6 Dos and Don’ts of Winback Campaigns
Optimizely
MARCH 28, 2017
It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Maybe it’s been over six months, or maybe even a year, but either way the relationship has gone cold and you weren’t able to save it – or, you didn’t know you needed to. But there is still hope! Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again.
Let's personalize your content