Sat.Jan 21, 2023 - Fri.Jan 27, 2023

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Online Review Statistics You Should Know in 2023

Ecommerce Platforms

Online review statistics reveal some interesting insights into the power of social proof. In a world where consumers are growing increasingly less trusting of “traditional” advertising, reviews, testimonials, and genuine customer feedback has become extremely useful. Around 95% of customers say they typically read a review before buying a product. The chances are you’ve even checked out a few star ratings and testimonials yourself before buying something particularly valuable.

Consumer 197
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The 8 Best Shipping Software Platforms For Your Online Store

My Wife Quit Her Job

The best shipping software programs integrate seamlessly with online stores and marketplaces, allowing you to fulfill customer orders smoothly and still make a healthy profit. But with so many options, how do you know which is right for your ecommerce business? This guide to the best shipping software programs will help, by covering key features, pricing, and pros and cons.

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Content Marketing for Ecommerce | Salsify

Salsify

It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce marketing landscape is constantly shifting, and what may have worked in the past might be less effective in 2023.

eCommerce 146
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How to Accept Payments Online in 2023

Ecommerce Platforms

Accepting a payment online is easier than ever before. Whether you’re a retail shop with a simple website, or a startup ecommerce store interested in accepting online transactions, there’s always room to expand your business with help from online payment processing. In this guide, we explain how to accept payments online, whether you’d simply like to add a quick payment button for one product, accept subscriptions for your content, or process thousands of ecommerce payments.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Average Conversion Rate for Ecommerce And How To Top It | Salsify

Salsify

Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce transactions, according to industry benchmark data from Kibo.

eCommerce 148
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The Future of Localization is Here: Are You Ready?

Forrester eCommerce

Here’s a thought experiment to test if your organization is ready for the future of localization. When you think about your customer and employee experience (CX and EX), do you think about what it’s like in each of their languages? Or do you unconsciously assume a monolingual experience?

Customer 369

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441: The Real Reason You Aren’t Making Progress And How To Get Out Of Your Head With Daniel DiPiazza

My Wife Quit Her Job

Today I have an extra special guest on the show, Daniel DiPiazza. The reason why I love Daniel is that he is such a passionate guy and he’s great to talk to about mindset. Daniel recently acquired Under30CEO, he owns a site called AlphaMentorship and he launched a new podcast called The New Wave Entrepreneur. He also just released a brand new book called The True Artifact: 33 Lessons on Creativity, Purpose, Life, and Love.

Books 254
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Yotpo Review and Pricing: What’s It All About? Reveal Pricing and Features

Ecommerce Platforms

Recent stats show that 93% of c ustomers say online reviews influenced their purchasing decisions. The bottom line: It’s a given that customers will read online reviews before deciding on a product Just look at popular online marketplaces, for instance. Most products display positive, negative, and mediocre reviews posted by real-life customers. Needless to say, glowing reviews help ecommerce businesses attract customers.

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What The Justice Department’s Lawsuit Against Google Means For Marketers

Forrester eCommerce

Yesterday, the Justice Department and eight states sued Google, accusing the company of illegally abusing its monopoly on the technology that powers online advertising. According to the Department’s complaint, Google’s dominance enables the company to take at least $0.30 of every dollar spent using Google’s advertising technology.

Marketing 369
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The Future of Retail is Smaller, Crowdsourced and Robot-Powered

Retail TouchPoints

Predicting where the next phase of consumer buying behavior is headed has proven notoriously tricky. Ecommerce had been growing at a consistent rate, but its year-over-year growth shot up two to five times faster during the pandemic. And just when we thought ecommerce was the future, brick-and-mortar stores made a comeback in the last year. The ever-shifting landscape of retail makes any type of prediction questionable, but there are a few hidden trends that are shaping the future of how we buy.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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8 email marketing courses to take in 2023 (free and paid)

Omnisend

Reading Time: 8 minutes Why are email marketing courses so popular? That’s because email marketing offers numerous benefits for businesses. Email marketing can help boost sales, enhance customer engagement, create brand awareness, acquire new customers, reward customer loyalty, and so much more. That’s probably why marketers are still actively investing in this age-old marketing technique.

Marketing 157
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7 Tips for Using Videos to Increase E-commerce Sales

lateshipment

With new e-commerce stores springing up around the internet every other day, the competition is getting more fierce than ever. The challenge is to not only attract customers but be able to make them repeat purchases from the store. With this in mind, all the e-commerce companies are utilizing every possible way to gain shoppers. Every day, a new marketing scheme is adopted so that the store can highlight itself among a sea of competitors.

eCommerce 130
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Empowered Customers Seek Three Types Of Brand Experiences

Forrester eCommerce

In 2023, Empowered Customers Are Engaging Differently With Brands In 2016, we introduced Forrester’s Empowered Customer Segmentation, based on consumer behavior we’ve been monitoring and analyzing since the 1997 launch of Forrester Analytics’ Consumer Technographics® survey data.

Customer 360
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Walmart Boosts Pay to $17.50/Hour, Offers New Paths to Advancement

Retail TouchPoints

A combination of regular annual increases and “targeted investments in starting rates” by Walmart will raise the average hourly pay of its workers above $17.50 , according to a memo shared with the retailer’s U.S. employees by Walmart U.S. President and CEO John Furner. “As you continue to focus on your customers, we’re focused on investing in you — our store associates — through higher wages and new opportunities to gain the skills to serve tomorrow’s customers and grow a career with Walmart,”

Supplies 315
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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5 ways Target is pushing customer-driven innovations in omnichannel, grocery

RetailDive

Ease, joy and affordability are key pillars of the company's efforts to build on its “Targét” reputation, executives said at NRF’s Big Show.

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How to Choose the Best Live Chat Software for Your Business (2023)

Ecommerce Platforms

The market for live chat software is predicted to increase to $1.7 billion in 2030. Couple this with LiveChat’s own studies that show that “customers expect to chat online with businesses,” and the takeaway is clear: failing to provide this service can put you behind your competitors. So, if you’ve yet to offer customers live chat support, you’ll be pleased to hear plenty of affordable, easy-to-use live chat software is available.

Live Chat 104
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Putting the Revenue in Marketing Technology

Forrester eCommerce

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.

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Amazon Takes Flight in India with Debut of Dedicated Air Cargo Network

Retail TouchPoints

Amazon has brought its dedicated air cargo network, Amazon Air, to India — the third market for the service after the U.S. and Europe. The launch is a first for an ecommerce company in India and a signal of the rapid growth in that region, which is the fastest-growing ecommerce market in the world, according to eMarketer. “We’re thrilled to launch Amazon Air in India to ensure we can provide our growing customer base with great selection, low prices and faster deliveries,” said Sarah Rhoads, VP

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How To Setup and Optimize Your Free Product Listings

Store Growers

Last Updated on January 24, 2023 Shopping Ads are one of the best known features in Google Ads. But did you know that you can show off your products in the search results for free? This program is known as Free Product Listings. It uses all the information from your feed and website for potential buyers. In this article, I’ll show you how to get started and how you can optimize your feed for maximum impact!

SEO 103
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How to Choose a CRM For Your Business in 2023

Ecommerce Platforms

Managing a business is hard. Equally challenging is growing it. Many entrepreneurs are weighed down by time-consuming tasks that take them away from what they need to do to expand their brands. That’s why a good CRM is essential for staying competitive. Fear not, if you need help on how to choose a CRM system for your business. Here, we’ll walk you through what to consider when investing in this kind of software.

Live Chat 104
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Now Accepting Nominations: Forrester’s Demand & ABM Program Of The Year Award

Forrester eCommerce

Has your company’s demand and ABM program earned bragging rights? Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America.

B2B 195
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How In-House App Development Gave Home Depot Associates the Right Tool for Their Jobs

Retail TouchPoints

The associate experience is a top-of-mind topic for today’s retailers. The frontline is the part of your team that customers interact with the most, so enabling them to handle their jobs in an enjoyable and efficient manner pays off by helping them create great experiences. The Home Depot is achieving these goals through Sidekick, an in-house mobile app designed to empower associates to make the most of their time.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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3 ways AI can supercharge sizing to help apparel brands boost conversion, reduce returns and personalize the retail experience

RetailDive

We highlight three key ways your apparel brand can leverage AI and machine learning to increase conversion and personalize retail both online and in stores.

Apparel 121
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Streamlit for execs: How to drive growth with real-time data analysis

Canonicalized

Hello and welcome back to Canonicalized! In this post we will discuss how Streamlit can be used by top-level executives to identify and capitalize on new growth opportunities, and how this can help them increase revenue, market share, and customer satisfaction. We will also cover why Streamlit is useful for this purpose, and what pain […] The post Streamlit for execs: How to drive growth with real-time data analysis appeared first on Canonicalized.

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Agile + Low Code = Digital Transformation Rocket Fuel

Forrester eCommerce

Truly digital firms have business models with technology at the core, and this technology is software. For such firms, software is an expression of the business. To become truly digital, complementary approaches to people, process, and technology are needed. The unresolved need for more developers (the people) is well and painfully understood.

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Pacsun Names 17-Year Company Veteran Co-CEO

Retail TouchPoints

Pacsun has appointed President Brie Olson to the role of Co-CEO alongside Co-CEO Mike Relich, effective March 9, 2023. Current Pacsun Co-CEO Alfred Chang will step down after 17 years with the company to join Fear of God as CEO. Chang will stay with Pacsun in his current capacity until March 8 to facilitate the transition and will remain a member of the Pacsun Board of Directors after he leaves the company.

Arts 293
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Grocers weigh the pros and cons of scan-and-go

RetailDive

Despite Wegmans’ decision to abandon the technology last year, other retailers continue to offer the convenience-focused service — and more are showing interest in it, industry officials said.

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What is Apache Airflow? Best Practices for Data Orchestration and Automation

Canonicalized

Apache Airflow is an open-source platform for programmatically authoring, scheduling, and monitoring workflows. It is often used to schedule and run data pipelines, but can be used for any type of workflow. Airflow allows users to define and organize tasks using Python code, and then schedule and monitor those tasks using a web interface. It […] The post What is Apache Airflow?

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Service Providers Set For Growth In 2023 Despite An Uncertain Business Outlook

Forrester eCommerce

Growth despite turbulent surroundings 2022 was a tough year, and economic forecasts show uncertainty about what will happen in 2023. Complex global geo-political conditions see constant announcements of budget cuts, layoffs, and tech exec’s priorities being re-shuffled.

Customer 195
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Report: GameStop Closing Kentucky Distribution Center, Potentially Affecting Hundreds of Jobs

Retail TouchPoints

GameStop is reportedly planning to close its Shepherdsville, Ky. distribution center, according to a letter to employees seen by WDRB News. The closure, which is scheduled to be completed by June 30, could affect hundreds of jobs at the facility. Workers at the facility also have published LinkedIn posts stating that the facility is closing. The closure was further confirmed by a commercial real estate listing stating that the 630,000-square-foot building will become available for a new occupant

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib