Retail TouchPoints
MAY 5, 2023
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024 , making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party data. From 2021 to 2022, the retail media space gained significant traction but forced retailers to turn to out-of-the-box solutions without set goals to solve their unique problems and meet their custom goals.
Forrester eCommerce
MAY 1, 2023
Cybersecurity threats continue to plague organizations, multiplying like Mogwai in the 1984 hit movie “Gremlins” (just don’t feed them after midnight). Forrester data shows that almost three-quarters of organizations reported one or more data breaches in the past 12 months.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Fastr
MAY 4, 2023
The Importance of the Digital Experience In Beauty & Cosmetics The beauty and cosmetics industry is visual by nature. It’s no coincidence that the most influential brands often have the greatest use of imagery, as visuals often serve as the essence of the product for beauty and cosmetics brands. This is accentuated in digital mediums, where other senses are limited.
My Wife Quit Her Job
MAY 1, 2023
Today, I’m thrilled to have Michael Drew as a guest on the show. Michael is the founder of PromoteABook.com, where he assists authors in launching their books onto the New York Times Bestseller list. He has successfully launched 124 consecutive books onto national bestseller lists and has over a thousand number-one Amazon titles to his credit.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MAY 5, 2023
Digital impacts all companies — regardless of industry, size, and location. But the value that digital brings differs by organization, and so does the focus of any digital activities. Forrester analyzed the profiles of 85 digital leaders working for large global organizations across different countries and industries.
Retail TouchPoints
MAY 1, 2023
As a number of Adidas ’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration with Kanye West, a.k.a. Ye, go up in flames — the company is shifting its strategy to make sports the focal point of its U.S. business, according to the Wall Street Journal. “We have to be focusing on sports — that’s where the root of Adidas is,” said Adidas North American President Rupert Campbell in an interview with WSJ.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
My Wife Quit Her Job
MAY 4, 2023
Welcome to Family First Fridays, a new segment of the podcast in honor of my book, The Family First Entrepreneur. In these solo episodes, I present to you my personal thoughts about family, entrepreneurship, and life. Today, I outline exactly what I would do if I were to start an e-commerce business today from complete scratch. What You’ll Learn The best ecommerce business models The exact steps that I would take to start an online store this year What to avoid in ecommerce Other Resources
Forrester eCommerce
MAY 2, 2023
RSAC 2023 is a wrap! The Forrester security and risk team had 11 attendees at the RSA Conference last week. We really enjoyed meeting with clients and colleagues old and new — and now we’re *exhausted.* It’s no mystery why; as a team, we collectively participated in over 230 meetings and took more than 1.
Retail TouchPoints
MAY 4, 2023
Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data. With the expansion of retail media networks (RMNs), retailers have introduced an array of new state-of-the-art digital screens closer to the point of purchase, thus creating myriad opportunities fo
Fabric
MAY 2, 2023
At fabric, one of our guiding ethos is, “We work and build as if we are customers.” We pride ourselves on working as if our customers are sitting at the table with us, and we are only happy when our customers are happy. As part of that commitment, we regularly analyze how we can make our product experience more intuitive. Recently, we revisited the names for a specific group of fabric’s product modules within the Copilot experience – PIM, XM, OMS, CDP, and Member.
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Fastr
MAY 2, 2023
Designers need time to ideate - sometimes on their own, sometimes with others. Designers also need critiques. Honest evaluations of their work and an objective assessment of whether it meets the needs of the project or campaign. And most designers also need inspiration, often found through lived experiences, personal interactions, and seeing the work and thought processes of other designers.
Forrester eCommerce
MAY 5, 2023
On Friday, May 5th 2023, The World Health Organization (WHO) declared an end to the COVID-19 emergency. While it will keep its status as a pandemic, this new declaration is a long-awaited milestone.
Retail TouchPoints
MAY 5, 2023
Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah Yeh who transitioned to the role of Global Chief Purpose Officer in January. Srivatsa Arnold comes to Sephora from PepsiCo , where she led the marketing teams for carbonated soft drinks, driving growth by targeting younger consumers.
Fabric
MAY 2, 2023
At fabric, one of our guiding ethos is, “We work and build as if we are customers.” We pride ourselves on working as if our customers are sitting at the table with us, and we are only happy when our customers are happy. As part of that commitment, we regularly analyze how we can make our product experience more intuitive. Recently, we revisited the names for a specific group of fabric’s product modules within the Copilot experience – PIM, XM, OMS, CDP, and Member.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Omnisend
MAY 3, 2023
Reading Time: 11 minutes Are you looking for an effective way to reach out to your target audience and promote your brand? Look no further than email marketing campaigns. With their high ROI and versatility, email campaigns have become a staple for businesses of all sizes. From welcome messages and newsletter emails to cart recovery and win-back sequences, there are various types of email campaigns that can help increase your engagement and conversions.
