Sat.Jun 01, 2019 - Fri.Jun 07, 2019

How Traditional Retailers Use Digital Marketing to Stay Relevant


When we think of brands in the ecommerce space, we can usually split them up into two categories: Baby Boomers and Millennials/Gen Z. Much like Millennial and Gen Z consumers, brands that launched after the digital revolution truly “grew up” with ecommerce.

Social Media AI Is Your Best Tool And Worst Enemy When It Comes To CX

Retail TouchPoints

By Tara Jones, Allant Group Picture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics.

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Future Of Retail: Applying 2019 Business Insights (BI) Predictions To Retail

Forrester eCommerce

To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Emily Collins about how loyalty trends will affect retailers this year.

How To Create A Winning Father’s Day Email Campaign


Poor old Dad can’t catch a break. Fewer people shop for Father’s Day than for Mother’s Day, and the ones… Ecommerce Marketing Email Marketing

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp


In a world awash in generic menswear, UNTUCKit focuses on a simple and clear concept: a dress shirt that looks good untucked. And men everywhere responded. The brand blew up in the past few years, even raising $30 million dollars from Kleiner Perkins.

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Design Thinking Can Deliver an ROI of 85% or Greater

Forrester eCommerce

The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value.

Cross-border Ecommerce Logistics: Preparing Your Business for International Success


According to PPRO, global ecommerce is increasing annually at a rate of 14%. Shipping internationally sounds complex and intimidating, and… Enterprise Ecommerce How to Sell Online

The 10 Best Email Marketing Services for 2019

Ecommerce Platforms

Going by the wide range of email marketing services on the web today, selecting the perfect one for your email campaigns is no walk in the park. It can, admittedly, be a very overwhelming process.

How to Build an Email List from Scratch: 9 Proven Methods


ROI for email marketing remains the highest among all marketing channels – $40 for each $1 spent. No other channels come even close to these heights. So it’s obvious why a long email list is so desirable by ecommerce businesses nowadays.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Marketing Is All About Moments: Don’t Wait For Them; Create Them

Forrester eCommerce

(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but.

21 Ecommerce Experts Give Their #1 Tip for Cross-Border Expansion in 2019


To wrap up our guide on cross-border commerce and launching your brand internationally, I knew it was necessary to make… Enterprise Ecommerce How to Sell Online cross-border ecommerce international

How to Rank New Content Faster


If I write a blog post on any topic, what do you think happens? It typically gets indexed by Google the same day I publish the content and within a week it tends to rank high on Google. Then again, I have a domain score of 94 and I have 633,791 backlinks. Just look at the image above. (If

258: A Recap Of Sellers Summit 2019 With Toni Anderson

My Wife Quit Her Job

We’re doing a special episode today. Sellers Summit 2019 just ended so I brought my partner Toni Anderson on the show to do a recap of the event. The Sellers Summit is a conference that we throw every year.

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

New Tech: What I Took Away From The American Graphene Summit

Forrester eCommerce

Graphene will (eventually) affect all of us whether we know it or not. I’ll explain later, but first, let’s take a step back and level set. What is Graphene? Simply put, it is one single atomic layer of carbon, produced by various methods of separating layers of material from graphite.

Selling to France: The 3rd Largest Market in Europe


France is the third largest ecommerce market in the EU and 6th in the world. Sales potential is definitely there,… Enterprise Ecommerce How to Sell Online

The Ultimate Guide to HubSpot Pricing for 2019: Which Package is Right for You?

Ecommerce Platforms

Confused about HubSpot pricing? You're not the only one. HubSpot is one of the most popular CRM and marketing solutions available today.

Omnisend and ShipStation Integration: The Best Thing to Happen to Order Tracking


There’s nothing worse than when you’ve purchased something online, and you never get a tracking number. The confirmation email is there, you know your package has been shipped, but there’s no way to know where it’s coming from, who’s delivering it, or when it should arrive.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Unconventional Wisdom: Explore Paying The Ransom In Parallel With Other Recovery Options

Forrester eCommerce

Your organization has just received ransom notices across your infrastructure, informing you of what you already fear. All your critical business data has been encrypted. You are angry that someone’s moved your cheese, and you don’t want to reward them for it.

Other 394

Selling to Germany: The Mature Marketplace Attracting Global Sellers


Germany is a large ecommerce market. It’s well-populated with buyers who are smart, savvy and well acquainted with online shopping.… … Enterprise Ecommerce How to Sell Online

Drip eCommerce CRM Review: Better CX Management (June 2019)

Ecommerce Platforms

Thinking of using a tool like Drip eCommerce CRM? The world of eCommerce is very competitive. By 2021, it should be worth about 4.8 trillion dollars. Getting ahead in an environment as cluttered as that one means knowing how to speak to your audience, and drive loyalty for your brand.

Omnisend and Gorgias Integration: Bringing the Absolute Best to Your Customers


At Omnisend we’re about customer centricity. We practice it with our own merchant customers, we encourage our marketers to practice it with their shoppers, and we promote omnichannel marketing as the best way to give customers more. Because after all, where would any of us be without our customers?

Scaling Agile? Take Our Survey And Learn How To Reenergize The Journey

Forrester eCommerce

I’m very excited to be teaming up with Margo Visitacion on the biennial Forrester State of Agile At Scale Survey. This year, we’ve added a few more questions in areas that we see organizations struggle.

Selling to Italy: A Rising Ecommerce Opportunity with a Limited Local Market


Italy has been put under a lot of scrutiny by financial markets due to high unemployment, and high public debt.… … Enterprise Ecommerce How to Sell Online

Abandoned Cart Email Best Practices to Win Back Shoppers


Ecommerce is growing at breakneck speed as the online shopping experience becomes more seamless. With a few taps on a mobile device, shoppers can browse and buy just about anything. However, one aspect of ecommerce that lots of sellers still struggle with is the dreaded abandoned cart.

5 Best Ideas For Top-Notch Welcome Emails


8 out of 10 customers expect to receive a welcome message after they sign up a mailing list. Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.

DAM Market Set To Top $1 Billion In 2019

Forrester eCommerce

If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content life cycle.

Selling To the United States: An Ecommerce Superpower


America is the land of opportunity and a superpower in the world of online sales. It has the world’s largest… Enterprise Ecommerce How to Sell Online

How to Set up an Email Sequence to Move Customers Through Your Sales Funnel


Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy? It’s an amazing feeling, but were you shocked when these leads didn’t turn into more sales — especially after you sent all of those promotional emails?

How to Bulletproof Your Online Business

A Better Lemonade Stand

Learn the best ways to implement online business security from a variety of threats including fraud, hacking, theft, revenue fluctuations & more. The post How to Bulletproof Your Online Business appeared first on A Better Lemonade Stand.

Infosecurity Europe 2019: Incremental Evolution Rather Than Revolution

Forrester eCommerce

I have spent the last three days attending Infosecurity Europe 2019, the largest security trade show in the UK and Europe. As ever, before coming I have tried to predict the big theme or trends that CISOs should take note of.

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