Sat.Jan 27, 2018 - Fri.Feb 02, 2018

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How to (Realistically) Start an Online Ecommerce Business That Actually Grows

BigCommerce

Why people are starting online businesses. The most popular course at Stanford isn’t a STEM class. It isn’t in entrepreneurship, how to start a business, nor coding. It is one in how to design a happy life. The course is co-taught by Dave Evans, the former lead designer of Apple’s first mouse and co-founder of Electronic Arts. In those positions, he learned how to design for user experience and remove unnecessary elements.

eCommerce 419
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When to Engage Your Inactive Email Segment, and When to Move On

Optimizely

Every B2C marketer should treat their email list like gold. Email is often your most direct contact with buyers and prospective buyers, making your list an incredibly valuable marketing asset in terms of driving revenue. However, email lists also must be treated with care. You can’t just blindly send to your entire list on a daily basis and expect to get a great response every time.

B2C 220
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The Art and Science of Storytelling — And How to Use Both to Reach Your Audience

Kissmetrics

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and well-crafted — content that speaks to our audiences, deeply engages them, thoroughly answers their questions, and helps them do their jobs better.

Arts 220
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Hiring An Accountant To Do Your Taxes Vs Using Turbo Tax Or Tax Cut

My Wife Quit Her Job

Do you really need an accountant to file your taxes? And will an accountant actually save you money versus using an off the shelf tax program like Turbo Tax? In this post, I discuss my own personal experiences filing my tax returns with 2 different accountants vs using Turbo Tax and Tax Cut. Specifically, this article will shed some light on… Whether an accountant will save you money on your taxes Whether an accountant will save you time on your taxes.

Article 214
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

There are a lot of ecommerce resources that are publicly available. So, we’ve put together a quick hit list that will enable you to be more productive and stay up-to-date on your industry. We’ve limited and categorized the list for easier handling. Our goal is not to overwhelm you, but rather give you a solid foundation on which to get started. Productivity Tips for Business Owners.

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Music-Themed Pop-Up Showcases Pay-By-Phone Technology

RTP blog

By Klaudia Tirico, Features Editor I was recently invited to check out Mastercard’s music-inspired, experiential pop-up shop in New York City — The Mastercard House — which hosted a variety of shopping and music events leading up to the Grammy awards that were held on Jan. 28. The best part? All you needed to shop was your phone’s camera! The pop-up was filled with music merchandise and memorabilia, including photo prints of top musical artists performing at their concerts and vinyl records.

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194: Copywriting Strategies To Increase Ecommerce Sales With Karon Thackston

My Wife Quit Her Job

Today I’m happy to have Karon Thackston back on the show. If you don’t remember Karon, I had her on episode 74 where we talked about how to optimize an Amazon listing for maximum sales. She’s been helping ecommerce clients get both higher rankings in search and higher conversion rates with the power of copy for the last 25 years. She’s the author of 10 books and she runs the popular site MarketingWords.com which I recommend that you check out. .

eCommerce 145
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How to Identify and Analyze Your Target Market in 2018

BigCommerce

Although your products might appeal to a large group of people, it doesn’t make sense to market to everyone. Your brand will have what is called a “target market.”. What is a Target Market? You need to identify the people who really want or need what you’re offering. Targeting, or “segmenting” these people means you’ll be able to build your store for the right audience , efficiently using your resources to impress and attract your potential customers.

Marketing 373
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The Top 5 E-Commerce Fulfillment Predictions For 2018

RTP blog

By Andrew Atkinson, GrandCanals There’s something about the start of the year that brings out the crystal-ball-gazer in all of us, even though, as Nobel-prize winning physicist Niels Bohr once noted (seconded by New York Yankees Hall of Famer Yogi Berra), “Prediction is very difficult, especially about the future.” Nonetheless, we will do our best to identify what we at GrandCanals believe to be the top five fulfillment trends of the coming year, to better help you get in front of them.

eCommerce 170
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Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness, Consideration, and Decision Stage Content

Kissmetrics

People think SEO is all about traffic. But I’m here to tell you that’s not the case. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. It’s about driving in new customers to buy stuff. And that’s why most people do keyword research wrong. Here’s the common mistake I always see. People do two things when researching new keywords: They look at estimated monthly search volume.

PPC 185
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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10 Tips for Creating an Effective Influencer Outreach Email Campaign

Bootstrapping Ecommerce

Handle your influencer outreach emails like a sales prospect: Plan your next steps, be diverse with what you send and don’t be afraid to follow up through different channels. You might get lots of ‘"no" answers, but one "yes" will make it all worth it. The post 10 Tips for Creating an Effective Influencer Outreach Email Campaign appeared first on Bootstrapping Ecommerce.

Channel 162
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10 Online Business Laws You Need to Know for Internet Selling [Updated 2018]

BigCommerce

After you’ve evaluated your online store idea and have a plan for product sourcing, it’s wise to research the restrictions and regulations that may affect you when opening an ecommerce store. Understanding these issues before you try to start selling online will help you plan wisely and save you time, energy and money. In this chapter, we’ll highlight some of the obstacles that may lie ahead for your business.

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Cyber Resilience, Retail And The Role Of Technology

RTP blog

By Nick East, Zynstra If 2017 is to be remembered for anything it will surely be the dramatic increase of data breaches and cyberattacks reported in the media. We all know cyber criminals are using increasingly sophisticated techniques to gain access to company networks, just as we know how the impact of such an occurrence can have devastating consequences on reputation, revenue and customer trust.

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Competitive SEO Analysis

Canonicalized

“He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.” Sun Tzu A lot of us look at the SEO competition almost every day. But, not all of us can perform an analysis in a way that matters. In this article, we are […]. The post Competitive SEO Analysis appeared first on Canonicalized.

SEO 146
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Product Photography Lighting Guide: A Secret Technique to Produce Stunning Visuals

Ecommerce Platforms

If you thought that choosing the right product was more than enough, think again. Photos define the product and show a potential customer a plethora of things – the uses for the product, the demographics of the people who use the product, the feelings associated with it, and of course, the perceived value of the product. But, there’s more to this than meets the eye.

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How to Conduct a Competitive Analysis for Your Online Business [with Templates]

BigCommerce

By analyzing your competition and then monitoring them on an ongoing basis, you’ll get to know their behavior, enabling you to anticipate their actions and stay one step ahead. This is known as competitive analysis. You want to make sure shoppers have a reason to pick you over everyone else. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors.

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What Will It Take To Unlock AI’s Potential?

RTP blog

The National Retail Federation (NRF) Big Show 2018 showcased the trends and technologies to watch going into the new year, and AI was a major part of the conversation. EBay , Cosabella. and 1-800-FLOWERS.COM are just three of the brands that have gone public with the benefits they have seen from AI-powered solutions. However, as AI’s use expands, data scientists and algorithm developers must incorporate ethical structures into the technology to ensure shoppers have a trustworthy experience.

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Photoshop Tutorials for Ecommerce: Improve Your Product Photos

A Better Lemonade Stand

Create better product photos for your ecommerce website with these photoshop tutorials that teach you how to retouch any blemishes on your products, change product colors and make your images sharper. The post Photoshop Tutorials for Ecommerce: Improve Your Product Photos appeared first on A Better Lemonade Stand.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How to Boost Ecommerce Sales During Slow Seasons

SellBrite

When you get into the business of selling products online, you have to expect that you’re likely going to experience both busy seasons and slow seasons throughout the year. Sales activity rarely remains constant for ecommerce businesses of all sizes, and this is especially true for those ecommerce businesses that sell products that consumers are more interested in purchasing and using at different times of the year, like running shoes or winter coats.

eCommerce 116
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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. Taking the time to go through this process will help you uncover whether or not there is a healthy demand around your business idea. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts.

Marketing 354
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The Confusing Thing About Google Shopping Campaign Priority

Store Growers

Icon by Noun project. Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simply and straightforward, but its not. I’ve seen many Adwords accounts where smart business owners have done the hard work to their campaigns set up correctly, but get the campaign priority wrong. This causes their campaigns to not run the way they intended, leading to a higher cost per click and higher cost per sale.

Article 110
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Personalization on Super Bowl Sunday: Tailoring Ads During the Year’s Most-Watched Event

Sailthru

It was a simpler time, 1967. Tom Brady wasn’t born yet. The Green Bay Packers and Kansas City Chiefs played in the first-ever Super Bowl, where a 30-second ad “only” cost $42,000. In 2018, that’s equivalent to about $314,000. It’s a steal by today’s standards; last year, 30 seconds of Super Bowl advertising cost an average of $5 million. And that’s just the TV spot.

Events 104
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Fashion Master to unveil large-scale rebrand to FM Retail

Retail Technology Review

EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February.

Fashion 93
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How to Source and Manufacture Products for Your Online Business

BigCommerce

Congrats, you’ve gotten through the most critical first step of starting an online store — selecting the perfect products to sell. Now you need to figure out how you’ll source those products. How you source products will serve as the foundation for your business, guiding your day-to-day activities. In this chapter, you’ll learn about your options for sourcing: the perks, common pitfalls and the steps to successfully selling online.

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Analytics pave the way for supply chain organizations

TradeGecko

In a recent study by The Hackett Group on the digital transformation of the supply chain , the overall consensus is that data analytics will be a major catalyst for change in 2018.

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Recurring Revenue: Make Money While You Sleep

FastSpring

There are two things most businesses can never get enough of: time and money. You’re constantly racing against the clock to get your product off the ground and generating revenues. One of the best ways to reduce costs and decrease time-to-market is to use a SaaS-friendly billing system. SaaS-friendly billing systems are designed specifically for companies who sell online services under a subscription model.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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H&M sees profits fall amid digitalisation struggle - direct comment from Couchbase

Retail Technology Review

In light of H&M seeing profits fall, Perry Krug, principal architect, Couchbase, comments: "H&M is quite right on the need to innovate, and to do so quickly – one of the factors that finally crippled Jaeger in 2017 was that its digital transformation was too little, and far too late.

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Automating Image Optimization: Akamai Image Manager Now Available for BigCommerce Merchants

BigCommerce

If you’re selling online, you already know that when it comes to page load times — speed kills. . In fact, just last week Google announced a new ranking algorithm for mobile search —dubbed the “Speed Update”— which will use mobile page load speeds as a ranking factor. This means that faster loading sites will benefit from improved visibility (Google started using site speed in desktop web search rankings in 2010).

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What’s LCRO?

Rishi Rawat

CRO = Conversion rate optimization. LCRO = Layered conversion rate optimization. Here is how my process used to be: when working on a conversion project I’d block a chunk of time and apply brute force to come up with the best idea I could. I didn’t know any better and my intention was good. But, it turns out, this isn’t the best way to develop a killer test concept.

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Influencer Marketing 2018: Improve Sales & Exposure in 3 Steps

ecomdash

The influencer-brand relationship can go as deep as you want, with the potential for even more collaborative campaigns such as joint promotions, commissioned sales, or even a specialty collection curated by the influencer. Read more. The post Influencer Marketing 2018: Improve Sales & Exposure in 3 Steps appeared first on ecomdash.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.