Ecommerce Platforms
JANUARY 24, 2023
Online review statistics reveal some interesting insights into the power of social proof. In a world where consumers are growing increasingly less trusting of “traditional” advertising, reviews, testimonials, and genuine customer feedback has become extremely useful.
My Wife Quit Her Job
JANUARY 25, 2023
The best shipping software programs integrate seamlessly with online stores and marketplaces, allowing you to fulfill customer orders smoothly and still make a healthy profit. But with so many options, how do you know which is right for your ecommerce business?
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Salsify
JANUARY 26, 2023
It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce marketing landscape is constantly shifting, and what may have worked in the past might be less effective in 2023.
Ecommerce Platforms
JANUARY 22, 2023
Accepting a payment online is easier than ever before. Whether you’re a retail shop with a simple website, or a startup ecommerce store interested in accepting online transactions, there’s always room to expand your business with help from online payment processing.
Speaker: DeAnna McIntosh, Retail Growth Strategist
Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.
Salsify
JANUARY 24, 2023
Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce transactions, according to industry benchmark data from Kibo. Ecommerce Marketing
Forrester eCommerce
JANUARY 26, 2023
Here’s a thought experiment to test if your organization is ready for the future of localization. When you think about your customer and employee experience (CX and EX), do you think about what it’s like in each of their languages? Or do you unconsciously assume a monolingual experience?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Ecommerce Platforms
JANUARY 24, 2023
Recent stats show that 93% of c ustomers say online reviews influenced their purchasing decisions. The bottom line: It’s a given that customers will read online reviews before deciding on a product Just look at popular online marketplaces, for instance.
Retail TouchPoints
JANUARY 25, 2023
Today, it seems cash is a thing of the past, with most shoppers leaning on credit cards or even mobile payment to complete transactions for both physical and online shopping.
Forrester eCommerce
JANUARY 25, 2023
Yesterday, the Justice Department and eight states sued Google, accusing the company of illegally abusing its monopoly on the technology that powers online advertising. According to the Department’s complaint, Google’s dominance enables the company to take at least $0.30
Omnisend
JANUARY 25, 2023
Reading Time: 8 minutes Why are email marketing courses so popular? That’s because email marketing offers numerous benefits for businesses. Email marketing can help boost sales, enhance customer engagement, create brand awareness, acquire new customers, reward customer loyalty, and so much more.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Smile.io
JANUARY 26, 2023
Imagine having customers that continue to engage with you beyond your products. This is a sign of a loyal brand community, and some of the most successful businesses are strong because of it.
Retail TouchPoints
JANUARY 26, 2023
Predicting where the next phase of consumer buying behavior is headed has proven notoriously tricky. Ecommerce had been growing at a consistent rate, but its year-over-year growth shot up two to five times faster during the pandemic.
Forrester eCommerce
JANUARY 24, 2023
There is no single green or sustainable consumer. Learn the value of segmenting your customer base by their green purchasing habits. Age of the Customer B2C Marketing Climate Action CMO Trends Sustainability
Ecommerce Platforms
JANUARY 27, 2023
The market for live chat software is predicted to increase to $1.7 billion in 2030. Couple this with LiveChat’s own studies that show that “customers expect to chat online with businesses,” and the takeaway is clear: failing to provide this service can put you behind your competitors.
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From building a carrier strategy to addressing the inevitable returns rush, Shippo’s "How to Prep for Peak Season Shipping" covers everything you need to implement the right fulfillment plan for your e-commerce business this season.
Store Growers
JANUARY 24, 2023
Last Updated on January 24, 2023 Shopping Ads are one of the best known features in Google Ads. But did you know that you can show off your products in the search results for free? This program is known as Free Product Listings.
Retail TouchPoints
JANUARY 25, 2023
A combination of regular annual increases and “targeted investments in starting rates” by Walmart will raise the average hourly pay of its workers above $17.50 , according to a memo shared with the retailer’s U.S. employees by Walmart U.S. President and CEO John Furner. “As
Forrester eCommerce
JANUARY 23, 2023
In 2023, Empowered Customers Are Engaging Differently With Brands In 2016, we introduced Forrester’s Empowered Customer Segmentation, based on consumer behavior we’ve been monitoring and analyzing since the 1997 launch of Forrester Analytics’ Consumer Technographics® survey data.
Ecommerce Platforms
JANUARY 26, 2023
Managing a business is hard. Equally challenging is growing it. Many entrepreneurs are weighed down by time-consuming tasks that take them away from what they need to do to expand their brands. That’s why a good CRM is essential for staying competitive.
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Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.
Smile.io
JANUARY 27, 2023
Customer engagement is a term often thrown around in the world of ecommerce and in business. How can we reach customer engagement? How can we optimize customer engagement? How can we ensure our customers are engaged? All are (valid) questions often asked when running an online business.
Retail TouchPoints
JANUARY 23, 2023
Amazon has brought its dedicated air cargo network, Amazon Air, to India — the third market for the service after the U.S. and Europe.
Forrester eCommerce
JANUARY 24, 2023
As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.
Ecommerce Platforms
JANUARY 26, 2023
OTT, or over-the-top, media services are those that offer media-based products over the internet. An OTT negates the need for satellites, radios, and cable, instead relying on a simple internet connection (wireless or wired) to deliver content like television shows, movies, and music.
Advertiser: ZoomInfo
More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.
Canonicalized
JANUARY 24, 2023
Hello and welcome back to Canonicalized! In this post we will discuss how Streamlit can be used by top-level executives to identify and capitalize on new growth opportunities, and how this can help them increase revenue, market share, and customer satisfaction.
Retail TouchPoints
JANUARY 27, 2023
The associate experience is a top-of-mind topic for today’s retailers. The frontline is the part of your team that customers interact with the most, so enabling them to handle their jobs in an enjoyable and efficient manner pays off by helping them create great experiences.
Forrester eCommerce
JANUARY 27, 2023
Has your company’s demand and ABM program earned bragging rights? Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America. Account-Based Marketing (ABM) B2B Marketing
Smile.io
JANUARY 23, 2023
The food and beverage industry is one industry that relies on repeat purchases and brand loyalty to succeed. Think of all of your favorite food and beverage products and the loyalty that is associated with them.
Speaker: Jonathan Meyer & Jonathan Read
Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,
Canonicalized
JANUARY 21, 2023
Apache Airflow is an open-source platform for programmatically authoring, scheduling, and monitoring workflows. It is often used to schedule and run data pipelines, but can be used for any type of workflow.
Retail TouchPoints
JANUARY 27, 2023
Pacsun has appointed President Brie Olson to the role of Co-CEO alongside Co-CEO Mike Relich, effective March 9, 2023. Current Pacsun Co-CEO Alfred Chang will step down after 17 years with the company to join Fear of God as CEO.
Forrester eCommerce
JANUARY 27, 2023
The privacy landscape is shifting quickly. It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. Age of the Customer B2C Marketing marketing & privacy privacy promoted
RetailDive
JANUARY 23, 2023
We highlight three key ways your apparel brand can leverage AI and machine learning to increase conversion and personalize retail both online and in stores
Advertiser: ZoomInfo
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.
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