Sat.Jun 24, 2017 - Fri.Jun 30, 2017

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How to Find a Manufacturer + Save 65% on Product Development

BigCommerce

Steve Jobs is – without doubt – one of the greatest founders and entrepreneurs of the past century. Heck, probably ever. His strategic influence and design-first culture helped build Apple into the world’s most valuable company. That, and some of the most stunning, minimally-designed, intuitive and user-friendly products ever made. An entrepreneur is no more successful than the quality of what he sells to the world, be it a physical product, service, or idea.

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How Much It Costs To Start An Online Store And Should I Dropship Or Carry Inventory

My Wife Quit Her Job

If your goal is to start the next Facebook or the next Google, you’ll need a large amount of upfront cash to jumpstart your business. If you want to start the next Amazon.com, you’ll need to invest a significant amount of money to hire engineers and web developers. But if all you want to do is make enough money to quit your job and start a “lifestyle” business, you don’t need much money at all!

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The Power of Email + The Psychology of Social Proof = The Social Email

Kissmetrics

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again leads the charge, earning $7.857 billion in the first quarter of 2017 from advertising revenue.

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Purchase Attribution: Taking Marketing Attribution Beyond Channels

Optimizely

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely: 1. Measuring the effectiveness of each channel relative to itself means you’re limited to channel-specific metrics like open rates, click-through rates, conversion rates, etc. and only tell a very small piece of the entire story. 2.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Customer research for ecommerce stores is essential. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

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The Hybrid Solution To The Customer Service Dilemma

RTP blog

By James Ramey, DeviceBits Assisting customers on a brand’s products and services has provided countless solutions to the number of daily customer inquiries. On the surface, it seems agents have everything they need to provide a valuable customer experience for the customers they are interacting with. Having knowledgeable and reliable agents creates a genuine connection between business and its customers.

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How PlasticPlace Conquered the Replenishment Campaign

Optimizely

If your brand sells products that are “consumable” or need to be replaced on a regular basis, replenishment campaigns are the best way to encourage a repeat purchase while being in tune to your shopper’s needs – if they’ve bought this item from you already, they’ll need a reminder to restock before they run out. Items that are considered consumable include: 1.

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168: How To Make 8 Figures Selling Boxed Software Using Google Shopping With Daniel Parker

My Wife Quit Her Job

Today, I’m thrilled to have Daniel Parker on the show. Daniel is someone who I met at the Ecommerce Fuel Live conference in Savannah, Georgia and he actually taught me a few things that I was not doing with my Google Shopping ads that I promptly fixed as soon as I got home. Daniel runs MyChoiceSoftware.com which is an online store that sells boxed software online.

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Are Consumers Willing To Shop In A Robotic Grocery Experience?

RTP blog

The Amazon acquisition of Whole Foods is top-of-mind in retail and on Wall Street. Every retail and business expert has weighed in on the business implications of the pending merger. But what about consumers? In an opinion piece last week, New York Times contributor Stacy Torres suggested that shoppers don’t want to buy groceries from a robot.

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The Importance of Pairing Analytics with Engagement

Kissmetrics

When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. “Well, that’s not true”, you insist. “I can see how many users clicked on this link or bought that product and ultimately converted into paying customers — isn’t that a form of engagement?”.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How Razorgator Increased AOV With Segmentation and Dynamic Content

Optimizely

A customer’s average order value – or AOV – is a critical input to their eventual lifetime value. It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value. The key is to make sure you’re surfacing insights about what your customers want at every step of their shopping journey, so that your efforts to drive average order value are still customer-centric.

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How to Create the Perfect FAQ Page For Your Online Store

Ecommerce Platforms

Are you looking for a way to improve your customer relationships? An FAQ page might just do the trick. Not only is an FAQ area essential for guiding your customers around your site, but it can serve as a trust-builder, convincing customer to buy more products by giving them additional information. But how do you create the perfect FAQ page? Keep reading to find out.

SEO 146
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Can Big Data and Predictive Analytics Rescue the Retail Industry?

RTP blog

By Georges Smine, Opera Solutions Recent news about closures of brick-and-mortar stores paints a gloomy picture for the retail industry, with retailers seemingly having no hope for recovery in the face of the e-Commerce giants. Some media outlets are even predicting another big short in commercial mortgage-backed debt. In light of all this doom and gloom, should retailers give up and shut down their stores, consolidating their operations to the Web?

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How to Build Backlinks: 10 (of 50) Ways to Get Backlinks to Your Store

A Better Lemonade Stand

Backlinks are an essential part of a well put together SEO strategy and learning how to build backlinks can help boost your website’s traffic. The post How to Build Backlinks: 10 (of 50) Ways to Get Backlinks to Your Store appeared first on A Better Lemonade Stand.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Manillo.dk Used Zaius to Double Their Repeat Purchase Rate

Optimizely

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. This means it’s not only critical to make sure your shoppers have a positive and memorable experience with your brand, but that you need to actively drive repeat purchases as early as possible – so you can see more of your customers coming back for second purchases, and more of your one-time shoppers turning into repeat purchasers.

