Sat.Dec 14, 2019 - Fri.Dec 20, 2019

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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester eCommerce

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently. And they agree that a loyalty program should deliver the best content, […].

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Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020

BigCommerce

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following.

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The Top Ecommerce Trends You Need to Know About for 2020

SellBrite

40% of the world’s internet users have purchased products online, which amounts to more than 1 billion online buyers. And ecommerce sales in the United States alone accounted for more than 11% of all retails sales in the third quarter of 2019. The ecommerce business is booming and will continue to grow in 2020. But as businesses experiment and try to give consumers what they want, the online retail space is changing rapidly.

eCommerce 184
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Ubersuggest 7.0: The Ultimate Keyword Research Tool

Kissmetrics

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.

SEO 360
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Decade Retrospective: Cybersecurity From 2010 To 2019

Forrester eCommerce

The Decade Cyber Went Mainstream Yes, technically, decades begin in years that end in one, but it’s easier to say the 2010s than the 2011s. Prior to 2010, cybersecurity was an insular domain. No one really cared, until something they were using didn’t work. Devices blew up due to malware or adware, and users got […].

Customer 370
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Best Practices for Email Marketing

Groove

It's easy to get caught up in the complexities of email marketing - such as the best email design to increase engagement and the latest email trends to look out for. So, we're going to take it back to the basics here. Let's take a step back and focus on general best practices for email marketing so that your email reaches that inbox and has high open rates.

Marketing 280

More Trending

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How Grocers Are Using Social To Elevate Digital Circular Experiences

RTP blog

By Adam McGilvray, StitcherAds Question: Who goes to the newspaper to check for movie times, or waits for a Christmas catalog in the mail to make their wish list? Sad as it may be to some, these institutions have moved on. The real question is, why do grocers — our most established and entrenched retailers — continue to put their most important advertising on paper?

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Make Edge Computing A Key Investment for 2020

Forrester eCommerce

Traditional technologies are no longer addressing the growing needs of modern business, that’s why a massive quantity of tech and telecom vendors, and now a significant amount of enterprises & government agencies are all expanding their investments in Edge Computing for 2020. And why you should do the same. Verizon and Amazon Web Services announced a new partnership on December 3rd, 2019 – 5G […].

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Best Practices for Email Marketing

Groove

It's easy to get caught up in the complexities of email marketing - such as the best email design to increase engagement and the latest email trends to look out for. So, we're going to take it back to the basics here. Let's take a step back and focus on eCommerce email marketing best practices so that your email reaches that inbox and has high open rates.

Marketing 215
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Point Line Trend on… Top Products

Optimizely

The foundation of the relationship between brand and shopper is product. Sure, great brands connect emotionally with customers, but the relationship is sealed with product. Brands are truly matchmakers that connect shoppers with product. . Knowing your products is essential to success. The top 10% of the product catalog drives 55% of all revenue for a brand.

Customer 195
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How APAC Retailers Can Elevate The Customer Experience

RTP blog

By Agnes Law, Schawk! Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. In APAC, e-Commerce sales have tripled from $600 Billion USD in 2014 to $1.8 trillion in 2018. Clearly, online channels are no longer just a nice-to-have — they’re a necessity in our always-on world. Each consumer has a unique preference.

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My Favourite Things (security related) Of 2019

Forrester eCommerce

Every year in my personal life with my mother & sisters, we like to celebrate products, lessons learned and life hacks that we discovered throughout the year (yes, geek alert!). This year, I’m doing it with all of you in my professional life. What were some of your favourite (professional related) things in 2019? Feel […].

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The Retailer’s Guide to Selling on eBay in 2020: Tactics, Tests, and Stories From The Experts

BigCommerce

Often seen as one of the cornerstone platforms for online selling, eBay found its roots in 1995.

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Headless eCommerce Tips & Trends for 2020

Groove

What is Headless eCommerce? Headless commerce provides a content-first eCommerce approach to website design and development. Headless eCommerce happens when you detach a website’s front end CMS, aka the “head” of a website, from the eCommerce backend. In a headless environment, your backend runs completely separate from your front end and the two are tied together using APIs.

eCommerce 178
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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285: Linda Bustos On The Latest Trends In Ecommerce

My Wife Quit Her Job

Today I have an extra special guest on the show, Linda Bustos. When I first got started in ecommerce way back in 2007, Linda’s articles were what got me through the dark periods of my business. She runs the Get Elastic Ecommerce blog which is recognized as one of the top 15 entrepreneur blogs worth reading and a top-50 spot on the AdAge Power 150.

eCommerce 156
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B2B Sellers: Marketplaces Are Here, Are You Ready?

Forrester eCommerce

Business-to-business buying and selling is being disrupted the same way consumer models have fundamentally changed over the past decade due to digital transformation. New mobile apps, rich-media product experiences (think product spins or AR), and even kiosks are energizing direct-to-consumer models and causing waves up and down the value chain. Yet perhaps the biggest disruptor […].

B2B 375
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Understanding the Rise of PWAs in Ecommerce: How Brands Can Benefit from a Progressive Frontend

BigCommerce

Up until a few years ago, it was hard to imagine when any technology could replicate the experience of a…

eCommerce 235
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Headless eCommerce Tips & Trends for 2020

Groove

What is Headless eCommerce? Headless commerce provides a content-first eCommerce approach to website design and development. Headless eCommerce happens when you detach a website’s front end CMS, aka the “head” of a website, from the eCommerce backend. In a headless environment, your backend runs completely separate from your front end and the two are tied together using APIs.

eCommerce 178
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Postcard Marketing – Does Direct Mail Work And What’s The ROI?

My Wife Quit Her Job

Does postcard marketing work? Can direct mail generate sales at a positive ROI? I recently conducted a case study with my own ecommerce store that answers both of these questions. First off, I want to start out by saying that prior to this experiment, I was a huge postcard marketing skeptic. Whenever I receive promotional postcards in the mail, they always go straight into the trash.

Marketing 161
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The Right Way To Prioritize Customer Experience Projects

Forrester eCommerce

“Which CX improvement project should we do first?” Forrester’s CX research team gets that question a lot. The good news is that picking the right projects and doing them in the right order can be relatively easy – provided the customer experience team sets up their measurement program to populate a simple but effective prioritization […].

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Understanding eBay Selling Fees (Benefits + Challenges)

BigCommerce

In the second quarter of 2019, eBay reached 182 million active buyers worldwide, representing a 4% growth.

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Shopify vs WordPress: Which is Better for Ecommerce?

Ecommerce Platforms

If you've been thinking about launching your own ecommerce store , then there's a good chance that you've already done some research into the tools that can help you do just that. As the world continues to embrace the benefits and convenience of online shopping, ecommerce is becoming one of the most natural business options for today's entrepreneurs.

Shopify 129
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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B2B ecommerce: start with a plan

GetElastic

When your organization is venturing into new and uncharted ecommerce territory, it’s nice to have some guidance or insights into what to expect and more importantly what NOT to do. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. As Ecommerce Business Manager at Würth Louis & Company, she brings plenty of insight and experience to share. .

B2B 142
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The Culture Of An Organization Defines Its Destiny

Forrester eCommerce

Corporate culture matters because it provides the framework for what and why employees and managers prioritize business objectives and how they go about executing them. Transformation depends on this adaptive workforce that drives and defines the organization.

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eBay Advertising 101: How to Advertise eBay Listings and Boost Sales

BigCommerce

eBay represents a giant opportunity for ecommerce businesses of all sizes.

eCommerce 207
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7 Top Takeaways from Black Friday and Cyber Monday Weekend

Liveintent

We can’t tell you if your people have been naughty or nice – we’ll leave that to jolly old St. Nick. But with a people-based marketing platform that reaches a verified audience of more than 250 million monthly, we can definitely tell you how ads have performed. Take Black Friday, Cyber Monday, and the weekend in between. We pulled advertising performance data across our exchange and have made a list of our findings.

Gifts 143
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Revel POS System: An Honest Review

Ecommerce Platforms

You don't need us to tell you that the catering and retail industries are incredibly competitive. Consumers want quick service, fast ordering, and equally speedy delivery. For a restaurant, bar, or a store to keep its customers happy, they need to fulfill orders, deliver on time, have their customer's choices in stock. There's nothing worse than running out of something that's on your menu or inside your product catalog.

POS 118
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You Probably Won’t Recognize the Next Great B2B Marketplace

Forrester eCommerce

I hear this a lot lately: “My boss told me we need to get on marketplaces. What are the best practices?” After a few minutes unpacking the situation we get to the part about the day-in-the-life of the customer. That’s when I generally hear crickets. When marketplaces come up with vendors I hear […].

B2B 326
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The eBay Shipping Guide: How to Ship on eBay (+ Calculator)

BigCommerce

Despite what you might think, selling on eBay involves more than just selling.

Shipping 196
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5 Strategies for Creating Repeat Customers with Post-Purchase Emails During the Holidays

Sailthru

During the holiday season, it’s natural for any brand to see a ton of new customers. In fact, Sailthru research found that most retailers owe 32% of their holiday traffic to first-time shoppers. Those same marketers overwhelmingly cite email as the most effective channel for converting them into loyalists. Luckily, those two go together perfectly, as post-purchase emails offer no shortage of strategies for creating repeat customers.

Customer 117
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.