Sat.Dec 14, 2019 - Fri.Dec 20, 2019

Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester eCommerce

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020


When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it… Ecommerce Marketing

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The Top Ecommerce Trends You Need to Know About for 2020


40% of the world’s internet users have purchased products online, which amounts to more than 1 billion online buyers. And ecommerce sales in the United States alone accounted for more than 11% of all retails sales in the third quarter of 2019.

How Grocers Are Using Social To Elevate Digital Circular Experiences

Retail TouchPoints

By Adam McGilvray, StitcherAds Question: Who goes to the newspaper to check for movie times, or waits for a Christmas catalog in the mail to make their wish list? Sad as it may be to some, these institutions have moved on.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Point Line Trend on… Top Products


The foundation of the relationship between brand and shopper is product. Sure, great brands connect emotionally with customers, but the relationship is sealed with product. Brands are truly matchmakers that connect shoppers with product. . Knowing your products is essential to success.

More Trending

285: Linda Bustos On The Latest Trends In Ecommerce

My Wife Quit Her Job

Today I have an extra special guest on the show, Linda Bustos. When I first got started in ecommerce way back in 2007, Linda’s articles were what got me through the dark periods of my business.

How APAC Retailers Can Elevate The Customer Experience

Retail TouchPoints

By Agnes Law, Schawk! Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. In APAC, e-Commerce sales have tripled from $600 Billion USD in 2014 to $1.8 trillion in 2018.

Understanding the Rise of PWAs in Ecommerce: How Brands Can Benefit from a Progressive Frontend


Up until a few years ago, it was hard to imagine when any technology could replicate the experience of a… Ecommerce Technology

AI Is A New Kind Of Creative Partner

Forrester eCommerce

Brands and agencies have always placed creativity at the heart of advertising. But as digital channels proliferate, the cost, complexity, and demand for media’s measurability have driven the emphasis to marketing technology.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Postcard Marketing – Does Direct Mail Work And What’s The ROI?

My Wife Quit Her Job

Does postcard marketing work? Can direct mail generate sales at a positive ROI? I recently conducted a case study with my own ecommerce store that answers both of these questions. First off, I want to start out by saying that prior to this experiment, I was a huge postcard marketing skeptic. Whenever I receive promotional postcards in the mail, they always go straight into the trash. But I decided to try postcard marketing for 2 reasons.

Revel POS System: An Honest Review

Ecommerce Platforms

You don't need us to tell you that the catering and retail industries are incredibly competitive. Consumers want quick service, fast ordering, and equally speedy delivery.

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Using BigCommerce and eBay Integration for Cross-Channel Management


The eBay marketplace has been changing; no longer is it an auction-only site for consumer-to-consumer trading. Here’s the new normal… Sellling on eBay Ebay multichannel

You Probably Won’t Recognize the Next Great B2B Marketplace

Forrester eCommerce

I hear this a lot lately: “My boss told me we need to get on marketplaces. What are the best practices?” After a few minutes unpacking the situation we get to the part about the day-in-the-life of the customer. That’s when I generally hear crickets.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

DSV signs new partnership agreement with Marimekko Finland

Retail Technology Review

DSV and Marimekko in Finland have signed a partnership agreement. As a result, Marimekko’s central warehouse operations will be moved to DSV’s new warehouse in Vantaa in the beginning of 2020. Internet Retailing Retail Supply Chain

Shopify vs WordPress: Which is Better for Ecommerce?

Ecommerce Platforms

If you've been thinking about launching your own ecommerce store , then there's a good chance that you've already done some research into the tools that can help you do just that.

The Retailer’s Guide to Selling on eBay in 2020: Tactics, Tests, and Stories From The Experts


Often seen as one of the cornerstone platforms for online selling, eBay found its roots in 1995. The first item… Sellling on eBay


2019 Saw Industrial IoT Software Platforms Get Richer

Forrester eCommerce

My colleague Michele Pelino and I published “The Forrester Wave™: Industrial IoT Software Platforms, Q4 2019” recently, and we’ll be discussing the findings in more detail in a webinar on 30 January.

Padded mailers witnessing healthy sales, buoyed by rapid expansion of e-commerce: FMI

Retail Technology Review

In the backdrop of increasing demand for compact and cost-efficient protective packaging solutions, the growth outlook of global padded mailers market will remain positive during the forecast period (2019 - 2029). A new study projects healthy 5% CAGR for padded mailer sales during the period of projection. Internet Retailing Critical Issues

Ubersuggest 7.0: The Ultimate Keyword Research Tool


Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO.

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The eBay Marketplace: Opportunities for Ecommerce Shops + eBay Statistics in 2020


Online marketplaces keep growing in popularity as an ecommerce strategy. From a seller’s perspective, they are capitalizing on an existing flow… Sellling on eBay

The Culture Of An Organization Defines Its Destiny

Forrester eCommerce

Corporate culture matters because it provides the framework for what and why employees and managers prioritize business objectives and how they go about executing them. Transformation depends on this adaptive workforce that drives and defines the organization.

No budget in 2020? No problem with PWAs


With the overwhelming penetration of mobile apps across all aspects of life, organizations are constantly embracing new technologies to deliver better user experience. In this respect, the efforts of app marketplaces like the Apple App Store and Google Play Store have been commendable.

7 Top Takeaways from Black Friday and Cyber Monday Weekend


We can’t tell you if your people have been naughty or nice – we’ll leave that to jolly old St. But with a people-based marketing platform that reaches a verified audience of more than 250 million monthly, we can definitely tell you how ads have performed.

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Improving eBay Product Listings (To Rank + Convert)


Online marketplaces provide an opportunity to feature your products on some of the world’s most visited retail websites — and they’re a… Sellling on eBay

My Favourite Things (security related) Of 2019

Forrester eCommerce

Every year in my personal life with my mother & sisters, we like to celebrate products, lessons learned and life hacks that we discovered throughout the year (yes, geek alert!). This year, I’m doing it with all of you in my professional life.


How brands, retailers and delivery services should approach the issue of porch piracy


Almost every year, holiday season shopping numbers break the previous year’s record especially when it comes to ecommerce. With such massive volumes of online deliveries, comes the threat of porch piracy.

5 Ways D2C Brands Can Make the Most of Email Ad Engagement


Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing.

eBay Advertising 101: How to Advertise eBay Listings and Boost Sales


eBay represents a giant opportunity for ecommerce businesses of all sizes. The “original online marketplace” is bustling with shoppers in… Sellling on eBay