run an ecommerce store in the animal & pet care industry? If so, this one’s for you. Recently, one of our marketing analytics pros dove into our data to see what the top ecommerce stores in the animal and pet care industry were doing with their email marketing strategy.

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Wiser

JANUARY 19, 2018

After the holiday season comes to a close, it’s time to get creative. Many returns are in and gift cards have been put to good use, so how do you get your repeat and even new customers to check out again? The answer lies in the combination of what your competitors have done in the past and your own internal data. . Promotions in retail have gained a bad reputation lately, unless you’re looking at it from the consumer perspective, of course.

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Shipping Costs Gifts Shipping Demo 83

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Bootstrapping Ecommerce

JANUARY 15, 2018

We’ve compiled the 10 best marketing outsourcing & development services you can use to help relieve you of some of your to-do list. The post 10 Marketing Outsourcing & Development Resources for Your Ecommerce Store appeared first on Bootstrapping Ecommerce.

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eCommerce Marketing 76

TradeGecko

JANUARY 15, 2018

As a wholesaler, you’re dealing with large volumes of stock. However, not all wholesalers understand how to effectively manage their inventory, which often results in too much or too little stock. You’ll want to avoid overstocking and running out of stock as much as possible, as this affects costs and revenue.

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Management 75

Salsify

JANUARY 19, 2018

It takes a lot to find the perfect pair of jeans. The style, color, desired leg shape, rise on the waistline, and stretch of the denim all play a role. Levi’s took each of these variables into account with the launch of its new virtual stylist program – and delivered a new kind of digital product experience.

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Consumer Management 74

Lemonstand

JANUARY 18, 2018

eCommerce growth hacking is essentially about finding the best ways to acquire and retain customers… and being optimally efficient at them! Social media, blogging, influencer marketing, and retargeting must play a part in your growth hacking strategy if you are to stand out. So let’s dig a little deeper, and talk about the finer details of hacking your way along the consumer journey.

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eCommerce Social Media Improvements Blog 82

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Sailthru

JANUARY 17, 2018

When you sign up for a credit card at a store like Bloomingdale’s or Nordstrom, that loyalty toward the brand ensures VIP treatment. You’ll get a discount for the rest of the day and enthusiastic thanks from the salesperson who processed your application. But when you pledge your loyalty to a company online by signing up for their email list, you rarely get as warm of a welcome.

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Magazine Jewelry Accessories Recommendation 68

Wiser

JANUARY 16, 2018

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . If a shopper doesn’t see your product on the shelf, it’s not in their purchase consideration set. It’s as simple as that. Sure, brand loyalty, pack appeal, and promotions all factor into the decision as well, but the primary factor is shelf presence. You must be seen to be considered. .

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FastSpring

JANUARY 16, 2018

If you're considering creating an OEM bundle (or budles), but you're not sure how to fairly price it, you're not alone. It's a tough needle to thread, and you don't want to cheat your customers— or your business.

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Customer eCommerce 68

Salsify

JANUARY 15, 2018

Your product page is the backbone of your ecommerce strategy. It's often the first thing a shopper finds when searching for their product needs from a retailer's site or search engine. And it is the place from which a shopper ultimately decides whether or not to click "buy." Get the product detail page wrong, and all of your other marketing efforts matter little.

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eCommerce Other Marketing Retail 68

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Canadian Special Events

JANUARY 18, 2018

Canadian Special Events Magazine is proud to announce the following companies have been named 2017 award recipients in the 1st Annual Canadian Regional Event Awards Competition. The Canadian Event Industry Awards National Competition opens January 8th. National finalists will be announced online on February 28th and winners of the Nationals will be announced live on March 21 in Toronto at the CEIA Awards Gala. .

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Events Magazine Arts Marketing 75

TradeGecko

JANUARY 18, 2018

Did you know that in 2017, around 56% of B2B buyers in the US made more than half of their purchases online? The B2B eCommerce market was estimated to be worth US$7.7 trillion dollars , so it should come as no surprise that the wholesale industry and the technologies around it are evolving by leaps and bounds.

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FastSpring

JANUARY 19, 2018

Right at this moment, millions of people are making ecommerce decisions based on recommendations from people you’ve never even heard of: YouTubers, Instagrammers, Yelp reviewers, reality TV show contestants, and more. In fact, some marketers are calling 2018 “the year of the influencer.” Online influencers - people who affect buyer behavior - make endorsements that send droves of fans straight into the shopping carts of ecommerce companies around the world.

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ecomdash

JANUARY 17, 2018

Use this helpful guide to differentiate your online store from other retailers and find success dropshipping apparel. Read more. The post How to Make Money Dropshipping Apparel appeared first on ecomdash.

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Apparel Other Retail Blog 60

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Canadian Special Events

JANUARY 18, 2018

By Hala Bissada, CFRE. As an event producer, I’m always excited when a new venue opens. Moving an event to a cool new venue is an easy way to refresh it, more so if space is flexible so you can think outside the box. According to the International Association of Conference Centre’s (IACC) recent report “ Meeting Room of the Future ” which surveyed venue operators and suppliers the most important element in venue selection will be flexible meeting space.

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TradeGecko

JANUARY 17, 2018

Here at TradeGecko, we are kicking off the year with many new and exciting projects that we can’t wait to share with you over the next 12 months. But first, let's take a look at some of the highlights of 2017!

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Management 60

ChannelSale

JANUARY 18, 2018

There are infinite advantages of opening a store in eBay that ranges from gaining an instant competitive edge to reducing overall operational costs. eBay stores usually come with a long list of features like end to end store building and promotional tools, marketing support, tracking solutions, exclusive search engines and more that can take sellers from rags to riches within days.

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Bronto

JANUARY 16, 2018

Senior Commerce Marketing Analyst Greg Zakowicz conducted an experiment to see how early discounts affected his shopping behavior this holiday season. The post Confessions of a Holiday Shopper: Why I Didn’t Wait Until Black Friday appeared first on Bronto Blog.

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Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail