BigCommerce

MAY 8, 2017

How important are product images to ecommerce? Hmm… let’s ask the VP of Google Shopping : Whether they’re looking for a new sofa or the perfect pair of earrings, people who search and shop on their smartphones at least once a week say that product images are the shopping feature they turn to most. Jonathan Alferness, Vice President, Product Management, Google Shopping Inside AdWords, May 2016.

eCommerce 412

eCommerce BigCommerce Banking Fashion 412

Optimizely

MAY 9, 2017

Marketers know that personalizing content to each shopper’s unique needs and preferences is important. What they may not know is that irrelevant content is as dangerous as relevant content is important – missing a signal of intent, or failing to understand what your customer is looking for, could guarantee that a frustrated shopper never returns.

Recommendation 191

Recommendation Fulfillment Customer Other 191

My Wife Quit Her Job

MAY 10, 2017

Today I am thrilled to have Jessica Thorpe on the show. Jessica is the President of Gen.Video which is a site that matches businesses to influencers especially in the video space. Now if you’ve been selling anything online, you know that influencer marketing is huge. One of my prior guests Emmanuel Eleyae in episode 57 used You Tube influencers to generate 65K in 4 months and is now making 7 figures.

Marketing 172

Marketing 172

RTP blog

MAY 12, 2017

By Phil Chang, Hubba There’s a new era of commerce, one that no longer resembles the model that brands and retailers have been operating under for the past 20 years. For any business, the consumer has always been the end destination. Retail technology, however, has completely changed the journey. The old model of commerce saw brands as manufacturers of products and retailers as the gatekeepers of what is commercially viable and appealing to consumers.

Payment Services 150

Payment Services Drop Ship Retail Shipping Costs 150

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Fastr

MAY 11, 2017

It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. Shoppers need to be shown why they should buy them, and how they can use them. But if content is.

Marketing 133

Marketing Retail Customer eCommerce Marketing 133

SellBrite

MAY 8, 2017

To succeed in ecommerce, it’s not about being able to drive tons of traffic to your website—it’s about being able to attract the right people. Sendings hundreds of thousands of people to your website might help you build brand awareness, but unless you’re focused on engaging with qualified shoppers who actually want your products, you won’t get very far.

eCommerce 152

eCommerce Social Media Blog Marketing 152

RTP blog

MAY 8, 2017

By Phil Dance, Alter Agents Over that last several years, hyper-personalization has become a necessity for brands and retailers. This level of personalization uses data to provide more personalized and targeted products, services and content. Retailers that are embracing the rapidly advancing artificial intelligence, automated personalization technologies and machine learning are positioning themselves for the future.

Technology 150

Technology Recommendation Channel Consumer 150

Fastr

MAY 9, 2017

According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with most retailers’ rates hovering between 1 and 3 percent. Some of the biggest barriers to increasing conversions are: •.

eCommerce Design 124

eCommerce Design eCommerce Retail Customer Experience 124

A Better Lemonade Stand

MAY 8, 2017

With this data-driven strategy learn how to conduct effective product research so you can find a profitable product idea to sell on Amazon. The post How to Conduct Effective Product Research to Sell On Amazon: A Data Driven Approach appeared first on A Better Lemonade Stand.

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Steve Dennis

MAY 9, 2017

If you follow retail at all you’ve no doubt read multiple recent stories claiming that we are in the midst of a “retail apocalypse.” Like Chicken Little, these journalists and pundits see the sky falling on physical stores and a veritable tsunami of store closings, mall foreclosures and bankruptcies. I imagine they also expect a plague of locusts to descend upon us at any minute, as darkness covers the land.

Retail 119

Retail Arts Other Improvements 119

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

SellBrite

MAY 11, 2017

Companies such as Amazon and Walmart change their item prices millions of times each day. Advances in technology has made price comparison and price optimization easier than ever. And, it’s no longer a luxury to use an automated repricer. More and more third-party merchants on Amazon are choosing to move from a manual pricing strategy to automated repricing software such as RepricerExpress to keep their prices competitive.

Shipping Costs 118

Shipping Costs Merchant Services Live Chat Fulfillment 118

Klaviyo

MAY 11, 2017

If you’re a Klaviyo customer, it’s a safe bet that you’re a fan of data-driven marketing. Every time you go into your account, you see lots of information about the emails you’ve been sending: What’s performing well? What needs to be optimized? And most of all, how much money is email generating for your store? But maybe you’ve wondered about what other ecommerce stores are seeing in their accounts.

eCommerce 100

eCommerce Marketing eCommerce Marketing Information 100

Retail Technology Review

MAY 9, 2017

By Dan Thornton, Head of Solution Development, Hughes Europe. Tech-savvy millennials may be spending like no other generation before them, but their ravenous appetite for online content and data enables them to make well informed decisions about what to buy and where to shop.

Retail 98

Retail Information Other 98

Bronto

MAY 9, 2017

Let’s talk about big data (think Legos) and how you can use it to create a personalized omnichannel experience for your customers. The post How Big Data Powers the Omnichannel Customer Experience appeared first on Bronto Blog.

Customer Experience 85

Customer Experience Omnichannel Customer Blog 85

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

ecomdash

MAY 8, 2017

Finding new and great products to sell is a difficult part of running a business. Use these product sourcing tips to save time, money, and grow profits. Read more. The post 10 Tips to Develop a Product Sourcing Strategy appeared first on ecomdash.

Blog 78

Blog eCommerce 78

Klaviyo

MAY 12, 2017

Inactive subscribers are often overlooked as checked out (in a bad way) and thrown into newsletter purgatory. In reality, we shouldn’t take this view of inactive subscribers at all. It’s a simple fact that it’s cheaper to reactivate inactive subscribers than it is to acquire new customers. While some might argue that inactive email subscribers are a lost cause, it’s quite possible that they simply don’t like email or are receiving way too much of it.

Subscription 78

Subscription Fashion eCommerce Marketing Recommendation 78

Retail Technology Review

MAY 9, 2017

Apple Watch sales doubled last year, and smart speakers such as Amazon Echo will be a £7bn market within 5 years. But are consumers and retailers ready for the revolution in shopping habits they will bring, asks e-commerce specialist Fastlane International.

eCommerce 93

eCommerce Retail Consumer Marketing 93

Rishi Rawat

MAY 8, 2017

If your site has a search box and a user enters multiple search terms (one after another), it tells us two things: a.) they are motivated, b.) they are having a difficulty locating their target item. When this happens you need to show them a really well-written message that suggests they speak with a product specialist.

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Salsify

MAY 11, 2017

The strength of your brand is built on consumer interactions with you. They browse, compare product features and ultimately decide whether to buy based on how much confidence they have in the shopping experience you provide. We’ve talked before about. how retailers faced with the squeeze of Amazon’s ecommerce dominance and the nimble, digital-native vertical brands can build stronger shopping experiences.

eCommerce 74

eCommerce Consumer Retail 74

ecomdash

MAY 11, 2017

Master Amazon's PPC service. We've come up with a list of Amazon Sponsored Product tips that are sure to get your products in front of potential buyers. Read more. The post 7 Tips to Optimize Amazon Sponsored Products PPC appeared first on ecomdash.

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PPC Blog eCommerce 68

Retail Technology Review

MAY 9, 2017

Retail Pro International, provider of platform retail management software for mid- and top-tier specialty retailers, is warning retailers undertaking digital transformations that they may be left with white elephants if they fail to integrate with the existing ecosystem.

Specialty Retailers 87

Specialty Retailers Retail Management 87

Omniconvert

MAY 10, 2017

If you are an online marketer passionate about growth and about getting the best results for your clients, then SEO and CRO are two major pieces of your toolbox. Just to make sure we’re all on the same page about what these terms mean, let’s see what the wiki definitions are. “Search engine optimization (SEO) is. The post Live webinar with Rand Fishkin and Valentin Radu appeared first on Conversion Rate Optimization (CRO) Blog - Omniconvert.

Webinar 60

Webinar SEO Definition Blog 60

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Salsify

MAY 10, 2017

We're in the era of distributed commerce: a time when there are more consumer touch points available than ever. To reach those customers and win conversions on those domains, brands are distributing product content to where your shopper is.

Consumer 74

Consumer Customer 74

Profitero

MAY 10, 2017

Germany is the latest country where Amazon is destined to challenge the established grocery retailers, with last week’s roll out of AmazonFresh services in Berlin. Following the launch of Prime Pantry in November 2015 and one-hour deliveries through its Prime Now offering, launched in May 2016, Amazon is now looking to broaden its offering in both ambient and fresh products, offering 85,000 products at launch.

eCommerce 60

eCommerce Channel Marketing Other 60

Retail Technology Review

MAY 9, 2017

Leading Neapolitan sourdough pizza brand Franco Manca, owned by restaurant group Fulham Shore, has added mobile and web ordering options to its customer offering following bespoke integration work with Intelligent Business Systems (IBS).

Mobile 87

Mobile Customer 87

ChannelSale

MAY 9, 2017

The partner API system of Walmart.com has been attracting the attention of sellers mostly those that have been taken for a ride by complex and rather incomprehensive systems offered by many otherwise promising marketplaces. Third party sellers in Walmart online marketplace have in fact, confessed that the entire process of establishing productive presence in the platform right from setup to going live with listing has been made possible wholly and solely by the API system of this unique selling

eCommerce 65

eCommerce Order Fulfillment Fulfillment Presentation 65

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Salsify

MAY 9, 2017

Takeaway: The differences between product information management (PIM) , master data management (MDM), and product content management (PCM) are nuanced, yet significant. If you’re looking to invest in one of these tools, here’s some helpful context, what to consider during your search, and why PCM is likely the more well rounded tool to adopt.

Management 60

Management Information 60

Profitero

MAY 9, 2017

For on-the-go consumers with limited time between the end of the workday and dinner time, meal kits offer an alternative to take-out options and researching possible meal recipes. Delivered directly to households or picked up from grocery stores in prepacked portions, meal kits include portioned ingredients and easy-to-follow instructions, allowing consumers to skip extensive meal prep and dive right into preparing their meals.

Customer 60

Customer Subscription Consumer Article 60

Bronto

MAY 11, 2017

When your email images fail to display, what do your subscribers see? A keen representation of what your message is all about or a giant blank canvas? The post Why You Should Style Your ALT Text and How to Do It Right appeared first on Bronto Blog.

Blog 59

Blog Marketing 59

ChannelAdvisor

MAY 12, 2017

It’s no secret that Amazon is the place to be. Over half of US consumers begin their product searches on the retail giant. And millions of sellers continue to flock there — both as third-party (3P) retailers and first-party (1P) wholesalers. Consequently, the number of products for sale has skyrocketed into the billions, and sometimes it can be hard to for your products to stand out. .

eCommerce 58

eCommerce PPC Demo Mobile 58

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail