Sat.Jun 01, 2019 - Fri.Jun 07, 2019

article thumbnail

How Traditional Retailers Use Digital Marketing to Stay Relevant

Optimizely

When we think of brands in the ecommerce space, we can usually split them up into two categories: Baby Boomers and Millennials/Gen Z. Much like Millennial and Gen Z consumers, brands that launched after the digital revolution truly “grew up” with ecommerce. Think of digitally native brands like Allbirds , Away , and Casper who established their online strategy before ever opening a storefront.

article thumbnail

Social Media AI Is Your Best Tool And Worst Enemy When It Comes To CX

RTP blog

By Tara Jones, Allant Group Picture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics. She reached for her phone to place the order, to track the order, and now she’s reaching for it again to inquire to your brand about the delay. She has a few choices. She can call your company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Future Of Retail: Applying 2019 Business Insights (BI) Predictions To Retail

Forrester eCommerce

To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Emily Collins about how loyalty trends will affect retailers this year. This week, Claudia interviewed Jennifer Belissent, Ph.D. and principal analyst on Forrester’s consumer […].

Retail 344
article thumbnail

How to Rank New Content Faster

Kissmetrics

If I write a blog post on any topic, what do you think happens? It typically gets indexed by Google the same day I publish the content and within a week it tends to rank high on Google. Then again, I have a domain score of 94 and I have 633,791 backlinks. Just look at the image above. (If you are curious what your link count or domain score is, put in your URL here.).

SEO 276
article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp

Optimizely

In a world awash in generic menswear, UNTUCKit focuses on a simple and clear concept: a dress shirt that looks good untucked. And men everywhere responded. The brand blew up in the past few years, even raising $30 million dollars from Kleiner Perkins. But while UNTUCKit is clearly a VC-powered menswear phenomenon, how sharp is their marketing? To find out, we ordered a classic white polo to get a feel for the brand’s style.

Marketing 262
article thumbnail

21 Ecommerce Experts Give Their #1 Tip for Cross-Border Expansion in 2019

BigCommerce

To wrap up our guide on cross-border commerce and launching your brand internationally, I knew it was necessary to make…

eCommerce 231

More Trending

article thumbnail

Local Payment Methods: The Key To Unlocking Global Commerce

RTP blog

The world of payments is one of the most innovative and fastest growing industries across the globe. Thanks to the expansion of e-Commerce, consumers are no longer stuck with only being able to shop at stores in close proximity to them. The world is starting to feel smaller and thanks to the innovations in payments, we are entering an era of untapped potential for consumers and merchants alike.

article thumbnail

How to Build an Email List from Scratch: 9 Proven Methods

Omnisend

ROI for email marketing remains the highest among all marketing channels – $40 for each $1 spent. No other channels come even close to these heights. So it’s obvious why a long email list is so desirable by ecommerce businesses nowadays. Deciding to build an email list is one thing, but actually seeing success can Read more The post How to Build an Email List from Scratch: 9 Proven Methods appeared first on Ecommerce Marketing Automation | Omnisend.

article thumbnail

How To Create A Winning Father’s Day Email Campaign

BigCommerce

Poor old Dad can’t catch a break.

article thumbnail

Marketing Is All About Moments: Don’t Wait For Them; Create Them

Forrester eCommerce

(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but. Consumers are in constant motion, evolving their brand affinities, lifestyle choices, technology usage, and emotional responses to the world around them. Yet most firms rely heavily […].

Marketing 397
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

258: A Recap Of Sellers Summit 2019 With Toni Anderson

My Wife Quit Her Job

We’re doing a special episode today. Sellers Summit 2019 just ended so I brought my partner Toni Anderson on the show to do a recap of the event. The Sellers Summit is a conference that we throw every year. This is our 4th time and the show is all about bringing ecommerce entrepreneurs together and learning new strategies on how to sell physical products.

Events 120
article thumbnail

Sears’ latest move: Four weddings and a(n) eventual funeral

Steve Dennis

You’ve got to hand it to Eddie Lampert; the guy is tenacious. Of course he is also seriously misguided. At least when it comes to Sears. To briefly recap. Act One. In 2004 Lampert decides to merge a struggling and decidedly mediocre retailer (that’d be Sears) with a lousy one (that’d be Kmart). Turns out that didn’t work out too well. 15 years of declining sales, hundreds of store closings, multiple rounds of layoffs and a veritable bonfire of cash burning ensues.

Reference 143
article thumbnail

Selling to Germany: The Mature Marketplace Attracting Global Sellers

BigCommerce

Germany is a large ecommerce market. It’s well-populated with buyers who are smart, savvy and well acquainted with online shopping.

article thumbnail

Unconventional Wisdom: Explore Paying The Ransom In Parallel With Other Recovery Options

Forrester eCommerce

Your organization has just received ransom notices across your infrastructure, informing you of what you already fear. All your critical business data has been encrypted. You are angry that someone’s moved your cheese, and you don’t want to reward them for it. Your emotions are confirmed by advisors who give you the conventional advice: “Don’t […].

Other 306
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Omnisend and ShipStation Integration: The Best Thing to Happen to Order Tracking

Omnisend

There’s nothing worse than when you’ve purchased something online, and you never get a tracking number. The confirmation email is there, you know your package has been shipped, but there’s no way to know where it’s coming from, who’s delivering it, or when it should arrive. And if you’re waiting on something important, information like Read more The post Omnisend and ShipStation Integration: The Best Thing to Happen to Order Tracking appeared first on Ecommerce Marketing Automation | Omnisend.

Shipping 143
article thumbnail

FAQs on Payment Card Industry (PCI) compliance and the 4 steps to ensure ecommerce complaisance

GetElastic

With the increase of consumer online shopping and less cash payments, the importance for businesses to choose the right payment processing solution cannot be overemphasized. Before investing in any of the available payment processing solutions that promise to make it easy for customers to make online payments, it’s crucial to be familiar with the Payment Card Industry Data Security Standard (PCI DSS) compliance.

article thumbnail

Cross-border Ecommerce Logistics: Preparing Your Business for International Success

BigCommerce

According to PPRO, global ecommerce is increasing annually at a rate of 14%.

eCommerce 264
article thumbnail

Scaling Agile? Take Our Survey And Learn How To Reenergize The Journey

Forrester eCommerce

I’m very excited to be teaming up with Margo Visitacion on the biennial Forrester State of Agile At Scale Survey. This year, we’ve added a few more questions in areas that we see organizations struggle. In addition to successful Agile team practices and alignment with business stakeholders upstream and downstream with testing/operations, we are now […].

article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

article thumbnail

5 Best Ideas For Top-Notch Welcome Emails

Omnisend

8 out of 10 customers expect to receive a welcome message after they sign up a mailing list. Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you. If you still don’t send these emails because of whatever reason, you should definitely ditch Read more The post 5 Best Ideas For Top-Notch Welcome Emails appeared first on Ecommerce Marketing Automation | Omnisend.

article thumbnail

Ecommerce & the subscription economy

GetElastic

It’s time to start thinking inside the box as more companies are embracing the subscription model. The largest subscription-based players generate more than $2.6B in sales, and startups in niche categories like contact lenses and luxury shoes are growing nine times faster than their traditional competitors. In 2018 , Amazon Subscribe & Save, Dollar Shave Club, Ipsy, Blue Apron and Birchbox were the five most popular subscription ecommerce sites.

article thumbnail

Selling to Italy: A Rising Ecommerce Opportunity with a Limited Local Market

BigCommerce

Italy has been put under a lot of scrutiny by financial markets due to high unemployment, and high public debt.

Marketing 221
article thumbnail

DAM Market Set To Top $1 Billion In 2019

Forrester eCommerce

If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content life cycle. More than 75% of global software decision makers are implementing or planning to implement DAM. How should you take […].

Marketing 296
article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

article thumbnail

Omnisend and Gorgias Integration: Bringing the Absolute Best to Your Customers

Omnisend

At Omnisend we’re about customer centricity. We practice it with our own merchant customers, we encourage our marketers to practice it with their shoppers, and we promote omnichannel marketing as the best way to give customers more. Because after all, where would any of us be without our customers? Omnichannel marketing is, in its nature, Read more The post Omnisend and Gorgias Integration: Bringing the Absolute Best to Your Customers appeared first on Ecommerce Marketing Automation | Omnisend.

Customer 135
article thumbnail

Andy Hoar and the Paradigm B2B Combine: Part 2 [video]

GetElastic

In our second installment of the video interview series with B2B industry expert, Andy Hoar, he explains his upcoming disruptive new research report, Paradigm B2B Combine. In this short clip, he discusses the report and the surprises he came across conducting this research. ICYMI: Part 1 is available at www.getelastic.com/paradigmb2b. The post Andy Hoar and the Paradigm B2B Combine: Part 2 [video] appeared first on Get Elastic Ecommerce Blog.

B2B 124
article thumbnail

Selling to France: The 3rd Largest Market in Europe

BigCommerce

France is the third largest ecommerce market in the EU and 6th in the world.

Marketing 250
article thumbnail

Infosecurity Europe 2019: Incremental Evolution Rather Than Revolution

Forrester eCommerce

I have spent the last three days attending Infosecurity Europe 2019, the largest security trade show in the UK and Europe. As ever, before coming I have tried to predict the big theme or trends that CISOs should take note of. However, the show is very similar to last year, with incremental evolution of products […].

article thumbnail

Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

article thumbnail

How to Bulletproof Your Online Business

A Better Lemonade Stand

Learn the best ways to implement online business security from a variety of threats including fraud, hacking, theft, revenue fluctuations & more. The post How to Bulletproof Your Online Business appeared first on A Better Lemonade Stand.

article thumbnail

9 Seller Benefits to Offering Fast Shipping

ecomdash

Fast shipping is no longer a nice perk, it’s a requirement. Amazon, eBay, and Walmart have all raised the bar when it comes to delivery expectations, but it’s not just your customers who benefit from offering fast shipping. With increased conversions, loyalty, spend, and more, fast shipping has the power to transform your ecommerce business. The advantages of quick shipping for customers are clear: faster deliveries without having to head out to the store.

article thumbnail

Selling to China: The World’s Largest Economy with Extraordinary Purchasing Power

BigCommerce

China is one of the world’s largest economies with an extraordinary purchasing power and a growing population.

eCommerce 195
article thumbnail

Is Your Bank’s Mobile App A Fonzie Or A Potsie?

Forrester eCommerce

If you’re a fan of the old TV show “Happy Days,” you know Fonzie and Potsie. If you don’t know the show, here’s a quick sum-up of the two characters: Both were good dudes, but while one (Potsie) managed to, at best, fit in with the crowd, the other (Fonzie, also known as “The Fonz”) […].

Mobile 288
article thumbnail

Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.