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An Interview with Peter Zaballos, Senior VP and CMO at SPS Commerce

SellBrite

At Sellbrite, we want to see ecommerce business owners and entrepreneurs everywhere succeed—that’s why we built our software, and that’s why we publish new content on this blog each week. Our goal is to provide our customers and readers — to provide you — with the tools, resources, and education needed to launch, manage, and scale successful ecommerce businesses.

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New research shows cybersecurity battleground shifting to Linux and web servers

Retail Technology Review

WatchGuard's latest quarterly Internet Security Report reveals that despite an overall drop in malware detection, Linux malware made up more than 36 percent of the top threats identified in Q1 2017.

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Dirty Knees Soap Co: Cleaning up the inventory and order process

TradeGecko

This case study features Dirty Knees Soap Co. and how they use TradeGecko. After receiving their first large wholesale order from a national chain, the business needed a solution to automate their order and inventory management process. We sat down with the company owner, Heidi Danos, who told us about their business journey, their experience with TradeGecko and more.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Think Different

Rishi Rawat

1: Brick and mortar retail is really cost intensive. 2: Brick and mortar retail can’t compete again Amazon.com. 3: With brick and mortar retail one has to sign long-term storefront leases. 4: Enter Bulletin ( bulletin.co ). 5: Bulletin takes the flexibility of ecommerce and brings it to brick and mortar world. 6: The advantage of a retail store is the idea of unexpected discovery.

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Top Tips for Creating Email Campaigns That Convert

Bronto

With so much changing in the world of ecommerce, your stand-by strategies won't always cut it. Check out these ideas to give your email campaigns a boost. The post Top Tips for Creating Email Campaigns That Convert appeared first on Bronto Blog.

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ACI Worldwide brings Alipay to Africa via Peach Payments

Retail Technology Review

ACI Worldwide, the global provider of real-time electronic payment and banking solutions, and Alipay, is launching Alipay in South Africa, via regional payment service provider (PSP) Peach Payments.

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How DJI created and took over the drone world

TradeGecko

Dà-Jiāng Innovations Science and Technology Co, best known as DJI, took the global drone landscape and airscape by storm in only a handful of years. We explore how DJI achieved success through its tight supply chain management and extensive R&D.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Assessing The Damage Of ‘The Amazon Effect’

Steve Dennis

Since I anticipate being labeled a Luddite, a Socialist and a hypocrite by some, let me acknowledge that I firmly believe that Amazon has done a lot of good for consumers by expanding choice, making shopping far more convenient and by delivering extraordinary product value. I recognize that many retailers were long overdue for a swift kick in their strategy.

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Customer Spotlight – Mountain Top Leather

ecomdash

Dave Symons began using Ecomdash to improve Mountain Top Leather, Inc., which specializes in leather goods, and manage selling across multiple channels. Read more. The post Customer Spotlight – Mountain Top Leather appeared first on ecomdash.

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'Building the Store of the Future' – exclusive free report written by Store X Summit

Retail Technology Review

Traditional bricks and mortar retailers are under siege as consumers warmly embrace the Internet shopping experience. Learn more here.

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Key metrics and KPIs for measuring eCommerce marketing success

TradeGecko

If you’re an eCommerce business owner who has recently introduced a digital marketing plan, you’re probably asking yourself: “How do I know if it’s really working?” After all, when you decide to leverage digital marketing to grow your business, you want to make sure your time and money is being invested appropriately.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Future of Ecommerce: How Technology Will Change in 20 Years

Blue Acorn

Only time will truly tell us what technology will be in play in the year 2037, but until then it doesn’t hurt to get a little imaginative about some of the possibilities. While virtual reality and augmented reality are budding technologies now, will they become a vital component in the future? Will virtual goods become as valuable as physical goods?

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Amazon Prime Day Tips

ecomdash

Amazon Prime Day is a big deal for buyers and sellers alike. Check out these 7 tips to help you earn substantial profits this year. Read more. The post Amazon Prime Day Tips appeared first on ecomdash.

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SafeCharge launches Marketplace Manager, a one-stop shop solution for marketplaces to outsource payments

Retail Technology Review

SafeCharge, the payments services partner for demanding businesses, has launched Marketplace Manager.

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How to optimize your business for high demand products

TradeGecko

Many wholesalers will agree that timing is critical in their line of work – if you’re able to ride on the wave of certain high demand products and capitalize on the trendiness or virality of these items, you’ll be laughing your way to the bank. In this article, we take a closer look at products that are currently in high demand right now, as well as explore how you can optimize your supply chain and operations to maximize profits from these high demand products.

Banking 75
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib