Sat.May 20, 2023 - Fri.May 26, 2023

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Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of

Retail TouchPoints

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their purchasing behavior. Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are being forced to rethink how they interact with consumers. We have seen changes to routines, homes and priorities — people have had to switch up choices, learn to get creative and try something new to save money.

Retail 104
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The future of retail: Global trends shaping the next 5 years

RetailDive

How can brands plan for the future in a disruptive economic environment? Google partnered with Kantar and Bain to analyze shopper behavior and identified four critical trends that will define the retail industry in the coming years.

Retail 119
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What Makes A Future Fit Practice Strategy?

Forrester eCommerce

A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enabler of this strategy are the adaptive practices that facilitate collaboration, coordination, and continuous improvement across departments, business units, and partners. Adopting these practices can drive value, support innovation, and position your company for customer-obsessed success.

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462: The Hidden Truth About Dropshipping: Is It Really A Profitable Ecommerce Model With Saba Mohebpour

My Wife Quit Her Job

Today I’ve got a special guest on the show, Saba Mohebpour. Saba is the founder of Spocket, one of the best Dropshipping marketplaces in the world, because their suppliers are primarily found in the US and Europe. I get asked questions about dropshipping every day so I decided to invite someone entrenched in the industry to come on the podcast.

eCommerce 216
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Mastering Retail Peaks: Composable Commerce, Loyalty Tech, and Future-Ready Strategies for 2024

Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.

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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

Artificial intelligence (AI) is taking businesses by storm. From content writing to fraud prevention, AI can be seen working its magic in multiple departments. But that’s not all that revolutionary technology can do. With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools.

Marketing 118
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Fastr Design Lab: Helping You Build Your Perfect Ecommerce Experience

Zmags

This month, Zmags hosted the first in our new monthly virtual series, Fastr Design Lab. The program aims to build community amongst designers and ecommerce leaders, and share trends and best practices. Designs presented during the session were built with Fastr Frontend , the first Frontend-as-a-service built for business users, which helps businesses build unique, dynamic and interactive ecommerce experiences that distinguish both their brand and their individual products.

eCommerce 245

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More SaaS Fees Pricing Strategies to Offset Stagflation

FastSpring

FastSpring previously presented on SaaS fees pricing and packaging to combat stagflation in 2022, but this article is based on an updated presentation delivered in March 2023 by David Vogelpohl. For more information or to view the prior presentation, check out the additional details at the end of this article. Pricing your software as a service (SaaS) can be hard enough even during the best of times, but figuring out how to dial in the right pricing to drive more revenue in times of stagflation

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The Ultimate Guide to eCommerce Payment Processing

GetElastic

eCommerce is booming, and with more people shopping online than ever before, having a streamlined and efficient payment process is essential. However, with so many payment methods and processors available, and so many new payment trends , it can be overwhelming to know where to start. When you have a reliable eCommerce payment processor, platform, or service provider, you spend less time maintaining the back end of your commerce experience and more time managing orders, improving customer experi

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The Ultimate Guide to Ecommerce Website Redesign

Ecommerce Platforms

An ecommerce website redesign project can be an expensive, sometimes complicated, and time-consuming process. Whether you’re just making basic changes to your site’s aesthetic, or adding new functionality to your store, there’s a lot to consider, from site trends to customer preferences. However, as daunting as redesigning your store might be at first, it can also pay huge dividends in the right circumstances.

eCommerce 132
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Indian Firms Must Take The Data Analytics Bull By Its Horns To Build An Insights-Driven Organization

Forrester eCommerce

In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Amazon Automated Pricing: Mastering the Art of Dynamic Pricing

Algopix

In the ever-evolving world of e-commerce, Amazon has become a dominant force, revolutionizing the way we shop online. With millions of sellers competing for customer attention, pricing products competitively is crucial for success. To stay ahead, many sellers turn to automated pricing strategies offered by Amazon. In this blog post, we will explore the concept of Amazon automated pricing, its benefits, potential challenges, and best practices for leveraging this powerful tool effectively.

Arts 127
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Amazon Prime Day 2023: How To Get Your Product Content Ready | Salsify

Salsify

If you’re marketing on Amazon, you know — or, at least, should know — that Prime Day is something like the mega-retailer’s Super Bowl, Black Friday, and birthday all rolled together.

Marketing 119
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Redbubble vs Society6: Wich is Best for Print on Demand? (2023)

Ecommerce Platforms

Both Redbubble and Society6 offer a range of opportunities for those wanting to share their passion and artistic talents at a more affordable price. From printing your unique designs onto t-shirts to wall art, duvets, and phone cases, these print-on-demand (POD) platforms offer a decent range of products to customize and sell to art fanatics worldwide.

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Defending AI Models: From Soon To Yesterday

Forrester eCommerce

In Top Cybersecurity Threats In 2023, we called out that security leaders needed to defend AI models because real threats to AI deployments existed already. We hope you didn’t think you had much time to prepare, given the announcements with generative AI.

Customer 195
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Minimize Amazon Long-Term Storage Fees

Algopix

As experienced sellers on the Amazon platform, we understand the significance of optimizing your business to maximize profits. One crucial aspect that often impacts sellers is the issue of storage fees. In this comprehensive guide, we will delve into the various types of storage fees imposed by Amazon, their associated costs, and provide you with valuable tips to minimize these expenses effectively.

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Best Ecommerce Discount Strategies to Know & Use

UpSellIt

Ecommerce discount strategies are pretty much non-negotiable. In today’s advanced online marketplace, it’s not enough to simply offer discounts. In order for your brand to thrive online, you need to have an intentional plan for how, when, why, and to whom discounts are being offered. What is an Ecommerce Discount Strategy? An ecommerce discount strategy is a plan put in place by online retailers to offer various types of discounts and promotions to their customers, for specific reasons.

eCommerce 112
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Synthesia Review: What Does This AI Video Generator Have to Offer?

Ecommerce Platforms

Do you want to create videos where a model speaks on behalf of your company? Do you intend to develop training materials for your staff? Perhaps you need to generate how-to videos to guide your audience about your solutions? If you nodded along any of these questions, you may want to check out Synthesia.io, an artificial intelligence (AI) powered video generation platform that turns your text into high quality videos with voiceovers.

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Where Does Marketing Measurement Fit In A B2B Revenue Operations Org?

Forrester eCommerce

When deciding whether to merge your marketing measurement and insights team into a combined revenue operations function, it’s critical to understand the full remit for a marketing measurement team and how well those accountabilities align with the priorities of the RevOps organization.

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The "Multi" Problem in Omnichannel Commerce with Orium + Elastic Path

Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break

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How To Build Brand Loyalty With Your DTC Business | Salsify

Salsify

How do you measure loyalty? It’s a bit of a trick question, considering loyalty is hard to define, difficult to measure, and a challenge to build from scratch.

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The Ultimate Guide to Using Product Ratings in Your Google Shopping Listings

Store Growers

Last Updated on May 22, 2023 We all know how important ratings and reviews can be when deciding whether to buy a product or not. Reading about others’ first-hand experiences with the product we’re interested in can greatly influence our decision as we’re given an idea of the product’s performance, quality, and whether it meets our specific needs.

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Jasper vs. Copy AI: Which One is Better for Creating AI Content? (2023)

Ecommerce Platforms

With the availability of generative AI tools, you can now use the magic of artificial intelligence to create high quality content at a moment’s notice. As two of the most popular platforms in this category, Jasper and Copy AI stand tall as sought after choices for AI-based content generators. But due to the popularity of these services, it can be difficult for you to choose a single option among them.

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Call For Entries: Forrester APAC B2B Marketing Awards 2023

Forrester eCommerce

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

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Automation, Personalization, and Tracking for eCommerce: How To Make Them Work

Curious about eCommerce success strategies? Download "Automation, Personalization, and Tracking for eCommerce" and discover the blend of automation and personalization secrets for exceptional outcomes. In this ebook, you'll learn how to: Streamline Operations: Simplify inventory, marketing, and service tasks with automation, freeing time for vital business aspects.

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Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints

Retail TouchPoints  and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards , representing a dynamic and diverse class of executives who have contributed to industry progress. The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX strategy, ecommerce and retail operations.

Retail 116
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Target faces new backlash after pulling Pride merchandise in some stores

RetailDive

The mass merchant said it has celebrated Pride Month for more than a decade with special edition assortments, but this year store staff are enduring confrontations and volatile behavior.

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The Ultimate Guide to Print on Demand Statistics for 2023

Ecommerce Platforms

Looking at current print on demand statistics is an excellent way to ascertain the current trajectory and potential of this growing business model. At present, demand for print on demand (POD) solutions is growing rapidly throughout the globe, driven by a host of factors. Since the pandemic in particular, print on demand selling has exploded, offering retailers, merchants, and members of the creator economy an opportunity to access new sources of revenue.

Clothing 104
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How Ecosystems Are Changing Insurance CX

Forrester eCommerce

Emerging technology ecosystems are at the cutting edge of innovation, bringing breakthrough solutions to market faster and at a reduced cost. In insurance, this means shorter repair times, lower claims costs, and better CX.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Five Below Continues Aggressive Growth Strategy, Plans 7 New Outlet Locations

Retail TouchPoints

Five Below plans to add at least seven new outlet locations to its store roster this year in partnership with mall operator Simon. The retailer already operates 21 stores within the Simon portfolio. The new locations, slated to open throughout this spring and summer, will be at Simon Premium Outlets in Albertville, Minn.; Pleasant Prairie and Johnson Creek, Wis.; Gaffney, S.C.; Edinburgh, Ind.; Pismo Beach, Calif.; and Tannersville, Pa.

Retail 114
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The Power of eCommerce Marketing: Drive Sales Like Never Before

MakeWebBetter

Hey there! So, you're curious about eCommerce marketing services, huh? Well, picture this - You're an ambitious online entrepreneur, ready to take the digital world by storm. But wait, how do you reach your target audience? That's where eCommerce for services swoop in like a superhero, armed with the perfect blend [.] The post The Power of eCommerce Marketing: Drive Sales Like Never Before appeared first on MakeWebBetter.

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Brand Equity: What Is It & How Can It Affect Your Margins

Wiser

In the last few years, many companies have begun to shift their focus from their products to their customers. And this makes sense when, according to Salesforce , 80 percent of customers now consider the experience a company provides to be as important as its products and services. Positive experiences can leave a lasting impression on shoppers that might make them more likely to share their sentiments online or with friends and family.

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Forrester Partners With The Open Group On 2023 EA Awards

Forrester eCommerce

It’s time again for Forrester’s annual awards: the Technology Strategy Impact Awards and the Enterprise Architecture Awards. As the research director for Forrester’s enterprise architecture (EA) coverage, I am now leading the EA Awards.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.