Optimizely
AUGUST 16, 2018
It’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.” . Regardless of whether they’ve been away for six months or more than a year, the relationship has gone cold and you weren’t able to save it—or worse, you didn’t even realize it needed saving.
RTP blog
AUGUST 17, 2018
The subscription economy has been making waves since 2010, when Birchbox debuted a subscription box that quickly gained popularity. Now, the space holds fierce competition, with hundreds of companies vying for customers across a wide range of industry verticals, from clothing to beauty to meal kits. No matter the vertical, it’s clear that the retail world is changing.
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Fastr
AUGUST 13, 2018
Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the […]. The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags.
Forrester eCommerce
AUGUST 14, 2018
Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. The most common question we receive from executives is, “How do I ensure the journey mapping process is actionable and aligned […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
BigCommerce
AUGUST 17, 2018
Are you ready to bring your brick-and-mortar store into the world of online shopping? Building a virtual storefront from the ground up can feel like an overwhelming experience. You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. But how do you navigate this experience and maximize your resources?
Optimizely
AUGUST 15, 2018
What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
AUGUST 15, 2018
Agencies are no longer the exclusive marketing and business partner for CMOs. CMOs bring agency work in house and aggressively manage agency fees. Global consultancies like Accenture and Deloitte target CMOs and new business and technology stakeholders with experience agency services. The agency business model is under attack. P&G reported saving $1 Billion in agency […].
BigCommerce
AUGUST 17, 2018
Want to grab a slice? You’ll find there are two basic options: Franchises: With franchises, just about anyone can use their smartphone, click a few buttons, and expect a hot pizza at their door. Neighborhood Pizzerias: You can head down to your local eatery for the hometown experience—but if you try to order via smartphone…good luck. The local pizzerias might have credibility within their neighborhoods, but when it comes to growing revenue and offering the convenience of the “big guys,” th
Optimizely
AUGUST 14, 2018
Passionate fan bases are common among sports teams, rock bands, even baby hippos. But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. . Yes, there are the Target aficionados, REI groupies, and Apple diehards that buck the trend. But few brands are lucky to attain the ranks of true customer loyalty.
RTP blog
AUGUST 15, 2018
Wayfair recently opened its first brick-and-mortar store in Florence, Ky., following in the footsteps of many previously “online-only” brands. The new store will be 20,000 square feet and will be located within a new 260,000-square-foot distribution center designed to handle the company’s “excessive” return rate. But the new store comes with a few questions of its own, especially since many perceive the location as an outlet store for selling off excess merchandise.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
AUGUST 15, 2018
Jay Pattisall, Keith Johnston, and I have been probing the reasons behind the financial woes of agency holding companies such as MDC Partners, Publicis Groupe, and WPP. What’s going on? Why is the agency holding company business model struggling while consultancies like Accenture and Deloitte see their experience agency revenues soar? What has changed?
My Wife Quit Her Job
AUGUST 14, 2018
I’ve been running profitable Google Shopping ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what? Google Shopping ads have consistently outperformed all other advertising mediums that I’ve ever used for my online store. As of right now, I’m getting a 6-7X return on ad spend on my top Google Shopping campaigns.
Optimizely
AUGUST 16, 2018
Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.
RTP blog
AUGUST 13, 2018
It’s August and prime back-to-school shopping season. From time-honored traditions like buying a new backpack for the school year to more mundane school supply purchases, the pivotal retail season is in full swing. This year, back-to-school shopping is expected to result in $27B in sales, touching 29M households in the U.S. alone. And interestingly, a new study from Oath reveals that dads are predicted to spend more than moms on back-to-school gear.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
AUGUST 15, 2018
“Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” The Red Queen, Through The Looking Glass. I was reminded of this quote from Lewis Carroll’s book when analyzing the results […].
My Wife Quit Her Job
AUGUST 16, 2018
Today I’m thrilled to have Edward Ruffin on the show. Edward is in charge of sponsored products ads over at Sellers Labs and he was one of the speakers at this past years Sellers Summit. During the event, I really got to know Edward well and I discovered that the man is truly a sponsored products ads fanatic and he lives and breathes it 24/7. So today, I brought Edward on the show to talk about the latest and greatest with Amazon ads.
Optimizely
AUGUST 16, 2018
It’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.”. Regardless of whether they’ve been away for six months or more than a year, the relationship has gone cold and you weren’t able to save it—or worse, you didn’t even realize it needed saving.
SellBrite
AUGUST 16, 2018
When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a long time but is not nearly as widely discussed as influencer marketing.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
AUGUST 14, 2018
Augmented reality (AR) and virtual reality (VR) have become the cool must-haves for industrial technology vendor keynotes. I have lost count of the times we’ve watched someone on stage as they swoosh and swoop through jet engines, nuclear reactors, sunken wrecks, and the like. We ooh and we ah, and then we wonder if these […].
My Wife Quit Her Job
AUGUST 16, 2018
If you look in your wallet, you probably have a credit card. And chances are, you receive some sort of benefit whenever you make a credit card purchase. Some cards give you cash back. Some cards provide discounts on gas. Some cards give you double airline miles. But have you ever stopped to wonder how these rewards cards can affect a small business?
Bootstrapping Ecommerce
AUGUST 14, 2018
Every veteran high-risk business operating online shares three fundamentals in common that have helped pave their road to success. The post 3 Fundamentals for Thriving Online as a High-Risk Business appeared first on Bootstrapping Ecommerce.
A Better Lemonade Stand
AUGUST 17, 2018
Being an entrepreneur means wearing lots of hats. These best skillshare classes for business can help you improve your fundamental skills so you can go far. Here are 40+ online classes to take your skills as an entrepreneur to the next level. The post Upgrade Yourself: 40+ Skillshare Classes to Supercharge Your Entrepreneurial Journey appeared first on A Better Lemonade Stand.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
AUGUST 12, 2018
Our new “The Forrester Wave™: Full-Stack Public Cloud Development Platforms In China, Q3 2018” report is now live! This Wave evaluation uncovered a market in which Alibaba Cloud, Microsoft, Amazon Web Services, Tencent Cloud, and Huawei lead the pack. Baidu Cloud, JD Cloud, Kingsoft Cloud, and QingCloud offer strong alternatives. UCloud, Ping An Technology, and […].
Store Growers
AUGUST 16, 2018
Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. All the years of using the old platform have made me very efficient with it.
Wiser
AUGUST 17, 2018
There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately.
A Better Lemonade Stand
AUGUST 14, 2018
Stop shopping cart abandonment from eating into your profits with this guide to reducing cart abandonment. Earn more sales & revenue using these tactics. The post The Complete Guide to Reducing Cart Abandonment appeared first on A Better Lemonade Stand.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
AUGUST 17, 2018
I have just spent the last week in Singapore delivering speeches and meeting a multitude of clients in a series of what turned out to be back to back meetings. In the same way that I love traveling, exploring new cultures, eating different foods and losing myself in the company of friends, I LOVE doing […].
eCommerce CEO
AUGUST 15, 2018
Selling private label products is the most profitable ecommerce business model. Look around. The top ecommerce brands (that rake in 8-figures) aren’t dropshipping junk from China. With a little bit of thought and resources, you can develop and sell your own brand, giving you total control and maximum profits. The reason that I created this guide is that too many people think there is an insurmountable learning curve to building a private label business.
Webbula
AUGUST 16, 2018
Sharpen Your Pencils and Get Ready to Hit Send It’s that time of year again, summer is coming to an end, and children are starting to get ready to head. The post Back To School appeared first on Webbula.
Salsify
AUGUST 13, 2018
The B2B ecommerce tipping point is rapidly approaching. Forrester projects that by 2021, over 50% of B2B purchases will be digital. As more Millennials take a seat as B2B buyers, they expect the same purchasing experiences in their consumer lives as in their work life. The new B2B consumer is young, digital savvy, and unrelentingly eager to research purchasing decisions independently of sales representatives.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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