Forrester eCommerce
JULY 22, 2024
Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. After repeated delays in a four-year-long saga, marketers and advertisers grew increasingly skeptical. In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie.
Groove
JULY 23, 2024
The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.
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FastSpring
JULY 25, 2024
Get ready to level up your game’s revenue potential at devcom and gamescom 2024! The video gaming world is converging on Cologne this August, and FastSpring is ready to level up your game monetization strategy. As a global D2C payment platform for video games, we’re excited to be on site at both events to show how we can help you streamline payments, boost sales, and go direct-to-consumer (D2C) without sacrificing convenience. devcom: Level Up Your Monetization Strategy Join us at Bo
Retail TouchPoints
JULY 25, 2024
Everyone’s been there — you try your mightiest to get the machine on the other end of the phone to understand what you need, until you give in to frustration and just begin to scream “representative.” Generative AI was supposed to change all that — with this magical new technology, automated voice agents were going to be smarter, more responsive and, most importantly, more accurate.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Forrester eCommerce
JULY 25, 2024
As someone who has spent years analyzing and covering the B2B marketing technology landscape – first as a buyer and user and now as a Forrester analyst — I’ve witnessed firsthand the challenges marketing organizations face with maintaining separate engagement platforms.
Groove
JULY 26, 2024
eCommerce is constantly evolving and your strategy should be too. If not, the competition will eat you for breakfast (num num). The first step in your eCommerce strategy moving forward should be a thorough eCommerce site analysis. Your site needs to be firing on all cylinders before you focus on increasing traffic. This means it should be optimized using current industry best practices and converting visitors to customers.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Retail TouchPoints
JULY 23, 2024
After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially given up the fight. In a July 22 blog , the VP of Google’s Privacy Sandbox Anthony Chavez acknowledged the pushback Google has received from publishers, brands and regulators as it sought to remove the online trackers. “In light of this, we are proposing an updated approach that elevates user choice,” Chavez wrote.
Forrester eCommerce
JULY 23, 2024
Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application.
Groove
JULY 26, 2024
Managing customer churn and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. The reality is both of these elements can be defining KPIs for your business and a critical intersection for organizations looking to improve customer loyalty. 4 Key Elements Your Loyalty Program Must Have Defining the solution is only half of the battle.
FastSpring
JULY 26, 2024
With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your efforts. In this episode of Growth Stage, we interview Adam Lieb of Gamesight about his thoughts on: Why video game marketing is so complex.
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AI agents already analyze trends, draft content, and trigger actions across leading commerce platforms. Yet most organizations still rely on workflows built for human‑only teams, losing speed, margin, and customer loyalty. Humans + Agents: Rethinking Enterprise Commerce in the Age of AI Collaboration shows how to close that gap. In one concise read you’ll see where agent gains surface first, how early adopters prove ROI, and which lean controls keep innovation moving without risking data or bran
Retail TouchPoints
JULY 23, 2024
Amazon and the Better Business Bureau (BBB) have jointly filed a lawsuit seeking to shut down ReviewServiceUSA.com, a site that allegedly attempted to sell fake positive reviews for Amazon product listing pages or BBB business profiles. The suit, filed in King County Superior Court, is the latest effort by Amazon to stem the tide of fake reviews. On its own, Amazon blocked more than 250 million suspected fake reviews on its ecommerce site in 2023.
Forrester eCommerce
JULY 25, 2024
Digital banks are gaining traction among consumers, globally. Learn what incumbent banks should do to compete.
Groove
JULY 23, 2024
In recent years, consumer comfort in ordering perishable goods has exponentially increased. As eCommerce becomes mainstream in this vertical, merchants have a unique opportunity to capitalize on increased demand. In this blog, we will be describing the rules and requirements that eCommerce merchants need to follow before sending their perishables items directly to their customers’ front doors.
Salsify
JULY 25, 2024
Black Friday originated in the U.S. and has since spread to other countries, including the U.K., Australia, Canada, and Germany. Black Friday trends and success also spurred the creation of other holiday shopping events, notably Cyber Monday and Cyber Week.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Retail TouchPoints
JULY 23, 2024
Not too long ago, if you wanted to get a package somewhere there were three primary choices — FedEx , UPS and USPS. But times have changed — both customers and merchants can now choose from a range of same-day delivery offerings in addition to traditional mail carriers. Not to mention that many retailers ( Amazon , Walmart , Target and American Eagle Outfitters , to name a few) have cut out the middle man and are handling the last mile themselves.
Forrester eCommerce
JULY 23, 2024
GitLab is a leading platform for version control, continuous integration and delivery (CI/CD), and collaboration. With its robust features and security focus, GitLab has gained a loyal user base and has become a go-to solution for enterprise developers worldwide.
Groove
JULY 22, 2024
15 seconds. That’s all the time merchants have to capture a user on their website — according to Tony Haile, CEO of Chartbeat. A website design must be picturesque in order to capture a visitor's attention, and BigCommerce has made the design process much easier. BigCommerce websites have over 100 themes to choose from and endless marketing features and integrations.
Salsify
JULY 23, 2024
Check out some highlights from the Digital Shelf Summit on how enhanced content helped digital leaders at Samsonite and The Legacy Companies.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Retail TouchPoints
JULY 26, 2024
Nordstrom is expanding its shop-in-shop partnership with custom apparel brand Indochino by adding five new locations, bringing the total number of Indochino shops in Nordstrom stores to 32. The partners opened their first shop-in-shops in 2021. Indochino specializes in made-to-measure suits, shirts, chinos and outerwear for men and women. Customers visiting Indochino shops at Nordstrom will receive a personalized shopping experience guided by the brand’s Style Guides, who help customers pi
Forrester eCommerce
JULY 25, 2024
Net Promoter Score (NPS) reminds me of the apricot tree on the side of our house. It sometimes disappoints us – like this year when it carried exactly one (!) fruit.
Groove
JULY 22, 2024
Choosing the correct Shopify payment gateway is a decision that eCommerce retailers should not take lightly. This decision affects the customer experience as well as profit margins. Each payment gateway has its own series of benefits and challenges associated with the service. Before diving into the five payment gateways on this list, let's briefly discuss what a payment gateway is.
Practical eCommerce
JULY 22, 2024
Organic search performance starts with optimized content. Here's how to improve both. The post How to Audit Content for Better SEO appeared first on Practical Ecommerce.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail TouchPoints
JULY 25, 2024
As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more than $10 billion, with the retail industry accounting for nearly a third of that market. It’s clear: Gamification is redefining how retailers engage with customers by making every interaction fun and rewarding.
Forrester eCommerce
JULY 26, 2024
Crises such as the one triggered by CrowdStrike's global outage shine a bright light on many aspects of business and technology. Our new report provides a thorough overview of recommended actions for tech leaders as they face the unfolding long-term repercussions.
Groove
JULY 22, 2024
What is Headless eCommerce? Headless commerce provides a content-first eCommerce approach to website design and development. Headless eCommerce happens when you detach a website’s front end CMS, aka the “head” of a website, from the eCommerce backend. In a headless environment, your backend runs completely separate from your front end and the two are tied together using APIs.
Practical eCommerce
JULY 23, 2024
Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement. The post Most Retail Brands Ignore X, per Study appeared first on Practical Ecommerce.
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Late deliveries. Split shipments. Spiraling freight costs. For home, furniture, and DIY brands, fulfillment has never been more complex—or more critical. This report outlines how a smarter, AI-ready order management system (OMS) helps you reduce shipping costs, streamline project-based fulfillment, and ensure accurate inventory across every channel.
Retail TouchPoints
JULY 24, 2024
Southwest Airlines is partnering with creators in various subcultures of TikTok to both highlight travel inspiration and offer an easy way to book flights on its airline. Ten different creators based in key Southwest Airlines markets, including Hawaii, Orlando, Fla., Chicago, San Diego, Las Vegas and Austin, Texas, will be highlighting travel-related content from now through Oct. 13.
Forrester eCommerce
JULY 23, 2024
Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024).
RetailDive
JULY 25, 2024
The HBC-owned business is prepping for its takeover of rival Neiman Marcus Group, which includes Bergdorf Goodman, a spokesperson said Wednesday.
Practical eCommerce
JULY 23, 2024
Get more done with Custom GPTs for coding, presentations, Excel spreadsheets, research, much more. The post 15 Custom GPTs for Productivity appeared first on Practical Ecommerce.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
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