Sat.Oct 13, 2018 - Fri.Oct 19, 2018

Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester eCommerce

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. After […].

B2B ecommerce: the four challenges to face for long-term growth

GetElastic

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die.

B2B 133

So, You Want to Stand Out From Competition?  

Zmags

(Healthy) competition is necessary for a business to grow and expand. And we get it, not everyone enjoys competition. So, what happens when […]. The post So, You Want to Stand Out From Competition? appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace

Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

Zaius

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t.

If You’re Not Prioritizing Employee Experience Improvement, You’re Doing It Wrong

Forrester eCommerce

There is ample evidence that improving employee experience leads to better business results. Briefly, firms that improve employee experience find that they get better work performance and more discretionary effort from employees.[i]

The Secret to the Future Growth of Your Ecommerce Channel: Social Commerce

BigCommerce

Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling

230: How An 8 Figure Business Launches New Products On Amazon With Bernie Thompson

My Wife Quit Her Job

Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world.

Books 206

More Trending

Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Forrester eCommerce

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

IaaS vs PaaS vs SaaS Enter the Ecommerce Vernacular: What You Need to Know, Examples & More

BigCommerce

If you’re considering moving your ecommerce business to the Cloud, here are three important acronyms to wrap your head around:… Ecommerce Technology

Morning Routines Every Digital Marketer Should Do

Zmags

Your alarm didn’t go off, you missed your 8:15 bus, and the Uber you took cost an obscene amount of money. You go […]. The post Morning Routines Every Digital Marketer Should Do appeared first on Zmags. Ecommerce Best Practices Zmags culture

Sourcing The Perfect Suppliers For Private Brand Ranges

Retail TouchPoints

By Steven Howell, Solutions for Retail Brands The private brand grocery sector has come a long way since the ultra-plain-packaged — and largely uninspiring — generic products aimed at budget-conscious shoppers that filled grocery store shelves.

IBM Bets Big On Security Training And Leadership As A Differentiator

Forrester eCommerce

In late 2016, IBM announced the availability of its full-scale cyber range at the Cambridge, MA headquarters of its security division. With two shifts per day and currently booked out six to eight months, it’s been a huge success for the division.

Books 225

Black Friday 2018: Consumers are eager, more digital, and willing to spend – Periscope By McKinsey

Retail Technology Review

Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, has announced the findings of research on consumer sentiment towards Black Friday 2018. Critical Issues Internet Retailing

Tableau: a dot plot and a “stacked” bar chart in the same view

Canonicalized

… or concurrent lollipops and dumbbells chart. For this week’s MakeoverMonday we looked at women representation in the House of Representatives (no pun intended). I came up with a population pyramid style chart. I put Democrats versus Republicans, where we would typically have men and women diverging to the left and right. So here’s the […] The post Tableau: a dot plot and a “stacked” bar chart in the same view appeared first on Canonicalized. Data Visualization

120

RTP Editors Identify Top E-Commerce Tech Trends To Watch In 2019

Retail TouchPoints

Earlier this month, Retail TouchPoints unveiled its fifth annual E-Commerce Technology Preview , which includes insights from industry experts at 12 solution providers. The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond.

Marketers – get your heads out of the clouds!

Forrester eCommerce

It’s frustrating when a customer exhibits purchase intent, but does’t buy because of friction in the customer journey. It’s worse when a store manager or contact center agent is unaware of a digital promotion.

Accept Credit Cards Online: The Best Way to Receive Payments in Any Country Using 2Checkout, Payoneer and InvoiceNinja (October 2018)

Ecommerce Platforms

If you come from a place like Pakistan, Peru or Belarus you know that running a business is a little limited when it comes to how you accep credit cards and payments through PayPal and other processors.

Move Over SEO: How Developers Can Generate You More Traffic

Kissmetrics

I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer?

SEO 163

Holiday Readiness Series: Take Your Social Strategy to the Next Level

Retail TouchPoints

By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush.

Research Announcement: Cybersecurity Incident Response Services Wave

Forrester eCommerce

I’m getting ready to kick off a Forrester Wave on Cybersecurity Incident Response Services that should be viewed as a refresh of the Digital Forensics and Incident Response Service Providers Wave published in September of 2017.

213

Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

This Zoey review dives deep into all the important aspects- its features, functionalities, pricing structure, and the corresponding weaknesses. I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce.

Retailers need to outsource digital application to help weather a tough retail climate and improve the bottom line

Retail Technology Review

By Wayne Munday, Non-Executive Director, Rokk Media. The Retail climate is proving increasingly challenging for bricks-and-mortar stores of all sizes, with many major brands and familiar high-street names announcing profit warnings, job cuts and even store closures. Critical Issues Internet Retailing Retail Supply Chain

Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences.

Can Robots Grow Up To Be More Human?

Forrester eCommerce

Context And Timing Is Critical For Robots And Humans To Work Well Together.

My Mean Boss Wants You to Know About this Sale

Rishi Rawat

Moosejaw.com has done a great job with their email marketing.

How to Start a Print-on-Demand Business in 5 Steps

Bootstrapping Ecommerce

Get started with Print-on-Demand in 5 steps! Print-on-Demand is the easiest way to start an online business & source products to sell online. The post How to Start a Print-on-Demand Business in 5 Steps appeared first on Bootstrapping Ecommerce. Product & Niche Selection Sourcing Suppliers

How to sell with BigCommerce in the UK

Ecommerce Platforms

2018 has been a very big year for BigCommerce in the UK. After a successful round of growth funding, which saw the company raise $64 million, BigCommerce decided their next expansion would be into the UK.

Embrace privacy as your Corporate Social Responsibility (CSR)

Forrester eCommerce

Your organization faces two powerful trends: The growing pressure of regulatory requirements on data protection that are emerging worldwide. The increasing awareness of privacy rights, which causes customers to take action in their relationship with businesses.

How to Prepare Your Online Store for International Shipping

SellBrite

It’s a big decision to step across the borders and overseas to offer international shipping in your store. However, you can turn that fear and anxiety into plenty of revenue if you prep smart.

Three Ways to Get More from Your Q4

UpSellIt

Q4 can seem like a magical time for online retailers, and for good reason. It’s the only time of year that virtually every person in the country is looking to purchase multiple gifts. Revenues generally go up for retail businesses, whether online or brick and mortar.

Gifts 77

CS-Cart Multi-Vendor and Multi-Vendor Plus: An Honest Review

Ecommerce Platforms

Back in May, we published a review on CS-Cart , and our readers loved it. So, we thought we'd do a similar post reviewing CS-Cart Multi-Vendor and Multi-Vendor Plus.

PayPal 115

Volkswagen Partners With Azure To Drive Transportation Innovations

Forrester eCommerce

Volkswagen’s recent announcement to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts transportation leaders are taking to position themselves as customer experience leaders.

Close your laptop. Go outside. Talk to your customers.

Omniconvert

[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble:? Anything you’re thinking about customers and markets is nothing more than a guess.Des Traynor, Co-Founder Intercom Indeed!

How to Boost Your Facebook Relevance Score

CPC Strategy

The Facebook relevance score is an important indicator of how well your ads fit your target audience when compared to your competitors. Much like. Read More. The post How to Boost Your Facebook Relevance Score appeared first on Retail Performance Marketing Blog - CPC Strategy. Facebook

Blog 76

Here is Your Click & Collect Consumer Research Update

OrderDynamics

Here is Your Click & Collect Consumer Research Update. OrderDynamics partnered on a research study into the identity and expectations of the Click & Collect consumer. The intention was to provide actionable data for retailers.

Computational Propaganda: How Your Organization Could Be Attacked Like A Politician

Forrester eCommerce

Sending malicious payloads and packets is no longer the standard in threat operations. In today’s world of massive social media presence and influence, malicious actors can bring an organization to its knees — 280 characters at a time.

Top 7 Holiday Ecommerce Marketing Emails

ecomdash

With the holiday season fast approaching, it’s time to consider what you’re putting into your customers’ virtual mailboxes, and what they really want to see.