Kissmetrics
NOVEMBER 19, 2021
Finding prospective customers or “leads” for your business is no easy task. There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.
My Wife Quit Her Job
NOVEMBER 15, 2021
Unlike a traditional online store that carries inventory, a dropshipping store has very different requirements when it comes to choosing the best ecommerce platform. Because the margins for dropshipping are extremely low at 10-30%, it is in your best interests to pay as little as possible for your ecommerce platform to maximize your profits. Here are the most important things to consider when choosing an ecommerce platform for dropshipping.
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Retail TouchPoints
NOVEMBER 17, 2021
It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? Opening day of the 2021 virtual Retail Innovation Conference , which continues today, Nov. 17 with more great sessions, provided valuable insights into the mindset of today’s shoppers. The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behav
Forrester eCommerce
NOVEMBER 19, 2021
It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was it created […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Kissmetrics
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
BigCommerce
NOVEMBER 18, 2021
Whether you’re currently selling in Latina America or looking to expand internationally, you’re in for a treat.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
NOVEMBER 18, 2021
Instagram is becoming cheugy for Gen Z youth. Forrester just got data back from its Forrester Analytics Consumer Technographics® US Youth Survey, 2021, which shows a 13-point year-over-year increase in weekly usage of TikTok (from 50% to 63%) among US Gen Z youth (ages 12–17). For that same audience base, Instagram weekly usage declined 4 […].
Kissmetrics
NOVEMBER 19, 2021
Affiliate marketing is a way for online publishers (including bloggers) to make passive income by recommending products and services they love. Amazon Associates is one of the most trusted affiliate marketing platforms where anyone can start an income stream from the comfort of their home. Like most methods, this takes plenty of strategizing and hard work.
BigCommerce
NOVEMBER 19, 2021
It’s probably a safe bet that you didn’t get into business because you love complying with sales tax laws.
Retail TouchPoints
NOVEMBER 15, 2021
Casper Sleep has entered into a definitive agreement to be acquired by Durational Capital Management LP , which will take the mattress retailer private. Additionally, Co-Founder and CEO Philip Krim has left the company, with President and Chief Commercial Officer Emilie Arel stepping into the position. Durational Capital will pay $6.90 for each outstanding Casper share, a 94% premium over the closing price on Nov. 12, 2021.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
NOVEMBER 18, 2021
Fred Reichheld, one of the creators of Net Promoter Score (NPS), has done it again. In his upcoming book “Winning On Purpose” and his co-authors Darci Darnell and Maureen Burns introduce a new metric: Earned Growth. They previewed the book and their idea in a recent HBR article. Earned Growth measures the revenue growth generated […].
Kissmetrics
NOVEMBER 17, 2021
As a developer, chances are you’re always looking for ways to improve your website’s functionality or create a more dynamic experience for your audience. Typically, you might rely on languages like HTML and JavaScript. However, there’s another cool processing language that could improve your site structure called PHP. With PHP, you can reduce development time and streamline your coding, while improving the user experience.
BigCommerce
NOVEMBER 16, 2021
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.
Retail TouchPoints
NOVEMBER 18, 2021
Doors have opened on a new concept store from Starbucks and Amazon Go aims to combine comfort and convenience by bringing together the lounge aesthetic of a Starbucks café and Amazon’s Just Walk Out cashierless checkout tech. The first Starbucks Pickup with Amazon Go is located in New York City at 59th Street between Park and Lexington Avenues and offers the full Starbucks menu as well as a curated assortment of food and beverages in an integrated Amazon Go market, including fresh-prepared salad
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
NOVEMBER 15, 2021
Sales technology vendors often use the GPS analogy to describe how they help sellers reach their goals. Enter your destination, and let the system guide you. While this analogy makes sense, these vendors have spent more time talking about the route than their ability to get where you’re going on time. Companies that are not […].
Kissmetrics
NOVEMBER 16, 2021
Quick question: what do you think holds back the average auto dealership from increasing sales? Put simply: Friction is a sales killer. Friction prevents a customer from moving to the next stage in the sales cycle. These friction points can be anything from a slow website to an unexpected cost. You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car.
Groove
NOVEMBER 19, 2021
TikTok Shopping is a series of features which allows users to purchase products directly from the TikTok app. To understand how these new features will impact the eCommerce sphere both today and in the future, we must look to the past. Traditional Commerce. Traditional commerce refers to commerce done before the advent of the internet. For the purpose of this blog, we will define the widespread public adaptation of purchasing goods and services through the internet as taking place in the year 20
Retail TouchPoints
NOVEMBER 15, 2021
Communication and payments platform Podium has raised $201 million in a Series D funding round led by YC Continuity , joined by Durable Capital Partners , Arpex Capital , Accel , Album VC , IVP , Sapphire Ventures , Summit Partners and Sorenson Capital. This latest round brings the company’s valuation to over $3 billion. The additional funding will help Podium expand to offer its services to more small businesses.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
NOVEMBER 15, 2021
The metaverse has arrived — or that was the vibe last week, anyway, at the 2021 installment of the Augmented World Expo (AWE) conference. Many speakers also acknowledged that the metaverse is still in its early days, but the consensus was that after decades of gestation, the metaverse is now born. Since 2013, AWE has […].
Kissmetrics
NOVEMBER 17, 2021
With 2.91 billion monthly active users (MAU), Facebook is the most popular social media network. That makes it a powerful tool for businesses to reach their marketing, sales, and revenue goals. Unfortunately, navigating the world of Facebook ads is not always easy. Sometimes you may step on landmines that can land you in Facebook jail. What’s Facebook jail?
Ecommerce Platforms
NOVEMBER 15, 2021
There are multiple ways for online sellers to keep their brand at the forefront of their customer's minds, including social media, blogging, email and SMS marketing, loyalty programs, and more. However, a common oversight is to ignore the importance of branded, custom packaging. It's a chance for customers to physically see your brand's aesthetic- often for the first time if you don’t have a physical retail outlet.
Retail TouchPoints
NOVEMBER 18, 2021
Paper Source will launch a new shop-in-shop experience in two Barnes & Noble stores this holiday season in the first collaboration of the two retail brands, which are both owned by Elliott Management. Paper Source currently operates 136 stores nationwide alongside its ecommerce business. The company filed for bankruptcy in March 2021 citing “sustained damage” from the pandemic and emerged from Chapter 11 two months later when it was purchased by Elliot Management, which had acquired Barnes &
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
NOVEMBER 16, 2021
Forrester predicts that 2022 will see the rise of the chief trust officer, bias bounties, decentralized digital identities, and the Climate Pledge Initiative.
My Wife Quit Her Job
NOVEMBER 18, 2021
If you look at the BBB, Trust Pilot or any online review site, you’ll find many poor Alibaba reviews on the Internet. “Alibaba trade Assurance doesn’t work” “Got scammed on Alibaba for $3000” “Alibaba suppliers are unprofessional and unethical” Out of the 18k reviews on TrustPilot, over 11% of the reviews are 3 stars or less!
Omniconvert
NOVEMBER 18, 2021
I changed my mind multiple times. Early in my life, I changed a lot of jobs. I had around 17 jobs before building companies. I’ve been a butcher for 2 hours. I sold cookbooks on the street. And life insurance after that. DJ at two radio stations. Optometrist for 2 years. Sales rep. Sales trainer. […]. The post Why don’t you change your mind?
Retail TouchPoints
NOVEMBER 15, 2021
Fresh off its rebrand , Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms Facebook and Instagram. The company is aiming to commercialize its community features with new shopping tools within Facebook Groups and linked product recommendations, and also is expanding its livestream offerings with the testing of live shopping capabilities for creators.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
NOVEMBER 17, 2021
Traditional financial services firms will make non-traditional moves and look to innovate to stay competitive in the year ahead.
My Wife Quit Her Job
NOVEMBER 17, 2021
In this episode, I reveal a simple principle that you can apply that will drastically improve your life. When I started doing this, I was able to quit my job and make my first million dollars. What You’ll Learn What I discovered about human psychology that changed everything How competition makes us stronger The 2 lists you must create right now to prioritize your life Other Resources And Books Once I Started Doing This, I Quit My Job And Made My First Million Dollars Sponsors Postscript.i
Omniconvert
NOVEMBER 19, 2021
It is better to prevent than to cure! However, companies fail at living healthy. Yes, french fries can be addictive. However, if you failed to prevent people from churning, you must do something about it, right? Now, the problem is with the purged emails. Klaviyo has this habit to do the database hygiene and automatically […]. The post How to tackle re-engagement campaigns appeared first on Omniconvert Ecommerce Growth Blog.
Retail TouchPoints
NOVEMBER 16, 2021
Sephora has launched same-day delivery in both the U.S. and Canada through a partnership with Delivery Solutions. The platform offers Sephora access to an ecosystem of delivery providers and provides shoppers with features including real-time delivery tracking, estimated time of delivery and live chat. “At Sephora, our priority is to deliver a seamless experience to all of our clients, and this partnership with Delivery Solutions was the natural next step in the evolution of maximizing efficienc
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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