Sat.Feb 22, 2020 - Fri.Feb 28, 2020

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11 Reasons Why Your Email Goes to Spam

Omnisend

Digital marketers generally spend most of their time perfecting content, but spam filters can prevent readers from even seeing your messages. Many brands aren’t even aware of how many of their messages are being filtered out as spam. Fortunately, there are some easy ways to increase your delivery rate and make sure more emails reach Read more The post 11 Reasons Why Your Email Goes to Spam appeared first on Ecommerce Marketing Automation | Omnisend.

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16 Online Shopping Statistics: How Many People Shop Online?

BigCommerce

To shop with online retailers or visit a physical store — this is the choice every consumer faces when making…

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Future Of Retail 2020: Retail CMOs Must Invest In Total Brand Experience

Forrester eCommerce

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the CMO predictions for the year, we spoke with experts Keith Johnston and Nick Monroe. Madeline Cyr: CMO positions at retailers and […].

Retail 324
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eCommerce Homepage Best Practices To Increase Conversions

Groove

Think about yourself as a consumer. How do you recognize a poorly-designed, overly-cluttered website? Would you purchase from a website that doesn't appear to be trustworthy? Now, consider your eCommerce website. Is the homepage designed well enough to gain consumer trust? Would you feel comfortable, as a consumer, entering your credit card information on that site?

eCommerce 367
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

Kissmetrics

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.

SEO 338
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Crafting a Compelling Ecommerce Content Marketing Strategy in 2020

BigCommerce

In 1885, Mark Twain published the Adventures of Huckleberry Finn. Grover Cleveland was inaugurated as president of the United States.

Marketing 404

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Double Check These 4 Things Before A Website Launch

Groove

There comes a point when you spend a great deal of time preparing for a website launch that everyone involved becomes eager to push it live. It's very easy to accidentally overlook small details necessary to launch your site. Overlooking the small details only leads to more problems for you to deal with later. That's why it's critical to follow a website launch checklist and double check that you've completed the essentials.

SEO 347
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Proactively Resolving Delivery Issues: The Key to Stellar Customer Experience in The Last Mile

lateshipment

Picture this : You’re a retailer based in Chicago, dealing in apparel and your loyal customer John has ordered a tux for his high-school reunion from your store. If anything, John’s like me, a last-minute shopper and he’d need his tux in exactly two days. You pick it, pack it, and ship it via an expedited service from your shipping partner.

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A 2-Step Framework for Thriving in a Competitive Vertical

Optimizely

In the highly crowded and competitive athleisure market, brand differentiation is a massive challenge. The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). With so many options available to consumers, entering the space may not be difficult, but succeeding is a serious challenge.

Outdoor 195
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Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]

Forrester eCommerce

Augmented Reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable and disappointing to consumers. It surfaced simple information well, but fell short on animations. The digital content was more cartoon-ish or rough, and the tracking leaned towards being unstable (you needed perfect or steady […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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3 Steps To Increase Online Sales

Groove

One question we get asked the most often is how to increase online sales fast. Increasing online sales can be a challenging task. However, following the proper steps will help put your eCommerce store on the path to success. 3 Steps To Increase Online Sales. Increase online sales by following these 3 essential steps: Gather CRM data. Talk to your salespeople.

Marketing 322
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Magento Enterprise: Is It the Right Choice for Your Ecommerce Business?

BigCommerce

Businesses launching their first ecommerce site have a lot of concerns to juggle.

Magento 286
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293: Arri Bagah On How To Do SMS Marketing The Right Way

My Wife Quit Her Job

Today I’m thrilled to have Arri Bagah on the show. Arri and I both spoke at the Many Chat Conversations conference this past year. He is the founder of Conversmart which is a company that helps direct to consumer brands generate 6 figures in revenue per month using SMS marketing. In this episode, Arri and I go in depth on the best ways to implement SMS with an ecommerce store.

Marketing 156
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Strategic Design Is Finally Recognized In Agile Frameworks

Forrester eCommerce

Designers joining Agile teams often complain about feeling like misfits. The importance of good design is mentioned in Agile principles, but designers are nowhere in the picture. The only individuals that Agile principles mention are business people and developers. How do you fit in, then, when you are a user experience, customer experience, service, or […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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5 Steps For A Successful Inbound Marketing Strategy

Groove

It's 2020. Every marketer wants to have the best, most highly-optimized inbound marketing strategy. However, this isn't the case for every eCommerce brand. We're sharing 5 tactics to help ignite your site's performance and improve your strategy. Inbound Marketing Strategy Tips. Implement these 5 steps to ensure a successful inbound marketing strategy: Have a plan.

Marketing 312
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Why You Need an Advanced Search Engine for Your Ecommerce Store

Ecommerce Platforms

Are you an e-commerce merchant, if so, have you ever heard of advanced search engines? If you nodded yes to the first question and said no to the latter, never fear. In this brief article, we're going to explain exactly what an advanced search engine is, how it could benefit you, and provide an example of a high-quality solution (hint – it's Doofinder ).

eCommerce 138
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Can You Prevent MAP Violations with a Trap Buy Program?

Wiser

There’s no way around it: minimum advertised price, or MAP, violations are not fun. And it’s not always easy to stop them, especially if you sell on hyper-competitive eCommerce marketplaces such as Amazon and Walmart. For example, say you enter an agreement with a retailer that they won’t advertise your product below a set price. You check in on the various marketplaces and see that your products are, in fact, listed below your MAP policy.

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The Supporting Information Technology Stack To Unveil The Artificial Intelligence Of Things — Reflection from CES 2020

Forrester eCommerce

Flying taxies, concept cars, curved screens, and folded PCs are lighting up Las Vegas nights. This is a place where the world’s best tech gets unveiled. As intelligence will transform most verticals, including transportation, smart home, healthcare, and public services, emerging technologies such as 5G, the internet of things (IoT), and edge computing are forming […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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3 Steps To Increase Online Sales

Groove

One question we get asked the most often is how to increase online sales fast. Increasing online sales can be a challenging task. However, following the proper steps will help put your eCommerce store on the path to success. 3 Steps To Increase Online Sales. Increase online sales by following these 3 essential steps: Gather CRM data. Talk to your salespeople.

Marketing 273
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Sneak peek inside our eBook: 164 eCommerce Growth Ideas for 2020

Omniconvert

Modern technologies are fast-growing and there is no question that everything dependent on modern technologies needs to keep pace when. The post Sneak peek inside our eBook: 164 eCommerce Growth Ideas for 2020 appeared first on ECOMMERCE GROWTH Blog.

eCommerce 147
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Selling on Amazon vs. eBay: Which Is Better For You?

SellBrite

The two most popular places to sell your goods: Amazon and eBay. These household names collectively made billions of dollars. And for seasoned sellers who want a cut of the pie, they’re the go-to online marketplaces for novice and seasoned sellers. But which should you be selling on: Amazon or eBay? We put them head-to-head in multiple categories to see which one fared better.

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Digital Services 2020: Time For A Reality Check

Forrester eCommerce

Cliché, but true: digital transformation takes more than a village. Forrester’s 2019 Services Survey revealed that working with services providers to accelerate transformation is the top transformation action they’re taking this year. Despite the importance of and significant investments in these relationships, the realized value is failing to meet expectations for providers and customers alike […].

Customer 368
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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12 Most Effective eCommerce Email Marketing Campaign Ideas

MakeWebBetter

Dating the perfect match isn’t something in your hands, all destiny! But, Dating the Right Customer is. This is 2020, and you can’t ensure, the person will fall for you in one go! It takes efforts to make him think as you do. Likewise, in marketing, looking for conversions in one go is hard. To […]. The post 12 Most Effective eCommerce Email Marketing Campaign Ideas appeared first on MakeWebBetter.

eCommerce 115
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Why Shopify is the real Amazon contender

Omniconvert

Call Amazon greedy, call it smart, call it data-driven… call it however you want. The fact is, Amazon is BIG. The post Why Shopify is the real Amazon contender appeared first on ECOMMERCE GROWTH Blog.

Shopify 146
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UpSellit delivers turnkey integration with Pepperjam’s Ascend™ platform

UpSellIt

UpSellit is excited to announce its new integrated partnership with Pepperjam’s Ascend platform. This partnership makes the turnkey integration of UpSellit’s managed conversion optimization possible for Ascend brands. What is Pepperjam? Pepperjam is a leading affiliate marketing technology and service provider that powers growth for marketers seeking a scaled alternative to their primary sales and marketing channels.

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Unpacking “Value” As A Key Concept For Organizations

Forrester eCommerce

Ask three people what they mean by “value,” and you’ll get five definitions. Unfortunately, that lack of clarity means that your stakeholders and colleagues won’t understand the different concepts behind value and will talk at cross-purposes, which wastes time and energy, holding back your organization from making the changes it direly needs. When discussing value […].

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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How to Sell Jewelry Online: Everything You Need to Know to Start a Jewelry Business

A Better Lemonade Stand

Start your own jewelry business and sell your jewelry products online! This guide will walk you through how to source products & get your store set up. The post How to Sell Jewelry Online: Everything You Need to Know to Start a Jewelry Business appeared first on A Better Lemonade Stand.

Jewelry 112
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The Art of Customer Relationship Building in the Digital Era

Omniconvert

In this, the digital era, there are countless tools and techniques that can help you build a long-lasting client relationship. The post The Art of Customer Relationship Building in the Digital Era appeared first on ECOMMERCE GROWTH Blog.

Arts 103
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eCommerce CRO: Things You Must Know For A Better Business!

MakeWebBetter

What is the one thing that every entrepreneur seeks upon setting up an eCommerce store or any online business for that matter? Certainly, it is eCommerce Marketing! Marketing is one of the most crucial steps towards the success of the new establishment as well as the existing business giants. Every business into marketing activities follows […]. The post eCommerce CRO: Things You Must Know For A Better Business!

eCommerce 103
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Luxury Brands’ Three Best Practices In Coping With COVID-19

Forrester eCommerce

The COVID-19 outbreak is taking a toll on the global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad. In spite of difficulties, leading luxury brands responded quickly to the crisis and took positive initiatives in brand communication, customer engagement and digital marketing. Best Practice 1: Increase Brand […].

Marketing 352
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib