Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of
MAY 24, 2023
COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their purchasing behavior. Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are being forced to rethink how they interact with consumers. We have seen changes to routines, homes and priorities — people have had to switch up choices, learn to get creative and try something new to save money.