Sat.May 20, 2023 - Fri.May 26, 2023

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Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of

Retail TouchPoints

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their purchasing behavior. Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are being forced to rethink how they interact with consumers. We have seen changes to routines, homes and priorities — people have had to switch up choices, learn to get creative and try something new to save money.

Retail 267
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The future of retail: Global trends shaping the next 5 years

RetailDive

How can brands plan for the future in a disruptive economic environment? Google partnered with Kantar and Bain to analyze shopper behavior and identified four critical trends that will define the retail industry in the coming years.

Retail 121
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What Makes A Future Fit Practice Strategy?

Forrester eCommerce

A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enabler of this strategy are the adaptive practices that facilitate collaboration, coordination, and continuous improvement across departments, business units, and partners. Adopting these practices can drive value, support innovation, and position your company for customer-obsessed success.

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462: The Hidden Truth About Dropshipping: Is It Really A Profitable Ecommerce Model With Saba Mohebpour

My Wife Quit Her Job

Today I’ve got a special guest on the show, Saba Mohebpour. Saba is the founder of Spocket, one of the best Dropshipping marketplaces in the world, because their suppliers are primarily found in the US and Europe. I get asked questions about dropshipping every day so I decided to invite someone entrenched in the industry to come on the podcast.

eCommerce 207
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

Artificial intelligence (AI) is taking businesses by storm. From content writing to fraud prevention, AI can be seen working its magic in multiple departments. But that’s not all that revolutionary technology can do. With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools.

Marketing 118
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Five Below Continues Aggressive Growth Strategy, Plans 7 New Outlet Locations

Retail TouchPoints

Five Below plans to add at least seven new outlet locations to its store roster this year in partnership with mall operator Simon. The retailer already operates 21 stores within the Simon portfolio. The new locations, slated to open throughout this spring and summer, will be at Simon Premium Outlets in Albertville, Minn.; Pleasant Prairie and Johnson Creek, Wis.; Gaffney, S.C.; Edinburgh, Ind.; Pismo Beach, Calif.; and Tannersville, Pa.

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The GDPR Fine Against Meta Is Significant But Not For The Reasons You Think

Forrester eCommerce

Read why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.

Customer 195
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Copilot Updates: Simplified Login, Improved Security and Admin Controls

Fabric

As part of fabric’s continued effort to provide an end-to-end Copilot experience that is simple and secure for users, we are delivering updates to our login flow and admin controls. These changes will make it easier to log into Copilot, navigate between accounts, and set up security measures that protect your business. What’s changing? Simplified Login with OTP Protection Starting with the login experience, we’ve eliminated the need for an ‘Account ID.

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. Among the updates that will soon be available are a new generative AI tool to help brands create more sophisticated product imagery , and the ability for brands to have their Google product feed automatically populated from the content on their website.

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The Ultimate Guide to eCommerce Payment Processing

GetElastic

eCommerce is booming, and with more people shopping online than ever before, having a streamlined and efficient payment process is essential. However, with so many payment methods and processors available, and so many new payment trends , it can be overwhelming to know where to start. When you have a reliable eCommerce payment processor, platform, or service provider, you spend less time maintaining the back end of your commerce experience and more time managing orders, improving customer experi

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Indian Firms Must Take The Data Analytics Bull By Its Horns To Build An Insights-Driven Organization

Forrester eCommerce

In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why?

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Copilot Updates: Simplified Login, Improved Security and Admin Controls

Fabric

As part of fabric’s continued effort to provide an end-to-end Copilot experience that is simple and secure for users, we are delivering updates to our login flow and admin controls. These changes will make it easier to log into Copilot, navigate between accounts, and set up security measures that protect your business. What’s changing? Simplified Login with OTP Protection Starting with the login experience, we’ve eliminated the need for an ‘Account ID.

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Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints

Retail TouchPoints  and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards , representing a dynamic and diverse class of executives who have contributed to industry progress. The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX strategy, ecommerce and retail operations.

Retail 290
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Amazon Prime Day 2023: How To Get Your Product Content Ready | Salsify

Salsify

If you’re marketing on Amazon, you know — or, at least, should know — that Prime Day is something like the mega-retailer’s Super Bowl, Black Friday, and birthday all rolled together.

Marketing 147
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Defending AI Models: From Soon To Yesterday

Forrester eCommerce

In Top Cybersecurity Threats In 2023, we called out that security leaders needed to defend AI models because real threats to AI deployments existed already. We hope you didn’t think you had much time to prepare, given the announcements with generative AI.

Customer 195
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Copilot Updates: Simplified Login, Improved Security and Admin Controls

Fabric

As part of fabric’s continued effort to provide an end-to-end Copilot experience that is simple and secure for users, we are delivering updates to our login flow and admin controls. These changes will make it easier to log into Copilot, navigate between accounts, and set up security measures that protect your business. What’s changing? Simplified Login with OTP Protection Starting with the login experience, we’ve eliminated the need for an ‘Account ID.

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Tanger Outlets to Enhance Loyalty Program with Customer Engagement Solution

Retail TouchPoints

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. Tanger will use the Coniq platform to improve its ability to capture and leverage consumer transactional data, as well as providing tools that enable its retailers to improve offer personalization and increase customer engagement.

Customer 284
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The Ultimate Guide to Ecommerce Website Redesign

Ecommerce Platforms

An ecommerce website redesign project can be an expensive, sometimes complicated, and time-consuming process. Whether you’re just making basic changes to your site’s aesthetic, or adding new functionality to your store, there’s a lot to consider, from site trends to customer preferences. However, as daunting as redesigning your store might be at first, it can also pay huge dividends in the right circumstances.

eCommerce 132
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Where Does Marketing Measurement Fit In A B2B Revenue Operations Org?

Forrester eCommerce

When deciding whether to merge your marketing measurement and insights team into a combined revenue operations function, it’s critical to understand the full remit for a marketing measurement team and how well those accountabilities align with the priorities of the RevOps organization.

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Brand Equity: What Is It & How Can It Affect Your Margins

Wiser

In the last few years, many companies have begun to shift their focus from their products to their customers. And this makes sense when, according to Salesforce , 80 percent of customers now consider the experience a company provides to be as important as its products and services. Positive experiences can leave a lasting impression on shoppers that might make them more likely to share their sentiments online or with friends and family.

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Why Curacao ‘Zags’ When Other Retailers ‘Zig’ — and How This Drives its Success

Retail TouchPoints

Every retailer strives to understand its customers, but few are as deeply in tune with their audiences as Curacao. This California-based retailer serves Hispanic communities with a large but carefully curated product selection and a surprisingly wide range of services — wide enough that the company is at least as much a bank as it is a retailer. This both requires the company to keenly recognize its shoppers’ needs and provides opportunities to track their demands through data sources like its p

Other 284
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How To Build Brand Loyalty With Your DTC Business | Salsify

Salsify

How do you measure loyalty? It’s a bit of a trick question, considering loyalty is hard to define, difficult to measure, and a challenge to build from scratch.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Call For Entries: Forrester APAC B2B Marketing Awards 2023

Forrester eCommerce

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

B2B 195
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Redbubble vs Society6: Wich is Best for Print on Demand? (2023)

Ecommerce Platforms

Both Redbubble and Society6 offer a range of opportunities for those wanting to share their passion and artistic talents at a more affordable price. From printing your unique designs onto t-shirts to wall art, duvets, and phone cases, these print-on-demand (POD) platforms offer a decent range of products to customize and sell to art fanatics worldwide.

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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate.

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Amazon Automated Pricing: Mastering the Art of Dynamic Pricing

Algopix

In the ever-evolving world of e-commerce, Amazon has become a dominant force, revolutionizing the way we shop online. With millions of sellers competing for customer attention, pricing products competitively is crucial for success. To stay ahead, many sellers turn to automated pricing strategies offered by Amazon. In this blog post, we will explore the concept of Amazon automated pricing, its benefits, potential challenges, and best practices for leveraging this powerful tool effectively.

Arts 110
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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How Ecosystems Are Changing Insurance CX

Forrester eCommerce

Emerging technology ecosystems are at the cutting edge of innovation, bringing breakthrough solutions to market faster and at a reduced cost. In insurance, this means shorter repair times, lower claims costs, and better CX.

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The Ultimate Guide to Print on Demand Statistics for 2023

Ecommerce Platforms

Looking at current print on demand statistics is an excellent way to ascertain the current trajectory and potential of this growing business model. At present, demand for print on demand (POD) solutions is growing rapidly throughout the globe, driven by a host of factors. Since the pandemic in particular, print on demand selling has exploded, offering retailers, merchants, and members of the creator economy an opportunity to access new sources of revenue.

Clothing 104
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NYC Unveils Plan to Combat both Organized and Individual Retail Theft

Retail TouchPoints

With the exception of 2020, the total number of shoplifting complaints across New York City’s five boroughs has increased every year since 2018 — although there are signs that this tide is turning in 2023. The largest increase took place from 2021 to 2022 when shoplifting complaints increased 44% year-over-year to reach almost 64,000 , many of which were committed by organized theft rings , according to New York State Assemblymember Jenifer Rajkumar in a statement.

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The Ultimate Guide to Using Product Ratings in Your Google Shopping Listings

Store Growers

Last Updated on May 22, 2023 We all know how important ratings and reviews can be when deciding whether to buy a product or not. Reading about others’ first-hand experiences with the product we’re interested in can greatly influence our decision as we’re given an idea of the product’s performance, quality, and whether it meets our specific needs.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib