My Wife Quit Her Job

SEPTEMBER 4, 2018

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues. But here’s the thing about Google Adwords or any “query based” advertising platform. While your ads can be extremely profitable, the amount of customers you can possibly reach is limited by the number of searches for your targeted keywords.

eCommerce 223

eCommerce Article Customer 223

Optimizely

SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? If you’re not careful, a first purchase could be a one-time purchase. And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Omniconvert

SEPTEMBER 5, 2018

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. But let me start with this, though: I’m guilty as charged. I’m a huge, monstrous eCommerce […]. The post Top 5 Customer Retention strategies for your eCommerce website appeared first on eCommerce Growth Marketing Blog.

Customer Retention 129

Customer Retention eCommerce Customer Blog 129

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . But do you also know what you shouldn’t be doing? Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers.

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eCommerce Marketing eCommerce Marketing Omnichannel 231

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

SEPTEMBER 5, 2018

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk. Taking a step […].

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Customer Experience Customer Automotive Banking 868

BigCommerce

SEPTEMBER 5, 2018

Cyber Monday just may be the only retail holiday that advocates shopping in your pajamas. And why not? Over 95% of Americans now own a cellphone of some kind, according to Pew research. Shopping in one’s pajamas doesn’t prevent any spending, either. According to Fundivo , the average order on Cyber Monday in 2015 was higher than the average order for Black Friday.

Marketing 411

Marketing Mobile Shopping Carts Merchant Services 411

Optimizely

SEPTEMBER 6, 2018

Every marketer knows that acquiring new customers is expensive. It is anywhere from five to 25 times more expensive to acquire a new customer than it is to retain an existing one. That’s why it’s key to increase the average order and lifetime value of your existing customers, even if it’s their very first purchase. If you want higher revenue, you should invest in better cross-sell and upsell marketing campaigns.

B2C 225

B2C Marketing Shipping Costs eCommerce 225

Forrester eCommerce

SEPTEMBER 5, 2018

Eighty-six percent of CX professionals we recently surveyed say that the ROI of CX isn’t well established in their firm. Yikes! To be fair, building a CX business case can be hard. And even when you’ve built one, you may discover that it’s not compelling enough and therefore you miss out on the funding you […].

Customer 392

Customer 392

BigCommerce

SEPTEMBER 5, 2018

For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. The unofficial shopping holiday now has 70% awareness amongst U.S. consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day after Black Friday was to support their local community. And research shows that hundreds of millions of shoppers now turn out for Small Business Saturday each year.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

My Wife Quit Her Job

SEPTEMBER 7, 2018

I don’t know why but Google seems to go out of its way to make sure that you lose money when advertising on their Adwords platform. Not only is the interface overly complicated but there are so many bells and whistles that even experienced advertisers can get confused. It also doesn’t help that Google offers “free consultations” to show new users how to waste even more money than they could on their own.

eCommerce 156

eCommerce 156

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RTP blog

SEPTEMBER 7, 2018

By Smriti Kataria, Near The combination of digitalization and e-Commerce has exerted significant influence over the retail landscape, with online-only dealers rising in prominence and traditionally offline outlets working hard to compete in the online space. Despite this online explosion, McKinsey & Company estimates that in 2020 approximately 80% of U.S. retail sales will still happen in brick-and-mortar stores.

Retail 150

Retail Telecommunications Omnichannel Online Retail 150

Forrester eCommerce

SEPTEMBER 6, 2018

FinTech is white hot. Venture capital and private equity firms just can’t get enough of it. You’re probably thinking FinTech has been hyped for years now, but Q2-2018 turned out to be the largest quarter of private investment dollars we’ve seen in this category – EVER. FinTech is a parent category of technology that includes […].

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Technology Customer 210

BigCommerce

SEPTEMBER 5, 2018

Thanksgiving is supposed to wear us out. And even if a turkey-tryptophan-sleep connection isn’t rock-solid as we were once led to believe, every Thanksgiving still brings the draining combination of travel, preparation, and digestion. It’s a coma-inducer. However, if Black Friday proves anything, it’s that we’re never too tired to shop. These days, over a hundred million of us brave the Black Friday retail scene in person.

eCommerce 370

eCommerce BigCommerce Merchant Services Gifts 370

Ecommerce Platforms

SEPTEMBER 6, 2018

This Kooomo review takes a look at all the critical features that principally set it apart from the rest, the pricing structure for different types of users, and finally, overall suitability. Commercial transactions conducted electronically over the web. That’s the basic definition of ecommerce today. And so it has been for close to three decades. Fair enough.

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Payment Services eCommerce Payments eCommerce Platforms 166

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

RTP blog

SEPTEMBER 5, 2018

Last week, Retail TouchPoints published Price and Promotion Wars: How To Avoid A Race To The Bottom , illustrating retailers’ need to: Combine product recommendations and promotions to build basket sizes; Use AI and dynamic pricing to hasten decision-making and improve promotion structure; and Sharpen seasonal demand forecasts. The RTP team shares their top takeaways from the report, including standout statistics and recommendations.

Recommendation 150

Recommendation Games Presentation Consumer 150

Forrester eCommerce

SEPTEMBER 4, 2018

B2B marketers get it. They know they need to operate across their sales and marketing silos to get beyond portfolio-centric campaigns to connect with buyers via specific, contextually relevant content that engages customers across the entire life cycle. The question is no longer why. The question is how. That’s why I am excited about the sessions […].

Marketing 199

Marketing B2B Customer Operations 199

BigCommerce

SEPTEMBER 6, 2018

While the holiday season is a great time for friends and families to get together, it’s a double edged sword for many growing businesses. On the one hand, it’s an once-in-a-year opportunity to run promotions , launch new campaigns to acquire new customers , and ramp up for a long running revenue train to start the new year. On the other hand, the holiday season is also cause for pain and headaches when it comes to inventory management, high-volume shipping , advertising cost planning , and of co

Payment Services 288

Payment Services Merchant Services Live Chat Customer 288

Omnisend

SEPTEMBER 4, 2018

Omnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018. We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emails in total) using Omnisend’s ecommerce marketing automation platform. 7 takeaways from Omnisend’s ecommerce email marketing statistics: While cart abandonment emails still perform the Read more The post Ecommerce Email Marketing Statistics 2018 [Infographic] app

eCommerce 150

eCommerce Marketing eCommerce Marketing Presentation 150

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

My Wife Quit Her Job

SEPTEMBER 5, 2018

Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 1 of a 3 part series where we discuss the other side of entrepreneurship and our views on balancing happiness, wealth and the keys to success. What You’ll Learn Our views on the balance between business success, life and happiness How we invest our money What’s your magic “number&

Books 120

Books eCommerce Other Marketing 120

Forrester eCommerce

SEPTEMBER 7, 2018

In today’s fast-paced world, you’d be hard-pressed to find an IT shop that isn’t at least experimenting with Agile. The pressure for IT to accelerate and innovate faster than ever before is real. But it’s not just IT that is feeling the heat. In most firms, every leader in every function is under pressure to […].

Information 186

Information Customer 186

BigCommerce

SEPTEMBER 4, 2018

Consumer spending is up. Unemployment is at near historic lows. It’s a good time to be selling online – especially leading up to the holidays. In 2017, holiday season sales accounted for more than one-quarter of total annual retail sales, rising 5.5% over 2016 to $691.9 billion. The story is even better news for ecommerce. Online sales increased 11.5% over 2016 to $138.4 billion.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Omnisend

SEPTEMBER 6, 2018

If you’re running your own store on WordPress, you know how important it is to have great WooCommerce follow up emails. There’s an amazing amount of value you can get for your ecommerce store by setting up automated follow up emails. And that’s what we’ll be looking at today. But just in case you’re not Read more The post WooCommerce Follow Up Emails: 12 Best Practices and Examples appeared first on Ecommerce Marketing Automation | Omnisend.

WooCommerce 148

WooCommerce eCommerce Marketing eCommerce Marketing 148

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

A Better Lemonade Stand

SEPTEMBER 3, 2018

Find out the best remote ecommerce jobs on the market, the skills & experience required to get them & some ecommerce jobs you’ve never heard of before! The post Remote Ecommerce Jobs: Finding the Perfect Career in Ecommerce appeared first on A Better Lemonade Stand.

eCommerce 128

eCommerce Marketing 128

Forrester eCommerce

SEPTEMBER 7, 2018

Multicloud is a real and increasingly strategic customer choice rather than an accident of poor or nonexistent planning. We all know that; I’ve written about it before. Vendors of cloud tools and solutions are clearly aware of the multicloud trend too, and are moving to position themselves to best advantage. But there’s a problem: For […].

Customer 170

Customer 170

Fastr

SEPTEMBER 7, 2018

The demand is high for the next best thing in the ecommerce world. Late 2018 and 2019 is going to be all about […]. The post Interactive Content: What You Need To Know appeared first on Zmags.

eCommerce 100

eCommerce 100

Omnisend

SEPTEMBER 7, 2018

Black Friday is the high-time for sales for ecommerce stores, meaning you’ll need to make sure you have the best Black Friday email examples and templates to ensure your success. Of course, we all know the main problem with Black Friday email marketing: the astronomically high level of competition. It seems like every online store, Read more The post The All-Time Best Black Friday Email Examples & Templates appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 138

eCommerce Marketing eCommerce Marketing 138

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Omniconvert

SEPTEMBER 3, 2018

Valentin Radu’s Life Journey Some stories are just too amazing not to share – and Valentin Radu’s is definitely one of the best. When he heard Valentin’s story, my colleague, Chase, thought that this would make for a great discussion topic. So, he drew Valentin aside in our backyard at Omniconvert, and together, they […]. The post Valentin Radu’s Success Journey appeared first on eCommerce Growth Marketing Blog.

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Definition Blog eCommerce Marketing 113

Forrester eCommerce

SEPTEMBER 6, 2018

For Artificial Intelligence In Healthcare, The Quadruple Aim Isn’t Just A Goal — It’s A Requirement There is enormous excitement around using artificial intelligence in healthcare, and at the same time, there is growing consensus among healthcare organizations (HCOs) to focus on the “quadruple aim.” This includes improving the customer experience, driving better outcomes, lowering costs, […].

Customer Experience 170

Customer Experience Improvements Customer Technology 170

Retail Technology Review

SEPTEMBER 5, 2018

Omnitude, the British blockchain middleware platform, has partnered with multi-vendor e-commerce platform CS-Cart to build innovative single identity capabilities into the retail experience using blockchain.

eCommerce 101

eCommerce eCommerce Platforms Improvements Retail 101

ROI Revolution

SEPTEMBER 4, 2018

Maintaining Margin in a Marketplace-Heavy World with Plow & Hearth Director of Digital Acquisition, Jessica Thompson. The ROI Revolution Ecommerce Marketing Summit has put together a stellar lineup this year! Stacked with savvy industry veterans discussing a wide range of topics including Amazon, email marketing, Facebook, Q4 prep, attribution, and marketplace margins, this event is sure to provide you with the knowledge to solve the problems that retail, brand, and ecommerce executives ali

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Events Shipping Costs SEO eCommerce 100

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail