Sat.Apr 08, 2017 - Fri.Apr 14, 2017

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How to Celebrate Your Customer’s Birthday

Optimizely

Celebrating a milestone like your customer’s birthday is an easy way to foster a more personal relationship with your customers, building a foundation for loyalty. Birthday and other milestone campaigns can be as simple as sending your customers a special happy birthday message or going further and delivering a special discount or gift. Some may scoff at the thought that these kinds of campaigns can have true impact, but research by Experian revealed that birthday campaigns lead to a 481% increa

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The Return Process: The Bane Of Many Retailers And Most Consumers

RTP blog

By Kristin Secreto, InComm Product Control Time-consuming processes and the need for specially trained and/or dedicated returns counter staff can make returns a costly operational expense. Instead of what could have been a pleasant experience that led to repeat purchases, long lines and unclear policies can have consumers forfeiting the hassle of the returns counter, leaving the store with their hands in the air and unwanted, unreturned items in their shopping bags.

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158: How Noah Kagan Grew Sumo.com To An 8 Figure Company

My Wife Quit Her Job

Today, I’m really happy to have Noah Kagan back on the show. Now Noah was actually one of my very first guests way back in episode 7 and he took a chance on coming on a podcast that hadn’t even launched yet. Anyway since we last spoke, Noah has gone on to create an 8 figure company in the span of 3 years in Sumo.com and today we’re going to find out exactly how he did it.

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5 Personalized Emails You Need to Replicate Outside of the Inbox

SellBrite

Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a couple of hours. But while it’s easier than ever for stores to hand over their money and advertise their products on multiple channels, a number of factors make it increasingly challenging for stores to personalize their

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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4 Steps to Sending Multiple Cart Abandonment Campaigns

Optimizely

Did you know that the vast majority of shopping carts are abandoned not because the customer was at all unhappy with their items, but because they’re just not ready to buy yet? According to Business Insider, 75% of shoppers who have abandoned shopping carts say that they plan to return to the retailer’s website or store to complete their purchase. This means that although the customer may have walked away from their cart, their interest is still at a relative peak – leaving marketers with

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Pepsi’s Commercial Controversy: Careless Or Crafty?

RTP blog

Pepsi jumped into a Big Gulp-sized controversy last week when it aired a commercial that featured Kendall Jenner giving a Pepsi can to a police officer in the middle of a protest. Many criticized the ad for trivializing protests and the Black Lives Matter movement to sell soda , and lo and behold, Pepsi pulled the ad the next day. In the days since, Saturday Night Live lampooned the ad and the San Francisco City Attorney’s office has debated taking legal action.

More Trending

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MotoCMS Review: An Incredible Drag and Drop Ecommerce Builder for All

Ecommerce Platforms

A drag and drop website builder generally gets a high recommendation from a guy like me. This is because I know that many ecommerce professionals and website designers in general are not all that experienced when it comes to making a site. Therefore, they don't want to touch any code. But drag and drop builders also provide benefits for advanced users, seeing as how you can cut down on time spent developing and pump out more website designs for clients.

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I love it when a plan comes together

Talkoot

As Colonel “Hannibal” Smith, the cigar-chomping leader of the A-Team used to say, I love it when a plan comes together. Today my team and I crossed a threshold we’ve been working toward since 2010. We can finally say with confidence we’ve made the difficult transition from service to SaaS business model that Basecamp originally pioneered, a transition that has flummoxed so many entrepreneurs.

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Can A Business Like United Recover From A Customer Service Nightmare?

RTP blog

By Debbie Hauss, Editor-in-Chief I wish the airlines had even more competition than they already do, because I think too often, people are forced to choose unsatisfactory travel options. With a more competitive environment, the airlines might be more compelled to try to delight their customers (beyond just those spending $1,000 for a first-class seat between Cincinnati and New York).

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‘Same-store sales’ is retail’s increasingly irrelevant metric

Steve Dennis

The retail industry has used “same-store sales” (or “comparable store sales”) as a key indicator of a retailer’s health for decades. From where I sit, its usefulness is rapidly fading, if not bordering on irrelevance. While it remains to be seen whether retail traffic declines will last forever , most traditional retailers will struggle to grow physical store sales in the face of the significant and inexorable shift to online shopping.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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UK retail customer experience failing to improve with nearly 50% of queries left unanswered

Retail Technology Review

Despite 93% of consumers revealing they are more likely to buy if they receive a positive customer experience, UK retailers are struggling to deliver adequate, consistent service new research suggests.

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Portland’s new product content production platform

Talkoot

Mountain Hardwear and Dr. Martens sign with talkoot, Portland’s new product content production platform. SaaS solution helps brands easily produce and manage product copy, and. two prominent Portland executives join leadership team. PORTLAND, Ore. (April 12, 2017) – Portland-based company talkoot , a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.

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How Retailers Can Use Beacons To Beat Amazon Go In 2017

RTP blog

By Devika Girish, MobStac Unless you have been living under a rock, you’d agree that Amazon shook up the retail world last December by introducing Amazon Go — a physical grocery store that features a checkout-free shopping experience facilitated by a smartphone app. While automated self-checkout has captivated public imagination for years now, Amazon has now devised a scheme that makes this a reality.

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Fast-Growing Merchants Will Love Our Shopify Plus Partnership

Bronto

With our new partnership with Shopify Plus, we’re delivering a seamless connection to high-growth and high-volume merchants. The post Fast-Growing Merchants Will Love Our Shopify Plus Partnership appeared first on Bronto Blog.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Customer Spotlight- Hardware Box

ecomdash

Ecommerce case study: I wanted to have a tool where I could track sales and profits, plus determine purchase order points, so I chose ecomdash. Read more. The post Customer Spotlight- Hardware Box appeared first on ecomdash.

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5 Reasons We’ll See You at Bronto Summit

Blue Acorn

Blue Acorn is headed back to Las Vegas! We’re ready for another round of sparkling lights, networking parties, educational seminars, and … dinosaurs? Bronto is at it again, and this time bringing us four days of education and training with a side of fabulous Las Vegas. While we try to figure out how to pack our 6-foot blow-up brontosaurus, check out this list of don’t-miss sessions and events at Bronto Summit.

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New research: Digital influence of furniture and home goods purchases is at a critical point.

Salsify

Most furniture shoppers want to see exactly what they are getting before they buy. They expect their new couch or dining room table to last for several years. They want their new drapes or bed linens to be top quality. It’s no wonder then that even in the digital age only 5% of revenue in the $100 billion-plus industry comes directly through online sales.

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Join Profitero at Kantar Retail’s Amazon Strategy Forum, 18 May 2017

Profitero

On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity. How strategic suppliers must be selective about where to play, or run the risk of getting lost in the behemoth that is Amazon.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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A sentence fragment does not a $1200 baby stroller sell

Talkoot

My husband had exactly one requirement for diapers: disposable. Every other diaper decision was up to me. My product research methods relied on the old-timey “word-of-mouth” or staring at a box until my sleep-deprived brain could extrapolate meaning out of the packaging. There’s a sleeping baby on it, it’s called “Overnites,” and it says something about 12 hours of protection.

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From Browse to Buy: How Successful Sellers Leverage the (New) Path to Purchase

ChannelAdvisor

Quick: Can you remember the last time you went online to buy something and completed a purchase within seconds? If you’re like most consumers, it was probably to replace a product you’d just run out of. Or perhaps to buy a specific item suggested by a friend. Chances are good that the transaction did not involve an item you weren’t already familiar with.

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Prepare your content for the age of voice-powered shopping

Salsify

Takeaway: Voice-command devices like Google Home and Amazon Echo are the latest way technology is changing how consumers shop. Here are five must-dos to prepare your product content for this new kind of shopping.

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How Alcohol Brands Can Tap the eCommerce Opportunity

Profitero

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years. Plenty of factors point to increasing demand for alcohol sales online. Perhaps the biggest impetus is the ongoing shift in retail sales from brick-and-mortar to digital.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Magento Increases B2B Capabilities with New Dedicated Module

Blue Acorn

Still in its infancy, B2B ecommerce is ramping up not only for brands that see the need to invest in it, but the largest ecommerce platforms are starting to throw their solutions into the ring as well. At this year’s Magento Imagine, Magento officially unveiled their upcoming enterprise B2B solution that will come in the form of a new specialized module.

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The 2017 Winning Playlist for US Retail Marketers

Bronto

Need a little inspiration to kick your 2017 into high gear? Check out our playlist for commerce marketers, and get pumped for a big win! The post The 2017 Winning Playlist for US Retail Marketers appeared first on Bronto Blog.

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It’s Complicated: The Relationship Between SEO & SEM

ChannelAdvisor

As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. The popular idea is that if they can make their pages rank better, they can pay less for ad space and conversions. . While this can sometimes be true, there are far too many factors that influence PPC, and therefore, relying on SEO to save the day may not yield the desired ef

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A NO Isn’t a NO for Everything

Rishi Rawat

You may have a subscriber who subscribes to your newsletter and then unsubscribes.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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3P Seller Guide To Walmart Marketplace

ChannelSale

Walmart e commerce marketplace is a platform of opportunities for infinite reasons. The induction of 3P sellers has been one of the most crucial phases in the steady and speedy development of this marketplace allowing it to attain the second position in USA after Amazon. Opening up of opportunities however, does not necessarily translate into immediate profits in the part of Walmart third party sellers considering the fact that the latter need to abide by a long list of rule only to maintain vis

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Why A Great User Interface Is Important To Your Business

Kibo

Martin LeBlanc rose to internet fame after he tweeted these words: A user […]. The post Why A Great User Interface Is Important To Your Business appeared first on The Omni Channel.

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50+ Father’s Day Email Subject Lines for eCommerce

eCommerce Training Academy

Now that your Mother’s Day marketing campaigns are done with, let’s help you plan for Father’s Day. If you’re thinking about sending out a bunch of email campaigns, you’ll need some creative ideas for Father’s Day email subject lines. Don’t worry! I’ve got you covered. Father’s Day Subject Line Ideas.

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Trendseeder

Dynamic Yield

An interview with Avani Patel and Matthew Jung of Trendseeder on what it takes to build and scale a great retail brand. The post Trendseeder appeared first on Dynamic Yield.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.