Forrester eCommerce
MAY 5, 2023
“On the internet, nobody knows you are a dog” is an oft quoted maxim from the 90s attributed to Peter Steiner. First appearing in The New Yorker, this meme illustrates the difficulty of establishing identity and, by extension, validating claims on the internet. Over three decades later, we still face the same challenges.
Retail TouchPoints
MAY 3, 2023
As sustainability has become increasingly urgent in higher-level executive discussions, store design teams have had to face a new creative reality: that they need to integrate sustainability into every facet of their work, from the raw materials that go into the products they choose to the use of greenery and natural light in the finished designs. Results from Retail TouchPoints’ most recent Store Design and Experience Survey reaffirm this shift: while a little more than one-third of respondents
Fabric
MAY 2, 2023
At fabric, one of our guiding ethos is, “We work and build as if we are customers.” We pride ourselves on working as if our customers are sitting at the table with us, and we are only happy when our customers are happy. As part of that commitment, we regularly analyze how we can make our product experience more intuitive. Recently, we revisited the names for a specific group of fabric’s product modules within the Copilot experience – PIM, XM, OMS, CDP, and Member.
Advertisement
In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Salsify
MAY 4, 2023
Social media has become a fruitful ground for product discovery, recommendations, and reviews — and influencers are often at the forefront, leading consumers down the path to purchase.
Forrester eCommerce
MAY 3, 2023
Organizations that prioritize internal criteria for making tech decisions often miss the mark. Discover how embracing customer obsession can turn your B2B tech strategy into a revenue-generating powerhouse at this year’s B2B Summit North America.
Retail TouchPoints
MAY 4, 2023
Amazon and Uber have entered into a partnership that will integrate Uber Eats directly into Amazon Echo devices, letting shoppers track their orders hands-free. Alexa will provide timely updates on critical points in the delivery process, such as when an order is being prepared through when the order has been delivered. Shoppers can set how often they want to receive updates, as well as which devices they want Alexa to use to make announcements.
Ecommerce Platforms
MAY 5, 2023
The best Ebay dropshipping suppliers offer would-be retailers a fantastic way to boost their sales and unlock new revenue. You can choose from a huge variety of products to sell, taking advantage of low prices, and a convenient third-party fulfillment method. With Ebay dropshipping, there’s no need to worry about purchasing and managing huge amounts of inventory.
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Salsify
MAY 2, 2023
Technology has created a cultural shift in how consumers shop. Consumers increasingly expect retailers to be omnichannel so they can have a seamless shopping experience regardless of whether they’re in a store or online.
Forrester eCommerce
MAY 3, 2023
I’ve seen an alarming number of posts on LinkedIn and Mastodon reminding people not to input company and consumer data into ChatGPT. It’s an important reminder but one that also highlights the need for this blog post: There’s no way of knowing what happens to that data.
Retail TouchPoints
MAY 1, 2023
During this Retail Innovation Conference & Expo sneak peek, Erica Vallecorsa sits down with Kiri Masters, author and Head of Retail Marketplace Strategy at Acadia. Kiri will be leading our Marketplaces Track, and will present on the past, present and future of marketplaces. Listen in to get her thoughts on new challenges, new opportunities and new imperatives for brands.
Ecommerce Platforms
MAY 5, 2023
In today’s WebinarJam review, we’re going to be introducing some of the top features and unique capabilities offered by a market-leading webinar platform. WebinarJam is one of the most popular tools available for creating and hosting webinars in today’s digital market. In recent years, interest in this tool, as well as other competing webinar platforms has grown significantly.
Advertisement
The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
SheerID
MAY 1, 2023
More Than 30 Top Brands Announce Exclusive Offers For National Teacher Appreciation Month with SheerID
Forrester eCommerce
MAY 2, 2023
The healthcare ecosystem is evolving. Delivery of complex care in distributed settings will require the evolution of remote patient monitoring devices and for them to become more affordable, accurate, and consumer-friendly/usable. At the same time, healthcare staff must acquire new skills and ways of working to support remote care delivery.
Retail TouchPoints
MAY 4, 2023
Value shopping app Shein is opening up its platform to third-party sellers with the debut of a new global integrated marketplace. Up until now Shein has operated as a traditional retailer by acquiring its own inventory. This contrasts with fellow China-based discount shopping apps such as Wish and Temu , which use a consumer-to-manufacturer marketplace model.
Ecommerce Platforms
MAY 5, 2023
Many print-on-demand companies empower ecommerce entrepreneurs to design and sell customized clothes, homeware goods, and accessories. …and one such platform is Zazzle. Quick verdict: Zazzle is a global online marketplace for creating unique print-on-demand products. You can create your own designs, or Zazzle will match you with an expert to bring your vision to life.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
Expert insights. Personalized for you.
278 
Let's personalize your content