Sat.Apr 04, 2020 - Fri.Apr 10, 2020

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How to Adapt Your Marketing During the Coronavirus (COVID-19)

Kissmetrics

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering.

Marketing 357
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Finding Opportunities Through Turbulent Decline

Dynamic Action

While it is today’s reality, continuing to operate during this moment of turbulent decline is epically complex and leaves retailers with more questions than answers. This stage is non-uniform across geographies as different regions are battling this pandemic at different stages. It is impacted by a number of factors, including the progression of the health crisis and actions of both governments and health officials.

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Now More Than Ever, Be Customer-Obsessed

Optimizely

Many of us are starting Week 4 of the Corona-imposed social isolation. We are managing without a playbook outlining what we are supposed to do and experiencing unprecedented changes in our personal lives as well as at work. The transition into our new (ab)normal entails not only the interruption of our daily routines and setting up semi-permanent home offices (which, for city-dwellers, often means claiming one corner of the dining table).

Customer 195
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The Future Of Technology And Innovation 2020

Forrester eCommerce

The pandemic has set a new standard for the pace of change. In the past, we have euphemized “overnight disruption” to mean a few months to a few years for changes to unfold, which seemed fast. We live in a new world, where overnight disruption literally means overnight. This represents a radical shift in our mental model of the world, and it is something we are all coping with.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping

BigCommerce

Every consumer loves a good deal (myself included). So much so that 92% of consumers in the U.S.

Shipping 544
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4 Benefits Of Working With A HubSpot Agency Partner

Groove

Whether you have thought about hiring a digital marketing agency or are in the process of potentially partnering with one, we're here to provide you with several key reasons why you should consider making the move. As a Diamond HubSpot Partner Agency , Groove Commerce has the proven experience and in-house expertise to proactively deliver valuable insights, as well as the strategic execution needed to help clients reach their goals.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Remote Work Is Having A Moment: Ensure Employee Productivity Now COVID-19 is forcing companies across the globe to rapidly transition their workforces from the office into the home. Ninety-eight percent of Goldman Sachs employees are working remotely, and in the first two weeks of March, Cisco customers spent 5.5 billion minutes in virtual meetings.

Marketing 386
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How Shoppers Can Support Small Businesses (And Why We Should)

BigCommerce

As we’re still in the midst of social distancing, shut-downs, and shelter-in-place or stay home orders across the country and…

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5 Mobile eCommerce Examples

Groove

As technology becomes the keystone to our everyday lives, interacting with brands has never been easier. We're able to experience a brand through a traditional brick-and-mortar store, a seamless website experience and social media accounts. With technological advancements, we've seen an explosion in mobile eCommerce. In fact, mobile eCommerce trends show that shoppers are using mobile devices in new ways to interact with brands and purchase their products.

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299: How To Buy An Online Business The Right Way With Chris Guthrie

My Wife Quit Her Job

Today I’m happy to have my buddy Chris Guthrie back on the show. Now a lot has changed since I last interviewed him in episode 53. For one thing, he’s bought and sold a bunch of businesses in the past 4 years and he recently joined Quiet Light Brokerage as well. So today, we’re going to break down Chris’s process on how he selects businesses to buy.

Books 156
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How European Employees Feel About Coronavirus Now

Forrester eCommerce

Our #pandemicEX research project has now completed its first field period in Europe. From March 25 to March 27, we fielded a survey to a random sample of 1,032 European adults who work part or full time. We collected roughly equal samples in each country: France, Germany, Italy, Spain, and the UK. Here are our […].

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Ecommerce Business Continuity Planning: 7 Steps to Assess Risk and Plan for the Unexpected

BigCommerce

In 2018, a ransomware attack hobbled the City of Atlanta.

eCommerce 522
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Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Inflow Insights

COVID-19 has completely changed consumers’ lives and their buying habits, which has created a lot of uncertainty for consumer-based eCommerce businesses. In recent posts, we’ve shared what other eCommerce businesses are doing to get through this challenging time and what marketing strategies you should consider for your eCommerce business during this crisis.

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AMA Session Recap: COVID-19: What It Means for Ecommerce

Omnisend

On April 2, Omnisend hosted our first AMA (ask me anything) session on the topic of ecommerce during the COVID-19 crisis. This session was a compliment to our blog post on marketing in a crisis. Even after we published this post we continued receiving questions from retailers on how they can maneuver different aspects of Read more The post AMA Session Recap: COVID-19: What It Means for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 158
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Navigate To The New Norm: Insights From Forrester’s Consumer + COVID-19 Research

Forrester eCommerce

As COVID-19 wreaks havoc, businesses are forced to make tough decisions about how to operate in the current chaos and how to prepare for a wildly uncertain future. Without a template to follow, leaders must forge ahead by keeping a laser-sharp focus on their consumers’ attitudes, expectations, and behaviors. At Forrester, we’re harnessing our multimethodological […].

Consumer 366
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Combatting Ecommerce Supply Chain Disruptions and Steps You Can Take to Minimize Impact

BigCommerce

When everything goes right, it’s like a magic trick.

Supplies 418
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The Drip Method of Irrelevance

Steve Dennis

“If you dislike change, you’re going to dislike irrelevance more.” – Retired General Eric Ken Shinseki. In most decision-making sessions, as we pore over the spreadsheets, company analysts typically discuss discount rates that are being used, predict the right investment horizon, and scrutinize all the detailed assumptions. We dig into the operating expenses and all the capital outlays.

Toys 156
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Your Ecommerce Strategy Guide to tackle the effects of COVID 19

Omniconvert

The occurrence of a pandemic seemed almost impossible at the beginning of 2020. However, the effects of COVID-19 have on. The post Your Ecommerce Strategy Guide to tackle the effects of COVID 19 appeared first on ECOMMERCE GROWTH Blog.

eCommerce 148
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Anticiper le monde d’après

Forrester eCommerce

La crise que nous traversons, comme toute crise, est un moment unique pour prendre du recul et revenir à l’essentiel. Ce grand entretien de Pascal Picq, paléontologue, dans les Echos, est fascinant et remet en perspective la crise du coronavirus dans l’histoire de l’humanité et de son environnement. Cet autre article passionnant sur l’histoire des […].

Article 361
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6 Best Pop-up Design Practices to Get More Customers

BigCommerce

If you’re one of those ‘I-will-never-use-popups’ guys, then stop!

Customer 262
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A Comprehensive Guide on Dropshipping Business

Elsner

It looks simple like sell products, take orders and make a good profile. Too easy, right? Well, it looks like a good idea because, in the long run, it’s scalable where you don’t need to do lots of work for the front part. When you see reality by going in deeper; there are lots of complications that you need to be aware of. What is Dropshipping?

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Inventory Audits for Beginners: Best Practices for Ecommerce

ecomdash

Inventory audits keep your sales data accurate and up-to-date, but how can you do them yourself? In this beginner's guide, we explain the best practices. The post Inventory Audits for Beginners: Best Practices for Ecommerce appeared first on Ecomdash.

eCommerce 147
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Work-At-Home: Just The First Step In Contact Centers’ Response To COVID-19

Forrester eCommerce

After it received more than a dozen complaints, the Larimer County Department of Public Health and Environment ordered a contact center in Fort Collins, Colorado to send its employees home last week. The agency said that the contact center did not meet the definition of an essential business as set out in county and state […].

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Nathan Latka podcast: Seize the B2B investment opportunity

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Nathan Latka, a serial. The post Nathan Latka podcast: Seize the B2B investment opportunity appeared first on ECOMMERCE GROWTH Blog.

B2B 131
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What are Retail Markdowns?

Wiser

Inventory management will rarely be the only thing that makes a retailer successful, but it can absolutely be the something that breaks you. Knowing what your customers like is one thing, but understanding how much of each item you need on shelves and how to price them is where inventory management can go awry. This is where one of the biggest inventory mistakes you can make exists.

Retail 128
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FBA Alternative for Your Amazon Items

SellBrite

FBA is restricting non-essential product inbounds and Prime deliveries , meaning you need an FBA alternative for your Amazon items if you want to continue selling through the coronavirus pandemic. We’re here to explain FBM and how viable it is as an alternative for FBA. We’ll go over what has happened with FBA, common FBM questions, and how to get started.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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In A Time Of Crisis, Can Digital Technology Save Globalization?

Forrester eCommerce

Ever since I picked up a copy of Thomas Friedman’s The Lexus and the Olive Tree nearly 20 years ago, I’ve been convinced that globalization is here to stay. But the idea has been under fire recently, blamed for everything from job loss to income inequality to immigration — a backlash that has flared up […].

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How to find wholesale suppliers

TradeGecko

Even as a wholesaler, you need suppliers that can meet the unique needs of your business. Unless you are running a full manufacturing facility, you’ll need to find wholesale suppliers that can handle your volume of business at a price within your budget. It's also important to find a supplier that is reliable and works in the areas you want to do business.

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How Book Publishers Can Maximize Their Online Store and Enhance the B2C Experience

Kibo

With so many people at home, book sales are having a moment. To butcher an old saying, it’s the agile company that gets the worm. Mega retailers like Amazon and Barnes & Noble have big data, sophisticated digital storefronts, and advanced personalization built into the customer journey. It’s hard for book publishers to participate. For both printed and digital products, personalization rules and algorithms are set by the retailer and are out of the publisher’s control.

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Ecomdash by Constant Contact

ecomdash

It’s official! Ecomdash and Constant Contact have come together to bring business owners a great suite of ecommerce features. Constant Contact’s innovative webstore and digital marketing tools coupled with our order and inventory management software allow online merchants to focus less on tedious activities and spend more time growing their business.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib