Sat.Oct 20, 2018 - Fri.Oct 26, 2018

Why Hyperbolic Discounting Matters in Ecommerce

Zaius

Is sooner really better than later? Plenty of hit songs have articulated the problem of choosing between now or never , now and later , sooner or later … you get the idea.

How Do You Handle Revenue Blind Spots?

Bryan Eisenberg

Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper. .

The Great Sears Demise: What Can Retailers Learn?

Retail TouchPoints

It had been predicted by multiple retail analysts for quite some time, but the long and winding road for Sears finally reached its inevitable conclusion — bankruptcy.

Toys 195

Three More Ways To Advance Your Innovation Efforts

Forrester eCommerce

As our research has shown, most companies today have pretty immature innovation efforts and one of the biggest hold-backs is their corporate culture. Sadly, most human’s fear change and thus this mentality can keep you from being a driver of market shifts.

B2C Ad Copy Examples That Convert

Zaius

Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

B2C 329

The Wholesale Distributor’s Guide to Launching an Ecommerce Channel

BigCommerce

The digital economy is disrupting the world as we know it. While B2B companies have been insulated from the disruption,… B2B Ecommerce

AliExpress Dropshipping & Oberlo Are Officially Dead Without ePacket Shipping

My Wife Quit Her Job

Every single day, I get at least 10 emails asking me how to get started with AliExpress dropshipping. And despite my best efforts to steer these readers towards a more sustainable ecommerce business model, they often ignore my advice. Well thanks to Trump, ePacket shipping, a crucial component of Aliexpress dropshipping, is going away soon which will basically kill this business model altogether.

More Trending

Souq Might Be One Of Amazon’s Best Acquisitions

Retail TouchPoints

By Hendrik Laubscher, Buy Box Experts There are few e-Commerce markets as exciting as the Middle East. The area contains some of the wealthiest people on earth, and a market likely to experience consistent growth due to technology becoming a focus as natural resources (oil) diminish.

StreamGraphs in Tableau via R

Canonicalized

Also called theme rivers and in some cases steam graphs. It all started with this viz by Alex Jones: From the moment I saw it, I knew I wanted to create one by myself. Fortunately, Alex offered some insights on how he did it, but he didn’t give up the whole thing.

165

How To Grow Your Email List By 56% Overnight With Group Giveaways

My Wife Quit Her Job

A while back, my partner Toni and I launched a free group giveaway service called Go Brand Win. And this service was designed to help ecommerce and Amazon entrepreneurs quickly grow their email lists for free by collaborating with similar brands. How quickly can you expect to grow your list with a group giveaway? Here are some statistics from our very first contest. Total Emails Acquired : 11.7K. Average Email List Size Of Participating Brands: 20,822. Average Email List Size Growth : 56.25%.

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester eCommerce

Six months ago we started a conversation about customer data platforms (CDPs).

B2C 231

The Case For An Updated Focus On Customer Lifetime Value

Retail TouchPoints

By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV).

How to Build Links When No One Will Link to You

Kissmetrics

Are you frustrated that no one will link to you? Have you tried all of the basic link building methods like email outreach to find out that none of them are working for you? Don’t worry, we’ve all been there. Everyone says you need to write amazing content to build links.

231: How My Student Teri Miyahira Makes 6 Figures Selling Vegan Makeup Online

My Wife Quit Her Job

Teri Miyahira is a student in my Create A Profitable Online Store Course and I’m really happy to have her on the show today. Teri runs ShopTeriMiyahiraBeauty.com where she sells vegan, cruelty free makeup online.

This I Tell You, Brother; You Can’t Have One Without The Other: Brand And CX Together At Long Last

Forrester eCommerce

“Love and marriage, love and marriage They go together like a horse and carriage This I tell you, brother You can’t have one without the other” – Frank Sinatra The New Yorker once wrote of Sinatra that “he sounds the way you would sound if you could speak the things you feel.” ” In my line […].

Other 215

Choosing Who To Buy From: Why User Reviews Are More Important Than Just A Low Price in E-Commerce

Retail TouchPoints

By Professor Saravana Jaikumar, IIM Calcutta Consumers today have both more options of goods to buy and more information about those goods than ever before. Now, shopping in an e-marketplace involves the consideration of more products and more sellers at more price points.

Consumers aren’t as opposed to bots as you might think

Retail Technology Review

While bots are often cited as a reason for poor customer service, new research from Genesys finds many UK consumers do not rank them high on their list of frustrations. Critical Issues Internet Retailing

AliExpress Dropshipping And Oberlo Are Dead Now That ePacket Is Gone

My Wife Quit Her Job

Every single day, I get at least 10 emails asking me how to get started with AliExpress dropshipping. And despite my best efforts to steer these readers towards a more sustainable ecommerce business model, they often ignore my advice.

Turn Voice And Language Innovation Into A Conversational Strategy

Forrester eCommerce

To shift from brand monologues to two-way dialogues, many brands are embracing live chat and piloting marketing initiatives on new conversational interfaces such as chatbots and voice-based assistants.

Power of Visualization

Rishi Rawat

Was searching for a journal on Amazon. Bleeding wasn’t even a criterion I was looking for but once I saw this image I was like, “That’s right, it’s important that the pages in the journal don’t bleed!”:

14 Competitive Intelligence Tools to Dominate Your Competition

Prisync

If you want to win at e-commerce one of the crucial things you need is intelligence on your competition. Making intelligent decisions relies not only on your assumptions but using real competitor data to see how your competitors are performing.

PPC 103

The seamless omnichannel journey: convenience at the heart of shoppers’ research

Retail Technology Review

Convenience in product research is a key consideration in omnichannel conversions, a report from KPS, a transformation agency, reveals. Critical Issues Internet Retailing

The Forrester Wave™: CRM Suites, Q4 2018 — The Role Of CRM In Business Transformation

Forrester eCommerce

In my last post, I highlighted the top five ways that CRM suites are evolving today. CRM suites today (1) support different business models and organizational sizes; (2) operationalize intelligence to impact outcomes; (3) offer vertical editions; (4) expose platform services; and (5) invest in ecosystems of value (AKA, application exchanges). Read more about this […]. CRM applications

194

Difference between System 1 and System 2?

Rishi Rawat

Video explanation: Written explanation for the video above: If you want to improve your conversion rates, you’re going to have to understand the mind of the shopper. And if you want to understand the mind of a shopper, you need to understand how the shopper’s brain works.

The Ultimate SEMrush Review – All in One Marketing?

Ecommerce Platforms

This SEMrush review analyzes all the critical details relating to its features, functionalities and overall pricing. And to further establish suitability, it also discusses SEMrush’s drawbacks. At first, we all thought that it would be considerably easy. And it was, but only for a limited period.

The Best Shopify Themes for Conversion Rate Optimization

Bootstrapping Ecommerce

Use these Shopify themes that have been created with a streamlined user-experience & website design in mind to boost your conversion rate optimization! The post The Best Shopify Themes for Conversion Rate Optimization appeared first on Bootstrapping Ecommerce. Conversion Optimization

GDPR And Google Q3 2018 Results: Are We Out Of The Woods Yet?

Forrester eCommerce

As I listened to Google’s Q3 2018 earnings conference call, the Taylor Swift song “Out Of The Woods” kept playing in my head. This is the part where I pretend I tried to fight it. But let’s be honest, I didn’t mind.) As with the relationship in the song, I wondered if we were indeed […].

B2C 185

On-Entry Strategies and Why They Scare Customers Away

UpSellIt

With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere.

The Ultimate JotForm PDF Editor Review for 2018

Ecommerce Platforms

Do you currently have the option for your customers to submit forms on your website?

Start Selling on Facebook Marketplace with ChannelAdvisor

ChannelAdvisor

More than 800 million people globally visit Facebook Marketplace each month to buy and sell things. Do you have the software and e-commerce expertise to tap into an audience that size?

Avoid The Upcoming AI Backlash With Your Sales Teams, Get Them On Board

Forrester eCommerce

The rise of AI in sales technology only makes it easier for sales managers to keep tabs on salespeople—salespeople say. AI gives sales managers more visibility into a sales rep’s daily activities and control into the sales process, potentially subverting the spirited sales culture. In the wrong hands, AI can be turned into a micromanagement tool It’s unfortunate, really, because AI […]. artificial intelligence (AI) sales

Retail’s ‘halo effect’: New stores boost a brand’s website traffic by 37%, study finds

Steve Dennis

One of the recurring themes in my consulting, writing and speaking is that the distinction between online and physical shopping is increasingly a distinction without a difference. The key for most brands is to deploy a well harmonized, one brand, many channels strategy and to embrace the blur. Central to this notion is realizing that a physical store often serves as the hub of a brand’s ecosystem and that brick-and-mortar stores help drive e-commerce sales—and vice versa.

How-To Boost Your Ecommerce Holiday Sales with Gift Finders

ecomdash

Gifts 79

Ecommerce Microservices: The Good, the Bad and the Ugly

GetElastic

As previously published on LinkedIn , Ana Milevskaja outlines the facts about microservices that commerce pros should know about. Hardly a day goes by without an article about ecommerce microservices. Microservices is a hot new paradigm for commerce back end among many commerce practitioners. Many developers are experimenting with microservices and others are embracing them head on. Many more practitioners out there will get on the microservices bandwagon in the near future.

How Carbon Redefined Customer Service In 3D Printing

Forrester eCommerce

We recently published a case study about Carbon, a 3D printing company known for its innovative technology and, now, its proactive customer service model. Over the course of several months, we spoke with the Carbon team and asked them how they use IoT data that stream from its printers to predict customers’ problems before they […]. 3d printing customer centricity 3D printing customer experience customer feedback customer service real-time data

10 Facebook Updates Impacting Your Business

CPC Strategy

Facebook can be an amazing tool for online retailers, especially as we enter the busiest shopping quarter of the year. The platform is. Read More. The post 10 Facebook Updates Impacting Your Business appeared first on Retail Performance Marketing Blog - CPC Strategy. Facebook

3 Steps Manufacturers Need to Take to Sell Directly to B2B Buyers

Kibo

Manufacturers may hesitate to invest in eCommerce because of potential channel conflict with […]. The post 3 Steps Manufacturers Need to Take to Sell Directly to B2B Buyers appeared first on The Omni Channel. Distributed Order Management eCommerce Uncategorized B2B D2C

B2B 73