Sat.Sep 24, 2022 - Fri.Sep 30, 2022

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How to Drive More Ecommerce Conversions by Reallocating Your Marketing Budget

ROI Revolution

Every digital marketer knows that some marketing dollars perform better than others. The Pareto Principle is often applied in marketing to describe the fact that 80% of your results tend to come from 20% of your advertising spend. What if you could more than 10X your ecommerce revenue without spending an additional dollar on traffic by reallocating your marketing budget from your lowest-performing campaigns and applying it elsewhere?

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2022 Global Ecommerce Report: Health and Beauty

BigCommerce

Ecommerce may have roots all the way back to 1969, but there’s no doubt that the last two years have…

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Best Ecommerce Website Templates for 2022

Ecommerce Platforms

Nowadays, creating a unique website with no coding skills is easier than ever. The best ecommerce website templates provide visual editors and intuitive, sophisticated web design features that make customization a breeze. With fluid layouts, multiple colors, and fonts – website design freedom is seemingly limitless. But if you aren't design-savvy, the best ecommerce templates are readily equipped with preset designs and nifty features to enhance your customer experience.

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Personalized Product Recommendations 101| Salsify

Salsify

How can you stand out to consumers when they have access to endless online product recommendations at their fingertips?

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report has found that two-thirds of consumers are willing to pay more for sustainable products than retailers expect — and reveals that consumer preference for recommerce models is also being underserved. Further reinforcing this misalignment is the finding that only half of the senior retailer executives surveyed believe sustainability to be an important purchase consideration for consumers

Retail 362
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Did Our Predictions For 2022 Come True?

Forrester eCommerce

We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.

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Branchbob Review: What You Need to Know About This Free Ecommerce Platform

Ecommerce Platforms

Today's retail market is changing. Experts predict that by 2025, online commerce will make up 24.5% of the global retail market. That means nearly a quarter of all retail sales will be conducted online! Leading this trend are cloud-based content management systems (CMSs), which make it possible for businesses to move online. For example, comprehensive CMS software allows retailers to create websites, manage digital content, and accept online transactions. .

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Walmart Introduces ‘No Concerns’ Returns Including Home Pickup for Walmart+ Members

Retail TouchPoints

Walmart will launch three new returns options as part of its “No Concerns” campaign to accommodate early holiday shopping. Beginning in Oct. 1, 2022, Walmart will introduce: An extended Holiday Guarantee returns period allowing customers to return eligible purchases made on or after Oct. 1, 2022, through Jan. 31, 2023; Curbside returns, which will allow customers to remain in their vehicles when returning items; and Return pickup at home for Walmart+ members who will be able to schedule pickup o

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Can B2B CMOs Save The Planet Too?

Forrester eCommerce

Patagonia made headlines recently when founder Yvon Chouinard transferred ownership of the company to its nonprofit, Holdfast Collective, and its trust, Patagonia Purpose Trust, as a commitment to living its purpose to “save our home planet.” A company valued at $3 billion with profits estimated at $100 million annually, Patagonia was built on the principles […].

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Looking Good: How Product Presentation Affects Customer Perception | Salsify

Salsify

Momentum is building for brick and mortar. While ecommerce markets remain strong, they’ve leveled off at just over 21% of all retail sales, according to recent data from Cushman & Wakefield.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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A Juni Review: What Does This FinTech Company Have to Offer?

Ecommerce Platforms

When running your own ecommerce business, having a firm handle on your finances is imperative. But, with so much for online store owners to keep track of, this is sometimes easier said than done! From their expenses and investments to payment processing fees, sales taxes, shipping costs, and income. It's safe to say there's lots to consider. This is where using the right mobile banking solution or financial platform becomes vital.So, today, we're looking at Juni , a FinTech solution that prides

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Amazon Announces Prime Day Part Two, Set for Oct. 11-12

Retail TouchPoints

After months of rumors , Amazon has official announced that it will host a second Prime sales event this fall. Aimed at helping members get an early start on their holiday shopping, the two-day Prime Early Access Sale will take place Oct. 11-12, 2022 in 15 countries, including China, Germany, Italy, Sweden, the UK and the U.S. The new 48-hour event will give Prime members exclusive early access to holiday deals, many of which will be tied to the retailer’s first ever Top 100 Holiday Gift Guide,

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Apply Critical Thinking And Culture To Reduce Insider Risk

Forrester eCommerce

Learn how to reduce the three most common types of insider threats in this Security & Risk event preview.

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UK’s top 25 fastest growing online retailers revealed

365 Retail

The UK’s top 25 fastest growing online retailers have been revealed with beer brewing brand Pinter topping the table. Pinter, based in Walthamstow, London, has grown sales by more than sixfold (626%) to almost £6 million as beer lovers save money in the cost of living crisis by serving perfect pints they have brewed at home from its specially developed keg.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Best Practices for Selling Logo Designs Like Hotcakes

Ecommerce Platforms

Almost every brand has some form of a logo. In fact, for 75% of consumers, it's the most recognizable aspect of a brand's identity. So it's no wonder that even some small businesses pay upwards of $500 for their logo. For more prominent brands, this figure is even more lucrative. For example, Business Insider reports BP spent over 200 million on its logo redesign in 2008.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. But research shows slashing marketing programs can undermine revenue and does not necessarily protect profits.

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Meet The New Analyst Covering Digital Business & Strategy: William Dahlgren

Forrester eCommerce

New analyst joins Forrester's Stockholm office to cover Digital Business & Strategy (DB&S) and focus on topics such as digital strategy and metrics across industries.

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Macy’s launches third-party marketplace in time for the holidays

RetailDive

The department store is filling gaps in its assortment with an online selection of toys, pet goods and other items. Should some end up in stores, too?

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Best Appointment Scheduling Apps for Small Business

Ecommerce Platforms

The best appointment scheduling apps for small business allow for quick bookings online, simple organization on the backend, and automated notifications for confirmations, cancellations, and modifications. There are tons of booking systems to choose from; that’s why we did the research for you by testing and comparing each once, which eventually got us to the absolute best appointment booking apps for small business.

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Shopify POS Go Aims to Expand Retailer Selling Reach

Retail TouchPoints

Ecommerce platform Shopify is now aiming to help retailers sell anywhere through its unified POS Go all-in-one retail hardware device for omnichannel sellers. This latest addition to Shopify’s offerings relies on the company’s point-of-sale software, which is designed to allow retailers to sell online and offline. Merchants can gain a complete understanding of the customer journey to support on-the-spot personalized experiences.

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US Consumer Privacy Attitudes In 2022

Forrester eCommerce

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […].

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3 Ecommerce Email Marketing Tips to Boost Your Brand

Digital Doughnut

Email marketing is one of the main techniques ecommerce stores use in the digital world. It is meant to create opportunities for new leads, keep repeaters hooked, and boost a brand's ROI.

eCommerce 111
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Work smarter, not harder: 3 inventory best practices for peak season success

RetailDive

Keeping up with demand and ensuring a frictionless customer experience throughout peak season requires visibility, flexibility and quick action from retailers.

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Dollar Tree Continues to Rebuild C-Suite With COO Hire

Retail TouchPoints

Discount variety retailer Dollar Tree has hired Michael Creedon, Jr. as its Chief Operating Officer. The hire follows a tumultuous first half of 2022, during which the company’s board was “reconstituted” in March, with the appointment of former Dollar General CEO Rick Dreiling as the Executive Chairman of Dollar Tree’s board, and the departure of five members of its C-suite in June.

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The Future Of Manufacturing

Forrester eCommerce

In volatile market conditions, manufacturers must become quicker, smarter, and greener to survive. The transformation of traditional — often conservative — manufacturing firms involves more than just making existing physical processes more efficient. Business and technology leaders increasingly work together to build future fit organizations that are adaptive, creative, and resilient, unlocking more sustainable and […].

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The Power of Seasonal Packaging Marketing

Digital Doughnut

Did you know that 60% of consumers' purchasing decisions happen when looking at supermarket shelves? Packaging, especially seasonal packaging, is crucial for this reason. Discover the power of seasonal packaging marketing in this article.

Marketing 105
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Yeti CFO resigns following lukewarm earnings

RetailDive

Paul Carbone, who took the company public during his first year as CFO, is departing to pursue another venture closer to family after four years in the role.

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Google Aims to Make Shopping Online More Natural, Visual

Retail TouchPoints

“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. “Since day one, we’ve dedicated ourselves to a mission to organize the world’s information and make it universally accessible and useful — if you could find the words, we could help you find answers to life’s questions,” said Google SVP

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Introducing The 2022 End-Of-Year Holidays Blog Prep Series

Forrester eCommerce

Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!

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How To Reach Maximum Visibility: An Introduction To Amazon’s A9 Algorithm

Algopix

In the world of eCommerce, one of the key success factors is ranking high in search results. Studies have shown that people rarely go past the first page of search results – so if you’re not on that first page, you’re missing out on a lot of potential traffic and sales. This is where Amazon’s A9 algorithm comes in. . A9 is the algorithm responsible for Amazon’s search results, and it’s constantly being updated and improved.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib