Sat.Mar 25, 2017 - Fri.Mar 31, 2017

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6 Dos and Don’ts of Winback Campaigns

Optimizely

It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Maybe it’s been over six months, or maybe even a year, but either way the relationship has gone cold and you weren’t able to save it – or, you didn’t know you needed to. But there is still hope! Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again.

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How To Get Lucky – 3 Ways To Improve Your Luck In Business And Life

My Wife Quit Her Job

Every business requires a little bit of luck in order to succeed. And often times, success depends on timing and being at the right place at the right time. But do you ever wonder how some people keep getting lucky over and over again? Is it just a coincidence that some entrepreneurs always seem to find a way to steer luck in their direction? Personally, I don’t believe in coincidences but I know many of you are skeptical.

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What Marigolds Mean In Mexico (And Other International Growth Tips)

RTP blog

By Kate Munro, Bamboo Rose Blindly navigating cultural differences can land a world traveler in a sea of trouble with one wrong move. Decades of globalization have established corporate giants as ubiquitous global icons, but their global presence doesn’t mean their employees have worldly etiquette. For example, would you know better than to bring marigolds to a dinner party in Mexico (as they signify death there), give a pink onesie to a Japanese baby girl (pink is largely for men in Japan) or s

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We’re never ready?

Steve Dennis

Oh sure, maybe we’re ready for the easy stuff. Ready to leave for work, make dinner, hop in an Uber, do the laundry, pay the credit card bill. But the work that matters, that enlivens the spirit, that changes us, our tribes and the world around us? That’s another thing entirely. Naming our fear is helpful, because it is our fear that keeps us stuck.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Increase Website Traffic: 6 (of 50) Ways to Drive Traffic to Your Online Business

A Better Lemonade Stand

Trying to increase website traffic to your online business can feel impossible when you’re first starting out. No matter what you try, nothing seems to work. Things get even more frustrating when you start wasting money on advertising that isn’t driving any returns. Don’t worry – driving traffic doesn’t have to be this hard. It’s […]. The post How to Increase Website Traffic: 6 (of 50) Ways to Drive Traffic to Your Online Business appeared first on A Better Lemonade Stand.

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156: How My Student Carmen Makes 6 Figures Selling Kaftans Online Without Amazon

My Wife Quit Her Job

Today I’m really happy to have Carmen Rivas on the show. And Carmen is actually a student in my Create A Profitable Online Store Course from Australia. She joined over a year ago and she’s been doing amazing with her business Vizcosa.com. Now I often get questions from listeners whether it’s possible to run a viable ecommerce business outside of the US and the answer is of course.

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The Case for Using a Physical Catalog to Boost Ecommerce Sales

SellBrite

Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve been wondering about lately as I read more and more stories about ecommerce brands dipping their toes in the physical, brick-and-mortar world of retail.

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SellerCloud Review – Sell on Multiple Channels Without the Per Channel Fee

Ecommerce Platforms

If you've ever tried to sell products on both Amazon and eBay, you already know how frustrating it can be to manage two dashboards, keep everything syncing and control the automated processes offered by both companies. Well, we've come across a tool called SellerCloud , and it's making an effort to completely revolutionize the way multi-channel selling is done.

Channel 112
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The Buyers Guide: Creating A Rich Brand Experience

Fastr

One of our favorite forms of content is the tried and true buyers guide. Coupled with rich and shoppable content, it’s a striking way to guide the customer down the path to purchase. And with editorial featurettes and personalized advice, customers are connecting to your brand in a whole new way. Here are some of our favorite. The post The Buyers Guide: Creating A Rich Brand Experience appeared first on Zmags.

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Money Can't Fix What's Broken At Sears Holdings

RTP blog

By Tim Parry, Managing Editor The end is near, and I believe Q2 2017 will finally be the quarter when Sears Holdings files for bankruptcy and calls it quits. I’m not saying that solely because of its most-recent SEC filings, but also as someone who shops Kmart and Sears stores and e-Commerce sites. I moved to a small town in Connecticut about a year and a half ago, and quickly became a Kmart shopper.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to grow your website with Hotjar & Omniconvert

Omniconvert

A/B testing + heat maps + session recordings = incredible combo The industry of conversion rate optimization is changing a lot. There are more and more marketers realizing that they should go more granular into the details that are affecting their overall performance. We can group the optimization methodologies into 3 main categories: A.“Some optimization […].

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What accounting software is right for your eCommerce business?

TradeGecko

When it comes to choosing the best accounting software for eCommerce in 2017, small and medium businesses (SMBs) have many options. Not making the right choice can be both costly and time-consuming.

eCommerce 112
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Bright spots in down markets: Top 10 domestic and international travel destinations in February

Jumpshot

Following the usual post-holiday travel surge, February saw Americans decrease domestic and international flight purchases by double-digits. Bookings to destinations within the US were down 14 percent from January and international flight purchases were down 13 percent month-over-month. However, while both domestic and international travel saw MoM decreases in flight bookings, all of the top ten international destinations for MoM changes saw increased flight purchases over January.

Travel 111
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Employee Retention Crucial To Retail Success And Healthcare Resources Can Help

RTP blog

By Thomas Torre, Copatient The healthcare industry has gone through many changes that have resulted in a major shift of financial responsibility onto the consumer. Plus, Washington is planning drastic revisions to the way we receive and pay for healthcare, making the future uncertain. Retail is one space particularly susceptible to skyrocketing medical costs, in large part due to its dependence on an hourly work force.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Twiggle unveils search technology ‘that allows any online retail company to take on e-commerce giants’

Retail Technology Review

Twiggle has announced the debut of its Semantic API, which instantly gives retailers the ability to add a semantic layer to their existing search engines and interact with their online customers in a more personal and natural way.

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Omni-channel is dead. Long live omni-channel ?

Steve Dennis

“Omni-channel” has been one of retail’s favorite buzzwords for years now. At last week’s excellent ShopTalk conference, several speakers challenged the relevance of omni-channel. This conversation is long overdue. The shift from a “multichannel” strategy–being active in multiple channels such as physical stores, catalogs and e-commerce–to omni-channel, suggested some form of profound change.

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Why I Love eCommerce …

Rishi Rawat

… because it allows for an infinite number of interesting business models. My friend Mike Johnson pointed me to something new. Scott Keyes is the Scott behind scottscheapflights.com. Scott’s Cheap Flights is a subscription service that sends out email alerts to subscribers on international flight deals. It’s basically a human powered flight price alert system.

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Addressing warehouse operational challenges through warehouse management best practices

TradeGecko

Good warehouse inventory management is an essential part of running an efficient fulfillment process. And efficient fulfillment means being able to process more orders with fewer mistakes, leaving you to focus on improving cash flow, selling more and making your customers happier!

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Criteo reveals 2017’s most searched terms: The omnichannel opportunity

Retail Technology Review

Criteo S.A., the performance marketing technology company, has announced the top online retail searches conducted in the UK in 2017 as revealed at Criteo's Ecommerce Media Forum.

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Where else will your customers shop?

Salsify

Takeaway: In the wake of changing technology and an explosion of digital options for shoppers, the consumer the new point of sale. Today’s brands and retailers must enact consistent product content management across a wide variety of digital channels.

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Understanding Brand Gating on Amazon: A Retailer’s Perspective

ChannelAdvisor

Some questions of product authenticity and unauthorized brand resellers on Amazon have recently made headlines. In response, Amazon made some aggressive changes on its marketplace to protect consumers. . Brand gating was introduced to allow brands or manufacturers to control the list of resellers of their Amazon Standard Identification Numbers (ASINs) on Amazon, which in turn blocks unauthorized sellers from listing those branded goods.

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Amazon Web Services - The Disruptive Technology of Platform Innovation in 2017

TradeGecko

In these rapidly changing times, businesses are being consistently reminded that standing still is not an option. The phenomenon of disruptive technology is set to redefine who the major cloud-based service providers of the near future are likely to be.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How retailers can use technology to become data driven in a multi-channel world

Retail Technology Review

By Peter Ruffley, Chairman at Zizo. The retail market has changed; Amazon et al have transformed customer expectations; digital native millennials have a very different outlook to previous generations; and the influence of external factors such as social media can be both good and bad.

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Is Customer Lifetime Value the Real Key to Beating Amazon?

Bronto

Many believe the secret to success is in the ability to deliver a superior customer experience – but that may not necessarily be true. The post Is Customer Lifetime Value the Real Key to Beating Amazon? appeared first on Bronto Blog.

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AmazonFresh Beats UK Supermarkets on Price, by at Least 14% on Average

Profitero

Profitero conducted a price comparison of 1,000 branded products based on Nielsen unit sales (covering high level AmazonFresh categories) and matched them exactly (including pack size and flavour) to the same products on Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. Analysis was conducted on March 27 2017 and the AmazonFresh postal code used was W1W 6JQ.

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How can SMEs leverage Fintech solutions to be more successful?

TradeGecko

During our recent attendance at the Xero Roadshow Asia 2017 as an ecosystem partner, the TradeGecko team gained some valuable business insights. During the event, guest panelists from PayPal, Visa, and UOB highlighted how Fintech solutions will play a crucial role in the success of many small and medium enterprises (SMEs).

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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How to grow your website with Hotjar & Omniconvert

Omniconvert

A/B testing + heat maps + session recordings = incredible combo The industry of conversion rate optimization is changing a lot. There are more and more marketers realizing that they should go more granular into the details that are affecting their overall performance. We can group the optimization methodologies into 3 main categories: A.“Some optimization.

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Google’s giving you product page feedback. Now what?

Salsify

Takeaway: It’s now possible for you to see exactly whether the product information you share with Google is ready to go live. Learn how to make the most of this data by using a consistent process to make continual improvements.

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Profitero Expands to Capitalize on eCommerce Opportunity in Japan

Profitero

Brands now have access to insights on Amazon Japan and eCommerce analytics solutions through Profitero’s alliance with Nielsen Japan. Profitero now offers digital shelf expertise for both global and local brands in Japan, the world’s fourth-largest eCommerce market. The company is producing FastMovers reports for Amazon Japan, which rank the best-selling products across key categories on Amazon, and at the same time has extended its successful alliance with global performance management company

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6 ways to improve your sales team’s productivity

TradeGecko

Sales productivity is a hot topic. Everyone wants to be as productive and efficient as possible, but for many it remains an elusive goal.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib