Sat.Aug 01, 2020 - Fri.Aug 07, 2020

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Rethinking Sustainability In The Middle Of A Pandemic

Forrester eCommerce

Some people would call 2020 “biblical.” Fires raged across Australia for almost 80 days; a locust plague has ravaged East Africa; the COVID-19 pandemic has dramatically changed our way of living; social unrest and racial discord erupted in the United States and spread to other countries. And the year is not even over yet. When […].

Other 506
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Black Friday Strategy: 5 Tips To Drive More Online Revenue

Groove

The holiday season is the busiest time of the year for many eCommerce businesses because it generates significant revenue. Adobe Analytics reports that Black Friday online sales reached $7.4 billion in 2019, the second largest online shopping day ever (right behind 2018's Cyber Monday). To help prepare your eCommerce store for Black Friday , we're sharing 5 strategies to help you plan ahead of this hectic holiday season and maximize your revenue growth.

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BigCommerce IPO: Ecommerce for a New Era

BigCommerce

On behalf of BigCommerce, I am delighted to share an exciting milestone.

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DoorDash Debuts DashMart Digital DCs In 8 U.S. Markets

Retail TouchPoints

DoorDash is taking dark store fulfillment in a new direction with an online delivery service that sells products from its owned and operated local distribution centers. The DashMart convenience stores carry approximately 2,000 products, a combination of basics and impulse items — such as snacks, groceries, over-the-counter medicines and pet food — along with “fan favorites” from local and national restaurant chains.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Get Smart On CX Teams: An Interview With DoorDash

Forrester eCommerce

Anastasia Zdoroviak is Senior Manager of Customer Experience at food delivery technology company DoorDash. We spoke about the approach of the CX team and how they make sense of the different customer types that influence each other’s experiences. AG: What is the structure of the DoorDash CX team? AZ: When I joined DoorDash as the […].

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The Benefits of User-Generated Content in eCommerce

lateshipment

Is user-generated content (UGC) really worth your time if you’re a retail business owner? Without a doubt. Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. After all, one of the major strengths of UGC is that it helps to convert your potential customers into actual buyers.

eCommerce 240

More Trending

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Consumer Surveys Confirm: COVID-19 Shaking Traditional Retailer And Brand Loyalties

Retail TouchPoints

New research reports are coming fast and furious, trying to explain and predict how restrictions and personal safety concerns brought about by the COVID-19 health crisis will impact shopper behavior in both the short- and long-term. One common thread among many of the studies: fewer trips to brick-and-mortar stores in favor of increased online shopping.

Consumer 309
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Lean Isn’t Always Lean: There Are Lean Cores And Lean Cores In Banking

Forrester eCommerce

A few days ago, I discussed application architecture in banking with a banking software vendor. Starting from there, we had a look at that vendor’s core banking solutions and further back-end systems such as trade finance. The vendor quickly suggested that its solutions align with Forrester’s concept of a lean core. Now, you may ask […].

Banking 477
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The Customer Is The Channel

Steve Dennis

Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures. Comparable store sales and sales per square foot are often seen as the primary indicators of retailer health.

Channel 206
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Point Line Trend on… Customer Relationship Health.

Optimizely

With so much focus on engagement metrics like clicks and opens, we often overlook the most important subject to measure — the customer. Understanding which customers are engaging with you, and those that are not, provides the basis for your segmentation, spend, and maybe most importantly provides a clear view into how healthy your customer relationships are.

Customer 195
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Using VR To Understand Consumers In A Post-COVID-19 World

Retail TouchPoints

Eye tracking is a common way for retailers to research buying behavior, but until recently eye trackers have been extremely limited in scope. They can only track eye movements on 2D surfaces such as videos and images. This is leaving retailers in the dark when it comes to truly understanding customers. Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection.

Consumer 306
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Invest In The Right Technologies To Develop Your Financial Well-Being Program

Forrester eCommerce

Putting financial well-being at the core of their strategy is critical to financial services firms’ ability to win, serve, and retain customers. To develop their financial well-being program, financial services providers are evaluating and adopting a range of contributing technologies. In “The Forrester Tech Tide™: Financial Well-Being, Q3 2020,” we highlight 18 significant technologies.

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316: Spencer Haws On How To Automate Internal Link Building For SEO

My Wife Quit Her Job

Today I’m thrilled to have Spencer Haws back on the show. Spencer runs the popular blog NichePursuits.com where he teaches others how to start niche online businesses. He’s also the creator of Long Tail Pro. He’s sold on Amazon FBA, created plugins, software, affiliate sites, you name it! In this episode, we talk about Spencer’s latest venture and how you can quickly improve your search rankings.

SEO 163
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Tractor Supply Proves Physical Retail Is Very Different, But Far From Dead

Steve Dennis

Despite the relentlessly bleak news of sales declines, store closings and retail bankruptcies , Tractor Supply Company not only reported strong quarterly sales but announced plans to open 75 to 80 new brick-and-mortar locations. While clearly benefitting from some of the profound shifts and spending distortions brought on by the pandemic, TSC continues to be one of the many retailers that failed to get the retail apocalypse memo.

Supplies 167
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

As the country pulls through the worst of the COVID-19 shutdowns, economic recovery moves to the forefront of debate. Will the travel industry rebound? What about retail, especially the brick-and-mortar variety? While many are wondering if large retailers like Macy’s, J.Crew and Neiman Marcus will retain their premiere places in malls, few are considering whether the world of direct-to-consumer or DTC will also stumble in this changed retail landscape.

Outdoor 299
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The Future Is Here: Google Moves Forward With Its Banking Marketplace

Forrester eCommerce

The future is here. As discussed in Forrester’s recent research on the future of banking, success for many banks will come from powering products and distributing through others’ marketplaces. And Google is now moving ahead with its plan to launch one of those marketplaces. Late last year, I blogged about Google’s move into banking and […].

Banking 440
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ShipBob vs Deliverr: Choosing the Best Ecommerce Shipping Option in 2020

Ecommerce Platforms

Love it or hate it, shipping is an essential element to any ecommerce operation, and when done well, it's another opportunity to wow your customers. In the era of Amazon Prime, consumers now expect reliable and exceedingly fast shipping times. This is why engaging a reliable fulfillment solution is imperative. It's key to taking the hassle out of what can sometimes be a headache of a process.

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Amazon Prime Day 2020 Prep (Part 4): Prime Day Digital Advertising Strategies

ROI Revolution

Published August 7, 2020. Welcome to Part 4 of our Amazon Prime Day 2020 Prep series. For this finale article, we’ll be covering digital advertising strategies you can utilize before, during, and after Prime Day to amplify your brand’s success. If you missed the previous parts of this series, you can find them below: Amazon Prime Day 2020 Prep (Part 1): The New Normal for Amazon Prime Day in 2020.

Webinar 148
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Lord & Taylor, Men’s Wearhouse Parent Declare Bankruptcy

Retail TouchPoints

Two retailers that have been on bankruptcy watch — Lord & Taylor and Tailored Brands — submitted their Chapter 11 filings on August 2. Store closing sales began at 19 of Lord & Taylor’s 38 locations that day. In May, sources told Reuters that Lord & Taylor was waiting until its stores were allowed to reopen from COVID-19 shutdowns to file for bankruptcy, so that it could bring in the public for those sales.

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Virtual Event Momentum Will Move Strategy and Tech Forward Rapidly

Forrester eCommerce

B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver. Technology supports this, but is ineffective without a solid strategy and set of customer experience goals.

Events 391
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Ecommerce Lately July 2020

ecomdash

Amazon Prime Day has been postponed, Shopify is teaming up with Paypal to offer a new payment, plus other ecommerce news. The post Ecommerce Lately July 2020 appeared first on Ecomdash.

eCommerce 145
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The PYMNTS Cross-Border Merchant Friction Index 2020

FastSpring

One of the most significant causes of abandoned digital product purchases is friction within the checkout process. The good news is there’s an opportunity for software and saas companies to streamline their checkouts to drive more revenue. That is why we would like to introduce the PYMNTS Cross-Border Merchant Friction Index, a resource analyzing the key friction points experienced by the global consumer.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Two years later, as consumers adapted to shutdowns designed to stem the spread of COVID-19, EY recognized that the speed of consumer transformation had greatly accelerated and that new research was needed, explained Jeff Orschell, EY’s Americas Retail Leader and Global Account Leader, in an interview with Retail TouchPoints.

Consumer 279
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Security And Productivity Don’t Have To Be At Odds

Forrester eCommerce

Employees, are you sick of having to enter in a password every time you want to access task-critical information? Technology leaders, are you sick of employees going around your security policies and using unapproved devices and apps? This tension between employees and technology teams is not new, but the pandemic is forcing organizations to rethink […].

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Facebook Ads: A Recipe for Success

Inflow Insights

Social media has begun to play an increasingly integral role in the consumer purchasing process. Facebook alone boasts over 2.6 billion active monthly users , making it the biggest social network worldwide and, therefore, one of the most valuable platforms in paid advertising. However, it’s only as valuable as your ability to utilize it—and that’s where we come in!

Events 139
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Guide aims to prevent under-age sales of vaping products

TalkingRetail

The UK Vaping Industry Association (UKVIA) has teamed up with trading standards in a drive to prevent the under-age sales of vaping products. The association, with the support of Buckinghamshire & Surrey Trading Standards, has published the Preventing Underage Sales Guide.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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What Global Traffic Trends Tell Us About The New Retail Reality

Retail TouchPoints

The retail reopening process is underway in many parts of the country, and brands and centers alike are trying to figure out how to safely bring shopping back to brick-and-mortar. As part of this effort, my team of consultants have spent endless hours studying shopper trends throughout the COVID-19 pandemic. This includes virus case counts, in-store retail traffic and how the two intersect.

Retail 264
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Lessons Learned From The 2020 European MSSP Forrester Wave™

Forrester eCommerce

My first refresh of the Forrester Wave™ evaluation on European managed security services providers (MSSPs) went live this week. In the previous Wave, differentiators in the market included matured escalation processes enabled by automation, remediation, and chat capabilities, as well as the introduction of mobile apps to improve the user experience.

Mobile 354
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Optimising e-commerce business for the new normal

Retail Technology Review

The global COVID-19 pandemic has undoubtedly disrupted the retail sector significantly. With many stores forced to close their doors over lockdown, there has been a sudden and rapid rise in online shopping.

eCommerce 132
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Pandemic boosts UK’s love for small businesses

TalkingRetail

More than 60% of UK small businesses believe that the pandemic has increased support and awareness of the sector, new research reveals. The research from Small Business Britain and BT Skills For Tomorrow – which polled more than 1,000 firms in Small Business Britain’s community – found that the pandemic has highlighted and reinforced the.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib