BigCommerce

JANUARY 27, 2020

You’ve probably heard the terms API, Public API, or Web API before.

Definition 395

Definition eCommerce 395

BigCommerce

JANUARY 30, 2020

Amazon, launched by president and CEO Jeff Bezos in 1994 just outside of Seattle, Washington, is a global ecommerce giant.

eCommerce 375

eCommerce Omnichannel 375

GetElastic

JANUARY 28, 2020

This article is the first in our B2B Ecommerce: Mastering the Basics series. It’s our editorial focus to support B2B practitioners through various stages of their digital journey. This series includes topics on establishing a clear customer-centric ecommerce strategy, resource allocation, user experience, change management, technology selection, optimization and trends.

eCommerce 183

eCommerce Customer B2B Shipping Costs 183

Forrester eCommerce

JANUARY 28, 2020

Yes, you read the title of this blog well: GDPR enforcement is on fire! Fines might not always be particularly high, but our analysis shows that – at least in terms of volume – Data Protection Authorities (DPAs) are rapidly increasing their GDPR enforcement activities. And, some interesting trends are also emerging, such as: As […].

Blog 536

Blog Customer 536

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Groove

JANUARY 27, 2020

It's crucial for eCommerce brands to showcase their products in the best way possible. Although great product photography is an essential component to increasing conversions, eCommerce product videos also help to convert shoppers into customers. According to Wyzowl , 80% of video marketers say video has directly helped increase sales. Let that sink in for a second.

eCommerce 355

eCommerce Consumer Information Customer Experience 355

BigCommerce

JANUARY 30, 2020

Amazon, launched by president and CEO Jeff Bezos in 1994 just outside of Seattle, Washington, is a global ecommerce giant.

eCommerce 512

eCommerce Omnichannel 512

Forrester eCommerce

JANUARY 28, 2020

Happy International Data Privacy Day! What kinds of conversations do you have with friends and family about privacy? Over the holidays and through the new year, I had the topic of children’s data privacy and device use come up multiple times. This included concerns about apps and internet-connected toys to technologies used the in classroom. […].

Toys 384

Toys Technology Customer Experience Customer 384

My Wife Quit Her Job

JANUARY 27, 2020

This detailed guide will teach you how to start an Amazon FBA business selling private label products step by step. Here’s what you will learn. How to find a profitable product to sell on Amazon. How to setup your first Amazon listing the correct way. How to optimize your listings for maximum conversions. How to get early exposure for your products.

eCommerce 257

eCommerce Other 257

Optimizely

JANUARY 30, 2020

The relationship between a brand and a shopper takes many forms. From creating the spark of inspiration at Nike, to the philanthropic approach of Bombas and Toms, to the pragmatic utility of IKEA, there is no singular formula for a winning connection. However, trust is at the center of each of these relationships. Brands that serve as a trusted source will not simply attract shoppers, but also develop lasting and loyal relationships.

Apparel 195

Apparel Recommendation Fashion Blog 195

Omnisend

JANUARY 26, 2020

Some people love Valentine’s Day. Others—not so much. But we can all agree that this is a great occasion for amazing sales. Merchants promote it and customers have no problem shopping for cheaper products as well. To realize how big of a shopping holiday Valentine’s Day has become (and how you can use it to increase your sales). The Read more The post 15 Tips for Valentine’s Day Email Marketing appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 203

Marketing eCommerce Marketing eCommerce Other 203

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

JANUARY 31, 2020

The Super Bowl is a perfect illustration of the trajectory of the advertising agency industry in transition, despite its cherished position as advertising’s premier event. Super Bowl Sunday remains one of the few mass media opportunities to gather a plurality of Americans, thus a vanguard advertising showcase for the industry. Whether it’s Amazon’s lighthearted “life […].

Events 366

Events B2C Marketing 366

My Wife Quit Her Job

JANUARY 30, 2020

Today I’m thrilled to have Nate Lipton on the show because he runs numerous ecommerce businesses in the cannabis space. For example, GrowersHouse.com is an 8 figure ecommerce store selling growing supplies and he recently launched a line of CBD products over at TruPotency.com. In any case, I have many students and readers who have been asking me questions on how to break into this space so we’re going to have Nate answer these questions directly.

Supplies 184

Supplies Books eCommerce Channel 184

Ecommerce Platforms

JANUARY 31, 2020

WordPress is easily the most popular way to build a website. Whether you’re new to the concept of building your own eCommerce website, or you’ve been blogging and building sites for Google for a while now, you’ve probably heard of WordPress, and how valuable it can be. More than 75 million websites are powered by WordPress today – making it the largest CMS (content management system) in the world.

Blog 160

Blog eCommerce Other Management 160

Omnisend

JANUARY 27, 2020

For eCommerce businesses to expand operations, customer acquisition is a must. While using email segmentation can help to increase CLV and sales, a company can only grow so much with a stagnant customer base. Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold. Here, retailers will learn the best practices Read more The post Best Practices for Acquiring New Customers via PPC Advertising appeared first on Ecommerce Marketing Automation | Omnisend.

PPC 201

PPC Customer eCommerce Marketing eCommerce 201

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

JANUARY 29, 2020

One of my favorite things about covering the bot management market is that bots are not just a security issue. Sure, it’s common for bots to conduct credential stuffing attacks with a bunch of stolen usernames and passwords, but that just scratches the surface of the bot problem. Attackers also use bots to perform reconnaissance […].

Management 337

Management Marketing Customer 337

My Wife Quit Her Job

JANUARY 30, 2020

Today I’m thrilled to have Nate Lipton on the show because he runs numerous ecommerce businesses in the cannabis space. For example, GrowersHouse.com is an 8 figure ecommerce store selling growing supplies and he recently launched a line of CBD products over at TruPotency.com. In any case, I have many students and readers who have been asking me questions on how to break into this space so we’re going to have Nate answer these questions directly.

Supplies 156

Supplies Books eCommerce Channel 156

Sailthru

JANUARY 27, 2020

Marketing guru Seth Godin frequently talks about what he calls the TV-Industrial Complex: the glory time of television commercials when buying ads lead to more distribution for the product, allowing the company to sell more products, which in turn lead to the company making more profits, which then again allowed them to buy more ads. And so on. The TV-Industrial Complex is no more, but there’s an exception to the rule: Super Bowl advertising.

Marketing 162

Marketing Games Magazine Social Media 162

Omnisend

JANUARY 31, 2020

Trigger emails consistently outperform regular marketing emails, but they only make up 5% of most companies’ overall email volume. With regular email automation sequences, you’re always left with questions: Do your customers want to hear from you? What do they want you to send them? When should you email them? There is a ton of Read more The post How to Use Trigger Emailing for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 143

eCommerce eCommerce Marketing Marketing Customer 143

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

JANUARY 30, 2020

Since its origination in Wuhan, China, the coronavirus has spread to 20 countries to date and retailers around the world are worried. As the virus spreads and a travel ban affecting over 50 million Chinese residents goes into place, US retailers are busily analyzing what this means for their sales. Impact On US Retail: Likely […].

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Travel Retail 328

Omniconvert

JANUARY 30, 2020

In this week’s episode of Growth Interviews, we invite you to join our conversation with Nir Eyal, Wall Street Journal. The post Nir Eyal interview: The power to become “indistractable” appeared first on ECOMMERCE GROWTH Blog.

Blog 143

Blog eCommerce 143

Wiser

JANUARY 28, 2020

There’s a difference between words and actions. This is very apparent in customer relationships. It’s one thing to say, as a business, that the customer comes first. It’s another to actually act that way and truly put the customer first. However, a customer-first approach is a must-have in retail. There is too much competition, choice, and convenience.

Customer 128

Customer Point of Sale Marketing Management 128

Profitero

JANUARY 30, 2020

We’ve seen this before — a massive widespread illness sending the world into a frenzy and quickly impacting demand for medical equipment and supplies. Before it was the Bird Flu, now it’s the “coronavirus.” . The coronavirus is a deadly type of common virus that has affected more than 7,700 people throughout the world, and counting. The majority of those infected are located in China; however, the virus, and the mass hysteria it has caused, has spread into countries across the globe, such as Fra

eCommerce 127

eCommerce Supplies Apparel Consumer 127

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

JANUARY 28, 2020

During the past week, despite the significant efforts of the Chinese government (including the near lockdown of the city of Wuhan and a travel ban affecting more than 50 million people), the spread of the coronavirus continues. So far there are over 4440 infections and 106 deaths with infections now emerging in several other countries. In fact, […].

Travel 323

Travel Other Telecommunications Management 323

A Better Lemonade Stand

JANUARY 27, 2020

Want to start email marketing but aren't sure how? We dive into the best practices, newsletter design, which software to use, how to build a list & more! The post How to Start an Email Newsletter: An Extensive Guide appeared first on A Better Lemonade Stand.

Marketing 134

Marketing Operations Customer 134

Store Growers

JANUARY 29, 2020

Being good at Google Ads doesn’t mean that you can run and scale profitable campaigns. That might sound weird. But it is true. And the reason I know this is because I’ve failed at it plenty of times. Sometimes it was because the business wasn’t ready to run ads , sometimes it was because I was lacking in some other area. This article is about the last part.

PPC 113

PPC Article eCommerce Shopify 113

Omnisend

JANUARY 28, 2020

Did you know that 82% of B2B companies use email marketing campaigns? It’s true, and for very good reason: Email campaigns have a massive ROI. A well-done email marketing campaign can boost ROI by as much as 4400%—that’s almost $44 for every $1 spent! Anyone who has run an email campaign has probably found themselves Read more The post Email Blacklist: What It Is & How to Avoid It appeared first on Ecommerce Marketing Automation | Omnisend.

B2B 114

B2B eCommerce Marketing Marketing eCommerce 114

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

JANUARY 27, 2020

B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].

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B2C Customer Data Marketing Customer 313

SheerID

JANUARY 31, 2020

Affiliate-based verification can undermine your personalized offers. Learn how digital verification saves money, provides zero-party data, and drives higher returns.

Blog 114

Blog Customer 114

ROI Revolution

JANUARY 30, 2020

Published January 30, 2020. Pinterest is known as an idea hub , with content to help users do everything from sparking ideas about home décor to finding new dinner recipes to exploring wedding ideas. For advertisers, Pinterest is a great way to build brand awareness and encourage users to explore your products. Since the addition of advertising capabilities in 2013, Pinterest campaigns have been focused on growing top-of-funnel awareness.

Social Media 109

Social Media Events Jewelry Recommendation 109

Sailthru

JANUARY 30, 2020

Conversion rates are among the most important measurements for any marketer. For those in ecommerce, our friends at Campaign Monitor broke down the average rates by industry , and explained how to increase them. Read on to see their insights in full: . Email marketers know just how vital understanding key performance indicators (KPIs) are to the success of their marketing efforts.

eCommerce 107

eCommerce Social Media Food and Beverages Arts 107

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail