Optimizely

APRIL 28, 2017

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. This is a task that’s only made more difficult for brands trying to compete with ecommerce giants like Amazon, who reportedly increased their marketing spend by a whopping 37.6% last year according to Internet Retailer.

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Omnichannel Internet Retail Channel eCommerce 170

RTP blog

APRIL 28, 2017

By Gina Ashe, ThirdChannel In response to declining foot traffic, competition from neighboring stores that carry similar products and other financial pressures among brick-and-mortar stores, many retail companies are closing stores to cut costs. In the first quarter of 2017 alone, Radio Shack , Payless and The Limited have each closed hundreds of locations.

Electronics 170

Electronics Sporting Goods Consumer Technology 170

My Wife Quit Her Job

APRIL 24, 2017

Email marketing generates a substantial portion of my revenue for both my blog and my online store. As a result, I dedicate a significant amount of time building upon these 3 pillars of email success. I make sure that my emails convert into sales. I maximize the rate of email signups. I make sure that my email campaigns don’t end up in spam. (The topic of this post) Now up until this point, I’ve mainly blogged about increasing email conversions and boosting email signups.

Improvements 163

Improvements Blog Marketing Customer 163

Bryan Eisenberg

APRIL 23, 2017

My friend Geraldine DeRuiter ( @everywhereist ) is about to release her first book. The book will be released May 2nd. The reviews have been amazing so far. I am sure you will love her writing like I do. Comment below why you would love a copy of her book for a chance to win. All Over the Place: Adventures in Travel, True Love, and Petty Theft. The post Want a free book that will make you laugh?

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Books Travel 118

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Optimizely

APRIL 27, 2017

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers. By segmenting their prospects early-on in their shopping journey, these retailers can better identify which prospects are close to making a purchase and are demonstrating signals of actionable

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Customer Internet Retail Article Customer Data 170

RTP blog

APRIL 25, 2017

By Adam Blair, Executive Editor Smartphones influenced 31% of the $3.39 trillion in total (online and offline) U.S. retail sales in 2016, according to Forrester Research. Not bad for a technology that’s little more than a decade old. But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 billion, or approximately 15% of the online sales total of $393.8 billion (and just 1% of total sales).

Mobile 150

Mobile eCommerce Fashion Channel 150

A Better Lemonade Stand

APRIL 24, 2017

These are the free & premium graphic design resources we use to create stand-out websites that are beautiful, optimized and attractive to our customers. The post 200+ Curated Graphic & Brand Design Resources appeared first on A Better Lemonade Stand.

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Customer 134

Fastr

APRIL 26, 2017

Rich Content Creation is a Priority for Retailers Customers have come to expect rich content that delights. A stale product grid no longer cuts it in an industry reliant upon creative vision and the unexpected. From buying guides, to shop-the-look features, to interactive lookbooks – the future of ecommerce lies in shoppable experiences. In a Zmags 2016.

eCommerce 100

eCommerce Customer Retail eCommerce Marketing 100

RTP blog

APRIL 24, 2017

By Tom Erskine, One Door The growth of e-Commerce and shifting demographics are requiring every retailer to adapt. Store closings are often the response, but retailers can’t shrink their way to success. Nor can they invest only in e-Commerce silos in an attempt to copy successful online-only models. Retailers must invest in differentiating their stores and fixing the fundamentals of the in-store experience.

eCommerce 150

eCommerce Payment Services Retail Point of Sale 150

ecomdash

APRIL 24, 2017

Keeping up with the competition means that you need to learn quickly what works and what doesn’t. Here are ten tips that will increase Amazon sales. Read more. The post 10 Tips to Increase Sales on Amazon appeared first on ecomdash.

Blog 108

Blog eCommerce Marketing 108

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Ecommerce Platforms

APRIL 24, 2017

If you go to Cratejoy as a consumer, you'll find a multitude of subscription boxes to fit your own tastes. Would you like to get comic books delivered to your door every day? Chances are you'll be able to find a box. Would you rather a book every month with beautiful literature and poetry? There's a box for that as well. Cratekoy is an incredible marketplace for searching and finding some of the most interesting things in life, then having them sent directly to you.

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Subscription Merchant Services Marketing Payment Services 91

Steve Dennis

APRIL 24, 2017

Some believe Walmart should be pilloried for its laggard status in e-commerce. Many of these same folks are now cheering the company’s decision to put all e-commerce under internet wunderkind Mark Lore, as well as its new aggressive strategy to acquire online brands (Jet, ModCloth, ShoeBuy, MooseJaw and–apparently any minute– Bonobos ).

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eCommerce Multi-channel Presentation Channel 92

Retail Technology Review

APRIL 25, 2017

Ivalua, the global Spend Management Cloud provider was recognised by Spend Matters as Value Leader and Customer Leader in the inaugural eProcurement SolutionMap, which selectively charts eProcurement solution providers and scores them on Solution Capability and Customer Value. Further, Ivalua received highest Customer Score of all 14 vendors.

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Management Customer 87

Bronto

APRIL 26, 2017

On day two of Bronto Summit 2017, Uri Minkoff took to the stage and delivered one of the most memorable keynote speeches in the event’s history. The post One Size Doesn’t Fit All: Uri Minkoff Talks Personalization, Data and Customer Experience appeared first on Bronto Blog.

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Customer Experience Customer Blog Events 92

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Salsify

APRIL 27, 2017

You’re a brand who’s built an identity for decades, maybe even 100+ years. The internet has caused a major disruption in how your brand is able to communicate with your end consumers. Today, you have hundreds of channels and retailers sharing content about your brand.

Channel 74

Channel Consumer Retail Management 74

Steve Dennis

APRIL 26, 2017

I get the nostalgic love for Sears. Sears was a pioneer in catalog shopping, the creation of the department store, the boom in suburban regional malls and the advent of powerful private brands. They even sold houses through the mail. Years ago, when I was an executive at Sears, I remember sitting in focus groups and hearing some customers talk glowingly about how Sears was the only company to give them a credit card when they got out of school and how nearly everything they bought for their fir

Department Stores 74

Department Stores Operations Retail Consumer 74

Retail Technology Review

APRIL 25, 2017

New research from retail and shopper marketing agency, Savvy, suggests that the rise of the 'connected shopper' has now reached a tipping point.

Marketing 96

Marketing Retail 96

ecomdash

APRIL 27, 2017

Wanting to improve your ecommerce Facebook ads? You have come to the right place. Find out how to write successful ads with outstanding conversion rates. Read more. The post How to Write Facebook Ads with Insane Conversion Rates appeared first on ecomdash.

Improvements 72

Improvements eCommerce Social Media eCommerce Marketing 72

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Profitero

APRIL 27, 2017

Fewer laws surrounding the distribution of alcohol, along with less restrictive age regulations, translate to a higher level of online alcohol activity globally than what the US has so far witnessed. And unlike in the US where most online grocery models are in their infancy, click-and-collect is a well-established and accepted form of grocery shopping across Europe and the UK.

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White Paper Internet Retail Online Retail eCommerce 68

Salsify

APRIL 26, 2017

Consumers are creating their own shopping journeys and the path to purchase isn’t always a straight line. Increasingly, that unpredictable path to purchase involves multiple touches on a smartphone. We confirmed this in our Second Annual Cracking the Consumer Code eBook. We asked 1,000 online shoppers about the various ways they use their mobile phones as a shopping tool while physically in stores.

Mobile 68

Mobile Customer Information Consumer 68

Retail Technology Review

APRIL 25, 2017

Over 5,000 tech-savvy visitors from across the globe came together at the NEC for the co-located InternetRetailing Expo (IRX) and eDelivery Expo (EDX) this year.

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Blue Acorn

APRIL 28, 2017

As a consumer-focused brand, your customers are your best advocates. Whether you sell t-shirts, beds, or even camping gear, the experience you produce can turn a customer into an extension of your marketing team. How so? User-generated content or UGC. Thanks mostly to the rise and adoption of social media, it is now the norm to show off your latest fashion finds, gadgets, and the like, and most people are doing this on Instagram or Facebook, both either public settings or to their trusted circle

Webinar 76

Webinar Fashion Social Media B2B 76

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Bronto

APRIL 24, 2017

In today's Bronto Summit 2017 keynote presentation, Carolyn Sparano offered an inside look at her vision for the future. What's at the heart of it? Data. The post The Future Is Now appeared first on Bronto Blog.

Presentation 70

Presentation Blog Events Marketing 70

Salsify

APRIL 25, 2017

Takeaway: Product information management (“PIM”): essential to aggregating, managing, and collaborating on data and consumer-facing content. So important, Forrester recently declared, “PIM is indispensable in the new era of distributed commerce.” If your company is thinking about investing in content and syndication efforts via a PIM system, read on for key need-to-knows.

Management 60

Management Information Consumer 60

Retail Technology Review

APRIL 25, 2017

One in 20 online shopping sites has been infiltrated by hackers who are actively stealing customers' payment card details, according to new research by cyber security experts Foregenix.

Customer 79

Customer 79

Canadian Special Events

APRIL 23, 2017

By Hala Bissada, CFRE. By 2020, millennials will make up more than 50% of the workforce. They will be the decision makers in their respective organizations and effectively shape the economic future. The shift in philosophies between generations will significantly impact our event industry in ways we never considered. If you have an annual event, such as a non-profit gala and haven’t already developed an event to attract the growing number of millennial philanthropists, it is time to start thinki

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Events Food and Beverages Social Media Vend 63

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

BigCommerce

APRIL 25, 2017

Get Advice from the Industry's Landing Page Leader. Bounce Exchange is the 7th fastest growing business in the U.S. And landing pages are their secret weapon. Sign up for their webinar on May 2 to get the insider tips on how to sell more, more strategically. After analyzing billions of impressions, with the people-based approach to landing page optimization, BounceX has found that brands see a 10-15% lift in conversion rate, on average.

eCommerce 543

eCommerce BigCommerce Shipping Costs Webinar 543

Blue Acorn

APRIL 28, 2017

As a consumer-focused brand, your customers are your best advocates. Whether you sell t-shirts, beds, or even camping gear, the experience you produce can turn a customer into an extension of your marketing team. How so? User-generated content or UGC. Thanks mostly to the rise and adoption of social media, it is now the norm to show off your latest fashion finds, gadgets, and the like, and most people are doing this on Instagram or Facebook, both either public settings or to their trusted circle

Webinar 60

Webinar Fashion Social Media B2B 60

ChannelSale

APRIL 27, 2017

Every aspect of your listing in Google Shopping is critically important when it comes to maximizing and maintaining visibility and traffic generation. While titles, descriptions, CPC strategies etc bear phenomenal significance in this respect, the matter of perfect and optimized image presentation should never be ignored by sellers. Images enhance the impact of Google product feed as far as creating trust and generating purchase motivation among target buyers is concerned.

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Comparison Shopping Management Shopping Carts Shopify 56

Canadian Special Events

APRIL 23, 2017

As an event professional, the risk of putting off upgrades to your personal skill set, processes, and tools is that your contribution to achieving organizational goals goes unnoticed which ultimately has a negative impact on your career. So how can you as an event and meeting professional demonstrate value to your organization and stay relevant in an evolving business setting?

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Events Article Technology Improvements 56

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail