Retail TouchPoints
MAY 5, 2023
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024 , making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party data. From 2021 to 2022, the retail media space gained significant traction but forced retailers to turn to out-of-the-box solutions without set goals to solve their unique problems and meet their custom goals.
Forrester eCommerce
MAY 1, 2023
Cybersecurity threats continue to plague organizations, multiplying like Mogwai in the 1984 hit movie “Gremlins” (just don’t feed them after midnight). Forrester data shows that almost three-quarters of organizations reported one or more data breaches in the past 12 months.
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Zmags
MAY 4, 2023
The Importance of the Digital Experience In Beauty & Cosmetics The beauty and cosmetics industry is visual by nature. It’s no coincidence that the most influential brands often have the greatest use of imagery, as visuals often serve as the essence of the product for beauty and cosmetics brands. This is accentuated in digital mediums, where other senses are limited.
My Wife Quit Her Job
MAY 1, 2023
Today, I’m thrilled to have Michael Drew as a guest on the show. Michael is the founder of PromoteABook.com, where he assists authors in launching their books onto the New York Times Bestseller list. He has successfully launched 124 consecutive books onto national bestseller lists and has over a thousand number-one Amazon titles to his credit.
Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks
Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.
Forrester eCommerce
MAY 5, 2023
Digital impacts all companies — regardless of industry, size, and location. But the value that digital brings differs by organization, and so does the focus of any digital activities. Forrester analyzed the profiles of 85 digital leaders working for large global organizations across different countries and industries.
Ecommerce Platforms
MAY 2, 2023
The best ecommerce hosting platforms are essential to building a successful online store. While many online store builders do offer hosting as a built-in service, there are countless other platforms which require you to seek out your own hosting solution. Choosing the right option ensures you can provide your customers with the best possible browsing experience, complete with fast-loading pages, and exceptional security.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
MAY 4, 2023
Welcome to Family First Fridays, a new segment of the podcast in honor of my book, The Family First Entrepreneur. In these solo episodes, I present to you my personal thoughts about family, entrepreneurship, and life. Today, I outline exactly what I would do if I were to start an e-commerce business today from complete scratch. What You’ll Learn The best ecommerce business models The exact steps that I would take to start an online store this year What to avoid in ecommerce Other Resources
Forrester eCommerce
MAY 2, 2023
RSAC 2023 is a wrap! The Forrester security and risk team had 11 attendees at the RSA Conference last week. We really enjoyed meeting with clients and colleagues old and new — and now we’re *exhausted.* It’s no mystery why; as a team, we collectively participated in over 230 meetings and took more than 1.
Omnisend
MAY 3, 2023
Reading Time: 11 minutes Are you looking for an effective way to reach out to your target audience and promote your brand? Look no further than email marketing campaigns. With their high ROI and versatility, email campaigns have become a staple for businesses of all sizes. From welcome messages and newsletter emails to cart recovery and win-back sequences, there are various types of email campaigns that can help increase your engagement and conversions.
Ecommerce Platforms
MAY 5, 2023
The best Ebay dropshipping suppliers offer would-be retailers a fantastic way to boost their sales and unlock new revenue. You can choose from a huge variety of products to sell, taking advantage of low prices, and a convenient third-party fulfillment method. With Ebay dropshipping, there’s no need to worry about purchasing and managing huge amounts of inventory.
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
Salsify
MAY 4, 2023
Social media has become a fruitful ground for product discovery, recommendations, and reviews — and influencers are often at the forefront, leading consumers down the path to purchase.
Forrester eCommerce
MAY 5, 2023
On Friday, May 5th 2023, The World Health Organization (WHO) declared an end to the COVID-19 emergency. While it will keep its status as a pandemic, this new declaration is a long-awaited milestone.
Algopix
APRIL 30, 2023
Walmart’s Supply Chain Solutions: Lessons Learned and Strategies for Your Business Walmart is a global retail giant that has revolutionized the retail industry with its efficient and effective supply chain management. Walmart’s supply chain is one of the largest and most complex in the world, and it has set the standard for supply chain efficiency and optimization.
Ecommerce Platforms
MAY 5, 2023
In today’s WebinarJam review, we’re going to be introducing some of the top features and unique capabilities offered by a market-leading webinar platform. WebinarJam is one of the most popular tools available for creating and hosting webinars in today’s digital market. In recent years, interest in this tool, as well as other competing webinar platforms has grown significantly.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
SheerID
MAY 1, 2023
More Than 30 Top Brands Announce Exclusive Offers For National Teacher Appreciation Month with SheerID
Forrester eCommerce
MAY 5, 2023
“On the internet, nobody knows you are a dog” is an oft quoted maxim from the 90s attributed to Peter Steiner. First appearing in The New Yorker, this meme illustrates the difficulty of establishing identity and, by extension, validating claims on the internet. Over three decades later, we still face the same challenges.
Algopix
MAY 5, 2023
In today’s highly competitive online marketplace, being an Amazon seller can be both lucrative and challenging. With millions of sellers vying for the attention of millions of customers, it’s essential to track your performance and measure your success against key metrics. Amazon provides a wealth of data and analytics tools to help you do just that, and it’s crucial to use them effectively if you want to thrive as a seller.
Ecommerce Platforms
MAY 5, 2023
In today’s Riverside.FM review, we’re taking a comprehensive look at one of the most popular, and powerful podcast recording solutions available. Riverside.FM provides business leaders, entrepreneurs, and content creators with all the tools they need to start producing high-quality podcasts. It’s easy to use, convenient, and wonderfully flexible. At present, the demand for podcasts is increasing at a phenomenal rate.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
SheerID
MAY 1, 2023
More Than 25 Top Brands Announce Exclusive Offers For National Nurse Appreciation Month with SheerID
Forrester eCommerce
MAY 3, 2023
Organizations that prioritize internal criteria for making tech decisions often miss the mark. Discover how embracing customer obsession can turn your B2B tech strategy into a revenue-generating powerhouse at this year’s B2B Summit North America.
Salsify
MAY 2, 2023
Technology has created a cultural shift in how consumers shop. Consumers increasingly expect retailers to be omnichannel so they can have a seamless shopping experience regardless of whether they’re in a store or online.
Ecommerce Platforms
MAY 5, 2023
In this Transistor review, we’re going to be exploring the features, functionality, pricing, and capabilities of the Transistor.FM podcast publishing platform. While podcasts might have seemed like a niche concept a couple of years ago, they’ve grown increasingly popular among entertainment fans worldwide. As of 2022, the number of podcast listeners in the market has grown 29.5% within 3 years.
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.
Retail TouchPoints
MAY 5, 2023
Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah Yeh who transitioned to the role of Global Chief Purpose Officer in January. Srivatsa Arnold comes to Sephora from PepsiCo , where she led the marketing teams for carbonated soft drinks, driving growth by targeting younger consumers.
Forrester eCommerce
MAY 3, 2023
I’ve seen an alarming number of posts on LinkedIn and Mastodon reminding people not to input company and consumer data into ChatGPT. It’s an important reminder but one that also highlights the need for this blog post: There’s no way of knowing what happens to that data.
RetailDive
MAY 3, 2023
The department store’s investments are hitting its bottom line, but could fuel its comeback, according to owner Simon Property Group’s CEO.
Ecommerce Platforms
MAY 5, 2023
The best free dropshipping suppliers in the USA give innovators in America an excellent opportunity to build a lucrative business with minimal initial investment. With a dropshipping suppliers, you can bypass the costs and complexity associated with creating and shipping products yourself. You simply choose the products you want to sell, list them on your website, and your supplier does the rest.
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Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.
Retail TouchPoints
MAY 3, 2023
As sustainability has become increasingly urgent in higher-level executive discussions, store design teams have had to face a new creative reality: that they need to integrate sustainability into every facet of their work, from the raw materials that go into the products they choose to the use of greenery and natural light in the finished designs. Results from Retail TouchPoints’ most recent Store Design and Experience Survey reaffirm this shift: while a little more than one-third of respondents
Forrester eCommerce
MAY 4, 2023
Like other business innovations, digital sales rooms are not a magic wand. Learn what’s needed to capture the biggest benefits — and learn more at B2B Summit North America.
RetailDive
MAY 3, 2023
The retail giant has been ditching its e-commerce acquisitions for years to refocus on its core. But it could also mean a fresh start for Eloquii and Bonobos.
Ecommerce Platforms
MAY 5, 2023
Many print-on-demand companies empower ecommerce entrepreneurs to design and sell customized clothes, homeware goods, and accessories. …and one such platform is Zazzle. Quick verdict: Zazzle is a global online marketplace for creating unique print-on-demand products. You can create your own designs, or Zazzle will match you with an expert to bring your vision to life.
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
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