Sat.Jan 04, 2020 - Fri.Jan 10, 2020

How eCommerce Brands Win Big by Going Green

Scalefast

Sustainability has become a major concern in eCommerce. Every day, more and more brands are taking steps to reduce their impact on the environment. There’s more than one good reason why so many brands are going green.

A Guide to Email Acquisition for Ecommerce

Omnisend

Businesses want to build up their email lists to remain in contact with their customers. This can lead to more customer traffic, which leads to more sales. Some businesses may question the point of email campaigns. After all, no one uses email anymore, right?

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5 ways B2B automation will transform your ecommerce business

GetElastic

What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making decisions in fractions of a second.

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eCommerce Customer Experience: The Ultimate Guide

Omniconvert

What is eCommerce customer experience? Regardless of the field and channel, customer experience comes down to the way a customer. The post eCommerce Customer Experience: The Ultimate Guide appeared first on ECOMMERCE GROWTH Blog.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

What I See Coming For The Channel In 2020

Forrester eCommerce

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

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What’s In Store At NRF2020? RTP Editors Reveal Their ‘Must-See’ Experiences

Retail TouchPoints

NRF2020 is less than a week away, and the Retail TouchPoints team is sending its full editorial team to cover the hottest sessions and gather insight on the top new trends and solutions for 2020. Leading retail and tech CEOs including Best Buy’s Corie Barry, Starbucks’.

Events 195

What’s in store for 2020 and beyond? 6 trends shaping warehouses of the future

Retail Technology Review

In 2010, many warehouses would still have been regarded as a neglected cost centre. Now, moving into 2020, the warehouse is a carefully managed control centre and very often the strategic hub of e-commerce within an ever-extending supply chain. Internet Retailing Retail Supply Chain

Five Consumer Lessons From The 2010s: #2

Forrester eCommerce

This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade.

How True Value improved online conversions with 360º images

GetElastic

The True Value Company is one of the world’s leading hardline wholesalers with a globally recognized brand providing its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services. For retailers with a presence both in physical and online stores like True Value, creating a continuum of the online-offline customer experience is crucial for brand loyalty and driving sales. Marketers are constantly on the lookout for better ways to bridge the disconnect between what happens in stores and what happens on customers’ screens. One of the most effective ways to do that for today’s customers is to use rich media like 360-degree images that mimic an in-store experience on digital devices. This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible. Background: True Value’s Digital Marketing Infrastructure. Today’s marketers have many tools at our disposal – sometimes, it feels like too many. It’s easy to get distracted by the “next new thing” and forget about why we do what we do. At True Value, we’ve found success in part because we’ve been disciplined about keeping our goals in sight: deliver excellent experiences to customers wherever they’re searching and shopping. We consider an experience “excellent” if it offers a product or service that both is relevant to the customer’s current life and delivers on what the customer expects from our brand. For example, if a customer in Michigan is browsing Facebook the day before a major snowstorm is expected to hit, we might want to serve an ad of a snow shovel that’s received high customer ratings. That customer might see the ad and think, “That’s right! I need a shovel this year! And salt!” And then place an order to pick up these items in their local True Value store before the first flake falls. To make those kinds of experiences possible, we have several things in place: Geo-targeting : This lets us serve the most relevant content to every customer, as in the example above. Machine learning : These techniques help us adjust our efforts based on changing weather conditions. For example, 2018 saw a late spring in much of the country, which meant lower sales in areas that typically see a spring rush. Thanks to machine learning, we were able to push additional content to those people who were experiencing unseasonably warm temperatures and therefore had more need for outdoor and gardening products, which helped balance sales nationally. Customer data strategy : As we learn more about our customers – age, life stage, hobbies, etc. – we use that information to deliver content we think they’ll enjoy. Someone who regularly purchases equipment for plumbing jobs, for example, won’t get the same content as someone who buys gardening supplies seasonally. Social media advertising : This helps us reach customers in a very personal and intimate way so we can deliver content that’s relevant to where they are in the customer purchase cycle. Online retargeting and email marketing : These platforms help us stay in front of website visitors who leave without making a purchase. These efforts keep us top of mind and make it easy for customers to finish transactions as they browse the web. When we add 360-degree photography to the mix, each of these efforts performs better. Improving Online Conversions with 360º Images. Our product assortment is vast; we carry several sizes and versions of our SKUs as well as many well-known national brands. We know that 44 percent of customers visit TrueValue.com prior to visiting their local store, so we needed a way to provide them with as much information as possible online to aid in their purchase decisions. The addition of 360-degree photography to our website was a critical next step. To take that step, we worked with a company called Snap36 to capture 360-degree images of products that are frequently browsed online, as well as, key promotional items. Our thesis was that, if customers could rotate and interact with a 360-degree image of a product, they would get a better sense of what it looked like without physically touching it. They would, in other words, have an online experience that closely mimicked what they’d experience in our store. And the beauty of digital marketing is that you can test this type of thesis because you can track the success of each effort closely. What we found was remarkable: on social media, content that included 360-degree images yielded a 4.5 percent conversion rate – nearly double the industry average of 2.4 percent. On our website, the results were even more dramatic. Pages that included 360-degree spinning images saw the following: ? Bounce rates decreased by 27 percent. ? Add-to-cart rates increased by 35 percent. ? Conversion rates (from product views to orders) increased 22 percent. We’re encouraged by these results and have plans to expand our library of 360-degree images in the coming quarters, including in our wholesale vertical and in additional digital marketing assets for our retail customers. Making 360º Images Work. As I mentioned above, 360-degree images allowed us to enhance the performance of our digital marketing. The brands that stand to gain the most from an investment in 360-degree images are those that have an active digital marketing program and are looking for ways to improve its performance. To enjoy maximum ROI from 360-degree images, I recommend the following: Bringing them into an existing marketing ecosystem. Whether that’s a web catalog, online advertising, email marketing, or some combination, the infrastructure must exist. Spinning images can’t perform in a vacuum. Choosing an image vendor that can serve as a consultant and partner. Chances are, your company has never had or used these images before. Choose a photography partner that not only enables you to capture 360-degree images at scale but also offers insight into how you can use them to enhance your existing marketing efforts and develop new ones. Having a plan to track performance. This should go for any digital marketing activity, but it’s worth mentioning anyway. Knowing exactly how 360-degree images change your ability to sell empowers you to decide how and to what degree to scale your investment. As consumers spend more time online and less time in stores, retail brands will have to find ways to translate the intimate physical buying experience into digital formats. The post How True Value improved online conversions with 360º images appeared first on Get Elastic Ecommerce Blog. Commerce marketing strategy

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

What To Know Before Selling Online

Retail TouchPoints

By Eric Prugh, PactSafe Digital marketplaces have made it overwhelmingly simple to open up an online store and sell products online. Between Etsy, Shopify, eBay, and a host of other online marketplaces, it’s never been easier to make your products available for your customer base.

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286: The Brutal Truth About Success That No One Talks About – My Take On The 4 Burners Theory

My Wife Quit Her Job

I’m doing a solo episode today because I want to talk about something that’s been on my mind for quite some time, the 4 burners theory to success in life. Now the 4 burners theory is something that my buddy James Clear introduced me to at one of my masterminds and it’s a theory that forces you to think deeply about the priorities in your life. Are you unhappy or dissatisfied with your life? Then this episode will help you figure our your priorities.

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Values-Based Selling Will Help Retailers Win Consumers’ Spend

Forrester eCommerce

With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!).

Magento End of Life : Your Survival Guide for a Last-Minute Replatform (6 Month Countdown)

BigCommerce

Magento first announced they would no longer be supporting updates to their Magento 1 software way back in September 2018.… … Ecommerce Technology

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Do High DA Backlinks From Blog Comments Help Rankings?

Kissmetrics

If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Well, a few years ago, blog commenting exploded.

Blog 168

The Ultimate NCR Silver POS Review

Ecommerce Platforms

If you're the owner of a small or medium-sized company, then you'll know how important it is to have the right POS solution. It's imperative to the smooth running of your business.

POS 104

Appian Jumps Into RPA Market With Jidoka Purchase

Forrester eCommerce

Appian will acquire native robotic process automation (RPA) capability with the purchase of Jidoka, which will be rebranded “Appian RPA.” It will be an additionally priced feature of the Appian Cloud platform. For 5K a month, enterprises can build as many robots as they need.

6 Month Countdown to the End of Magento 1: Your Survival Guide for a Last-Minute Replatform

BigCommerce

Magento first announced they would no longer be supporting updates to their Magento 1 software way back in September 2018.… … Ecommerce Technology

LiveIntent Recognized as One of the Hottest Companies of 2019

Liveintent

LiveIntent Recognized as One of the Hottest Companies of 2019. Each year, Business Insider, one of the most expert publications in our space, surveys the world of ad-tech and mar-tech and digital advertising, and comes up with a list of the most promising companies in that space. .

The Complete Guide to Oberlo Pricing in 2020

Ecommerce Platforms

If you’re interested in building your own ecommerce company, you’re in luck. These days, it’s easier to design and run a digital store than ever before.

Five Consumer Lessons From The 2010s: #1

Forrester eCommerce

There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias.

How to Turn Your Site into an Automated Sales Machine

Kissmetrics

Want to make more sales? Of course you do. Maybe you’re not hitting the kind of figures you want, or maybe you haven’t even made a single sale yet. Either way, you’re not selling as much as you want to be. But why aren’t you?

The Impact of Email Marketing ROI

Omnisend

Return on investment (ROI) stands out as an important metric for businesses involved in ecommerce. ROI allows ecommerce companies to measure how effective their marketing and promotion efforts are. How well they perform compared to previous years or months. Changes that draw in more revenue.

How to Dropship on Shopify – A Step by Step Guide

Ecommerce Platforms

The majority of us who want to step into the sphere of ecommerce don't have the time, money, or space to manufacture, store, and deliver wares to customers — if you can relate, then dropshipping is the best solution for you.

How Leading Government Agencies Are Raising CX With Tech-Driven Innovations

Forrester eCommerce

CIOs: Want to raise up your citizens’ feelings and engagement with your government agency? And deepen your employee loyalty? Sadly, Forrester survey data shows that the quality of most agencies’ customer experience (CX) is mostly weak and uneven overall.

My 2019 retail predictions: How’d I do?

Steve Dennis

Starbucks Roastery Tokyo. A year ago I went “out on a limb” with my annual predictions for the year ahead. As we move into 2020-and in the spirit of accountability-let’s see whether I hit the mark or not. Apocalypse?

The Fundamentals of Retail Marketing

Omnisend

People know about big-name retail companies such as Walmart or Target. These big names sell various products, but they don’t create those products themselves.

22 Cross-Sell Examples for Your Ecommerce Store

SellBrite

Getting new customers can be difficult and costly. Selling to existing customers, on the other hand, can be more effective and more affordable. In fact, the probability of an existing customer buying a product is 60-70% , versus a new customer, where that probability drops to 5-20%.

eCommerce Merchandising Strategy: Cross-Selling

Groove

A great website design can get your eCommerce store far, but you must proactively guide customers to the products they're searching for to increasingly generate online sales. Online merchandising is one aspect that must not be overlooked in your eCommerce marketing strategy.