BigCommerce

NOVEMBER 20, 2017

A group of visitors during the holiday season in the 1970s discovered that finding turkey in Japan was extremely difficult. Instead, they opted for a fried chicken Christmas dinner. KFC capitalized on this opportunity and began serving chicken dinners at Christmas in 1974 under the promotion ‘Kentucky for Christmas.’. The campaign itself was clear, avoiding the traditional hallmarks of Christmas as recognized in the West, and instead delivering a simple message that ‘at Christmas, you eat chicke

Fashion 367

Fashion Operations Marketing Customer 367

Optimizely

NOVEMBER 23, 2017

Ecommerce buyers are smart. They know that many brands will offer a small discount if they sign up for a newsletter or share their email address. And so they sign up, planning to ignore your emails, relegate them to spam, or unsubscribe immediately. But only after taking advantage of that great discount. As a B2C marketer, this should worry you. All too quickly, pricing becomes a race to the bottom.

Shipping Costs 150

Shipping Costs B2C Travel Customer Loyalty 150

RTP blog

NOVEMBER 20, 2017

By Casey Gannon, VP of Marketing, Shopgate The holiday season is finally upon us, and like every year, shoppers will be in a frenzy looking for gifts galore. However, this year stands out from the rest because for the first time ever, online shopping will come more from smartphones and tablets than desktop computers. According to Adobe Digital Insights , mobile shopping will account for 34% of online purchase revenue, up from 30% last year.

Gifts 150

Gifts Mobile Shopping Carts B2B 150

My Wife Quit Her Job

NOVEMBER 22, 2017

Today’s episode is a little different in that I’m not interviewing anyone. Instead, I brought my partner Toni Anderson on the show and we’re going to talk about our recent trip to the Canton Fair in Guangzhou China. This was my 3rd trip to Canton and my 5th trip to China but it was Toni’s first time. So I thought that it would be interesting to talk about our experiences from the perspective of someone who’s a bit jaded about going to China and from someone who went for the very first time.

Books 127

Books Other 127

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

NOVEMBER 20, 2017

Photo: Pixar. Wikia. The iconic Mr. Potato Head toy was first manufactured in 1952. Originally conceived and designed as plastic pieces to be inserted into a real potato, complaints over moldy vegetables soon led to the inclusion of a plastic potato body. The toy’s popularity resulted in further members of the Potato Head family being introduced, as well as the character’s appearance in films such as the Toy Story franchise, Burger King advertisements and on children’s television shows.

Toys 309

Toys Marketing Information eCommerce Marketing 309

FastSpring

NOVEMBER 20, 2017

How do you keep customers happy? Long-term customer satisfaction and retention begins with knowing your customer. You should understand their wants and needs. You may not know the specific motivations for each customer, but there are some traits that nearly all customers have in common. Here's a tip to help you keep customers happy and coming back for more.

Customer 120

Customer Marketing 120

GetElastic

NOVEMBER 22, 2017

During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Total sales reached $9.36 billion, and mobile sales also broke the $3 billion mark. Online sales outpaced brick and mortar sales, as more people (notably the millennial demographic) chose to surf online for the best deals. 1.

Shipping Costs 135

Shipping Costs Mobile Social Media Point of Sale 135

BigCommerce

NOVEMBER 20, 2017

Photo: Coca-Cola. History has offered many representations of Father Christmas, who has appeared in a range of clothing and colors over time. Perhaps the most famous portrayal, however, is that of Saint Nicholas of Myra, a 4 th Century bishop depicted in familiar red robes. The popular myth that Father Christmas owes his appearance to Coca-Cola –– the portly stature, bushy beard and red outfit –– is not entirely accurate.

Clothing 304

Clothing Marketing Consumer Customer 304

A Better Lemonade Stand

NOVEMBER 20, 2017

Customer retention strategies are essential to your longterm success. Retaining customers is one of the best things you can do to increase revenue & profit. The post 7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business appeared first on A Better Lemonade Stand.

Customer Retention 133

Customer Retention Customer eCommerce Conversion Optimization 133

Steve Dennis

NOVEMBER 23, 2017

As we celebrate Thanksgiving in the United States, many of us will engage in some practice, formal or otherwise, to name that for which we are grateful. Our health, our families, a roof over our head, the delicious food we are about to eat, and so on. You know the drill. This is mostly an exercise in naming “the what” of our gratitude, and recognizes little of “the why” or “the how.” Clearly plenty of folks have worked hard to achieve levels of wealth, connect

Reference 115

Reference Other 115

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

GetElastic

NOVEMBER 22, 2017

During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Total sales reached $9.36 billion, and mobile sales also broke the $3 billion mark. Online sales outpaced brick and mortar sales, as more people (notably the millennial demographic) chose to surf online for the best deals. 1.

Shipping Costs 135

Shipping Costs Mobile Social Media Point of Sale 135

BigCommerce

NOVEMBER 20, 2017

Photo: Bamboo Trading. Campbell’s 1948 magazine campaign clearly has one audience in mind: wives and mothers, or female homemakers. The advertisement shows a typical holiday scene, with mother and children carrying bundles of wrapped presents while father is almost unnoticeable in the background. In 1948, it was the woman of a household who would invariably do much of the cooking, childcare and indeed Christmas shopping.

Magazine 274

Magazine Presentation Marketing Customer 274

A Better Lemonade Stand

NOVEMBER 23, 2017

Check out this roundup of the best Black Friday Cyber Monday Ecommerce Deals 2017 to save on some costs for your business or discover some new tools! The post Black Friday & Cyber Monday Ecommerce Deals for 2017 appeared first on A Better Lemonade Stand.

eCommerce 118

eCommerce 118

SellBrite

NOVEMBER 22, 2017

As we quickly approach Cyber Monday and the rest of the holiday shopping season, many ecommerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most well-trusted online shopping store in the United States: Amazon. The numbers don’t lie: when people want to shop online, they turn to Amazon first.

Social Media 109

Social Media eCommerce Blog Shipping Costs 109

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Salsify

NOVEMBER 20, 2017

According to Google Shopping data, only 1 in 10 smartphone users are certain about the specific brand they want to buy when they first begin looking for information online. The same study found that 2/3 of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of brand. These stats suggest consumers are less loyal to brands and more loyal to relevant information that they can discover at their time of need.

Information 100

Information Consumer 100

BigCommerce

NOVEMBER 20, 2017

In 1924, Macy’s welcomed the world’s largest department store with their first parade in New York City. Although held on the morning of Thanksgiving, it was presented as a Christmas parade with floats featuring favorite nursery-rhyme characters, matching the theme of their window display that year. Macy’s employees dressed up and marched alongside animals borrowed from the Central Park Zoo, leading a giant Santa Claus for 6 miles from Harlem to the store at Herald Square.

Department Stores 259

Department Stores Presentation Events Marketing 259

Klaviyo

NOVEMBER 22, 2017

Triggered emails. What are they? They’re automated marketing messages based on a subscriber’s behaviors. They’re timely and relevant making them inherently effective, especially around the holidays. And because the holidays begin TOMORROW, I wanted to provide our best content to help you yield the best results possible. To ensure that we’re providing you with the best content on all our triggered flows, I took a look at our data to see which one our customers kept coming back to for help.

Shopify 91

Shopify eCommerce Customer eCommerce Marketing 91

Retail Technology Review

NOVEMBER 21, 2017

By Danny Molhoek, Managing Director & Country General Manager of Lexmark UK and Ireland. Ask the modern consumer where they shop and they'll most likely respond with a handful of online retailers, along with maybe one or two shopping malls.

Retail 87

Retail Online Retail Management Consumer 87

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Steve Dennis

NOVEMBER 24, 2017

Brace yourself. The media hype around Black Friday and Cyber Monday is now at a fevered pitch. Don’t fall prey to the nonsense. But you can rest assured that as we emerge from a tryptophan-induced haze Friday morning and turn on just about any news outlet you will witness some hapless reporter standing in a mall–or outside a (insert well-known national retailer name here)–opining about whether various “indicators” (number of people in line at store opening, whether

Other 89

Other Customer Experience Retail Operations 89

BigCommerce

NOVEMBER 20, 2017

The holiday season in major cities around the world is typically heralded by seasonal window retail displays put up by department stores and retailers large and small. We can trace their beginnings back to the industrial revolution. The widespread availability of plate glass in the late 1800s allowed shop owners to build large windows spanning the full lengths of their shops for the display of merchandise.

Department Stores 258

Department Stores Events Presentation Other 258

Bootstrapping Ecommerce

NOVEMBER 20, 2017

Your Instagram Stories are a free way to advertise to your audience. Check out these 10 ways we recommend using Instagram Stories for ecommerce businesses. The post 10 Ways to Use Instagram Stories for Ecommerce Businesses appeared first on Bootstrapping Ecommerce.

eCommerce 84

eCommerce Recommendation Conversion Optimization 84

Retail Technology Review

NOVEMBER 21, 2017

Online demand on Black Friday will peak at 8am on 24 November, up 55% on the daily average, according to Summit, specialists in online retailing, with just under 50% of Black Friday visits taking place before midday.

Online Retail 87

Online Retail Retail 87

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Salsify

NOVEMBER 21, 2017

During a recent interview with CNBC, James Quincey, President and Chief Executive Officer of The Coca-Cola Company, shared some of his company’s ecommerce strategies and how he's thinking about the way its brands will appear on the digital shelf as shopping evolves. His commentary articulates a clear vision for Coca-Cola building its brand on the digital shelf as effectively as it has in stores.

eCommerce 84

eCommerce Customer Loyalty Marketing Customer 84

BigCommerce

NOVEMBER 20, 2017

When Norelco began using animated advertisements to sell their electric shavers and other personal grooming products in the 1960s, animation as a media form was neither particularly advanced, nor appeared regularly on television. Into the 1970s, however, Norelco’s Christmas spots became one of the indications that the holiday season had truly arrived.

Technology 240

Technology Marketing Other Customer 240

Wiser

NOVEMBER 20, 2017

For many years now, the day after Thanksgiving has been full of door buster deals. With Black Friday 2017 just days away, it’s only natural to look back and figure out where exactly this retail holiday came from. But the advent and widespread use of eCommerce really changed the way retailers approach the holiday. Shoppers can now checkout from their couches, without having to get the family bundled up at 3am.

Small Business Retail 84

Small Business Retail Retail Demo Multi-channel 84

TradeGecko

NOVEMBER 22, 2017

TradeGecko hosted the last Shopify Meetup for 2017 in Singapore on Wednesday, 22nd November 2017. It was a full house with great discussions, networking, food and drinks with likeminded ecommerce businesses.

Shopify 75

Shopify eCommerce 75

Advertisement

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Steve Dennis

NOVEMBER 21, 2017

Recently Sears Holdings made several interesting announcements. First, it declared it was closing 63 more stores , in a continued false notion that it can shrink itself to prosperity. This is in addition to the 358 Sears and Kmarts already shuttered in 2017. Then it issued a press release detailing steps it’s taking to improve its financial structure, wherein it included operating results for the quarter.

Department Stores 74

Department Stores Improvements Events Blog 74

BigCommerce

NOVEMBER 20, 2017

The biggest challenge with advertising food and drink is really conveying its essential features to an audience –– taste and smell. Earlier ads from Folgers took place in exclusive restaurants where the coffee was secretly switched with Folgers’ product. However, in their 1986 commercial, the narrative of a relative returning for Christmas is eminently more relatable for most consumers than going to an expensive restaurant.

Events 232

Events Marketing Consumer eCommerce Marketing 232

ecomdash

NOVEMBER 23, 2017

Here's the top ways to find experienced and professional dropship suppliers who will work efficiently alongside your business. Read more. The post Quick Guide: How to Find Suppliers for your Dropshipping Business appeared first on ecomdash.

Blog 70

Blog eCommerce 70

OrderDynamics

NOVEMBER 21, 2017

How To Be The Ideal Retailer This Holiday Season. Retailers, we don’t have to tell you it’s that time of year again. The holidays are fast approaching, customers are getting antsy, and frankly you have already been preparing for weeks. But, it’s time to make both your life and that of your shoppers easier. There is just no replacing, preparation.

Retail 75

Retail Omnichannel Customer Experience Magazine 75

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail