Sat.Oct 20, 2018 - Fri.Oct 26, 2018

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Why Hyperbolic Discounting Matters in Ecommerce

Optimizely

Is sooner really better than later? Plenty of hit songs have articulated the problem of choosing between now or never , now and later , sooner or later … you get the idea. This common dilemma can also apply to ecommerce marketing—especially when it relates to the psychology behind how customers think. You’ve undoubtedly seen deals for refrigerators, home theatres, and even mattresses that encourage you to purchase a product now, without having to pay for it until a later date.

eCommerce 218
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How Do You Handle Revenue Blind Spots?

Bryan Eisenberg

Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper. .

Workshop 170
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The Great Sears Demise: What Can Retailers Learn?

RTP blog

It had been predicted by multiple retail analysts for quite some time, but the long and winding road for Sears finally reached its inevitable conclusion — bankruptcy. The filing represents perhaps retail’s most dramatic “riches to rags” story, and is an unfortunate indicator that even the biggest industry leaders can be toppled if they don’t have a forward-looking strategy.

Retail 150
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Three More Ways To Advance Your Innovation Efforts

Forrester eCommerce

As our research has shown, most companies today have pretty immature innovation efforts and one of the biggest hold-backs is their corporate culture. Sadly, most human’s fear change and thus this mentality can keep you from being a driver of market shifts. And overcoming this issue can take years. Want to go faster? Focus first […].

Marketing 371
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The BigCommerce WordPress Plugin to Use in 2019

Groove

As digital marketers assemble their goals for 2019, increasing organic traffic is guaranteed to be at the top of many lists. And for most sites, that’s a pretty simple goal to achieve. Conduct keyword research, identify top keywords to rank for, create compelling content aimed at your target personas, rinse and repeat. For eCommerce websites, things aren’t that different.

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The Wholesale Distributor’s Guide to Launching an Ecommerce Channel

BigCommerce

The digital economy is disrupting the world as we know it.

Channel 305

More Trending

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Making Sense of Enterprise Marketing Technology (EMT)

Forrester eCommerce

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors, rendering vendor differentiation difficult and vendor selection a nightmare. Forrester recommends starting this process by categorizing vendors in terms of systems of insight (SOI) and systems of engagement […].

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WordPress vs HubSpot : Choosing the Right CMS

Groove

Choosing the right Content Management System (CMS) can be difficult. There are a variety of factors to consider, and depending on your goals and resources, one may offer more functionally and usability to fit your needs. When talking about CMS platforms, the two that are in the spotlight are WordPress and HubSpot. These two are similar in many ways but have some noticeable differences.

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How To Grow Your Email List By 56% Overnight With Group Giveaways

My Wife Quit Her Job

A while back, my partner Toni and I launched a free group giveaway service called Go Brand Win. And this service was designed to help ecommerce and Amazon entrepreneurs quickly grow their email lists for free by collaborating with similar brands. How quickly can you expect to grow your list with a group giveaway? Here are some statistics from our very first contest.

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The Case For An Updated Focus On Customer Lifetime Value

RTP blog

By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce, along with platforms like Facebook and Google, offer data, analytics and technology to “make each customer visible to us,” said Peter Fader, the Frances and Pei-Yuan Professor of Marketing at The Wharton School, during the recent Sourcing Journal Summit.

Customer 150
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester eCommerce

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […].

B2C 354
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The Best Shopify Themes for Conversion Rate Optimization

Bootstrapping Ecommerce

Use these Shopify themes that have been created with a streamlined user-experience & website design in mind to boost your conversion rate optimization! The post The Best Shopify Themes for Conversion Rate Optimization appeared first on Bootstrapping Ecommerce.

Shopify 132
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How to Find Trending Products to Sell Online

A Better Lemonade Stand

If you're looking for the best trending products to sell online, this is the definitive resource for finding the best products to sell online. The post How to Find Trending Products to Sell Online appeared first on A Better Lemonade Stand.

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Choosing Who To Buy From: Why User Reviews Are More Important Than Just A Low Price in E-Commerce

RTP blog

By Professor Saravana Jaikumar, IIM Calcutta Consumers today have both more options of goods to buy and more information about those goods than ever before. Now, shopping in an e-marketplace involves the consideration of more products and more sellers at more price points. In such a complex commerce world, how do you develop the right price strategy and increase sales?

eCommerce 150
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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This I Tell You, Brother; You Can’t Have One Without The Other: Brand And CX Together At Long Last

Forrester eCommerce

“Love and marriage, love and marriage They go together like a horse and carriage This I tell you, brother You can’t have one without the other” – Frank Sinatra The New Yorker once wrote of Sinatra that “he sounds the way you would sound if you could speak the things you feel.” In my line […].

Other 353
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How Luxury Brands Are Increasingly Embracing Ecommerce

Sailthru

“Is Digital Killing the Luxury Brand?” asked a September Adweek headline. The article focused on luxury retailers’ reluctance to embrace digital , concerned that their exclusivity could be compromised by the Internet’s inherent accessibility. Oh, that headline was from September 2011. Since then, the luxury landscape has changed quite a bit. Gucci allocated more than half its advertising to digital channels this year.

eCommerce 106
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Vetting Alibaba Suppliers: How to Find the Best Factories on Alibaba

A Better Lemonade Stand

This article will help you to differentiate between the different types of Alibaba suppliers so you can find the right factory to manufacture your products! The post Vetting Alibaba Suppliers: How to Find the Best Factories on Alibaba appeared first on A Better Lemonade Stand.

Article 130
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GoPro vs. Bras N Things: Best Practices for eCommerce Cart and Checkout Pages

Inflow Insights

There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible. Each year we complete an in-depth analysis of the features and technology of twenty best-in-class sites , including their shopping cart and checkout process. In this article, we’ll compare the checkout experience of one of those market leaders, GoPro , with one of our former clients, Bras N Things.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Avoid The Upcoming AI Backlash With Your Sales Teams, Get Them On Board

Forrester eCommerce

The rise of AI in sales technology only makes it easier for sales managers to keep tabs on salespeople—salespeople say. AI gives sales managers more visibility into a sales rep’s daily activities and control into the sales process, potentially subverting the spirited sales culture. In the wrong hands, AI can be turned into a micromanagement tool It’s unfortunate, really, because AI […].

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No More Transaction Fees for Volusion

Ecommerce Platforms

Volusion has always been one of the most reputable ecommerce platforms out there. Well, the company has released some good news for those current and future Volusion users. All Volusion pricing plans have shifted to a zero transaction fee system , where all of your transactions are completely free, regardless of what you're selling. How Was It Before?

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6 eCommerce business tips for Black Friday Cyber Monday marketing #BFCM

TradeGecko

It’s the most wonderful time of year! The holidays are approaching, and with it comes a retail event that makes everyone happy. Not only do businesses do the bulk of their sales this time of year, but shoppers are gladly separating themselves from their hard-earned cash, and even children are excited, as they are the lucky recipients of much of this shopping frenzy.

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Retail’s ‘halo effect’: New stores boost a brand’s website traffic by 37%, study finds

Steve Dennis

One of the recurring themes in my consulting, writing and speaking is that the distinction between online and physical shopping is increasingly a distinction without a difference. The key for most brands is to deploy a well harmonized, one brand, many channels strategy and to embrace the blur. Central to this notion is realizing that a physical store often serves as the hub of a brand’s ecosystem and that brick-and-mortar stores help drive e-commerce sales—and vice versa.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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The Forrester Wave™: CRM Suites, Q4 2018 — The Role Of CRM In Business Transformation

Forrester eCommerce

In my last post, I highlighted the top five ways that CRM suites are evolving today. CRM suites today (1) support different business models and organizational sizes; (2) operationalize intelligence to impact outcomes; (3) offer vertical editions; (4) expose platform services; and (5) invest in ecosystems of value (AKA, application exchanges). Read more about this […].

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Consumers aren’t as opposed to bots as you might think

Retail Technology Review

While bots are often cited as a reason for poor customer service, new research from Genesys finds many UK consumers do not rank them high on their list of frustrations.

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14 Competitive Intelligence Tools to Dominate Your Competition

Prisync

If you want to win at e-commerce one of the crucial things you need is intelligence on your competition. Making intelligent decisions relies not only on your assumptions but using real competitor data to see how your competitors are performing. You’ll want to learn about: Your competitor’s prices Your competitors SEO strategy Your competitors PPC.

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10 Facebook Updates Impacting Your Business

CPC Strategy

Facebook can be an amazing tool for online retailers, especially as we enter the busiest shopping quarter of the year. The platform is. > Read More. The post 10 Facebook Updates Impacting Your Business appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How Carbon Redefined Customer Service In 3D Printing

Forrester eCommerce

We recently published a case study about Carbon, a 3D printing company known for its innovative technology and, now, its proactive customer service model. Over the course of several months, we spoke with the Carbon team and asked them how they use IoT data that stream from its printers to predict customers’ problems before they […].

Customer 331
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StreamGraphs in Tableau via R

Canonicalized

Also called theme rivers and in some cases steam graphs. It all started with this viz by Alex Jones: From the moment I saw it, I knew I wanted to create one by myself. Fortunately, Alex offered some insights on how he did it, but he didn’t give up the whole thing. Reverse engineering is […] The post StreamGraphs in Tableau via R appeared first on Canonicalized.

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Bronto Fall 2018 Release

Bronto

The Fall 2018 release of the Bronto Marketing Platform is now available. This release provides enhancements, new features and services in three core areas: accelerating email marketing success, optimizing marketing. The post Bronto Fall 2018 Release appeared first on Bronto Blog.

Blog 89
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Power of Visualization

Rishi Rawat

Was searching for a journal on Amazon. Bleeding wasn’t even a criterion I was looking for but once I saw this image I was like, “That’s right, it’s important that the pages in the journal don’t bleed!”: This marketer was able to inject a thought in my mind, and that changed my purchase behavior. Can a similar strategy be applied to your site?

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.