How to Celebrate Your Customer’s Birthday
Optimizely
APRIL 14, 2017
Celebrating a milestone like your customer’s birthday is an easy way to foster a more personal relationship with your customers, building a foundation for loyalty. Birthday and other milestone campaigns can be as simple as sending your customers a special happy birthday message or going further and delivering a special discount or gift. Some may scoff at the thought that these kinds of campaigns can have true impact, but research by Experian revealed that birthday campaigns lead to a 481% increa
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