Sat.Jan 04, 2020 - Fri.Jan 10, 2020

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How eCommerce Brands Win Big by Going Green

ESW

Sustainability has become a major concern in eCommerce. Every day, more and more brands are taking steps to reduce their impact on the environment. There’s more than one good reason why so many brands are going green. As you’ll see, becoming more sustainable doesn’t just make environmental sense. It benefits virtually every aspect of your business, from your employees to your customers to your bottom line.

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A Guide to Email Acquisition for Ecommerce

Omnisend

Businesses want to build up their email lists to remain in contact with their customers. This can lead to more customer traffic, which leads to more sales. Some businesses may question the point of email campaigns. After all, no one uses email anymore, right? Source: Oberlo.com Email remains a strong and effective channel of communication. Read more The post A Guide to Email Acquisition for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

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5 ways B2B automation will transform your ecommerce business

GetElastic

What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making decisions in fractions of a second. As a B2B supplier, maybe you associate automation with marketing automation.

B2B 155
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eCommerce Customer Experience: The Ultimate Guide

Omniconvert

What is eCommerce customer experience? Regardless of the field and channel, customer experience comes down to the way a customer. The post eCommerce Customer Experience: The Ultimate Guide appeared first on ECOMMERCE GROWTH Blog.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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What I See Coming For The Channel In 2020

Forrester eCommerce

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face. I received 78 briefings from the technology companies who are inventing new ways to […].

Channel 524
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eCommerce SEO Tips

Groove

Ranking on a search engine results page (SERP) is crucial if you want searchers to find your eCommerce site. Websites with great SEO strategies appear on the first page of search results and acquire more traffic, resulting in more conversions. Without an SEO strategy, people are not directed to your website because it does not show up in organic search results.

SEO 293

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Magento End of Life : Your Survival Guide for a Last-Minute Replatform (6 Month Countdown)

BigCommerce

Magento first announced they would no longer be supporting updates to their Magento 1 software way back in September 2018.

Magento 252
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Values-Based Selling Will Help Retailers Win Consumers’ Spend

Forrester eCommerce

With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!). Shoppers are not just looking for a good deal, they want to appease their sense of social responsibility to feel like they’re doing some GOOD with their purchase – or at least, not making it […].

Consumer 395
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eCommerce Merchandising Strategy: Cross-Selling

Groove

A great website design can get your eCommerce store far, but you must proactively guide customers to the products they're searching for to increasingly generate online sales. Online merchandising is one aspect that must not be overlooked in your eCommerce marketing strategy. There are several well-known eCommerce merchandising tactics like cross-selling, up-selling, advanced site search, faceted navigation and customer segmentation.

eCommerce 272
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What’s In Store At NRF2020? RTP Editors Reveal Their ‘Must-See’ Experiences

RTP blog

NRF2020 is less than a week away, and the Retail TouchPoints team is sending its full editorial team to cover the hottest sessions and gather insight on the top new trends and solutions for 2020. Leading retail and tech CEOs including Best Buy’s Corie Barry, Starbucks’. Kevin Johnson, Kohl’s Michelle Gass and Microsoft’s Satya Nadella lead a stellar group of executives speaking at the event, revealing their “2020 Vision” to thousands of attendees.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Can High Achievers Live A Balanced Life? My Take On The 4 Burners Theory

My Wife Quit Her Job

Elon Musk is one of the most successful entrepreneurs on the planet but he works 100 hours per week. Sheryl Sandberg states that women routinely settle for non-leadership roles because they put their families first. But can you have it both ways? Can a high achiever live a balanced life without making huge sacrifices? A while ago, my buddy James Clear introduced to me to the 4 burners theory.

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Five Consumer Lessons From The 2010s: #2

Forrester eCommerce

This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade. If a retrospective look on the 2010s conjures feelings of uncertainty, peering through the lens of legacy brand leaders only dramatizes the sense of instability, as the volume and […].

Consumer 221
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Business Blog Ideas For 2020

Groove

Regardless of business size, the purpose of a company blog is to engage customers in a conversation. It's much easier to start that conversation by providing topical information that is practical for current and future customers. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. As your number of readers increases, you'll need to provide them with more reasons to come back for your content.

Blog 215
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What To Know Before Selling Online

RTP blog

By Eric Prugh, PactSafe Digital marketplaces have made it overwhelmingly simple to open up an online store and sell products online. Between Etsy, Shopify, eBay, and a host of other online marketplaces, it’s never been easier to make your products available for your customer base. These online marketplaces often manage the online legal regulations for starting an online e-Commerce store, but there are times when sellers/shop owners are the ones responsible for knowing and following the rules and

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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6 Month Countdown to the End of Magento 1: Your Survival Guide for a Last-Minute Replatform

BigCommerce

Magento first announced they would no longer be supporting updates to their Magento 1 software way back in September 2018.

Magento 196
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Appian Jumps Into RPA Market With Jidoka Purchase

Forrester eCommerce

Appian will acquire native robotic process automation (RPA) capability with the purchase of Jidoka, which will be rebranded “Appian RPA.” It will be an additionally priced feature of the Appian Cloud platform. For 5K a month, enterprises can build as many robots as they need. Relatively small, with 25 employees, Jidoka clients are mostly unattended […].

Marketing 195
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The Fundamentals of Retail Marketing

Omnisend

People know about big-name retail companies such as Walmart or Target. These big names sell various products, but they don’t create those products themselves. This is possible through a retail marketing business model, which follows three steps: The retailer purchases and sells products from businesses. The retailers advertise those products to customers.

Marketing 200
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How to Dropship on Shopify – A Step by Step Guide

Ecommerce Platforms

The majority of us who want to step into the sphere of ecommerce don't have the time, money, or space to manufacture, store, and deliver wares to customers — if you can relate, then dropshipping is the best solution for you. This business model works wonders for eliminating all the typical headaches that come with running an online store. So, now we've (hopefully) piqued your interest, let's take a look at our step by step guide on how to dropship on Shopify… What's Dropshipping?

Shopify 171
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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8 Tips To Identify Ideal Audience In 2020

MakeWebBetter

Taking shots in the dark and shooting has a chance of hitting bullseye, but only once in a hundred, or maybe thousand times. Do that and you’ll waste all your arrows. Running your business without knowing who your target audience is also like wasting your arrows or money. Frankly, there are countless businesses out there […]. The post 8 Tips To Identify Ideal Audience In 2020 appeared first on MakeWebBetter.

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Five Consumer Lessons From The 2010s: #1

Forrester eCommerce

There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias. But certain changes are undeniable — after all, we entered 2010 at a time […].

Consumer 195
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The Impact of Email Marketing ROI

Omnisend

Return on investment (ROI) stands out as an important metric for businesses involved in ecommerce. ROI allows ecommerce companies to measure how effective their marketing and promotion efforts are. How well they perform compared to previous years or months. Changes that draw in more revenue. Customers’ reactions to changes in the company. While it may Read more The post The Impact of Email Marketing ROI appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 181
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How True Value improved online conversions with 360º images

GetElastic

The True Value Company is one of the world’s leading hardline wholesalers with a globally recognized brand providing its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services. For retailers with a presence both in physical and online stores like True Value, creating a continuum of the online-offline customer experience is crucial for

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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286: The Brutal Truth About Success That No One Talks About – My Take On The 4 Burners Theory

My Wife Quit Her Job

I’m doing a solo episode today because I want to talk about something that’s been on my mind for quite some time, the 4 burners theory to success in life. Now the 4 burners theory is something that my buddy James Clear introduced me to at one of my masterminds and it’s a theory that forces you to think deeply about the priorities in your life.

Books 120
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How Leading Government Agencies Are Raising CX With Tech-Driven Innovations

Forrester eCommerce

CIOs: Want to raise up your citizens’ feelings and engagement with your government agency? And deepen your employee loyalty? Sadly, Forrester survey data shows that the quality of most agencies’ customer experience (CX) is mostly weak and uneven overall. Key to achieving this success: prioritizing tech-driven innovations to help you proactively address CX issues and challenges. […].

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A Quick Guide to Push Notification Marketing

Omnisend

Digital marketers often focus on channels like email, social media, and text, but push notifications can play an equally important role in strong digital campaigns. In fact, push notifications are particularly effective for certain kinds of messaging, and they’re easier to set up and manage than ever before. With that in mind, this article will Read more The post A Quick Guide to Push Notification Marketing appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 166
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The Ultimate NCR Silver POS Review

Ecommerce Platforms

If you're the owner of a small or medium-sized company, then you'll know how important it is to have the right POS solution. It's imperative to the smooth running of your business. It doesn't matter whether you're looking to purchase your first-ever POS or you're thinking of shaking things up with something new; you would be wise to consider NCR Silver POS.

POS 118
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Published January 9, 2020. Welcome to the first Bezos Bulletin of 2020! We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Let’s get started! Amazon Advertising in 2019. Some of the cons to Amazon Advertising were revealed in 2019, such as organic results being flooded with sponsored products, Amazon brands, and recommended products.

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8 Tips to identify Ideal Audience in 2020

MakeWebBetter

Taking shots in the dark and shooting has a chance of hitting bullseye, but only once in a hundred, or maybe thousand times. Do that and you’ll waste all your arrows. Running your business without knowing who your target audience is also like wasting your arrows or money. Frankly, there are countless businesses out there […]. The post 8 Tips to identify Ideal Audience in 2020 appeared first on MakeWebBetter.

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The Ultimate Guide to SMS Marketing for Ecommerce

Omnisend

SMS marketing is far from a ground-breaking new concept. While SMS marketing has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before. In fact during the recent holiday shopping season: Ecommerce brands earned a 14% CTR with SMS SMS also earned 592% higher order Read more The post The Ultimate Guide to SMS Marketing for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 148
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The Complete Guide to Oberlo Pricing in 2020

Ecommerce Platforms

If you’re interested in building your own ecommerce company, you’re in luck. These days, it’s easier to design and run a digital store than ever before. Not only are there many ecommerce website builders to help you, like Shopify, Magneto, and WordPress, but there are also various plugins and apps that will assist you in finding the right sales model too.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.