Sat.Apr 29, 2023 - Fri.May 05, 2023

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It’s Time for a Retail Media Rebellion: a CEO’s POV

Retail TouchPoints

Forecasts predict retail media ad spend will grow to $61.15 billion in 2024 , making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party data. From 2021 to 2022, the retail media space gained significant traction but forced retailers to turn to out-of-the-box solutions without set goals to solve their unique problems and meet their custom goals.

Retail 99
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Protecting Against The Top Cybersecurity Threats In 2023 Requires A Balanced Approach

Forrester eCommerce

Cybersecurity threats continue to plague organizations, multiplying like Mogwai in the 1984 hit movie “Gremlins” (just don’t feed them after midnight). Forrester data shows that almost three-quarters of organizations reported one or more data breaches in the past 12 months.

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Crafting the Ideal Digital Experience: Beauty & Cosmetics

Zmags

The Importance of the Digital Experience In Beauty & Cosmetics The beauty and cosmetics industry is visual by nature. It’s no coincidence that the most influential brands often have the greatest use of imagery, as visuals often serve as the essence of the product for beauty and cosmetics brands. This is accentuated in digital mediums, where other senses are limited.

Other 228
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456: Inside The Crazy World Of Traditional Book Publishing With Michael Drew

My Wife Quit Her Job

Today, I’m thrilled to have Michael Drew as a guest on the show. Michael is the founder of PromoteABook.com, where he assists authors in launching their books onto the New York Times Bestseller list. He has successfully launched 124 consecutive books onto national bestseller lists and has over a thousand number-one Amazon titles to his credit.

Books 245
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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The Tale Of The Chief Digital Officer Is Still Being Written

Forrester eCommerce

Digital impacts all companies — regardless of industry, size, and location. But the value that digital brings differs by organization, and so does the focus of any digital activities. Forrester analyzed the profiles of 85 digital leaders working for large global organizations across different countries and industries.

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Why Data Orchestration is Essential for E-Commerce

Fabric

We live in an analytics-oriented business world. Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. However, the massive increase in overall data and data diversity requires new compute and storage technologies.

eCommerce 246

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457: Exactly How I’d Build A New Ecommerce Business Today From Scratch – Family First Friday

My Wife Quit Her Job

Welcome to Family First Fridays, a new segment of the podcast in honor of my book, The Family First Entrepreneur. In these solo episodes, I present to you my personal thoughts about family, entrepreneurship, and life. Today, I outline exactly what I would do if I were to start an e-commerce business today from complete scratch. What You’ll Learn The best ecommerce business models The exact steps that I would take to start an online store this year What to avoid in ecommerce Other Resources

eCommerce 244
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Insights From The 2023 RSA Conference: Generative AI, Quantum, And Innovation Sandbox

Forrester eCommerce

RSAC 2023 is a wrap! The Forrester security and risk team had 11 attendees at the RSA Conference last week. We really enjoyed meeting with clients and colleagues old and new — and now we’re *exhausted.* It’s no mystery why; as a team, we collectively participated in over 230 meetings and took more than 1.

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Best Ecommerce Hosting (May 2023): The Ultimate Web Hosting Guide for Ecommerce Business Sites

Ecommerce Platforms

The best ecommerce hosting platforms are essential to building a successful online store. While many online store builders do offer hosting as a built-in service, there are countless other platforms which require you to seek out your own hosting solution. Choosing the right option ensures you can provide your customers with the best possible browsing experience, complete with fast-loading pages, and exceptional security.

eCommerce 195
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Omnisend vs. GetResponse: Picking the right email tool for your business

Omnisend

Reading Time: 8 minutes Omnisend vs. GetResponse: Picking the right email tool for your business Hundreds of email marketing tools exist today, but if you’re in the email marketing space, you would have heard of Omnisend and GetResponse. These are two of the most popular and successful email tools out there, and marketers often have a hard time deciding between them.

eCommerce 157
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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Joe Cicman - Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.

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fabric Copilot UI updates

Fabric

At fabric, one of our guiding ethos is, “We work and build as if we are customers.” We pride ourselves on working as if our customers are sitting at the table with us, and we are only happy when our customers are happy. As part of that commitment, we regularly analyze how we can make our product experience more intuitive. Recently, we revisited the names for a specific group of fabric’s product modules within the Copilot experience – PIM, XM, OMS, CDP, and Member.

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COVID-19 Global Health Emergency Has Ended. These Three Consumer Behaviors Aren’t Changing.

Forrester eCommerce

On Friday, May 5th 2023, The World Health Organization (WHO) declared an end to the COVID-19 emergency. While it will keep its status as a pandemic, this new declaration is a long-awaited milestone.

Consumer 195
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New Workshop: Fastr Design Lab

Zmags

Designers need time to ideate - sometimes on their own, sometimes with others. Designers also need critiques. Honest evaluations of their work and an objective assessment of whether it meets the needs of the project or campaign. And most designers also need inspiration, often found through lived experiences, personal interactions, and seeing the work and thought processes of other designers.

Workshop 130
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Email marketing campaign: types, examples [+ how to create]

Omnisend

Reading Time: 11 minutes Are you looking for an effective way to reach out to your target audience and promote your brand? Look no further than email marketing campaigns. With their high ROI and versatility, email campaigns have become a staple for businesses of all sizes. From welcome messages and newsletter emails to cart recovery and win-back sequences, there are various types of email campaigns that can help increase your engagement and conversions.

Marketing 147
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Why Data Orchestration is Essential for E-Commerce

Fabric

We live in an analytics-oriented business world. Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. However, the massive increase in overall data and data diversity requires new compute and storage technologies.

eCommerce 130
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Why The Digital Identity Market Needs A Big Shake-Up To Meet Its Potential

Forrester eCommerce

“On the internet, nobody knows you are a dog” is an oft quoted maxim from the 90s attributed to Peter Steiner. First appearing in The New Yorker, this meme illustrates the difficulty of establishing identity and, by extension, validating claims on the internet. Over three decades later, we still face the same challenges.

Marketing 195
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The Best Ebay Dropshipping Suppliers for 2023

Ecommerce Platforms

The best Ebay dropshipping suppliers offer would-be retailers a fantastic way to boost their sales and unlock new revenue. You can choose from a huge variety of products to sell, taking advantage of low prices, and a convenient third-party fulfillment method. With Ebay dropshipping, there’s no need to worry about purchasing and managing huge amounts of inventory.

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More Than 30 Top Brands Announce Exclusive Offers For National Teacher Appreciation Month with SheerID

SheerID

More Than 30 Top Brands Announce Exclusive Offers For National Teacher Appreciation Month with SheerID

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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fabric Copilot UI updates

Fabric

At fabric, one of our guiding ethos is, “We work and build as if we are customers.” We pride ourselves on working as if our customers are sitting at the table with us, and we are only happy when our customers are happy. As part of that commitment, we regularly analyze how we can make our product experience more intuitive. Recently, we revisited the names for a specific group of fabric’s product modules within the Copilot experience – PIM, XM, OMS, CDP, and Member.

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Is Your Quest To Build A Modern, Automated, Optimized Tech Stack Leaving Your Customers Behind? Probably.

Forrester eCommerce

Organizations that prioritize internal criteria for making tech decisions often miss the mark. Discover how embracing customer obsession can turn your B2B tech strategy into a revenue-generating powerhouse at this year’s B2B Summit North America.

B2B 195
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WebinarJam Review: An Introductory Guide to WebinarJam

Ecommerce Platforms

In today’s WebinarJam review, we’re going to be introducing some of the top features and unique capabilities offered by a market-leading webinar platform. WebinarJam is one of the most popular tools available for creating and hosting webinars in today’s digital market. In recent years, interest in this tool, as well as other competing webinar platforms has grown significantly.

Webinar 104
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Influencer Marketing 101 With Influencer Partnership Tips | Salsify

Salsify

Social media has become a fruitful ground for product discovery, recommendations, and reviews — and influencers are often at the forefront, leading consumers down the path to purchase.

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Retail's Next Frontier: Exploring and Proving the Value of A

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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Why Data Orchestration is Essential for E-Commerce

Fabric

We live in an analytics-oriented business world. Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. However, the massive increase in overall data and data diversity requires new compute and storage technologies.

eCommerce 130
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Seriously, Stop Putting Consumer Data Into ChatGPT

Forrester eCommerce

I’ve seen an alarming number of posts on LinkedIn and Mastodon reminding people not to input company and consumer data into ChatGPT. It’s an important reminder but one that also highlights the need for this blog post: There’s no way of knowing what happens to that data.

Consumer 195
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Riverside.fm Review: A Complete Guide for 2023

Ecommerce Platforms

In today’s Riverside.FM review, we’re taking a comprehensive look at one of the most popular, and powerful podcast recording solutions available. Riverside.FM provides business leaders, entrepreneurs, and content creators with all the tools they need to start producing high-quality podcasts. It’s easy to use, convenient, and wonderfully flexible. At present, the demand for podcasts is increasing at a phenomenal rate.

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More Than 25 Top Brands Announce Exclusive Offers For National Nurse Appreciation Month with SheerID

SheerID

More Than 25 Top Brands Announce Exclusive Offers For National Nurse Appreciation Month with SheerID

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Elevate your retail game by unleashing the power of customer loyalty! The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Discover how the combination of loyalty management and MACH technology can revolutionize your retail strategy, ensuring sustained customer success through the holiday rush, into the new year, and beyond.

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fabric Copilot UI updates

Fabric

At fabric, one of our guiding ethos is, “We work and build as if we are customers.” We pride ourselves on working as if our customers are sitting at the table with us, and we are only happy when our customers are happy. As part of that commitment, we regularly analyze how we can make our product experience more intuitive. Recently, we revisited the names for a specific group of fabric’s product modules within the Copilot experience – PIM, XM, OMS, CDP, and Member.

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Emerging Technologies Put Remote Patient Monitoring In The Spotlight

Forrester eCommerce

The healthcare ecosystem is evolving. Delivery of complex care in distributed settings will require the evolution of remote patient monitoring devices and for them to become more affordable, accurate, and consumer-friendly/usable. At the same time, healthcare staff must acquire new skills and ways of working to support remote care delivery.

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Transistor Review: A guide to Transistor.FM

Ecommerce Platforms

In this Transistor review, we’re going to be exploring the features, functionality, pricing, and capabilities of the Transistor.FM podcast publishing platform. While podcasts might have seemed like a niche concept a couple of years ago, they’ve grown increasingly popular among entertainment fans worldwide. As of 2022, the number of podcast listeners in the market has grown 29.5% within 3 years.

Download 104
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Sustainable Store Design: A New Era for Brick-and-Mortar Strategy

Retail TouchPoints

As sustainability has become increasingly urgent in higher-level executive discussions, store design teams have had to face a new creative reality: that they need to integrate sustainability into every facet of their work, from the raw materials that go into the products they choose to the use of greenery and natural light in the finished designs. Results from Retail TouchPoints’ most recent Store Design and Experience Survey reaffirm this shift: while a little more than one-third of respondents

Retail 117
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an